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@dmexco 2018BERLIN.DIGITAL
GREETINGS adsquareadvanced StoreAumagoBankingCheckCrossEngagedeinerklaerfilm.de / FMP Filmmanufaktur Potsdam eKomi Ltd.FedorivGlobalDotsindaHashLadenZeile.de / Visual Meta Projektron Red Pineapple MediaRemergeSmartly.iostore2beTalon.OneUserlutions / RapidUsertests zenloopIMPRINT
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Trade Fair Cologne 12 / 13 September 2018Hall 6.1Booth E 070
Organized by
Supported by
Powered by
Ramona PopBerlin Mayor and Senator for Economics,
Energy and Public Enterprises
Albrecht GerberMinister for Economic Affairs and Energy
of the federal state of Brandenburg
Berlin is one of the most important and dynamic centres for the digital industry in Europe. The German capital is home to glo-bally operating startups such as Delivery Hero, SoundCloud, Zalando or Wooga and draws in international investors, groups and digital thought leaders. Berlin offers excel-lent framework conditions, along with highly qualified staff, tight-knit networks and lea-ding industry events.
Established companies and numerous hid-den champions strongly benefit from the creative scene's innovative thrust. More than
Being present at dmexco is a must for the German capital region. Berlin-Brandenburg has developed into a hotspot for digital in-novations, because here the general con-ditions are right: from well-trained specia-lists and individual funding instruments up to attractive location conditions, creative start-ups and innovators find very good prerequisites for business development.
Awards such as the MediaTech Hub Potsdam are a testimony to our economic policies. In order to strengthen digital locations such as Potsdam, to network them with other ac-
150 future labs offer great opportunities to exchange ideas, cooperate closely and transform digitally. With an intelligent eco-nomic policy supplying necessary financing and funding instruments we provide the foundation for the digital economy in Berlin to continue on its rapid growth path.
All players at our dmexco booth represent Berlin's successful sense of future innova-tions – especially in the field of AdTech and digital marketing combined with intelligent smart data solutions. We heartly welcome you to benefit from this expertise.
tors and to market them on a national and international level, platforms are needed on which digital marketing developments can be discussed and promoted. The dmexco is ideally suited for this.
Visit the joint stand Berlin-Brandenburg and let us convince you of the know-how of our entrepreneurs.
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The Mobile-First Data Exchange
Redefines Programmatic Advertising
adsquare is the Real-Time Data Exchange that gives advertisers access to accurate data at scale, enabling more relevant cam-paigns based on audiences and their con-text. The platform puts data at the heart of your campaign and makes it actionable for more effective targeting, measurement and insights.
Advertisers can take control via the self- service Audience Management Platform which gives them full transparency when buying data, creating segments and activa-ting them to their programmatic platform of choice. It has been built mobile-first and its proprietary location data intelligence ma-kes real-world movement data available for digital advertising.
We actually do what other agencies would love to offer: scalable campaigns with a truly all-in service. Thanks to our own tech-nologies, we are flexible and thus capable of leading our customers from conception to success on a performance-oriented ba- sis. This requires a successful remarketing and retargeting strategy. ad4mat, our product for performance dis-play, allows advertisers and publishers worldwide to achieve extraordinary revenu-es. And just like ad4mat one, our preemi-nent DSP, the data market place advanced audience is 100% geared towards increa- sing online sales. All with one clear objective: more sales for our customers. It further is beyond doubt that digital marketing is a global phenomenon. Which is why we are not just
adsquare GmbH
Saarbrücker Straße 36 / 10435 Berlin
Contact: Daniel Rieber
+49 (0) 176 / 20 184 426
www.adsquare.com
advanced store GmbH
Alte Jakobstraße 79 - 80 / 10179 Berlin
Contact: Marc Majewski
+49 (0) 30 / 57 706 602 - 0
www.advanced-store.com
adsquare complies with strict European privacy laws, protects data ownership, and offers a secure environment for data sel-lers and buyers.
active in Germany, but are also in interna-tional markets. Around the world, we are now involved in more than 140 countries.
