Skills and Requirements

Different jobs and companies call on different skills. A typical job in corporate finance at a typical company would be likely to require the following skills:

People Skills: HighSales Skills: Low to MediumCommunication Skills: Extremely HighComputer Skills: HighAnalytical Skills: HighAbility to Synthesize: Medium to HighCreative Ability: HighInitiative: MediumWork Hours: 40-55/weekPuzzle-lovers Wanted Most corporate finance jobs involve solving problems using a combination of intuition and analytics. If you are good at problem-solving, this may well be the job area for you.

Are You a Forrest Gump Type? Many of us imagine working in a corporation as a boring, routine experience designed for dim-witted, persnickety pencil-pushers in short-sleeved pastel plaid shirts. Not so. Rather, you need to be comfortable with ambiguity and rapidly changing environment where tasks change from day to day, maybe hour to hour.

Geek of the Week? Not Really, But... Lets not avoid the obvious. You have to be computer literate with spreadsheets, word processors, presentation packages and mainframes in corporate finance. This is especially true for entry level positions where you will need to crunch numbers as you get involved in the details of corporate financial planning, accounting and capital-raising. Execs love to talk about strategy, quality and vision. Funny, but when they interview you expect to be asked "Have you ever written a macro in Excel?" or "Have you used a Telerate or Bloomberg station before?"

Are You An Impatient, Entrepreneurial Type? One of the most common complaints among new entrants in corporate finance jobs is that they are surprised by the low level of the work. "I didn't go to school to do this..." is a common refrain. Keep in mind that corporate environments reward longevity and loyalty. Be patient, learn from mentors and invest in yourself along the way. If you complain early on you may never get the break you want that comes from doing a minor task particularly well.

Why Do Nice People Get the Good Jobs? The movies portray "killer" operators in corporate environments, getting ahead by manipulation and chicanery. This isn't exactly how it works. People who like people, can communicate their ideas, build deep networks and are passionate about their work get ahead.

Leader or Follower? The number one attribute most corporate employers are looking for is initiative. If you can give examples in interviews of situations where you did something plain useful even though no one asked you to, you will be a hot commodity. Have you ever started a business? Or put together a social event that brought people together? Or started a new organization?

Habla Espanol? Large U.S. corporations are more globalized than ever and jobs will often take you across borders. You will obviously be more desirable to a company if you have a command of at least one foreign language and knowledge of international corporate finance. Would you be comfortable managing a bank relationship for your company in Argentina? Or costing new plants in China?

Risky Business The last decade has seen a dramatic increase in the sophistication of corporate risk management strategies. How are we going to hedge against fluctuations in the cost of our inputs? And what should we do to protect against foreign currency fluctuations? If you are familiar with models, techniques and derivatives which can be used to manage risk, you will be in high demand.

Did You Ever Play With an Erector Set? Manufacturing firms often hire corporate finance types with a background in engineering. Ford, for example, wants people in the factory who can understand complex manufacturing processes, communicate well with engineers and enjoy complex costing work. Jerome York, the former Chrysler CFO, did a stint running Dodge, and once worked designing engine parts for GM.

How Are You With People? The best financial professionals are good with people. According to Fortune, (11/18/95): "Their biggest weakness is a lack of people skills," says John Dasburg, CEO of Northwest Airlines. "Finance types are often curt and colorless. By contrast, the best CFOs are master persuaders with a streak of the sales person. They read people as surely as balance sheets."

Non Initial BBA/MBA Corporate Finance Roles

Treasurer: Duties involve supervision of Treasury department which is involved in financial planning, raising funds, cash management and acquiring and disposing of assets. This is an upper management job which requires both analytical skill and the ability to manage and motivate people.

Credit Manager: Duties include establishing policies for granting credit to suppliers, setting guidelines for collecting on credit and considering whether to securitize receivables. This job requires knowledge of the customer and ability to analyze accounting statements.

Cash Manager: Duties involve establishing relationships with banks, managing short-term credit needs, ensuring that sufficient cash is on hand to meet daily needs, putting excess cash into a concentration account bearing interest and handling international transfers of funds. This job is detail-oriented and requires good ability to negotiate.

