Embed Size (px)
Citation preview
1
2
CONTENTS.
Introduction 3
The Opportunity 7
Course Structure 9
Section One: Bulletproof Fundamentals 11
Section Two: Bulletproof Coaching 22
Section Three: Coaching Practice Intensive 24
Section Four: Transforming Passion into Profit 25
Section Five: Certification Overview 25
The Certification Process 26
Investment 28
Frequently Asked Questions 29
References 31
Training Schedule 32
3
Imagine this.
One year from now you are a Certified Bulletproof Coach, and an expert in
Whole Person Human Potential Development.
You are one of the most knowledgeable people in the world when it comes to
innovative, science-based information, techniques, tools, processes and products
to maximize potential, enhance energy and help people perform better and create
success.
You have the skills to help anyone achieve an upgraded body, mind and life,
regardless of his or her current level of energy, performance and health.
As a Bulletproof Coach you are facilitating learning, change and development in
your clients in a way that enables them to realize their potential and achieve their
most valued goals. They are grateful. You are feeling fulfilled.
Your clients are fascinating, varied, engaged and challenging. They come to you,
for many different reasons:
1. Performance–reaching a destination. For example: reducing weight and body
fat percentage, running a marathon, enhancing psychological well-being,
achieving work or sales targets.
2. Skills–developing new skills and abilities. For example: managing stress,
accessing creativity, becoming assertive, applying emotional intelligence,
improving communication and developing leadership.
3. Personal development–transforming consciousness, perceptions, values,
beliefs and meaning. For example: enhancing self-awareness, becoming
kinder and more patient, getting clarity on ‘life purpose’, cultivating a meaningful
spiritual life and developing a mature self-confidence.
4
You charge a premium hourly rate because of your success guiding clients to
achieving their goals and realizing their fullest potential. People actively seek you
out to do so.
You live what you learned from the Bulletproof Coach Training and you’re thriving,
taking your mind and body to new limits.
This could become your reality.
We are opening the doors of our Bulletproof Coach Training Course to motivated
people who want to optimize their mind and body, and help others do the same.
Is This You?
The Bulletproof Coach Training is the first in its class: The Premier Coach
Training Program for Whole Person Human Potential Development.
Okay, maybe we’re biased. We created the course. But we know this coach
training is unlike anything else out there.
Why?
Because it integrates cutting-edge discoveries from the worlds of Neuroscience,
Performance Coaching, Nutrition Science, Nutraceuticals, Biohacking, Positive
Psychology, Brain Fitness, PNEI (psychoneuroendoimmunology), Resilience
Training and Sports Psychology, combined with our own extensive personal and
professional experience.
Dave Asprey, the founder of Bulletproof, spent two decades and over $300,000
hacking his own biology. He lost 100 pounds without counting calories or excessive
exercise, raised his IQ by more than 20 points, and lowered his biological age, all
while sleeping 5 hours a night. Dave hosts Bulletproof Radio, a top-ranked podcast
about using science and technology to improve your biology. He’s also author of
the New York Times bestseller The Bulletproof Diet.
5
My name is Mark AtkinsonI am the Medical Director of Bulletproof and the
Bulletproof Coach Training Course Leader. As an Integrative Functional Medicine
Physician, coach and human potential development expert, I have taught tens of
thousands of people how to transform their health and realize their personal and
professional potential. This is my passion and privilege. I have been teaching
coaches and leading human potential development workshops for ten years. The
essence of what I teach is a focus on learning how to work skilfully with perception,
mind, emotion and energy. These are key skills for human performance, and the
foundations for thriving and flourishing as a conscious human being.
Rod Francis is the Head Coach of the Bulletproof Training Institute. Rod is a gifted
teacher, highly experienced coach and Mindfulness trainer. Together with Dave
Asprey we have created a training that reflects our combined knowledge, the
insights of pioneers within the field of human performance and coaching with our
own powerful, intuitive coaching process. The feedback from the students in the
Bulletproof Coach Training Course has been phenomenal. Why? It is deeply
illuminating, and personally and professionally transformational.
The Bulletproof Coach Training Course lasts for 9 months. It consists of:
2-day workshop in Pasadena, USA (September 21-22, 2016).
35 Week Virtual Training Program.
8 Week Mindfulness Training Program.
Exclusive Live Webinars with Dave Asprey, Founder of Bulletproof.
Over 150 hours of training.
Up to 27 sessions of guided coaching practice.
A comprehensive certification process.
Free one-year student membership of the Association for Coaching.
6
We will:
Teach you science-based information, techniques, tools and products to maximize
potential, enhance energy, and help you, and your future coaching clients, perform
better and create success in the areas of life that are valued most.