#PayPerSale
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Aumago – We Get B2B Advertising in Front of the Right Users
BankingCheck – We Create Trust from Customer Evaluations
Aumago runs the leading B2B audience network in DACH. Our core mission is to support B2B companies of any size and industry to gain a maximum understanding of their target audience and to turn that knowledge into tailored cross-device on-line marketing campaigns.
With our help business advertisers can reach industry-specific users wherever they travel the web with display, video, social media and native advertising campaigns. We manage online marketing campaigns for hundreds of business advertisers such as Siemens, Bosch, Busch-Jäger or Vodafone.
We have an exclusive access to audiences of + 300 websites operated by business
Feedback – we write it, read it, and base decisions on the experience of others. We never leave anything to chance, especially in financial matters. Customer reviews are the source of trust. With our portal, we have been providing the finance and insurance sector with an all-in-one solution to increase customer retention and acquisition since 2011.We support banks, insurers, FinTechs, and InsurTechs with feedback management. BankingCheck.de provides more than a mil-lion client reviews of around 800 providers and 900 products. Our 5-star widget can also be integrated in company websites and the evaluation score of a provider or product can be compared at a glance.As part of the eKomi Group since 2015 we have significantly expanded our reach
Aumago GmbH
Neue Schönhauser Straße 20 / 10178 Berlin
Contact: Dirk Wischnewski
+49 (0) 30 / 57 701 730 - 0
www.aumago.com
BankingCheck GmbH
Markgrafenstraße 11 / 10969 Berlin
Contact: Daniel Bödger
+49 (0) 30 / 20 00 444 147
www.BankingCheck.de
publishers, trade show organizers and busi-ness directories. With over 10 million busi-ness users every month we are the market leader in Germany for data-driven B2B pro-grammatic advertising.
through global partnerships with Google, Microsoft and Yahoo! Once a year, the BankingCheck & eKomi Awards issue cus- tomer-based certifications and seals to the finance and insurance sector.
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The Next Generation is Consuming Media Completely DifferentyWhen Franziska Andreas founded FMP Filmmanufaktur Potsdam in 2015 without investor capital, the 34-year-old could hardly guess that she would soon become Germany's leading provider of business communications in the field of video content production. One focus of services is the pro-duction and animation of explanatory-, cor-porate videos and image films. The areas of application are very versatile and serve classical online marketing as well as the off-line world at trade fairs.Whether with 2D, 3D, or real films, the customer base of FMP now includes inter- nationally active companies such as Rhe-nus Logistics, Bayer Group. FMP is deve- loping new ideas to make the latest tech-nologies for B2B communication tangible, and to integrate them into brand and busi-
FMP Filmmanufaktur Potsdam GmbH
Dortustraße 61 / 14467 Potsdam
Contact: Franziska Andreas
+49 (0) 331 / 58 291 280 / www.deinerklaerfilm.de
ness communication. Possible scopes are learning videos, transformation of publi- shing houses and museum landscapes into the digital world, and the expansion of on- line marketing for interactive customer com- munication. Last year, the online marketing of several charitable projects was suppor-ted with films.
CrossEngage – Create Unique Moments and Build Valuable Customer RelationshipsCrossEngage is a cloud-based CRM and marketing platform which enables marke-ters to automate customer journeys across channels in real time. It combines a customer data platform with powerful segmentation and cross-channel campaign management capabilities. Its flexible data infrastructure allows clients to integrate all data sources and existing tools without replacing their marketing technology stack. By orchestrating all tools, it reduces com-plexity for marketers who are facing an in-creasing amount of data and channels. By consolidating data from all customer touch points, the platform generates comprehen-sive 360-degree customer profiles. Access to these data empowers marketers to cre-ate real-time automation based on user
behavior, personalize content, and optimize journeys across all channels. Accounting for the peculiarities of individual customers, CrossEngage promotes customer loyalty and increases marketing profitability.Clients include DB Vertrieb, BodyChange, HelloFresh, Contorion, Stylefile and Mycs.
