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001-94426 Rev *A Owner: MARFEngineering Presentation Tech lead: RAJA
Design Win Replication:
CX3: CSI-2 to USB 3.0 Solution for HD Video
CSI-2 = Camera Serial Interface v2.0
Sharper Images From a One-Chip Solution:CX3 Powers the World’s Most Advanced HD Video Cameras
Presentation: To provide an engineering overview to customers for a Cypress solutionTitle slide: To define what the presentation will cover. The subtitle is a short sentence stating the key opportunity.
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001-94426 Rev *A Owner: MARFEngineering Presentation Tech lead: RAJA
Terms You Will Hear TodayBandwidthBandwidth = # pixels per frame (resolution) x frames per second (frame rate) x # color bits per pixel (color depth)
For example, Bandwidth required by 1080p video = 2.07 megapixels x 30 frames per second x 24-bit color = 1.5 Gbps
Bandwidth for Common Video Standards
CompressionReduces the Bandwidth requirement of an image using a mathematical algorithm
Modifies pixels, irreversibly degrading image quality
Requires a Compression engine, usually implemented with an FPGA or ASIC plus DRAM
CSI-2 (Camera Serial Interface v2.0)A specification that defines the standard data transmission and control interfaces between an image sensor and an image processor
Includes a unidirectional serial interface for data and clock signals, and a bidirectional I2C interface for control signals
Image Signal Processing (ISP)Operations that turn raw data produced by an image sensor into digital images
Mobile Industry Processor Interface (MIPI) AllianceAn open-membership organization that develops interface specifications for the mobile handset industry
Standard Column Pixels Row Pixels Mega-Pixels Color Depth Frame Rate Bandwidth
1080p 1920 1080 2.07 24 30 1.5 Gbps
720p 1280 720 0.92 24 30 664 Mbps
VGA 640 480 0.31 16 30 147 Mbps
Terms of Art (ToA): To clearly define for engineers all ToAs used in the presentation.To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution.
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001-94426 Rev *A Owner: MARFEngineering Presentation Tech lead: RAJA
Additional Terms
Terms of Art (ToA): To clearly define for engineers all ToAs used in the presentation.To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution.
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001-94426 Rev *A Owner: MARFEngineering Presentation Tech lead: RAJA
Cypress TermsEZ-USB® CX3™Cypress’s programmable CSI-2 to USB 3.0 bridge controller with an integrated USB 3.0 transceiver
Provides 5-Gbps USB 3.0 throughput for streaming uncompressed HD video
Includes a powerful on-chip ARM9™ processor with 512KB RAM for firmware storage and data buffering
Provides additional peripheral connectivity via I2C, I2S, SPI, UART and 12 General-Purpose I/Os (GPIOs)
Includes a software development kit (SDK) with example code to reduce design effort
CX3 Reference Design Kit (RDK)A UVC camera reference design featuring CX3 and a 5-megapixel (MP) Omnivision OVT5640 image sensor
CX3 Application Programming Interface (API)A software interface in the SDK library that enables firmware programs to control CX3-specific functions
EZ-USB® FX3™Cypress’s programmable USB 3.0 Peripheral Controller with integrated USB 3.0 transceiver
Complements the CX3 solution
Includes a powerful on-chip ARM9 processor with 512KB RAM for firmware storage and data buffering
Provides a 32-bit General Programmable Interface (GPIF II), allowing FX3 to communicate with virtually any system at 100 MHz
Interfaces directly with image sensors via GPIF II, providing 3.2-Gbps data throughput for streaming uncompressed HD video
Adopted by customers worldwide, including Avermedia, Canon, Kodak, Leap Motion, Microsoft, Panasonic, Sony and Toshiba
Terms of Art (ToA): To clearly define for engineers all ToAs used in the presentation.To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution.
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001-94426 Rev *A Owner: MARFEngineering Presentation Tech lead: RAJA
Design Problems Engineers Face1. HD video requires 1.5-Gbps BandwidthUSB 2.0 Bandwidth is only 480 Mbps
USB 2.0 thus requires Compression, which degrades image quality
2. Conventional USB camera solutions are not programmableFixed-function USB camera chips support UVC only
Advanced camera features (e.g., pan, tilt, zoom control) or customizations (e.g., USB3 Vision) are difficult to implement
3. High-resolution image sensors are going serialImage sensors greater than 3 MP use CSI-2 instead of a parallel interface
Many use up to four CSI-2 lanes to support higher image resolution
Cypress’s CX3 solves these problems by:Delivering uncompressed HD video at the required Bandwidth
Providing an ARM9 CPU and SDK to support camera customization
Providing four CSI-2 lanes to interface with any image sensor
Cypress’s CX3 enables you to design advanced features into any USB 3.0 video camera
Traditional Approach and Challenges: To present the traditional approach and the challenges engineers will face when using it to realize the Market Vision. Ends with a one-sentence segue clearly stating the benefit of the Cypress solution.