Benefits Officer: Duties involve managing pension fund assets, setting up employee 401(k) plans, determining health care benefits policies and working with human resources to set up cost-effective employee benefits. This job requires a combination of finance knowledge, knowledge of human resources management and understanding of organizational behavior.

Real Estate Officer: This job involves finding real estate locations for a company, negotiation of lease agreements, acquisition of real estate and valuation of properties. This job requires a thorough understanding of finance and real estate.

Investor Relations Officer: Duties involve dealing with the investing public by disseminating financial information, responding to queries from institutional investors, issuing press releases to explain corporate events and organizing teleconferences with investors. This challenging job involves contacts with top-level executives and requires understanding of finance and public relations. Many who hold this job have backgrounds in PR or advertising.

Controller: Duties involve financial planning, accounting, financial reporting and cost analysis. Will get involved in property, revenue, benefits, derivatives, lease and joint interest accounting. May need to develop forecasting models to project revenues and costs. May be called on to implement or work with a complex costing system, efforts at financial reengineering, transfer pricing issues or interface with auditors. This job requires extensive accounting

experience. Often holders of this position enter a company from a Big Six accounting firm.

Definitions and Terms

Accretive merger: A merger in which the acquiring company's earnings per share increase.

Balance Sheet: One of the four basic financial statements, the Balance Sheet presents the financial position of a company at a given point in time, including Assets, Liabilities, and Equity.

Beta: A value that represents the relative volatility of a given investment with respect to the market.

Bond price: The price the bondholder (the lender) pays the bond issuer (the borrower) to hold the bond (i.e. to have a claim on the cash flows documented on the bond).

Bond spreads: The difference between the yield of a corporate bond and a U.S. Treasury security of similar time to maturity.

Buy-side: The clients of investment banks (mutual funds, pension funds) that buy the stocks, bonds and securities sold by the investment banks. (The investment banks that sell these products to investors are known as the "sell-side.")

Callable bond: A bond that can be bought back by the issuer so that it is not committed to paying large coupon payments in the future.

Call option: An option that gives the holder the right to purchase an asset for a specified price on or before a specified expiration date.

Capital Asset Pricing Model (CAPM): A model used to calculate the discount rate of a company's cash flows.

Commercial bank: A bank that lends, rather than raises money. For example, if a company wants $30 million to open a new production plant, it can approach a commercial bank like Chase Manhattan or Citibank for a loan. (Increasingly, commercial banks are also providing investment banking services to clients.)

Commercial paper: Short-term corporate debt, typically maturing in nine months or less.

Commodities: Assets (usually agricultural products or metals) that are generally interchangeable with one another and therefore share a common price. For

example, corn, wheat, and rubber generally trade at one price on commodity markets worldwide.

Common stock: Also called common equity, common stock represents an ownership interest in a company. (As opposed to preferred stock, see below.) The vast majority of stock traded in the markets today is common, as common stock enables investors to vote on company matters. An individual with 51 percent or more of shares owned controls a company's decisions and can appoint anyone he/she wishes to the board of directors or to the management team.

Comparable transactions (comps): A method of valuing a company for a merger or acquisition that involves studying similar transactions.

Convertible preferred stock: A relatively uncommon type of equity issued by a company, convertible preferred stock is often issued when it cannot successfully sell either straight common stock or straight debt. Preferred stock pays a dividend, similar to how a bond pays coupon payments, but ultimately converts to common stock after a period of time. It is essentially a mix of debt and equity, and most often used as a means for a risky company to obtain capital when neither debt nor equity works.

Non-convertible preferred stock: Sometimes companies issue non-convertible preferred stock, which remains outstanding in perpetuity and trades like stocks. Utilities represent the best example of non-convertible preferred stock issuers.

Capital market equilibrium: The principle that there should be equilibrium in the global interest rate markets.

Convertible bonds: Bonds that can be converted into a specified number of shares of stock.

Coupon payments: The payments of interest that the bond issuer makes to the bondholder.

Credit ratings: The ratings given to bonds by credit agencies. These ratings indicate the risk of default.

Currency appreciation: When a currency's value is rising relative to other currencies.

Currency depreciation: When a currency's value is falling relative to other currencies.

Currency devaluation: When a currency weakens under fixed exchange rates.