Ensure that by the time you graduate, you will be clear on how to create a thriving
coaching practice and/or seamlessly integrate your coaching skills into your
current work.
Provide you with a stimulating, transformative, (and fun) training experience!
You will also meet many inspiring people and become part of a growing
community, dedicated to human advancement and high performance.
Once you have successfully completed our training program, and the certification
process you will:
Receive a professional credential from us–the Bulletproof Training Institute. We
are becoming a worldwide, leading authority in whole person human potential
development.
Be awarded the prestigious accolade: Bulletproof Coach (BPC).
Be eligible for membership of the Association for Coaching (AC). AC is a leading
membership association for Professional Coaches.
Be provided with a free listing on our training institute website for one year.
Be invited to take part in our exclusive Bulletproof Coach Continuing Education
program.
Belong to an influential network of highly motivated professional colleagues and
Bulletproof Coaches.
To train with us we have just three pre-requisites: The first is a willingness to fully
engage with the training. The second is for you to integrate what you learn into
your own life. The third is a desire to help others realize their potential and achieve
their goals.
7
THE OPPORTUNITY
You might be new to coaching so I will share some illuminating information about
coaching, the coaching market and the opportunity for you as a coach. This is a
real eye-opener.
In a 2012 report, the estimated 47,500 coaches worldwide generated close to $2
billion (USD) in annual revenues.
The greatest concentration of coaches, and highest paid coaches, are in 'high
income areas' like North America, Western Europe and Oceania (Australia and
New Zealand).
Globally, the average fee charged for a one-hour coaching session was $229 USD.
The average number of clients at any given time, 10. The average number of hours
spent coaching clients each week, 13. [1]
The reason so many people are willing to pay good money to work with a coach is
because the support, guidance, clarity and accountability they experience enables
them to achieve meaningful goals more effectively and efficiently. The process of
personal transformation and achievement is so much easier in the presence of a
skilled companion, a skilled coach.
Over the last 10 years, numerous studies have explored the benefits of coaching.
[2-8].
Overall they found working with a coach is a highly effective way to
Facilitate change: performance, skills and personal development.
Increase the attainment of personal and professional goals.
Improve psychological factors that enhance performance.
Increase resilience, positivity and self-efficacy.
8
Coaching works by building growth promoting relationships (through presence,
support, respect, empowerment); eliciting motivation and increasing energy levels
(the jet fuel for change); enhancing the likelihood of sustainable change (through
positivity, resilience, reality-based optimism and self-efficacy), and facilitating the
process of change (through vision, goal setting, planning, accountability, reflection
and feedback).
It’s a formula that works, and one you will learn in the Bulletproof Coach
Training Course.
As graduate of our Bulletproof Coach Training Course how will you put your
qualification and skills to use?
Will you choose to: Develop a new career as a Bulletproof Coach?
Continue in your existing work but enhance what you do using the skills and
knowledge you have acquired?
Leverage your coaching certification as a unique selling point when applying for
jobs or promotions?
Expand your services to include coaching?
Work within the corporate environment as a Bulletproof Coach?
Increase your hourly rate to reflect your expanded coaching skill set and
knowledge base?
The world is your oyster.
9
COURSE STRUCTURE
Our Coach Training Course has been designed to deliver the ideal balance of
experiential training, knowledge and coaching skills development. Every skill, tool,
technology and process has been selected because of its ability to bring about
effective change. Our approach is pragmatic, based on evidence and experience.
We teach what works.
Our training is divided into three parts.
Part 1. In-Person Workshop (2 Days)
Part 2. Virtual Training Program (35 weeks)
Part 3. Certification Program (8 weeks+)
Part 1. Two-Day Workshop, Pasadena, Sept 21-22, 2016
This in-person workshop is the most important part of the training. It is here that
you will undergo a personally transformative experiential process, be introduced
to the core Bulletproof technologies and coaching processes, meet Rod, Dave and
myself, and connect with your fellow students.
It’s a pretty intensive process but the experience will pay off immediately.
I will share with you a complete model of physical, emotional, psychological and
spiritual development. At its heart is discovering how to shift from identification with
the egoic state of consciousness to being centred in what we refer to as Presence.
Presence is the creative, aware intelligence that is always available to us when we
come out of our ‘head’ and into the present moment in a way that open and
allowing. Presence is both a resource, and the wellspring from which inspiration,
wisdom and resilience arises.
In Bulletproof Coaching we coach from Presence. It is a game-changer and a
potent way to facilitate deep insight and transformation in clients. Our students are
often blown away by this part of the training. You will also learn how to help clients
10
discover ‘what they really want’ and how to uncover their vocation–the work
we/they were born to do.
Bring your curiosity and be ready to work hard!
