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Welcome!
How to Keep Your Stakeholders Close
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How to Keep Your Stakeholders Close
North Carolina Network of Grantmakers
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Communications Grantee Training Initiative
How to Keep Your Stakeholders Close
Presenter:
Mike WarnerVice PresidentGYMR Public Relations
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Communications Grantee Training Initiative
How to Keep Your Stakeholders Close
Presenter:
Virginia BaderSenior Vice PresidentGYMR Public Relations
The Basics (Again)
Mission
Goal
Strategy
Messages
Tactics
Why should you partner with other groups?
The Advantages
More Resources Expanded Audience Increased Credibility Varying Perspectives and Ideas
?
What can go wrong when you partner with other groups?
The Pitfalls
Varying Perspectives and Ideas Competing Priorities Increased Work Load Differing Commitment Levels
?
What type of partner are you looking for?
Finding The Right Partner
Three common types of community partners:1. I’ll Sign On2. I’ll Help You Get the Word Out3. Let’s Figure This Out Together
?
I’ll Sign On
Example:
I’ll Help You Get the Word Out
Example:
Let’s Figure This Out Together
Example:
10 Tips for Working with Stakeholders
1. Have an elevator speech and be ready to use it.
10 Tips for Working with Stakeholders
2. Make sure everyone knows their role.
10 Tips for Working with Stakeholders
3. Know your partners. And know who you want as partners.
10 Tips for Working with Stakeholders
4. Know when to say when.
10 Tips for Working with Stakeholders
5. Seek out strange bedfellows.
10 Tips for Working with Stakeholders
6. Be a convener AND a joiner.
10 Tips for Working with Stakeholders
7. Share the spotlight.
10 Tips for Working with Stakeholders
8. Utilize social media.
10 Tips for Working with Stakeholders
9. Use but don’t overuse email.
10 Tips for Working with Stakeholders
10. Have your friends set you up.
Questions?
Thank You
Reminder: The last Webinar will be held the
2nd Thursday of March from 2:00 to 3:00 p.m. ET.
March 13 – Making Sure You Aren’t Alone inCommunications (Internal Communications)