CrossEngage GmbH
Bertha-Benz-Straße 5 / 10557 Berlin
Contact: Manuel Hinz
+49 (0) 30 / 25 766 033
www.crossengage.io
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Customer-centricity is key for business success across all industries worldwide. Any business that wants to guarantee its future needs to listen and learn.As the leading European ratings and re-views company, eKomi provides busines-ses the ideal tools to collect, manage and market customer feedback. By building trust, our clients can quickly boost their sales and website conversions by 5 – 10 %. We proactively ask for reviews at any touchpoint and generate up to 70 x more than other similar services thanks to our innovative, flexible and engaging solutions. We let the voice of your happy customers to be heard, that's why over 94 % of reviews in eKomi system are 4 and 5 stars.
eKomi Ltd.
Markgrafenstraße 11 / 10969 Berlin
Kontakt: Olivia Oberle Ruiz
+49 (0) 30 / 20 00 444 317
[email protected] / www.ekomi.com
Displaying star ratings alone can give you: · 17 % more clicks on your Ads · Improved ROI by lowering CPC costs · 30 % more organic traffic to your siteOver 14,000 consumers already work with eKomi. Find out how to leverage the power of social proof to strengthen your brand!
eKomi The Feedback Company – More Ratings, More Traffic, More Sales
Fedoriv GmbH
WeWork Sony Center / Kemperplatz 1 / 10785 Berlin
Contact: Mariya Gurina
+49 (0) 30 / 255 579 925
fedoriv.com
Fedoriv: We Create and Develop Brands Fedoriv is an award-winning design and marketing company specializing in multi- media, technology-savvy design and cont-ent production.We believe in the combined power of cre-ativity and business. If you need help with designing a multi-media corporate identity, rebranding your company, rolling out a new product brand, creating and promoting a multimedia hub – we are here to be your partner. Our clients range from blue-chip compa- nies in a cross section of industries to high tech start-ups and entrepreneurial, owner- ran businesses launching new products and inventing new categories. After almost 10 years of operations, we are an undispu-ted leader in the home market. We recently opened our Berlin office and embarked on the journey of organic international expan-
sion. Our Berlin team consists of world- class professionals with vast international experienced the field of brand strategy and design. Together with state-of-the-art con- tent production facilities in Kyiv, we are ready to deliver complete design solutions to businesses in Germany and beyond. We seek to create, create whatever.
The Feedback Company
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GlobalDots is a leading web performance and cloud security system integrator and value add reseller with over 15 years of ex-perience. Our unique positioning on the global mar-ket enables us to be at the forefront of every new technology and with that unique expertise we help our clients to quickly and cost effectively choose, test and deploy the best solutions to service their customer base. Our clients range from Fortune 500 to small & medium enterprise to promising startups in practically every industry and vertical. Iconic brands like Lufthansa, Avast, Lam-
GlobalDots Services and Support GmbH
Urbanstraße 116 / 10967 Berlin
Contact: Julia Lengen
+49 (0) 30 / 55 076 723
www.globaldots.com
borghini, Bosch, Fiat, Rocket Internet, Be-netton and Bulova trust GlobalDots to help them accelerate and secure their digital assets.