Currency revaluation: When a currency strengthens under fixed exchange rates.

Default premium: The difference between the promised yields on a corporate bond and the yield on an otherwise identical government bond.

Default risk: The risk that the company issuing a bond may go bankrupt and "default" on its loans

Derivatives: An asset whose value is derived from the price of another asset. Examples include call options, put options, futures, and interest-rate "swaps."

Dilutive merger: A merger in which the acquiring company's earnings per share decrease.

Discount rate: A rate that measures the risk of an investment. It can be understood as the expected return from a project of a certain amount of risk.

Discounted Cash Flow analysis (DCF): A method of valuation that takes the net present value of the free cash flows of a company.

Dividend: A payment by a company to shareholders of its stock, usually as a way to distribute some or all of the profits to shareholders.

Equity: In short, stock. Equity means ownership in a company that is usually represented by stock.

The Fed: The Federal Reserve, which gently (or sometimes roughly), manages the country's economy by setting interest rates.

Fixed income: Bonds and other securities that earn a fixed rate of return. Bonds are typically issued by governments, corporations and municipalities.

Float: The number of shares available for trade in the market times the price. Generally speaking, the bigger the float, the greater the stock?s liquidity.

Floating rate: An interest rate that is benchmarked to other rates (such as the rate paid on U.S. Treasuries), allowing the interest rate to change as market conditions change.

Forward contract: A contract that calls for future delivery of an asset at an agreed-upon price.

Forward exchange rate: The price of currencies at which they can be bought and sold for future delivery.

Forward rates (for bonds): The agreed-upon interst rates for a bond to be issued in the future.

Futures contract: A contract that calls for the delivery of an asset or its cash value at a specified delivery or maturity date for an agreed upon price. A future is

a type of forward contract that is liquid, standardized, traded on an exchange, and whose prices are settled at the end of each trading day.

Glass-Steagall Act: Part of the legislation passed during the Depression (Glass-Steagall was passed in 1933) designed to help prevent future bank failure – the establishment of the F.D.I.C. was also part of this movement. The Glass-Steagall Act split America's investment banking (issuing and trading securities) operations from commercial banking (lending). For example, J.P. Morgan was forced to spin off its securities unit as Morgan Stanley. Since the late 1980s, the Federal Reserve has steadily weakened the act, allowing commercial banks such as NationsBank and Bank of America to buy investment banks like Montgomery Securities and Robertson Stephens.

Goodwill: An account that includes intangible assets a company may have, such as brand image.

Hedge: To balance a position in the market in order to reduce risk. Hedges work like insurance: a small position pays off large amounts with a slight move in the market.

High-yield bonds (a.k.a. junk bonds): Bonds with poor credit ratings that pay a relatively high rate of interest.

Holding Period Return: The income earned over a period as a percentage of the bond price at the start of the period.

Income Statement: One of the four basic financial statements, the Income Statement presents the results of operations of a business over a specified period of time, and is composed of Revenues, Expenses, and Net Income.

Initial Public Offering (IPO): The dream of every entrepreneur, the IPO is the first time a company issues stock to the public. ?Going public? means more than raising money for the company: By agreeing to take on public shareholders, a company enters a whole world of required SEC filings and quarterly revenue and earnings reports, not to mention possible shareholder lawsuits.

Investment grade bonds: Bonds with high credit ratings that pay a relatively low rate of interest.

Leveraged Buyout (LBO): The buyout of a company with borrowed money, often using that company's own assets as collateral. LBOs were the order of the day in the heady 1980s, when successful LBO firms such as Kohlberg Kravis Roberts made a practice of buying up companies, restructuring them, and reselling them or taking them public at a significant profit. LBOs are now somewhat out of fashion.

Liquidity: The amount of a particular stock or bond available for trading in the market. For commonly traded securities, such as big cap stocks and U.S.

government bonds, they are said to be highly liquid instruments. Small cap stocks and smaller fixed income issues often are called illiquid (as they are not actively traded) and suffer a liquidity discount, i.e. they trade at lower valuations to similar, but more liquid, securities.

