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VOLUME XXIII JANUARY - MARCH 2008 NUMBER I

CONTENTS

Editorial Mangesh G. Korgaonker 5

RESEARCH ARTICLES (CONSTRUCTION MANAGEMENT)

Imperative Of Generated Traffic And Indrasen Singh 8Highway Investment Benefits WithEquilibrium Models

Role Of Composite EPS Panels In Earthquake Sanmarga Mitra 27Resistive Buildings

COMMUNICATION

People CMM Implementation In Yeshasvini Ramaswamy 36Indian Construction Industry Parmita Singhal

RESEARCH ARTICLES (REAL ESTATE MANAGEMENT)

Marketing Strategies Of Indian And Global A. R. Pachpande 40Real Estate Businesses Mona N. Shah

RESEARCH ARTICLES (GENERAL MANAGEMENT)

Corporate Leadership As A Critical Success Factor Of Ramesh Akhila 48International Construction And Practical WaysOf Developing IT In Singapore

BOOK REVIEW

Affirmations - Words of Power Vinod A. Bhuruk 59

NICMARJOURNAL OF CONSTRUCTION MANAGEMENT

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People CMM Implementation InIndian Construction Industry

Yeshasvini Ramaswamy and Parmita Singhal

Abstract : People CMMs primary objective is to improve the capability of the talent pool.

The People CMM was designed and modeled by Dr. Bill Curtis. This aimed at the knowledge centric organizations for improving the capability of their employees.

People CMMs primary objective is to improve the capability of the talent pool. Talent pool capability can be defined as the level of knowledge,

skills, and process abilities available for performing an organizations business activities.It helps address critical people issues based on current best practices in HRM, Knowledge Management and Organizational Development. People. P-CMM helps organizations characterize the maturity of their workforce practices. CMM helps organizations characterize the maturity of their workforce practices, establish a program of continuous workforce development, set priorities for improvement actions, integrate workforce development with process improvement and establish a culture of excellence.

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Marketing Strategies Of Indian AndGlobal Real Estate Businesses -

Secondary Literature Review A. R. Pachpande and Mona N. Shah

Abstract : This paper reviews the secondary dat a on marketing strategies used by real estate companies. Some of the macro and micro factors that affect their strategies are examined. Also the effect of consumer behavior onreal estate buying is revealed.

Study of micro level firm data reveals a focus on studying very narrow areas such as studying neighbourhood characteristics to arrive at anideal product mix, target customer or demographic and psychographic features of the property markets. This form of research advances only particular project strategy, and/or firm level strategy.

It is found that leading Indian and global real estate companies use strategic management tools to expand into new markets with different project portfolios and entry strategies.

Keywords : Marketing, Product Types, Segmentation, Strategies, Real Estate

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Imperative Of Generated Traffic AndHighway Investment Benefits With

Equilibrium ModelsIndrasen Singh

Abstract : In this paper equilibrium models are described to est imate the magnitude and composition of benefits arising from the various responses of travellers and operators to transport investments. By using these models one will determine both analytically in simplified models and numerically innetwork representations, the extent to which the benefits to generated traffic may be more than off-set by the additional congestion inflicted

on other road users. In this paper imperative of generated traffic and highway investment benefits with equilibrium models are discussed.

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Corporate Leadership As A Critical SuccessFactor Of International Construction And

Practical Ways Of Developing IT InSINGAPORE

Ramesh Akhila

Abstrac t : Corporate leadership used to be so simple. You had it , or you didnt .It was in the cut of your job. And if you had it, you certainly didnt share it... Then of course the world turned upside down. Global competitionwrecked stable markets and whole industries. Information technology created ad hoc networks of power within corporations. (Huey, 1994).

No strategy, however well designed, will work unless you have the right people, with the right skills and behaviors, in the right roles, motivated in the right way and supported by the right leaders. Adopting new technologies withou t having the right people to use them wastes billions of dollars of investment by companies throughout the world. (People management and leadership forum, 2002).