Part 2. Virtual Training Program (35 weeks)
The Virtual Training Program commences on Monday October 3rd, 2016. Now, we
dive deeper into the core Bulletproof Coaching knowledge, skills, tools and
practices.
The training material will be released to you on a week-by-week basis, usually on
a Monday. The second and fourth Monday of each month we will have a Live
Coaching Skills Training via Zoom teleconferencing. During these 75 to 90
minute sessions you will be taught and get to practice in small groups the core
Bulletproof Coaching Skills.
Whilst you do have to attend a minimum of six live sessions, we do understand
that you might not be able to attend every session so they will be recorded and
available for you to listen to at your convenience. We will require you to submit a
brief summary of the missed call.
The Bulletproof Virtual Training program consists of five sections:
1. Bulletproof FundamentalsBulletproof knowledge, tools and practices.
2. Bulletproof Coachinglearning the Bulletproof Coaching process.
3. Coaching Practice Intensivepracticing the Bulletproof Coaching process.
4. Transforming Passion into Profitcreating a plan for utilizing your Bulletproof
Coaching skills and services.
5. Certification Overviewgetting you ready for certification.
Let’s take a look at each section in turn.
11
SECTION ONE: BULLETPROOF FUNDAMENTALS
Many coach training courses teach their students about the importance of not
telling clients what to do. This is based on the principle that a coach should help
clients find their own solutions and insights. This approach is a wise one. As
coaches we can’t always know what is best for our clients. However, my
experience as a coach is that until clients reach a certain level of mastery over
their mind, and attain a level of inner clarity, many of the messages and insights
that arise from the own body and mind cannot be trusted–they are often inaccurate,
distorted, and unhelpful. We will unpack this statement in the training.
During the Bulletproof Coach Training process, you will acquire a lot of insightful
knowledge that when delivered, skilfully and appropriately, has the potential to
facilitate deep transformation. We will encourage you to put that knowledge to
work. Your future clients will use you as a source of guidance and accountability
until they can do it for themselves. Many clients will want to be told how they can
achieve their goals and improve their energy and performance. Clients very much
appreciate being given precise, personalized information, guidance, support and
feedback.
As a Bulletproof Coach you will be trained to know how and when to offer
information, and how and when to recognize the moments that facilitating your
client into his or her own wisdom and understanding is the right thing to do. This is
the beauty of Bulletproof Coaching; you are trained to do both approaches. It is
deeply fulfilling work and a privilege to facilitate.
The focus of this section, Bulletproof Fundamentals, is on developing a sound
understanding of the science-based information, techniques, tools and products to
maximize potential, enhance energy, and help your clients perform better and
create success. Included in this section is a teaching on how to understand risk
and health statistics. Being able to see through hype, exaggerated importance and
12
statistical deception will stand you well in making sense of the myriad claims and
messages that we are exposed to on a daily basis. This awareness will serve you
well, and help you to accurately communicate the benefit of a product or approach
to your clients.
Throughout the training you will also be invited to upgrade your own body and
mind, and self-experiment with what you are discovering. This is such an important
aspect of becoming a Bulletproof Coach. We invite you to walk your talk and be a
source of inspiration, as well as instruction, to your future clients.
Bulletproof Fundamentals consists of:
1. The Bulletproof Life 15 weeks
2. Hacking Happiness 4 weeks
3. Psychology of Success 4 weeks
4. Bulletproof Coaching High Performance Map 1 week
13
1THE BULLETPROOF LIFE
The Bulletproof Life provides the foundational knowledge, tools and practices for
living in a state of high performance. It includes a recorded 3-day workshop in
which the founder of Bulletproof, Dave Asprey, explains in detail the Bulletproof
approach to upgrading your body, mind and life. It’s a fascinating journey into the
state of high performance. Following this we will dive deeper into each component
part of the Bulletproof Life. The learning objectives for each of these are outlined
below.
The Bulletproof Diet
On completing this aspect of The Bulletproof Life you will be able to:
Apply key insights from the Bulletproof Diet and Bulletproof Intermittent Fasting
to your own life and that of your clients.
Provide an overview of the Ketogenic Diet including: a history of its use, the
difference between the Standard Ketogenic Diet (SKD), Targeted Ketogenic
Diet (TKD), and the Cyclical Ketogenic Diet (CKD); the physiology of ketosis,
the effect of Ketogenic Diets on physiology, health, and performance, and
cautions/contraindications of the Ketogenic Diet.
Critically review the evidence relating to Ketogenic Diets, and Intermittent
Fasting.
Explain and guide clients through the Bulletproof Roadmap.
Differentiate between food allergies, intolerances and sensitivities, and support
clients in identifying their kryptonite foods and beverages.
Explain the term anti-nutrients and how they can compromise health and
performance.
Describe the main sources of nutritional kryptonite and be able to guide clients
to the research, and resources, that relate to kryptonite’s effects on health and
performance.