The Long Bond: The 30-year U.S. Treasury bond. Treasury bonds are used as the starting point for pricing many other bonds, because Treasury bonds are assumed to have zero credit risk take into account factors such as inflation. For example, a company will issue a bond that trades "40 over Treasuries." The 40 refers to 40 basis points (100 basis points = 1 percentage point).

Market Capitalization: The total value of a company in the stock market (total shares outstanding x price per share).

Money market securities: This term is generally used to represent the market for securities maturing within one year. These include short-term CDs, Repurchase Agreements, Commercial Paper (low-risk corporate issues), among others. These are low risk, short-term securities that have yields similar to Treasuries.

Mortgage-backed bonds: Bonds collateralized by a pool of mortgages. Interest and principal payments are based on the individual homeowners making their mortgage payments. The more diverse the pool of mortgages backing the bond, the less risky they are.

Multiples method: A method of valuing a company that involves taking a multiple of an indicator such as price-to-earnings, EBITDA, or revenues. Municipal bonds: Bonds issued by local and state governments, a.k.a. municipalities. Municipal bonds are structured as tax-free for the investor, which means investors in "muni's" earn interest payments without having to pay federal taxes. Sometimes investors are exempt from state and local taxes, too. Consequently, municipalities can pay lower interest rates on muni bonds than other bonds of similar risk.

Net present value (NPV): The present value of a series of cash flows generated by an investment, minus the initial investment. NPV is calculated because of the important concept that "money today is worth more than the same money tomorrow."

Par value: The total amount a bond issuer will commit to pay back when the bond expires.

P/E ratio: The price to earnings ratio. This is the ratio of a company's stock price to its earnings-per-share. The higher the P/E ratio, the more "expensive" a stock is (and also the faster investors believe the company will grow). Stocks in fast-growing industries tend to have higher P/E ratios. Pooling accounting: A type of accounting used in a stock swap merger. Pooling accounting does not account for Goodwill, and is preferable to purchase accounting.

Prime rate: The average rate U.S. banks charge to companies for loans. Purchase accounting: A type of accounting used in a merger with a considerable amount of cash. Purchase accounting takes Goodwill into account, and is less preferable than pooling accounting.

Put option: An option that gives the holder the right to sell an asset for a specified price on or before a specified expiration date.

Securities and Exchange Commission (SEC): A federal agency that, like the Glass-Steagall Act, was established as a result of the stock market crash of 1929 and the ensuing depression. The SEC monitors disclosure of financial information to stockholders, and protects against fraud. Publicly traded securities must first be approved by the SEC prior to trading.

Securitize: To convert an asset into a security that can then be sold to investors. Nearly any income-generating asset can be turned into a security. For example, a 20-year mortgage on a home can be packaged with other mortgages just like it, and shares in this pool of mortgages can then be sold to investors.

Spot exchange rate: The price of currencies for immediate delivery. Statement of Cash Flows: One of the four basic financial statements, the Statement of Cash Flows presents a detailed summary of all of the cash inflows and outflows during a specified period.

Statement of Retained Earnings: One of the four basic financial statements, the Statement of Retained Earnings is a reconciliation of the Retained Earnings account. Information such as dividends or announced income is provided in the statement. The Statement of Retained Earnings provides information about what a company's management is doing with the company's earnings.

Stock: Ownership in a company.

Stock swap: A form of M&A activity in whereby the stock of one company is exchanged for the stock of another.

Strong currency: A currency whose value is rising relative to other currencies.

Swap: A type of derivative, a swap is an exchange of future cash flows. Popular swaps include foreign exchange swaps and interest rate swaps. 10K: An annual report filed by a public company with the Securities and Exchange Commission (SEC). Includes financial information, company information, risk factors, etc.

Tender offers: A method by which a hostile acquirer renders an offer to the shareholders of a company in an attempt to gather a controlling interest in the company. Generally, the potential acquirer will offer to buy stock from shareholders at a much higher value than the market value.

Treasury securities: Securities issued by the U.S. government. These are divided into Treasury bills (maturity of up to 2 years), Treasury notes (from 2 years to 10 years maturity), and Treasury bonds (10 years to 30 years). As they are government guaranteed, often treasuries are considered "risk-free." In fact, while U.S. Treasuries have no default risk, they do have interest rate risk; if rates increase, then the price of UST's will decrease.