GlobalDots – We Make IT Faster
IDH Media Limited
22 Northumberland Road, Ballsbridge / Dublin 4
Contact: Helge Krüger
+49 (0) 157 / 37 906 293
www.indahash.com
indaHash – The World's Biggest Influencer Marketing PlatformindaHash is an international automated influencer marketing platform which con-ducts campaigns globally in cooperation with digital influencers on Instagram, Face-book, Snapchat and Twitter.It was launched at the beginning of 2016. Since then, the platform has been used to execute over 1700 campaigns in EU, MENA, USA, South Africa, APAC (over 80 markets in total) for brands such as Coca-Cola, McDonald's, P&G, or L'Oreal. indaHash's largest campaign ran over 20 markets simultaneously.indaHash helps to build an authentic and effective brand communication strategy, while producing the highest level of en-gagement and user generated content through the use of mid-tier and micro influ-encers.
The platform has access to almost 800,000 registered digital influencers. A typical cam- paign with indaHash has engagement rates between 4 – 11 % versus the industry aver-age of <1 %.
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LadenZeile.de is one of Germany's leading online shopping destinations. It offers a wide range of products, centering on fashion, shoes and furniture. The platform guides internet shoppers through the offerings of thousands of shops. More than 4,600 online retailers are on board including major players such as Otto, Amazon and About you, brands such as Adidas, Nike, and Michael Kors, as well as smaller specialty shops. LadenZeile.de is operated by Visual Meta GmbH, which was founded in Berlin in January 2009. The company is listed in 13 countries under the names Visual Meta GmbH / LadenZeile.de and ShopAlike. Visual Meta's office in the heart of Berlin currently houses 247 employees from 47
Visual Meta GmbH / LadenZeile.de
Alexanderstraße 1 – 5 / 10178 Berlin
Kontakt: Martin Mehr (Head of Sales DE/AT/NL)
+49 (0) 30 / 609 848 896
www.ladenzeile.de / https://www.visual-meta.com
countries who work in the fields of IT, mar-keting, sales, finance, and quality manage- ment. Since 2011 Visual Meta has been part of Axel Springer, a leading media enterprise in Europe.
*LadenZeile.de / ShopAlike – All Shops, One Site
Projektron GmbH
Charlottenstraße 68 / 10117 Berlin
Contact: Berit Krüger
+49 (0) 30 / 34 74 764 - 0
www.projektron.de
Project Management Software with Calendar Synchronization for Office 365Projektron GmbH has been developing the web-based project management software Projektron BCS since 2001. This software is sold in seven languages at four locations.Projektron BCS enables you to prepare, plan, execute, evaluate and invoice pro-jects. Thanks to its modular design and a variety of interfaces, the software can be easily integrated into existing organizatio-nal structures. More than 700 customers throughout Euro-pe use Projektron BCS, including internati-onal companies such as Airbus and Volks-wagen as well as medium-sized enterprises and public institutions. Alongside IT system houses and multimedia agencies, consul-ting firms and research institutions also rely on Projektron BCS when it comes to plan-
ning their projects. In addition to software, Projektron GmbH also delivers comprehen-sive services. These range from intensive customer service and user support to target group-specific Projektron BCS training se-minars and individual workshops.
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A Platform Custom-Built Exclusively for App RetargetingRemerge app retargeting campaigns drive incremental revenue by delivering persona-lized, highly relevant ads to each individu-al user. Run continuous uplift tests for all campaigns to monitor the true impact of re-targeting using the KPIs that really matter incremental ROAS and cost per incremen-tal conversion.
Build highly personalized campaigns at scale: With an infrastructure designed to maximize reach, app marketers can retar- get up to 2M users per second across 500,000 programmatic apps globally using all available creative formats.
Understand the impact of app retargeting: As an endtoend integrated platform, Re-merge eliminates manual efforts with sim-ple SDKless data access, provides an ana-
Remerge GmbH
Oranienburger Straße 27 / 10117 Berlin
Contact: P. Katsukis & B. Beivers
+49 (0) 30 / 120 596 490
[email protected] / www.remerge.io
lytics suite, stores data securely in silos, and is in compliance with strict German privacy regulations and the GDPR.
Trusted by brands: Remerge works with the world's topgrossing app developers from all major verticals such as Wish, AirBnb, Electronic Arts and Delivery Hero.