14
Create for yourself, and ultimately provide for your clients, a personalized
Bulletproof Diet.
Describe the difference between essential and non-essential nutrients, and
how the macronutrients of fat, protein, and carbohydrate are digested and
metabolized.
Explain different cooking methods and how they can enhance or deplete health
and food quality.
Provide an overview of energy production, mitochondrial function, and ways to
up-regulate mitochondria number and efficiency.
Explain to clients how to interpret food labels.
Guide a client through the use of the Food Detective app.
Describe the health and performance benefits of low-toxin coffee.
Provide an in-depth overview of natural fats, including medium-chain
triglycerides and butter, and the research relating to their effect on health,
performance and weight.
Advise clients on how to address food cravings, hunger and food addictions.
Physical Activity
On completing this aspect of The Bulletproof Life you will be able to:
Apply key insights from the Bulletproof approach to physical activity, exercise,
recovery and training to your own life and that of your clients.
Describe the benefits of physical activity, the general principles of how to train
for strength, power and endurance, when to stretch and not stretch, how to
develop core strength, and how to prevent injury.
Explain the FITT Principle (Frequency, Intensity, Time and Type).
Critically review the evidence relating to High Intensity Interval Training (HIIT).
Provide clients with sound, evidence-based advice on general exercise
principles, aerobic exercise, interval training, weight training, Adaptive
Resistance Exercise (ARX) and Exercise With Oxygen Training (EWOT).
15
Provide an overview of Whole Body Vibration, its mechanism of action and its
benefits.
Advise clients on how to optimize the benefits of their workout by integrating it
with Bulletproof Intermittent Fasting.
Supplements
On completing this aspect of The Bulletproof Life you will be able to:
Apply key insights from the Bulletproof approach to supplementation to your
own life and that of your clients.
Critically examine the prevalence of micronutrient deficiencies, and
insufficiencies, and how this impacts on energy and performance.
Educate clients on the evidence-based benefits, uses, interactions and
cautions relating to the use of nutritional supplements, including: Vitamin D3,
Vitamin K2, Magnesium, Vitamin C, Iodine, Essential Fatty Acids, Vitamin A, B-
Vitamins, Curcumin, Chromium, Selenium, Vitamin B12 and Folate, Activated
Coconut Charcoal, Liposomal Glutathione, Zinc, Pyrroloquinoline Quinine
(PQQ), Choline Stacks and Oxaloacetate (OAA).
Explain the role and benefit of supplementing with protein powders.
Read and interpret supplement labels.
Sleep
On completing this aspect of The Bulletproof Life you will be able to:
Apply key insights from the Bulletproof approach to sleep to your own life and
that of your clients.
Explain the sleep cycle, and discuss the roles of circadian rhythms in our lives,
health and performance.
Describe the sleep disturbances of insomnia, sleep apnea and narcolepsy and
how to recognize them.
16
Critically examine the effect of sleep deprivation and sleep excess on health
and performance.
Provide an overview of lucid dreaming and the expectation fulfilment theory of
dreaming.
Educate clients on evidence-based approaches to improving quality, and if
necessary, quantity of sleep, including: diet hacks, sleep hygiene, nutritional
supplements and technology-based approaches to insomnia.
Energy
On completing this aspect of The Bulletproof Life you will be able to:
Apply key insights from the Bulletproof approach to energy enhancement to
your own life and that of your clients.
Describe how energy is produced in the body, the role of mitochondria and how
to upgrade mitochondrial function.
Explain the physical, emotional, psychological and spiritual sources of energy
and power.
Recognize the symptoms of adrenal fatigue in your clients and provide helpful
guidance and information to support their return to health.
Help clients understand the costs of their current energy management
behaviors and identify sources of energy depletion (including diet and toxins).
Teach clients how to mobilize, focus and renew their energy with a systematic
set of strategies and practices to build more capacity.
Stress & Resilience
On completing this aspect of The Bulletproof Life you will be able to:
Apply key insights from the Bulletproof approach to stress and resilience to your
own life and that of your clients.
17
Describe what stress is, and help your clients become aware of their personal
somatic, behavioural, cognitive and emotional stress indicators.
Facilitate your clients’ awareness of the contributing factors that are giving rise
to their experience of pressure and stress.
Provide a neuroscience-based explanation of how stress and pressure can
either diminish or enhance health, well-being and performance.
Have practical strategies for managing stress, de-activating sympathetic
system arousal, performing under pressure and building resilience.
Have an understanding of the research on personal resilience, and its relation
to health and performance.
Integrate the Bulletproof approach to resilience into your personal and
professional life.
Develop a plan for clients that enable them to integrate stress management
and resilience-building skills into their daily routines.