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001-94426 Rev *A Owner: MARFEngineering Presentation Tech lead: RAJA
CX3 Delivers Uncompressed HD Video
USB 3.0
CX3 USB 3.0 Solution for HD Video:Sharp, Uncompressed HD Video at 1080p, 30 fps
CX3
Sharp, uncompressed HD video
USB 2.0
Omnivision USB 2.0 Solution for HD Video: Low-Quality, Compressed Video at 1080p, 30 fps
Low-quality, compressed video
USB 3.0
Ban
dwid
th (
Gbp
s)
The USB 3.0 Advantage
Bandwidth required for 1080p(1920 x 1080 @ 30 fps) video
1.5 Gbps
Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide. To provide a short, clear list of what to do to get started.
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001-94426 Rev *A Owner: MARFEngineering Presentation Tech lead: RAJA
CX3 Is a Programmable Camera Solution
Video Conferencing 3-D CameraMachine Vision PC Webcam
Camera Protocol UVC or proprietaryUSB3 Vision or proprietary
UVC or Proprietary UVC
Firmware Customization
UVC extensions for camera control
Variable frame rate control
Custom frame croppingUVC extensions forcamera control
Additional Features
Pan, tilt, zoom controlImage sensorconfiguration
Infrared LED control for Time-of-Flight1 image sensors
User interface design (buttons, LEDs)
1 A method for resolving distance based on the known speed of light, measuring the difference in time between the camera and subject for each point of the image, thereby forming a 3-D image
Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide. To provide a short, clear list of what to do to get started.
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001-94426 Rev *A Owner: MARFEngineering Presentation Tech lead: RAJA
CX3 Works with High-Resolution Sensors
CX3 interfaces with either a CSI-2 image sensor directly or through an ISP
Example 1: USB 3.0 Camera Using CX3 and a 5-MP Image Sensor With Built-In ISP
CX3 USB 3.0 HostSystem
5-MP ImageSensor
CSI-2
ISP2
USB 3.0 Camera
Example 2: USB 3.0 Camera Using CX3, a 13-MP Image Sensor and a Discrete ISP ASIC
USB 3.0 HostSystem
ISPASIC
CSI-2
CX34
CSI-2
4
13-MPImage Sensor
USB 3.0
USB 3.0 Camera
6
USB 3.0
6
Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide. To provide a short, clear list of what to do to get started.
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001-94426 Rev *A Owner: MARFEngineering Presentation Tech lead: RAJA
Cypress USB 3.0 Solutions for HD Video
FeatureCX3: CSI-2 to USB 3.0 Bridge Controller
FX3: GPIF II to USB 3.0 Peripheral Controller
USB 3.0 Certified Yes; Test ID 340880047 Yes; Test ID 340800007
Programmability Yes; ARM9, 512KB RAM Yes; ARM9, 512KB RAM
Image Sensor Interface Serial, two- or four-lane CSI-2 Parallel, 16- or 32-bit GPIF II
Maximum Throughput 2.4 Gbps 3.2 Gbps
Hardware DVK CX3 RDK FX3 DVK
SDK EZ-USB SDK version 1.3 or later EZ-USB SDK version 1.0 or later
UVC Support Yes Yes
Package Option 121-ball BGA 121-ball BGA, 131-ball WLCSP
Applications Machine vision, medical imaging, video conferencing, 3-D motion tracking, document scanner,PC webcam
Machine vision, medical imaging, video conferencing, 3-D motion tracking, document scanner, PC webcam, video capture card
Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide. To provide a short, clear list of what to do to get started.
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001-94426 Rev *A Owner: MARFEngineering Presentation Tech lead: RAJA
CX3 RDKHardwareFully functional UVC camera with interchangeable image sensor module
Includes a 5-MP OV5640 module
Preloaded with UVC firmware that works with any PC
Includes RS232 and JTAG connectors for firmware debugging
Powered by a USB cable without the need for an external 5-V supply
Available for $249: CX3 RDK
SoftwareIncludes e-CAMView, a free video-capture application for Windows PCs, and sample camera control plug-ins for:
Brightness
Contrast
Hue
Saturation
Sharpness
White balance (auto/manual)
Exposure (auto/manual)
Focus (auto/manual)
Available for download:CX3 RDK
CX3 RDKby e-con Systems
HD Standard
ColumnPixels
RowPixels
Frame Rate(fps)
VGA 640 480 60
720p 1,280 720 60
1080p 1,920 1,080 30
5 MP 2,592 1,944 15
Supported Image Resolution and Frame Rate
Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide. To provide a short, clear list of what to do to get started.
