01.10.13 Cynthia Typaldos: FreemiumSFBay Area Introduction

7/30/2019 01.10.13 Cynthia Typaldos: FreemiumSFBay Area Introduction

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www.kachingle.com | [email protected] | 650.376.0170


Freemium Meetup January 10, 2013 1

Freemium SF Bay

Meetupmeetup.com/freemium

freemiumsfbay.com

January 10, 2013San Francisco, CA

Sponsors
http://sites.google.com/a/kachingle.com/kachingle-corp-wiki/Home/resources-2/new_logo_no_tag.png?attredirects=0http://sites.google.com/a/kachingle.com/kachingle-corp-wiki/Home/resources-2/new_logo_no_tag.png?attredirects=0http://www.kachingle.com/


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Agenda

Welcome from the FreemTeam What is Freemium?

SponsorsAtlassian & cleverbridge & Kachingle

Speaker Introductions (bios on handout)

Speaker Presentations

Panel Discussion (if time allows)

Raffle and Wrap-Up
http://www.kachingle.com/


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Freemium Meetup News

Handout has lots of info

Meetups (usually) 2nd Thurs each monthswap SF/SV next month in SV

WEDNESDAY Feb 13thTonight is 10th event | 557 members

Please join at meetup.com/freemium

Blog at www.freemiumsfbay.com

Speakers? Sponsors? Venues?
http://www.meetup.com/Freemiumhttp://www.freemiumsfbay.com/http://www.freemiumsfbay.com/http://www.meetup.com/Freemiumhttp://www.kachingle.com/


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Freemium Meetup Agenda

Welcome, Cartoons, News

Sponsor Presentations

Speaker Presentations

Panel of all Speakers


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Freemium Cartoon


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8/25www.kachingle.com | [email protected] | 650.376.0170www.kachingle.com | [email protected] | 650.376.0170Freemium Meetup January 10, 2013 8

Freemium News

IVP publishes white paper: FreemiumSoftware: A Guide for Startupsby Jules Maltz and Daniel Barneyivp.com/freemium

Interviewed freemium software leaders including37signals, Dropbox, Evernote, GitHub, HootSuite,New Relic, SurveyMonkey, Weebly, and Zendesk

Put together 6 lessons for freemium softwarebusinesses
http://www.ivp.com/assets/pdf/ivp_freemium_paper.pdfhttp://www.ivp.com/assets/pdf/ivp_freemium_paper.pdfhttp://www.ivp.com/assets/pdf/ivp_freemium_paper.pdfhttp://www.ivp.com/assets/pdf/ivp_freemium_paper.pdfhttp://www.ivp.com/assets/pdf/ivp_freemium_paper.pdfhttp://www.ivp.com/assets/pdf/ivp_freemium_paper.pdfhttp://www.ivp.com/assets/pdf/ivp_freemium_paper.pdfhttp://www.kachingle.com/



Freemium News

(freemium) vs (premium)

U.S. Market

Spotify now has >1M paid customers after 1 yr

Rhapsody has 1M paid customers after 10 yrs

Spotify active-user growth of 33 percent in thelast year vs paid subscriber growth of 25percent

Spotify gives limited free non-mobile access tonon-payers; Rhapsody requires payment fromthe outsethttp://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/
http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://www.kachingle.com/



Freemium News - Mobile

Freemium Games Make Up

80% Of $10B Mobile AppMarket In 2012

Freemium app revenuegrowth leaves premium inthe dust

Freemium app revenue is now dominatingpremium for developers on both iOS andAndroid, said App Annie. The analytics firmsaid that freemium apps generate 69% of theworldwide iOS app revenue and 75% of global

Android app revenues.
http://www.ibtimes.com/flurry-freemium-games-make-80-10b-mobile-app-market-2012-936872http://www.ibtimes.com/flurry-freemium-games-make-80-10b-mobile-app-market-2012-936872http://www.ibtimes.com/flurry-freemium-games-make-80-10b-mobile-app-market-2012-936872http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://www.ibtimes.com/flurry-freemium-games-make-80-10b-mobile-app-market-2012-936872http://www.ibtimes.com/flurry-freemium-games-make-80-10b-mobile-app-market-2012-936872http://www.ibtimes.com/flurry-freemium-games-make-80-10b-mobile-app-market-2012-936872http://www.kachingle.com/


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www.kachingle.com | [email protected] | 650.376.0170www.kachingle.com | [email protected] | 650.376.0170Freemium Meetup January 10, 2013 11

Freemiumers - YOU

Freemium Vendor?