Red Pineapple Media is a Global Video Advertising PlatformFrom our offices in Berlin, Mexico City and Miami, we help the world's largest brands and agencies deliver successful and lucra-tive video campaigns using innovative 3D, multi-video, static, and windscreen rich media players.We provide publishers and advertisers with easy and efficient access to out-stream and in-stream video advertising, and the solu-tions needed to target and optimise across all mobile and desktop devices. Red Pineapple Media supports direct and programmatic delivery methods to distri-bute video content on our publisher network, consisting of premium websites, games and blogs across Europe, South and Northern America.
Red Pineapple Media GmbH
Adalbertstraße 8 / 10999 Berlin
Kontakt: Ritchie Vogel
+49 (0) 30 / 60 981 841
www.redpineapplemedia.com
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store2be
Oranienstraße 185 / 10999 Berlin
Contact: Ruth Groth
+49 (0) 152 / 34 077 110
[email protected] / www.store2be.com
store2be – Making Live Marketing Events as Simple & Measurable as Digital CampaignsWhenever brands or agencies want to host a Live Marketing event, store2be enables planning and implementation in premium locations within three days. store2be is the one-stop shop for locations, analytics and additional services and has helped agen-cies like Vertikom or GroupM and brands like Nestlé, P&G and Audi to run marketing events.store2be offers 3,500+ promotion, pop-up and event spaces in the DACH-region. These range from shopping centers to airports, train stations, public spaces and retail stores and include leading shopping centers and retailers like MediaMarkt, Sa-turn, Globetrotter or EDEKA.With Event Analytics powered by Minodes, store2be offers a WiFi-based technology to measure reach, customer visits, inter-
actions at events. This makes events just as measurable as digital campaigns for the first time.store2be offers fast implementation from a single source, partnering up with personnel and booth construction companies as well as space owners, who manage their available spaces in a designated store2be software.
Smartly.io makes online advertising easy, effective, and enjoyable. We combine cre-ative automation, ad operations, and out-standing customer service to help over 600+ brands scale their results – not head-count – on Facebook & Instagram. We are a fast-growing community of 250+ Smartlies with 17 offices around the world.
We are on a mission to make online adver-tising easy, efficient, and enjoyable across all major platforms. Easy as in automated, effective as in constantly improving per-formance, and enjoyable through the best user experience and service on the market. Today this means managing over $1 billion in annual ad spend on Facebook and Ins-tagram – in the future it means becoming
Smartly.io
Schiffbauerdamm 12 / 10117 Berlin
Contact: Philipp Ritter
www.smartly.io
the market leader for all key online adverti-sing platforms, covering 95 % of total digital ad spend. We do this by combining creative automation, ad operations, creative produc-tion, and the best customer service to help brands scale their results.
Smartly.io – Combine ad Operations with Storytelling at Scale
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Talon.One is a promotion engine that en-ables companies to build, manage and de-liver automated promotions in one place in real-time: discounts, coupon codes, refer-ral rewards, loyalty programs and product bundles. The API-based solution gives businesses from any industry the possibility to create customized and targeted promotion cam-paigns built around their product and custo-mer data as well as their interactions.With the full flexibility of Talon.One, marke-ters can set rules to trigger discounts and rewards to customers and prospects based on events anywhere in the customer jour-ney or third party programs. The one-time API integration empowers marketing teams to focus their efforts on more innovative
Talon.One GmbH
Wiener Straße 10 / 10999 Berlin
Contact: Sebastian Bausch
+49 (0) 30 / 54 978 410
[email protected] / www.talon.one
promotions without any extra development resources needed.As a result, Talon-One offers the infrastruc-ture that helps high-volume businesses such as Mercedes Benz, Delivery Hero or Casper deliver sophisticated and tailored promo- tions to win and retain engaged customers.