Cardiac Coherence Training On completing this aspect of The Bulletproof Life you will be able to:
Explain the terms ‘heart intelligence’ and ‘psychophysiological coherence,’ and
how these influence energy, resilience and performance.
Have a basic understanding of, and be able to succinctly describe the research
and science behind heart rate variability training.
Explain heart rate variability and coach clients in the use of HeartMath devices.
Know how to activate the heart’s intelligence, and create coherence and
enhanced resilience through heart rate variability training.
Explain to a client how to use the Stress Detective app.
18
Mindfulness & Attention Training
On completing this aspect of The Bulletproof Life you will be able to:
Apply key insights from the Bulletproof 8-week Mindfulness training program to
your own life and that of your clients.
Describe the different types of attention and teach clients how to develop
flexible attention skills.
Provide an overview of the researched effects Mindfulness on health, resilience
and performance.
Integrate Mindfulness practice into your personal and professional life.
Discuss Mindfulness as a practice, a systematic method aimed at cultivating
clarity, presence, insight and understanding.
Utilize formal and informal Mindfulness practices to experientially learn how to
take better care of yourself by exploring and understanding the interplay of
mind and body, and teaching clients to do the same.
Describe the latest neuroscience and cognitive mechanisms of Mindfulness.
Teach clients the fundamentals of Mindfulness and meditation practice.
Brain Health Fundamentals
On completing this aspect of The Bulletproof Life you will be able to:
Provide a simple and accurate explanation of brain structure and function, the
autonomic nervous system, and how psychological processes interact with the
nervous, immune and endocrine systems of the human body.
Explain the key brain neurotransmitters and know the symptoms/signs relating
to their relative deficiency/excess.
Develop a plan for clients that enable them to optimize the functioning of their
brain using supplements, Brain Octane, brain training and lifestyle change.
19
Cognitive Performance
On completing this aspect of The Bulletproof Life you will be able to:
Describe the main brain states (delta, theta, alpha, beta and gamma) and the
characteristics of each.
Describe the terms ‘brain entrainment’, ‘binaural beats’ and ‘phase
synchronous brainwaves.’
Facilitate shifts in consciousness on demand, and access states that enable
high performance.
Describe how to build psychological flexibility, and the six core factors that
cultivate it.
Recommend tools for developing psychological acceptance, reducing the
believability of negative thoughts and becoming mindful, all without the need
for meditation.
Provide pragmatic insights on the subject of brain-based leadership.
Summarize the Bulletproof approach to enhancing cognitive performance.
Guide your clients to resources, apps, and books that will support cognitive
performance.
2HACKING HAPPINESS
This insightful and pragmatic module will provide you with a good understanding
of the Science of Happiness and Positive Psychology, along with the research-
based strategies that can positively impact well-being and performance.
On successful completion of Hacking Happiness you will be able to:
Apply key insights from the cutting-edge research of Positive Psychology to
your own life and that of your clients.
Critically explore the principles and underlying research of the Science of
Happiness and Positive Psychology.
20
Identify key psychological, social and biological factors in happiness.
Analyze core concepts including ‘Mindfulness’, ‘empathy and human
connection’ ’character strengths and virtues’, ‘forgiveness’, ‘happiness and
well-being’, ‘peak experience and flow’, ‘learned optimism’, ‘resilience’, ‘self-
compassion and kindness’ and ‘gratitude’, and the potential benefits of
implementing them in daily life.
Evaluate current means of assessing happiness and human flourishing.
Determine your own signature strengths, and evaluate the effects of
consciously acknowledging and utilizing them in everyday life.
Critically examine the role of positive emotions in resilience, health and well-
being.
Apply and discuss evidence-based Positive Psychology interventions to your
role as a Bulletproof Coach.
3THE PSYCHOLOGY OF SUCCESS
This illuminating module will provide an in-depth understanding of the strategies
and tools used by the world’s most successful people to achieve their goals and
positively impact their performance. These strategies are practical, backed by
research, and based on decades of real-world experience.
On successful completion of The Psychology of Success you will be able to:
Apply key success principles and insights from psychology, business,
emotional intelligence training and high performance to your own life and that
of your coaching clients.
Critically explore the principles and underlying research of the science of
Psychology, motivation, willpower and goal achievement.
Analyze core concepts including ‘vocation’, ‘focus’, ‘mindset’, ‘vision’, values’,
‘self-discipline’, ’self-efficacy’, ‘active surrender’, ‘psychological flexibility’,
‘talent, ‘emotional intelligence’, ‘social intelligence’, ‘beliefs, ‘self-confidence’,
21
‘resilience’, ‘grit and ‘humility’ and the potential benefits of cultivating them in
daily life.
Identify the main barriers and limits to your own success and that of your clients.