Underwrite: The function performed by investment banks when they help companies issue securities to investors. Technically, the investment bank buys the securities from the company and immediately resells the securities to investors for a slightly higher price, making money on the spread.

Weak currency: A currency whose value is falling relative to other currencies.

Yield to call: The yield of a bond calculated up to the period when the bond is called (paid off by the bond issuer).

Yield: The annual return on investment. A high-yield bond, for example, pays a high rate of interest.

Yield to maturity: The measure of the average rate of return that will be earned on a bond if it is bought now and held to maturity.

Zero coupon bonds: A bond that offers no coupon or interest payments to the bondholder.  Print Resources

A Big Splash in a Small Pond: Finding a Great Job in a Small Company, by R. Linda Resnick with Kerry Pechter, JobQuest, $11, 1994, 256 pages, 800-829-5220. This book conveys key differences about working in small company cultures where styles, leadership and advancement potential can differ greatly from Fortune 500 firms.

Bloomberg is a financial information station that is increasingly appearing in good business schools. Type FUN (go) and then JOBS (go) to obtain listings of hundreds of current jobs in finance (mostly investment banking though). A great and current resource.

Business and Finance Career Directory, 1993, Gale Research. An invaluable resource listing hundreds of employers and resources in finance. Also has articles about various career areas. (800)-877-GALE. Cost: $18.

Careers and the MBA, Bob Adams, Inc., Annual magazine lists hundreds of companies currently recruiting MBAs., (800) 872-5627.

Careers In Finance, published by the Financial Management Association / Jack Rader, 1990, University of South Florida, College of Business Administration, Tampa, FL 33620, (813) 974-2084. This 100 page book does a great job of describing duties and task areas in corporate finance.

Careers in Finance, by Trudy Ring, VGM Career Horizons, Lincolnwood, IL., 1993, 1-800-323-4900. $12.95 in softcover. This book does a nice job of providing basic information about job opportunities in corporate finance, public finance and even higher education finance.

Certified Cash Manager. This deignation has been developed to define standards and measure mastery of cash management and related treasury services. For more information contact: CCM Certification Program, NCCMA, Box 7001, Newtown, CT 06470 or call (301) 907-2862.

CFO's in the Trenches, by Leah Nathans, reprinted in Careers in Finance, FMA, University of South Florida, College of Business Administration, Tampa, FL 33620, (813) 974-2084. Article talks about styles and experiences of CFOs at Philip Morris, American Express and Union Carbide.

CFO Magazine. Magazine addressed to senior financial executives covers a wide variety of issues in corporate finance. Good place to start learning about this career area. (617) 345-9700.

Compact Disclosure, CD ROM allows you to locate addresses and names of the CFOs of all publicly-traded U.S. companies (more than 10,000 employers).

Corporate Cashflow, Industry magazine covering treasury operations. (404) 256-9800.

Corporate Finance and the Capital Markets, A compilation of the best articles on corporate finance from the Harvard Business Review. $19.95. Order number 293-3. (617) 495-6700.

Dow Jones News Retrieval, Career section offers advice and job listings in finance.

Financial Management, This periodical is issued by the Financial Management Association International and carries many articles about current issues in corporate finance. You can receive this and other items including Financial Management Collection by joining a student chapter of the FMA. There is also a finance leaders conference each spring which allows students to meet key financial officers from around the US. If you would like more information write to: Financial Management Association,

University of South Florida, College of Business Administration, Tampa, FL 33620, (813) 974-2084.

Financial World, May issue has a directory of America's top growth companies. August issue lists 500 fastest growing companies. Cost: $3.

Harvard Business School Career Guide in Finance, Harvard Business School Press, 1998. Lists job descriptions at major companies, internship programs and contact names in human resources. Mainly Fortune 500 type firms. A super resource! Cost $25. (617) 495-6700.

How to Get Ahead in Accounting, Finance and Banking, Robert Half International, Contact your local office for a free copy of this informative brochure or call the corporate office at (415) 854-9700.

I Went to College for This?, Cost: $11.95, by Garrett Soden, 1994, JobQuest, 800-829-5220. The world's first guide to the strange life on the "Planet Business." This irreverent book offers solid advice on starting your career on the right foot. Learn the language that you will need to make it in corporate finance.