Talon.One: The World's Most Flexible Promotion Engine
RapidUsertests.com – Crowd Usability Tests of your Websites, Apps & PrototypesWith RapidUsertests.com we developed a tool that enables you to perform quick and easy usability tests online.With RapidUsertests.com you learn: · why users leave your website prematurely· about the potentials for increasing your conversion rate· how to be better than your competition.
How it works: Users of your target market are completing tasks on your website or in your app while speaking their thoughts. We record their screen and voice, so you can watch them using your website or app. You can find out what works well, what isn't working AND WHY – then fix it. The optimi-zations will lead to a product that is easy to use and increase your conversion rate. What you get: Video results within a few hours. Analyze your videos online or get
Userlutions | RapidUsertests
Proskauer Straße 7 / 10713 Berlin
Kontakt: Constanze Schmidt
+49 (0) 30 / 54 487 024
[email protected] / www.rapidusertests.com
help from our UX experts. Achieve maxi-mum results with our innovative UX tech-nology. Plus: It is up to 90 % cheaper than conventional methods.With more than 2000 customers (e.g. DHL, Sky, Zalando,) RapidUsertests is the lea-ding provider for crowd usability tests in Germany.
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zenloop is a NPS feedback management platform which improves customer reten-tion by using the Net Promoter System® (NPS) framework. zenloop's SaaS platform collects quantita- tive and qualitative feedback through vari- ous channels (link, email, website or each embedded). All surveys are easy to reply and achieve high response rates of 30 – 50 %.
Our smart label technology analyzes the feedback and automatically identifies all relevant insights and trends.
Companies can easily close the feedback
zenloop
Brunnenstraße 196 / 10119 Berlin
Contact: Björn Kolbmüller
+49 (0) 171 / 74 59 713
www.zenloop.com
loop with their customers and initiate in-ternal processual improvements. zenloop boost customer relationships and empow-ers customer centricity in organizations.
zenloop – Collect, Analyze & Manage Net Promoter Score® Feedback
Berlin provides an unique ecosystem for digital innovations: in culture, business, society and science.
To grow this ecosystem, Projekt Zukunft – the initiative of the federal state of Berlin for the digital, media and creative industry – supports the innovative power, growth and inter-national competitiveness of Berlin-based companies. Projekt Zukunft develops
strategies and tailor-made funding tools, facilitates cross-industry innovations, creates awards/contests on future key sectors, organises networking events among companies, and provides industry information through studies, reports and campaigns. The goal is sustainable development. Berlin is a centre for the digital transformation of all industries. We heartly welcome you to join.
Learn more about project future on www.projektzukunft.berlin.de
Berlin represents digitalisation
EUROPEAN UNION
European Regional Development Fund
Anzeige_Projekt_Zukunft_A5_2.indd 1 13.08.18 16:45
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Publisher
media:net berlinbrandenburg e.V.
Ackerstraße 3a / 10115 Berlin
Fon +49 (0) 30 / 24 62 857 - 10
www.medianet-bb.de
Editor
Christine Lentz
media:net berlinbrandenburg
Design
Nicole Koppe / [email protected]
ARNOLD group
Am Wall 15, 14979 Großbeeren
©media:net berlinbrandenburg e.V.
August 2018
IMPRINT
The Berlin-Brandenburg booth at dmexco 2018 is cofinanced by the European Regional DevelopmentFund.
Organised by
BERLIN ECOSYSTEM @ SLUSHJOIN US AT SLUSH 2018 HELSINKI
04./05.Dezember
On December 4th and December 5th SLUSH conference will take place in Helsinki, Finland. media:net and it's initative startup:net ist organising a joint booth. We offer companies, founders and investors from the capital region of Germany the opportunity to present themselves and get to know entrepreneurship culture in the north. Please contact Juliane Herzberg: [email protected] or find more information here: www.medianet-bb.de.
Organised by In cooperation with Supported by
SPECIAL EVENT – INVESTORS‘ DINNER AT SLUSH
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