Explain what beliefs are, how beliefs shape our perceptions, physiology and
behavior, and how to hack your/your clients’ belief systems.
Critically examine the role of time management, productivity tools and theories.
Apply and discuss evidence-based success-focused interventions to your role
as a Bulletproof Coach.
4BULLETPROOF COACHING HIGH PERFORMANCE ROADMAP Everything that you have learned so far has been summarized, and organized into
the Bulletproof Coaching High Performance Roadmap.
On completing this aspect of training you will be able to:
Provide a detailed overview of the Bulletproof Coaching High Performance
Roadmap.
Explain to clients how to optimize the physical, emotional, mental and spiritual
aspects of the High Performance Roadmap.
Know how to utilize the roadmap to guide you and your clients to thrive and
flourish.
22
SECTION TWO: BULLETPROOF COACHING
By the time you reach this part of the course you will have an in-depth
understanding of how to maximize potential, enhance energy and help people
perform better and create success. Building on the coaching skills taught in the
two-day workshop, and the Live Coaching Skills Training sessions, you are now
going to start mastering the simple and intuitive Bulletproof Coaching process.
Upon completion of this section you will:
Know about the evidence-base for coaching.
Have a good understanding of the flow and structure of a Bulletproof Coaching
session.
Know the core attributes of an ‘effective’ Bulletproof coach.
Know how to access a state of presence and engagement, and from that state
facilitate your coaching session.
Know how to help your client’s access goals from the head and heart.
Brainstorm options with your clients for effective action steps.
Help clients identify and access the inner and outer resources available to
them.
Identify the barriers to change and potential obstacles to success.
Have a good understanding of how to illuminate the client’s unconscious
narratives/stories/beliefs.
Know how to help your clients update their beliefs and free themselves from
self-limiting narratives.
Know how to ask questions that penetrate to the truth and shift consciousness.
Use reframing, metaphor, analogy, acknowledging, appreciation, articulating
what is happening, interpretation and brainstorming in a respectful manner that
deepens the client’s awareness.
Appropriately utilize bottom-lining, interrupting and refocusing for the sake of
client’s goals and agenda.
23
Be familiar with the Bulletproof forms, coaching agreements and checklists.
Know and agree to the Bulletproof Code of Ethics, agreements and standards
of practice.
Be clear on what to do if your client needs therapy.
Define boundaries around coaching work and therapeutic work.
Be aware of the legal risks involved within the coaching process and be clear
about how to proactively minimize them.
Confidently assess whether the needs of a potential client match your services
and skills as a coach.
Understand the importance of specifying and summarizing action steps with
clients.
Be able to create personalized plans with goals that are attainable, measurable,
specific, and have target dates.
Know the top Bulletproof strategies for sustainable behavioral change.
24
SECTION THREE: COACHING PRACTICE
On page 13 I mentioned that on the second and fourth Monday of each month we
will have a Live Coach Training Session via Zoom teleconferencing. These take
place at 5pm PST. During these sessions you will be taught, and get to practice in
small groups, the core Bulletproof Coaching Skills.
In the Coaching Practice section of the training we step things up a notch, with
twice-weekly coaching practice training sessions. They will take place on
Tuesdays (12pm PST) and Thursday (5pm PST) and last for 90 minutes. In
addition, you will be paired up with a ‘coaching buddy’ with whom you will practice
your coaching skills.
The purpose of these coaching practice sessions is to prepare you to coach. You
will need to attend a minimum of 8 coaching practice sessions and have a minimum
of 8 ‘buddy coaching’ sessions in order to become certified. The schedule can be
found on page 43.
25
SECTION FOUR: TRANSFORMING PASSION INTO
PROFIT
We are committed to supporting you in getting clear on how to create a thriving
coaching practice and/or integrate your coaching skills into your current work.
Upon completion of this section you will:
Be able to describe the five key building blocks of every successful coaching
business.
Have clarity about your target market and their needs.
Be clear about what value you offer and how to communicate that value in
compelling ways.
Know effective strategies for maximizing your value.
Have created a one-page business plan.
Have an understanding of proven marketing strategies including networking,
direct contact and follow-up, public speaking, writing, publicity, promotional
event and advertising.
Be able to describe what you do and explain it in ways that engage others.
Know how to leverage other people and relationships to generate clients for
you.
SECTION FIVE: CERTIFICATION OVERVIEW
This is the final part of the training program. In this section we will be clarifying the
certification process and exploring how to maintain personal and professional
excellence as a Bulletproof Coach.
26
THE CERTIFICATION PROCESS
We are in the home stretch. To become a Bulletproof Coach you will need to
complete the two levels of the Certification Process.
Level One. Certificate of Completion
A Certificate of Completion is awarded once you have:
Attended the 2-day workshop.
