Embed Size (px)
Citation preview
From leisurely posts to urgent tweets
What can we learn from using social media in an emergency?
Patou Clerc – Blue Mountains City Library
Photo credit: David Rawsthorne
Photo credit: David Rawsthorne
Photo credit: David Rawsthorne
Photo credit: David Rawsthorne
Photo credit: David Rawsthorne
Photo credit: The Australian
Photo credit: The Australian
Photo credit: The Australian
Photo credit: The Australian
Photo credit: news.com
Photo credit: Herald Sun
Photo credit: Daily Telegraph
Photo credit: SMH
Photo credit: SMH
Photo credit: Blue Mountains Library
Photo credit: Blue Mountains Library
Questions raised Social media can be a source of useful
informationo So, how is it organised?o And how can we retrieve it?
Online community engagement intensifiedo How can we build on this?
Stories are created on Social Mediao How can we keep these stories and make them
accessible?
Social Media @ Blue Mountains Library
Blogs Flickr Facebook & Twitter Pinterest & Tumblr Book Crossing & Good
Reads Podcast & Video channels
bmcc.ent.sirsidynix.net.au
twitter.com/search-home
#nswrfs; #nswfires; #nswfire; #BlueMountains; #Lithgow; #Springwood; #Winmalee; #firefighters
#mythbuster
#hashtags
Link conversations Searchable Function as subject
headings Organic Official hashtags
Hashtag – nounA word or phrase preceded by a hash sign (#), used on social media sites such as Twitter to identify messages on a specific topic
Oxford Dictionaries Online
Advanced Search
Search by words hashtags people places dates moods
Searches are fluid can be saved
Engagement on FB
A community space
“With traditional sources of comfort like Christchurch Cathedral left damaged in the quakes, people turned to social media for support, says an expert. Photo / Doug Sherring”
facebook groups
Dynamic social media strategy
Three communication components Listen Inform
Interact
Listen Monitor conversations Identify concerns Situational awareness
Do you follow specific
hashtags?
Do you regularly monitor social media for
situational awareness (knowing what is going
on around you)?
Do you have a list of blogs, Facebook pages, and Twitter accounts of local people and organisations who could help you gather information from the communities?
Does your organisation have the necessary human skills to use social media to conduct situational awareness?
Inform Providing relevant content Increasing broadcast reach
Does your library have guidelines on the use of social media for the social media team? For the rest of the team?
Does your library have a team dedicated to your social media communication?
Which are your objectives in terms of growth in scope (Increase the age/ ethnicity/ gender/ geographical range of Facebook fans, twitter followers, etc.)?
Do you have a strategy so that your social media network can grow?
Interact
Participation in conversations
Facilitation of exchanges
Do you have partnerships for sharing methods of two ways communication (with
private sectors, etc.)?
Do you retweet your followers?
Can your library receive and react to public input
via social media?
Do you have a forum where you can exchange in
real time with the community?
Keeping stories
Keeping records
Situation unclear at this stage
Online tools such as Storify
A national/state approach
Conclusion
