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1
Market Share of Fixed Network Operators in 2008Market Share of Fixed Network Operators in 2008
Note: Data – Dec. 2008
Source: National Communications Commission (NCC)
(unit :%)
97.3375.94
57.78
24.0642.22
2.67
0%
20%
40%
60%
80%
100%
Local telephone subscribers Long-distance telephone revenue International telephone revenue
CHT Other fixed network operators
2
Long-distancetelephone,
2.73%
Internationaltelephone,
6.50%
Localtelephone,
9.98%Leased circuit,
8.43%Internet andvalue-added
services,13.16%
Others, 0.00%
Mobile phone,59.20%
Note: Total revenue of telecom services in 2008 (NTD 367.4 billion) showed an increase of 108.5% in comparison with revenue in 1997 (NTD 176.2billion)
Source: National Communications Commission (NCC)
Distribution of Telecom Revenue by Services in 2008Distribution of Telecom Revenue by Services in 2008
3
Mobile Market Mobile Market - Proportion of 2G Prepaid Card Subscribers- Proportion of 2G Prepaid Card Subscribers
Note: 2G prepaid card subscribers / 2G subscribers
Source: National Communications Commission (NCC)
19.78%
22.81%24.39%
17.41%
12.78% 13.29%
16.47%
19.66%
0%
10%
20%
30%
2001 2002 2003 2004 2005 2006 2007 2008
4
Evolution of Mobile MarketEvolution of Mobile Market
Note: The first 3G operator launched its service in July 2003 - four other operators began in 2005 (between July and Dec.) Source: National Communications Commission (NCC)
0
5
10
15
20
25
303G 2G PHS
PHS 0.6 0.8 1.0 1.4 1.5 1.5
2G 25.1 21.5 19.9 18.5 15.9 12.7
3G 0.1 0.5 1.3 3.4 6.9 11.3
2003 2004 2005 2006 2007 2008
(unit: Millions subs)
5
0
10
20
30
Local telephone subscribers 12.8 13.1 13.4 13.5 13.6 13.5 13.3 13.1
Mobile phone subscribers 21.8 24.4 25.8 22.8 22.2 23.2 24.3 25.4
Internet users 11.7 12.2 13.2 14.5 14.8 15.1
Broadband subscribers 1.2 2.1 3.0 3.8 4.3 5.1 6.0 7.1
2001.12 2002.12 2003.12 2004.12 2005.12 2006.12 2007.12 2008.12
(uni t mi l l i ons):
Number of Telecom Subscribers by ServicesNumber of Telecom Subscribers by Services
Notes:1. “Internet users” refers to individuals who accessed the internet during the year (figures are released by III-FIND) 2. “Broadband subscribers” refers to subscribers of ADSL, Cable Modem, Leased Line and PWLAN.Source: NCC
6
Telecom Services Subscribers per 100 inhabitantsTelecom Services Subscribers per 100 inhabitants
Notes:1. “Market Penetration” refers to service subscribers per 100 inhabitants 2. “Internet users per 100 inhabitants”: figures released by III- FIND 3. “Broadband subscribers per 100 inhabitants” - from September 2006, the figures included the number of 3G subscribers that can access the internet. Source: NCC
0
50
100
150
Local telephone subscribers per100 inhabitants
57.3 58.2 59.1 59.6 59.8 58.9 57.9 56.8
Mobile subscribers per 100inhabitants
97.2 108.3 114.1 100.3 97.4 101.6 105.8 110.3
Internet users per 100 inhabitants 34.9 47.6 51.9 53.8 58.0 63.8 64.4 65.8
Broadband subscribers per 100inhabitants
5.1 9.3 12.4 16.5 19.1 22.1 26.1 30.9
2001 2002 2003 2004 2005 2006 2007 2008
(Market Penetration, % )
7
Note: “others” include the subscribers of PWLAN, Leased Line, as well as 3G subscribers who can access the internet. Source: NCC
Analysis of Broadband SubscribersAnalysis of Broadband Subscribers-by Technologies-by Technologies
0
1
2
3
4
5
ADSL 0.97 1.82 2.55 3.17 3.74 4.00 4.21 4.29
Cable Modem 0.23 0.28 0.45 0.53 0.54 0.42 0.50 0.65
others 0.03 0.02 0.04 0.06 0.06 0.64 1.27 2.19
2001 2002 2003 2004 2005 2006 2007 2008
(Mi l l i on Subs)
8
Expansion of Mobile Internet SubscribersExpansion of Mobile Internet Subscribers
Note: Mobile Internet subscribers include the subscribers of WAP,GPRS, PHS, as well as 3G subscribers that can access data communications
Source: NCC
0
5
10
15
20(Millions)
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
(%)
Mobile Internet subscribers 0.3 1.6 3.5 5.3 8.1 9.1 11.8 15.3
Mobile Internet subscribers/ All mobile subscribers
1.3 6.4 13.6 23.5 36.4 39.3 48.8 60.2
2001 2002 2003 2004 2005 2006 2007 2008
9
9.55
15.80
19.16
21.63
24.02
26.90
28.87
29.96
31.23
33.54
54.32
66.21
61.62
50.03
38.25
30.70
24.84
21.31
19.51
17.91
10.15
9.11
8.02
7.47
7.03
6.50
6.06
5.55
4.57
4.69 3.99
3.88
3.02
3.08
2.15
1.52
1.06
0.96
3.84
3.46
- 20 40 60 80 100
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008 Mobi l e phoneLocal networkLong- di stance networkI nternat i onal network
Mobile voice volume has overtaken fixed since 2007Mobile voice volume has overtaken fixed since 2007
(in billion of minutes)
Note: Fixed Communications include the voice volume of local network,
long-distance network, and international network
Source : NCC
(fiscal year)
10
Average Revenue Per User Average Revenue Per User (( ARPUARPU ) ) of Mobile Servicesof Mobile Services
(NTD per month)
Notes:1. ARPU of mobile phone refers to total amount of mobile phone revenue per month divided by the number of mobile phone subscribers2. Figures cover only the data of mobile operators who provide both 2G and 3G servicesSource: NCC
0
300
600
900
1200
1500
2G 842 783 725 635
3G 1,256 1,021 986 885
2005.12 2006.12 2007.12 2008.12
,
11
Mobile Data Service Revenue - as proportion of Mobile Data Service Revenue - as proportion of Total Mobile RevenueTotal Mobile Revenue
Note: Mobile data service revenue includes revenue of WAP, GPRS, SMS and
other data communication services
Source: NCC
1.852.95
3.71 4.04 4.46 4.825.69 6.60
0
2
4
6
8
2001 2002 2003 2004 2005 2006 2007 2008
(%)
12
Data Communication Revenue as Data Communication Revenue as proportion of Total Telecom Revenueproportion of Total Telecom Revenue
Note: The items of data communication revenue include revenue of mobile data
service, internet service, value-added services and leased circuit service
Source: NCC
24.65% 25.47%
15.64%
19.18%20.92% 22.60% 22.76% 23.57%
0%
10%
20%
30%
2001 2002 2003 2004 2005 2006 2007 2008
13
SMSSMS (( Short Message ServiceShort Message Service )) Volume and RevenuVolume and Revenuee
Source: NCC
-
1,000
2,000
3,000
4,000
5,000
6,000
-
2,000
4,000
6,000
8,000
10,000
Messages(millions) 1,286 2,088 2,432 2,449 2,796 3,659 4,499 5,631
Revenue(NT$ million) 3,164 5,291 6,309 6,686 7,376 7,872 8,900 9,551
2001 2002 2003 2004 2005 2006 2007 2008