Attended at least 6 of the live Skills teleconferences. (For missed calls we
require a summary of the recorded class and how these skills can apply to your
coaching. A call log will be provided to do so.)
Attended at least 8 of the coaching practice sessions.
Had a minimum of 8 sessions with your coaching buddy.
Completed the 8-week Mindfulness training program.
Level Two. The Assessment Process
Now it’s time to put everything you have learned into practice, get more experience
and demonstrate your competency. The Assessment Process involves:
Coaching a minimum of 5 different clients (gratis), and providing each, with 8,
once-weekly coaching sessions.
Submitting a log providing evidence of a minimum of 40 hours of coaching
clients.
Receiving a pass mark following you submitting a MP3 recording of a 30-minute
coaching session with a client of yours. This will be reviewed and assessed
according to criteria that will be shared with you in the training.
27
Submitting a statement of competence whereby you describe how you intend
to incorporate your new skills into your professional work, the competencies
that enable you to do this and areas of work you are qualified for.
Submitting a signed copy of Bulletproof Trademark License Agreement,
Trademark Guidelines and Code of Ethics.
Once you have completed the Certification Process, congratulations are in order
– you are now a Bulletproof Coach!
28
INVESTMENT
Your investment includes:
The complete Bulletproof Coach Training program.
2-Day Workshop at the Westin Hotel in Pasadena, CA–September 21/22, 2016.
35 Week Virtual Training Program.
8 Week Mindfulness Training Program.
Exclusive Live Webinars with Dave Asprey.
A comprehensive certification process.
Discount on selected Bulletproof Products.
All course materials.
A complete coaching tool kit of forms, exercises and promotional materials.
Free one-year student membership of the Association for Coaching
Your investment is $3,997 USD or $997 USD, plus five monthly payments of
$700.
29
Frequently Asked Questions
How Do I Apply & Pay?
Go to www.bulletprooftraininginstitute.com
How do I arrange accommodation for the Bulletproof Coach Training
workshop?
The workshop will be taking place at the Westin Hotel, Pasadena, 191 N. Los
Robles Ave, Pasadena, CA 91101, United States. Once you have registered for
the training we will provide you with a link for discounted rooms. Please note these
are on a first-come, first-served basis.
Course Withdrawal, Cancellations & Refunds
If you withdraw from our training, the following policy will decide the level of
recompensation due to you. Please note repayment amounts are entirely
dependent upon the notice period prior to the commencement date of your training.
The training commences with the two-day workshop.
31+ days before the start of the training–a full refund (minus a $250 non-
refundable registration fee and any financial transaction costs e.g. PayPal, card
or bank transfer fees) will be provided.
15-30 days–a 50% refund (minus any financial transaction costs e.g. PayPal,
card or bank transfer fees) will be provided.
14 days or fewer–no refund provided.
30
What coaching body are you affiliated with?
We are members of The Association for Coaching -
www.associationforcoaching.com. Launched in July 2002, the Association for
Coaching's vision is "to be the leading membership association for professional
coaches, and organisations involved in coaching, or related training to enable
individuals, and businesses to develop, expand, and achieve their goals". Once
you have completed your training and become certified you will be able to join as
an affiliate member.
How many hours per week will I need to commit to the training program?
It will vary but on average you will need to set aside four to six hours per week.
Who will deliver the training program?
The training is delivered by myself Mark Atkinson, Head Coach Rod Francis and
Assistant Coach Trainer Ronit Drobey. Dave Asprey will be leading the afternoon
session on day two of the Pasadena workshop and also be participating in regular
live webinars.
How long do I have to certify?
You have six months to complete the requirements for certification. You must
complete the certification process by December 18th 2017.
31
REFERENCES
1. 2012 ICF Global Coaching Study. http://coachfederation.org.
2. The integration of mindfulness training and health coaching: an exploratory
Study; Gordon B. Spence*, Michael J. Cavanagh, and Anthony M. Grant
Coaching Psychology Unit, School of Psychology, University of Sydney,
Australia Coaching: An International Journal of Theory, Research and Practice
Vol. 1, No. 2, September 2008, 144-162.
3. Newnham-Kanas, C., Gorczynski, P., Morrow, D. & Irwin, J. (2009). Annotated
Bibliography of Life Coaching and Health Research. International Journal of
Evidence Based Coaching and Mentoring, 7(1), 39-103.
4. Frates. E. (2009): Coaching in Healthcare Research Report Harvard Medical
School Coaching in Leadership & Medicine conference.
5. Palmer, S. (2003): Health coaching to facilitate the promotion of healthy
behavior; International Journal of Health Promotion & Education, Vol 41, No 3;
p 91-93.