Freemium user?

Neither (yet)?

Heard of the Penny Gap?


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What is Freemium?

Bob's Buzzword of the Day: 'Freemium'Bob Rice, general managing partner with Tangent Capital Partners LLC,

explains "Freemium." (Source: Bloomberg)
http://www.youtube.com/watch?v=APfnrGSfVNshttp://www.youtube.com/watch?v=APfnrGSfVNshttp://www.youtube.com/watch?v=APfnrGSfVNshttp://www.youtube.com/watch?v=APfnrGSfVNshttp://www.youtube.com/watch?v=APfnrGSfVNshttp://www.youtube.com/watch?v=APfnrGSfVNshttp://www.kachingle.com/


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Sponsor Atlassian

Steve OsbornRich McDerby


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Sponsor cleverbridge

Steve OsbornRich McDerby


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Sponsor Kachingle: Our Freemium Story

Our Story - why we are entering the

Freemium marketplaceAvira

Conversionrates

Micro-paymentengine


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Kachingle Our Solution for Freemium Vendors

Bundling to get over the penny gap co-market to share acquisition costs

Micropayments to get more people paying something

Usage-based fair to vendors and subscribers, hands-free

Bundling, Billing and Co-Marketing platform

for Applications


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Kachingle Status

Developer site launched in Octoberwww.kachingle.com

Demo bundles and appsanyonecanplay around for free

Simple APIs for app integration

Web & PC mobile coming soon
http://www.kachingle.com/http://www.kachingle.com/http://www.kachingle.com/


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Kachingle Subscriber Bundle Examples

h l b d b dl


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Kachingle Point-based bundles!


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h S k ill lk b


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What our Speakers will Talk About

20-30 min each, followed by Q&A panel discussion (if time)

then the Formal end at 9pm


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Speakers

Daniel FreemanVP Product MarketingAtlassian

Doug Caviness

Head of SaaS Solutionscleverbridge

Martin WestheadExecutive DirectorNing Engineering at

Glam Media

Coming soon!

P l Di i
http://www.linkedin.com/in/danielfreeman1http://www.atlassian.com/http://www.linkedin.com/in/dougcavinesshttp://www.cleverbridge.com/corporate/http://www.linkedin.com/pub/martin-westhead/1/75a/248http://www.glammedia.com/about_glam/news/2012/07/11/title-subject-header/http://www.glammedia.com/http://www.glammedia.com/http://www.glammedia.com/about_glam/news/2012/07/11/title-subject-header/http://www.linkedin.com/pub/martin-westhead/1/75a/248http://www.cleverbridge.com/corporate/http://www.linkedin.com/in/dougcavinesshttp://www.atlassian.com/http://www.linkedin.com/in/danielfreeman1


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Panel Discussion (if time)

Questions for any and all of the panelists Panel ends at 9pm 9pm: raffle and wrap-up followed by networking 10pm: END

Doug Caviness Daniel Freeman

E d
http://www.linkedin.com/in/dougcavinesshttp://www.linkedin.com/in/danielfreeman1http://www.linkedin.com/in/danielfreeman1http://www.linkedin.com/in/dougcavinesshttp://www.linkedin.com/in/dougcavinesshttp://www.linkedin.com/in/dougcavinesshttp://www.linkedin.com/in/dougcaviness


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www kachingle com | fred dewey@kachingle com | 650 376 0170www kachingle com | fred dewey@kachingle com | 650 376 0170F i M t J 10 2013 25

End

Freemium SF BayMeetupJanuary 10, 2013

San Francisco, CA

meetup.com/freemium

freemiumsfbay.com

Documents

01.10.13 Cynthia Typaldos: FreemiumSFBay Area Introduction