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INNovation
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Introduction
Applying InnovationBy David O’Sullivan and Lawrence Dooley
© Sage Publications 2008
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Applying Innovation Innovation is an important force in creating and
sustaining organizational growth. Effective innovation can mean the difference between
leading with a particular product, process, or service and simply following the pack, with the resulting risk of stagnation and decline.
Innovation transforms mediocre companies into world leaders and ordinary organizations into stimulating environments for employees.
Innovation is the process of making changes to something established by introducing something new; these changes can be either radical or incremental.
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Applying Innovation All organizations need to innovate, whether they are
profit or nonprofit. Innovation is as relevant to services in a public
hospital as it is for products and processes in a manufacturing company.
Innovation takes place throughout an organization, from management boards and individual departments to project teams and individuals.
In today’s global economy innovation is often a collaborative activity that takes place across extended organizations and includes suppliers, distributors, and other strategic alliances.
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Aims Understanding key concepts in the theory and process
of innovation Understanding how to manage and apply innovation Using explicit skills for defining goals, generating
ideas, empowering teams, and monitoring the results of innovation
Developing a simple knowledge management system for managing innovation
Working effectively as an individual and as a member of a team
Presenting, communicating, and promoting innovation plans
Applying what you have learned to managing innovation in any organization
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Symbiosis Applying Innovation is about describing how
to systematically deliver innovations that add value to customers.
The approach adopted is a symbiosis of management techniques that include: innovation management strategic planning performance measurement creativity project portfolio management performance appraisal knowledge management
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Operate vs. Innovate
How Organizations OPERATE ?
How
Organizations
INNOVATE ?
versus
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Name some innovations! Products Processes Services
Radical Incremental
Long Life Short Life
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Macintosh
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PostIt
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Ryanair
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Pencil
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Space Shuttle
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iPhone
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Wave bob
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Toyota Prius
Charity Gift Cards
A&E Processes
African Water Pump
Sensors
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Disruptive Innovation
Name any innovations that dramatically disrupted or overturned an existing technology, product or service?
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Background Innovation creates growth
Growth of turnover and profits Growth of quality and productivity Growth of knowledge Growth of people
Innovation also destroys Organisations that don’t innovate become
obsolete Ideas that don’t satisfy customers are
abandoned
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Industry Trends
“ A new corporate model is taking shape focusing on creativity and innovation”
“ It isn’t just about math and science. It’s about creativity, imagination i.e. innovation.”
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Structure
Part I: Understanding InnovationPart II: Defining Innovation GoalsPart III: Managing Innovation ActionsPart IV: Empowering Innovation TeamsPart V: Sharing Innovation Results
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Part I: Understanding Innovation Develop an understanding for organizational
innovation Explain the difference between product, process, and
service innovation Understand radical and incremental innovation Understand the reasons why organizations invest in
innovation Explain the main causes of failure in innovation Understand a process for managing innovation Describe the importance of the innovation funnel
metaphor
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Part II: Defining Innovation Goals Outline a process for defining innovation goals Use techniques for conducting environmental
analysis Understand the importance of benchmarking in
innovation Explain how to develop statements such as mission
and vision statements Identify stakeholders and their requirements Describe the process of strategic planning Outline the process of creating performance
indicators
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Part III: Managing Innovation Actions Describe the creativity process Understand the various sources of ideas used in
innovation Apply a number of idea generation tools Identify core aspects of project management Explain the product development process Understand how to capture critical data for
innovation projects Explain the process of project portfolio
management
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Part IV: Empowering Innovation Teams
Explain the importance of leadership in innovation Define the structure of innovation teams Understand how to build a team culture within the
organization Describe some of the important attributes of virtual
teams Understand communities of practice Explore various ways of increasing motivation Describe a simple performance appraisal system
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Part V: Sharing Innovation Results Describe knowledge and how innovation knowledge
can be managed Understand specific aspects of collaborative portals,
portlets, and workspaces Discuss how to design and implement a simple
knowledge management system Explain the relationships between different sets of
innovation information Describe how organizations can contain a number of
innovation communities Describe a hierarchy of innovation management
processes or funnels Describe an approach to presenting and reporting a
dynamic innovation plan
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Innovation Funnel
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Chapters
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ProgrammeUnderstanding Innovation1. Defining Innovation2. Managing Innovation3. Processing Innovation
Defining Innovation Goals4. Analyzing Environments5. Defining Objectives6. Measuring Indicators
Managing Innovation Actions7. Creating Ideas8. Managing Projects9. Developing Products10. Balancing Portfolios
Empowering Innovation Teams11. Leading Innovation12. Building Teams13. Motivating Performance
Sharing Innovation Results14. Managing Knowledge15. Building Communities16. Extending Innovation
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Activities Activities in each chapter help you
apply some of the ideas presented to your own organization
Your organization can be real or fictitious and created from your imagination and experience
Activities combine into one dynamic innovation plan for your organization
Sample Innovation Plans available
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SwitchIt Case
SwitchIt Manufacturing in Ireland Subsidiary of SwitchIt U.S.A. Complete the case in Appendix!IndividualsName Job TitleAndrew Kelly IT AnalysistBreda Mooney HR ManagerDanny Mulryan General ManagerDavid Noone Engineering ManagerGary O'Halloran Training ManagerJames Fogarty Purchasing ManagerJohn Sheehan Quality CoordinatorMary Roche Finance ControllerMichael Clark Manufacturing SupervisorStewart O'Neill Materials ManagerDavid O'Sullivan Design ManagerLawrence Dooley Design Engineer
Reading
‘Applying Innovation’ O’Sullivan and Dooley Sage Publishing, 2009
Book Resources www.owl.ie
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