ARES/RACES & Social MediaDrew Smith

KC9LJKSauk County

EC

What is social media?◦ Twitter◦ Facebook

Why should we care?◦ Served Agencies◦ Real-time information◦ Situational Awareness◦ Organization

How do we use it?◦ Websites◦ Phone

What’s The Plan

Ham Radio = The Original Social Media

Web based technology that enables user generated, interactive communication

Share text, pictures, video

Mass communication without massive effort

Answer the question: “What is happening now?”

What is Social Media

Social Media Platforms

140 character messages that contain text, links, and keywords (hashtags). (11)

Social environment for exchanging rich content with Individuals, groups, and the world (2)

September 9th, 2010 – San Bruno, CA Pipeline Explosion ◦ Craig Fugate used Twitter for initial assessment

March 11, 2011 - Japan Earthquake & Tsunami◦ Less than one hour after 1,200 tweets per minute◦ #earthquake and #tsunami trended instantly

March 27, 2011 – Tuscaloosa, AL Tornado◦ 2nd deadliest tornado day in US history◦ Pre-storm preparation◦ Watches and warnings via Twitter & Facebook◦ Post-storm recovery and coordination

Joplin, MO – Haiti Earthquake – Christchurch NZ Earthquake – Arizona Wildfires

Disasters

Social Media has becomea CRITIAL tool

Supporting Served Agencies◦ Constantly integrating social media◦ Emergency Management

Situational Awareness It’s where the people are!

◦ Facebook > 750 million users each month◦ Twitter > 175 million accounts

Efficient method of gathering data Quick way to distribute information It’s another tool

◦ Email, Text Messaging, Telephones, Social Media

Why Use Social Media

Support Served Agencies◦ Social Media is part of daily operations

Coordination (Twitter)◦ Fast◦ Simple

Learn from others

What’s In It For Us

Using Twitter

Next: User Profile

Next: Hashtag

Next: Links

Next: SPC Page

Next: Search

Next: User Stream

Next: Follow User

Next: Posting a Tweet

ARES/RACES Using Social Media

http://twitter.com/wiares

Wisconsin State ARES/RACES Providing information on emergency communications training

ARES/RACES Using Social Media

http://twitter.com/w4hmc

Huntsville, AL ARES/RACES Posts real-time during meetings

ARES/RACES Using Social Media

http://twitter.com/pgcares

Landover Hills, MD ARES/RACES Announces net activations and provides weather alerts

ARES/RACES Using Social Media

http://twitter.com/NEWIARES

North East WI ARES/RACES Re-tweeting message regarding possible net activation

ARES/RACES Using Social Media

http://www.facebook.com/NE.WI.ARESRACES North

North East WI ARES/RACES Severe weather alert and details regarding mutual aid request

ARES/RACES Using Social Media

http://www.facebook.com/pages/Wisconsin-ARES

Wisconsin ARES/RACES State PageProviding material for an upcoming net

Served Agencies Are Using It Mass communication without massive effort Situational Awareness: “What is happening

now?” Organization And Communication It Can Be FUN!

The Original Social Media

Try It.No exam required!

Using Facebook