National Business Employment Weekly, Cost $5. This weekly periodical lists companies searching for financial talent. Most of the ads are for more senior people.

The National Directory of Internships, National Society for Internships and Experiential Education, (919) 787-3263. Start to find a summer internship here.

The New Secrets of a Corporate Headhunter, by John Wareham, $20, 1994, 188 pages, JobQuest, 1-800-829-5220. President of an executive search firm reveals secrets of positioning yourself, getting ready for downsizing, leveraging demand for your services and networking.

Peterson's Job Opportunities for Business and Liberal Arts Graduates, Cost $36. Lists hundreds of corporations who are hiring new graduates in business. (609) 243-9111.

Power Interviews: Job-Winning Tactics from Fortune 500 Recruiters, Neil Yeager and Lee Hough, JobQuest, 800-829-5220, $12.95. Interviewing secrets with answers to give to 50 common questions. Learn the seven key evaluation factors interviewers use to make decisions.

Resumes for Banking and Financial Careers, VGM Career Horizons, Lincolnwood, IL., 1993, 1-800-323-4900. $9.95. Step-by-step advice on getting your resume together for a corporate job.

Salary Guide: Accounting, Finance and Information Technology. Issued annually by Robert Half International, the world's largest staffing service specialized in corporate finance. Free at your local office or by calling their national office at (415) 854-9700.

Super CFOs Fortune, November 13, 1995. This well-written article explains how financial officers can add value and goes through examples from Chrysler, Disney and General Electric.

"Scientific management at Merck: An interview with CFO Judy Lewent," by Nancy Nichols, Harvard Business Review, January/February 1994, p. 88-91. Gives a good look at the operations of a sophisticated corporate treasury operation.

Ward's Business Directory of U.S. Private and Public Companies, Gale Research Inc, (800) 877-GALE. Lists more than 150,000 businesses and addresses in the United States. Good way to contact companies.

Bryan Burrough and John Helyar, Barbarians at the Gate: The Fall of RJR Nabisco, Harper Collins Books, 1993. Describes the rather crazy life of one corporate executive. Lots of juicypersonality conflict.

Internet Resources

http://www.corporatefinancemag.com/contents/publications/corpfinance/index.html

http://www.mckinseyquarterly.com/category_editor.asp?tk=24283::5&L2=5

http://www.careers-in-finance.com/cfoptions.htm

http://www.corpfinet.com/

http://www.careers-in-finance.com/cf.htm

http://www.sternstewart.com/journal/overview.shtml

Facts and Trends

The job outlook in corporate finance is bright. Robert Half surveyed over 1,000 Chief Financial Officers in 1995 and concluded "The outlook for hiring is better than it has been in many years."Shortages in a variety of job categories and industries are taking place. Hot job categories include international and operationally-oriented positions. Hot industries include financial services, manufacturing, high-technology,

