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1 3/8/2013 Nancy Morris Communications and Member Services Director

0 3/8/2013 Nancy Morris Communications and Member Services Director

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Page 1: 0 3/8/2013 Nancy Morris Communications and Member Services Director

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3/8/2013

Nancy MorrisCommunications and Member Services Director

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GENESIS

GetBetterMaine was created in 2011 in collaboration with...

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GetBetterMaine Mission

• Measure and report on the quality of health care services

• Engage healthcare consumers to understand and seek high quality health care

• Educate the public and key stakeholders in the use of cost and quality information to make informed decisions

• Connect consumers with local resources to live healthier lives

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Avoiding Redundancy

The Coalition does not want to duplicate the efforts of other organizations in Maine. We see GetBetterMaine as different from other reporting initiatives in the following ways:

• GetBetterMaine is consumer focused. Everything on our site is intended for public consumption.

• GetBetterMaine reports information across a variety of areas, including outcomes, office systems, pat. exp., and soon cost.

• Submitting information is voluntary for hospitals and practices

• The Coalition accepts multiple measurement and survey instruments

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Consumer Focus

• Utilizing AF4Q provided consumer engagement specialists

ShoshanaSofaer

Judy Hibbard

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Consumer Focus

Consumer Feedback Sessions

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HOMEPAGE

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HOMEPAGE

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Health Resources

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Health Resources

Each health topic contains…

• Overview info (definition, what is quality care, prevalence in Maine)

• Self care checklist• Checklist for your doctor• Outside resources (.org, .edu, .gov)

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Comparing Hospitals

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Comparing Hospitals

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Comparing Hospitals

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Comparing Hospitals (drill down)

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Comparing Practices

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Comparing Practices

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Comparing Practices

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More Testing…

In April 2012 we decided to test GetBetterMaine again with consumers.

We learned…

• Overall, users reacted positively to the site• They understood the purpose, how to use the site,

and found the information helpful• Language used is key. Words like ‘care’ and

‘treatment’ can be interpreted differently• Users found it easier to compare practices across

rather than vertically• Most users wanted high-level, summary ratings• Addition of new metrics made the compare page too

busy

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Results From Testing

Given the feedback from our testing, we decided to:• Change categories from ‘Effective,’ ‘Safe’, etc to

descriptive phrases like ‘Uses treatments proven to get results’

• Roll up measures into 4 simple categories

• Compare practices across instead of vertically

• Create drill down popups for users that want additional information

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Coming This Spring

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New Displays

ALL PROPOSED DISPLAYS ARE SUBJECT TO CHANGE. BEFORE BEING PUBLISHED THEY MUST FIRST PASS THROUGH PATHWAYS TO EXCELLENCE, CONSUMER

TESTING, AND OPERATIONAL CONSIDERATIONS.

DISCLAIMER:

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Comparing Practices

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Comparing Practices

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Comparing Practices

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Comparing Practices

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Comparing Practices

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Questions?