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001-94426 Rev *A Owner: MARFEngineering Presentation Tech lead: RAJA
Industrial, medical and machine vision cameras1080p Full HD and 4K Ultra HD (UHD) cameraDocument scanners, fingerprint scannersGame consoles Videoconferencing systemsNotebook PCs, tablets Image acquisition systems
Applications
USB 3.0-compliant video-class controllerFour-lane MIPI1 Camera Serial Interface v2.0 (CSI-2) inputCamera Control Interface (CCI) for image sensor
configurationSupports industry-standard video data formats:
RAW8/10/12/142, YUV422/4443, RGB888/666/5654
Supports uncompressed streaming video: 4K UHD at 15 fps, 1080p at 30 fps, 720p at 60 fpsOn-chip ARM9 with 512KB RAM for data processingSupports I2C, I2S, SPI, UART and 12 GPIOs121-ball BGA (10 x 10 x 1.7 mm)
Features
Datasheet: CX3 DatasheetReference Design Kit: CX3 RDKSoftware Development Kit: EZ-USB FX3 SDK
Collateral
Block Diagram
Production: Now
CX3 Solution Summary
Availability
1 Mobile Industry Processor Interface2 Video format for raw video data
3 Video format for luminance and chrominance components4 Video format for red, green and blue pixel components
USB 3.0 Host
I2CUART SPI
US
B 3
.0
ARM9
JTAG
512KB RAM
CX3
32 32
32
GPIO
12
Image Sensor or
Image Signal
Processor
32
MIP
I1 C
SI-
2
4
424
6
5
Solution Examples: To give detailed one-page memory Solution Example from the field in the specified format. 11
001-94426 Rev *A Owner: MARFEngineering Presentation Tech lead: RAJA
Features CYUSB3065 RTS5825
USB 3.0 Yes Yes
CSI-2 Interface 4 lanes, 1 Gbps per lane 2 lanes, 1 Gbps per lane
ISP No Yes
Package Size 121-ball BGA (100 mm2) 48-pin QFN (36 mm2)
Color Format Support RAW8/10/12/141, YUV422/4442,
RGB888/666/5653
RAW, YUV422
Camera Protocol UVC, USB3 Vision or proprietary UVC only
Interfaces I2C, I2S, UART, SPI, 12 GPIOs I2C, I2S, SPI, 7 GPIOs
Programmability Yes; ARM9 No; fixed-function bridge
Development Kit SDK, $249 RDK No
Applications Machine vision, medical imaging, video conferencing, 3-D motion tracking, document scanning
PC webcam
CX3 Solution vs. Competition’s
1 Video format for raw video data 2 Video format for luminance and chrominance components 3 Video format for red, green and blue pixel components
Competitive Comparison: To define key features of the Cypress solution and demonstrate its superiorityover the Next Best Alternatives (NBAs). Must be credible and objective to the salesperson and customer.
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001-94426 Rev *A Owner: MARFEngineering Presentation Tech lead: RAJA
$12.97
$7.97
$0.12
$1.20
$6.65
$5.00
Performance
SDK
Programmability
CompetitionCompetitor USB3 Vision vs. fixed-function UVC solution
Price: $6.652
SDK: CX3 provides a complete IDE3, saving 30 man-weeks of engineering effort at $4K per man-week amortized over 100ku Value added: $1.20
Performance: Four-lane CSI-2 vs. two-lane CSI-2Price: $0.124
USB 3.0 PC camera controller: Realtek RTS5825Price: $5.001
Additional Value
Programmability: 32-bit ARM9 CPU + on-chip SRAM for
Target Cypress Solution: Total Cost:
6% Total Savings:
CYUSB3065-BZXC$12.25$0.72
1 Estimated 1ku pricing per customer input on 4/9/2015
2 1ku pricing from Digikey for LPC3250 (NXP ARM9 microcontroller with 256KB SRAM) on 4/9/20153 Integrated Design Environment4 1ku pricing from Digikey: price delta for four-lane (FSA644UCX) vs. two-lane MIPI CSI 2 switch on 4/9/2015
CX3 Solution Value Example – USB3 Vision Camera
Competitor
Programmability
SDK
Performance
Total Additional Value
Total Value Delivered
EVC Slide: To clearly define the value of the Cypress solution, including BOM integration and unique functionality. 13
001-94426 Rev *A Owner: MARFEngineering Presentation Tech lead: RAJA
Here’s How to Get Started1. Visit the CX3 homepage for product collateral and videos
2. Buy the CX3 Reference Design Kit
3. Download the App Note: How to Interface a MIPI CSI-2 Image Sensor with EZ-USB CX3
4. Download the Software Development Kit
Call to Action: To tell salespeople how to proceed. To ask them to volunteer account names, to schedule joint account visits,to use the scripted email, and to set up a demo.
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001-94426 Rev *A Owner: MARFEngineering Presentation Tech lead: RAJA
CX3 References and LinksProduct webpage: CX3 Introduction
Video: CX3 Demo
Datasheet: CX3 CSI-2 to USB 3.0 Solution
Application Note: How to Interface a MIPI CSI-2 Image Sensor with EZ-USB CX3
Hardware Development Kit: CX3 RDK
Software Development Kit: CX3 SDK
Technical Reference Manual: CX3 TRM
Knowledge Base: CX3 Knowledge Base Articles
Roadmap: Cypress USB Roadmap
Other available materials: Provide distributors with comprehensive view of resources to assist in selling the solution. 15