environmental management services and distribution."Asked to name the qualities that finance executives should have, CEOs top their list with strategic thinking, fresh perspective, and candor. The demand for finance executives who can formulate strategies and foment change on a global scale will only increase in a world where trade barriers are crumbling." CFO Magazine, February 1994.It is crucial that a financial officer be a team player, whether at the bottom or the top of a company. At the top, relationships are especially important. For a CEO, the chief financial officer is financial whiz, strategist and partner. The relationship needs to be tight. Consider the role played by Marcus Bennett at Lockheed Martin, the largest defense firm in the United States: "As a key member of [CEO] Augustine's inner circle, [Bennett] is intimately involved in hashing out the company's strategic plans. And when the group decides on a major acquisition or merger, such as the recent linkup with Lockheed, Bennett serves as the primary negotiator. Once a deal is done, he oversees the melding of the balance sheets of the two companies, the combining of employee benefits programs, the squeezing out of cost savings and the overall financial operation of the five current major operating units -- aeronautics, electronics, energy and environment, and space and strategic missiles." (Institutional Investor, "Stealth CFO," December 1995)A good financial officer can create enormous value for a company. For example, when Jerome York switched from being the CFO of IBM to being the CFO of Chrysler, Chrysler's stock gained $1.3 billion the next day, while IBM's stock fell sharply.While still largely a male world, women are making rapid inroads in corporate finance positions around the United States. According to the Detroit News (Jan 28, 1996): "Finance has become the first field of opportunity for women because promotions are based on merit - not the old-boy network. Experts say accounting and its natural offspring - finance, treasury, budgeting - are less obstructed by the macho cultures more prevalent in manufacturing and engineering, other traditional paths to the corporate pinnacle." There a wide variety of examples of women who have succeeded in corporate finance. For example, Heidi Kunz engineered General Motor's turnaround plan in 1992 and jumped to become CFO of a new ITT spinoff in 1995. And Judy Lewent is widely credited with creating large amounts of value at Merck as a thinking CFO and strong leader. Mina Brown, CFO at Aviall notes that it is very important for women who want to rise far to get management positions in line divisions.Corporate finance professionals are increasingly getting involved in value management--the practice of figuring out if shareholder value is being created in each of a company's activities. Look for this practice to get hotter and hotter over time. Some of the most innovative companies in the world are now using value management.The job of the financial officer is to create value for a company. For example, Ann Cleary writes that in the finance group at American Electric Power (Columbus OH) "the four main areas of concentration are liquidity, flexibility, compliance with laws and regulatory support. The goals of the objective are met through four main activities carried out by AEP's Finance Department: 1)

designing, implementing and monitoring financial policies, 2) planning and executing the financing program, 3) managing cash resources, and 4) interfacing with the financial community and investors."There is growing interest in integrated methods of risk and liability management. Many companies have decentralized risk management activities where each division or plant can hedge away price and interest rate risk. Companies are increasingly permitting this, but aggregating positions into a book at the corporate level and adding controls. Many firms are looking for quantitative analysts in their finance group. Merck now employs dozens of rigorous finance professionals who use techniques like Monte Carlo simulation to assess new R&D projects. There will be more and more firms who quantitatively make financial and operating choice. For example, choosing a capital structure by balancing off the expected costs and benefits of debt.Chief financial officer (CFO) pay is rising. Average annual pay of 200 CFOs from about 1,500 of the largest revenue-producing companies in the US surveyed by Investors' Fiduciary Services was close to $1 million. The compensation includes salary, bonus, 'other' income, stock options exercised, and restricted stock. Superstars, like Stephen Bollenbach, CFO of Disney, have especially high salaries. Bollenbach was hired as Disney with a package worthmore than $20 million.A company's finance group is the bridge between the investment community and the shop floor. In a day and age, when institutional investors are increasingly active, it's crucial that managers get the message that their job is to create shareholder value. The job of the finance group is to make sure that happens.Twenty to forty percent of employee costs now come in the form of benefits. Managing benefits cost-effectively has now become a major challenge for financial officers.A key skill for financial professionals is negotiating ability. Persons who can put the other side at ease at the negotiating table, while still getting a good price are invaluable. Many firms are actively engaged in acquisitions strategies and require employees who can evaluate possible partners and then negotiate transactions.Being a financial officer can sometimes become more challenging than usual. For example, Barry Weintrob, CFO of the Port Authority of New York and New Jersey had to deal with the aftermath of the World Trade Center bombing on February 26, 1993. From a World Trade Center command center Weintrob and others put together an immediate cost estimate for rebuilding, made sure insurance carriers were notified and kept on paying all bills despite a massive disruption.Company's want more and more leadership ability in their financial officers. The financial leader of the future will have more and more experience with the dynamics of the financial markets and be innovators in that market as well. She must be a strategic planner, a problem solver and an innovative leader.Leading-edge companies such as General Electric are centralizing their finance functions under a system known as shared services. Instead of each business unit having its own CFO and accounting operations, the businesses

become customers of a centralized finance function. Business Week, March 14, 1994, p. 75.The oftentimes derogatory views of finance professionals as "bean counters" is changing fast. Technology means the computers count the beans. This frees up time of executives to interpret the results of bean counting. In the words of Roberto Goizueta, CEO of Coca-Cola: "The secret isn't counting the beans. It's growing more beans." Ultimately, this means that the demand for smart, communicative and thoughtful people in finance positions will increase even more in the future.