6. Drake, D. B. (2009). Evidence Is a Verb: A Relational Approach to Knowledge
and Mastery in Coaching. International Journal of Evidence Based Coaching
and Mentoring, 7(1), 1-12.
7. Grant, A. M., Curtayne, L., & Burton, G. (2009). Executive coaching enhances
goal attainment, resilience and workplace well-being: a randomized controlled
study. The Journal of Positive Psychology: Dedicated to furthering research
and promoting good practice, 4(5), 396-407.
8. Moen, F. & Skaalvik, E.(2009). The Effect from Executive Coaching on
Performance Psychology. International Journal of Evidence Based Coaching
and Mentoring, 7 (2), 31- 49.
32
TRAINING SCHEDULE – PASADENA 2016
Sept 21-22 Coach Training Workshop Week 1 Oct 3-9 The State of High Performance Week 2 Oct 10-16 Logical & Critical Thinking Skills
Mon Oct 10 Coaching Skills Training: 5pm PST
Week 3 Oct 17-23 The Bulletproof Life Week 4 Oct 24-30 The Bulletproof Life
Mon Oct 24 Coaching Skills Training: 5pm PST Week 5 Oct 31- Nov 6 The Bulletproof Life Week 6 Nov 7-13 The Bulletproof Diet Week 7 Nov 14-20 Physical Activity
Mon Nov 14 Coaching Skills Training: 5pm PST
Week 8 Nov 21-27 Supplements Week 9 Nov 28-Dec 4 Sleep
Mon Nov 28 Coaching Skills Training: 5pm PST
Week 10 Dec 5-11 Energy Week 11 Dec 12-18 Stress & Resilience
Mon Dec 12 Coaching Skills Training: 5pm PST
Dec 19-Jan 1 STUDY BREAK Week 12 Jan 2-8 2017 Cardiac Coherence Training Week 13 Jan 9-15 Mindfulness & Attention Training
Mon Jan 9 Coaching Skills Training: 5pm PST Wed Jan 11 Mindfulness Training 1: 8am PST Week 14 Jan 16-22 Fundamentals of Brain Health Wed Jan 18 Mindfulness Training 2: 8am PST Week 15 Jan 23-29 Cognitive Performance
Mon Jan 23 Coaching Skills Training: 5pm PST Wed Jan 25 Mindfulness Training 3: 8am PST
Week 16 Jan 30-Feb 5 Hacking Happiness Wed Feb 1 Mindfulness Training 4: 8am PST Week 17 Feb 6 -12 Hacking Happiness
Wed Feb 8 Mindfulness Training 5: 8am PST Week 18 Feb 13-19 Hacking Happiness
Mon Feb 13 Coaching Skills Training: 5pm PST Wed Feb 15 Mindfulness Training 6: 8am PST
33
Week 19 Feb 20-26 Hacking Happiness Wed Feb 22 Mindfulness Training 7: 8am PST Week 20 Feb 27-March 5 Psychology of Success
Mon Feb 27 Coaching Skills Training: 5pm PST Wed March 1 Mindfulness Training 8 – 8am PST
Week 21 March 6-12 Psychology of Success Week 22 March 13-19 Psychology of Success
Mon March 13 Coaching Skills Training: 5pm PST Week 23 March 20-26 Psychology of Success
Mon March 20 Coaching Skills Training: 5pm PST
Week 24 March 27-April 2 Bulletproof Coaching High Performance Roadmap Mon March 27 Coaching Skills Training: 5pm PST
Week 25 April 3-9 Bulletproof Coaching In Action Tues April 4 Coaching Practice: 12pm PST Thurs April 6 Coaching Practice: 5pm PST Week 26 April 10-16 Bulletproof Coaching In Action Tues April 11 Coaching Practice: 12pm PST Thurs April 13 Coaching Practice: 5pm PST Week 27 Tues April 18 Coaching Practice: 12pm PST Thurs April 20 Coaching Practice: 5pm PST Week 28 Tues April 25 Coaching Practice: 12pm PST Thurs April 27 Coaching Practice: 5pm PST Week 29 Tues May 2 Coaching Practice: 12pm PST Thurs May 4 Coaching Practice: 5pm PST Week 30 Tues May 9 Coaching Practice: 12pm PST Thurs May 11 Coaching Practice: 5pm PST Week 31 Tues May 16 Coaching Practice: 12pm PST Thurs May 18 Coaching Practice: 5pm PST Week 32 Tues May 23 Coaching Practice: 12pm PST Thurs May 25 Coaching Practice: 5pm PST Weeks 33/34 May 29-June 11 Transforming Passion into Profit Thurs June 8 Marketing Live Q&A: 10am PST Week 35 June 12-18 Course Review & Certification Overview Thurs June 15 Course Review Live Q&A: 10am PST
