YOUR BRAND IS PART OF OUR STORYJoin Melbourne as partner city at Hong Kong Business of Design Week.

In December 2018, Melbourne takes the mantle from recent partner cities and design heavyweights Italy, Barcelona and Chicago. It’s the first time that Hong Kong has chosen a partner from the Southern Hemisphere for its international conference on design.

Our partnership for this event reflects the growing global appreciation of our state’s design credentials and is an opportunity to build Victoria’s international design impact and profile.

The information below explains how you can participate in this initiative, which will take the best of Victorian design, both celebrated and new, to a major international business forum.

Join us in the ‘Business Showcase’, part of the Melbourne Pavilion at the DesignInspire Exhibition at the Hong Kong Convention and Exhibition Centre.

The knowledge gained and information taken away will be fundamental in rolling out what will be a significant future pillar of our business, allowing us to set forth a strategy to establish an eCommerce platform in HK and China.2017 BoDW Victorian Trade Mission delegate

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WHAT IS BUSINESS OF DESIGN WEEK?

Business of Design Week (BoDW) is a flagship event, presented annually by the Hong Kong government. Across a full week, the program explores the latest trends in brands and innovation, communication design, product design, architecture, urban design and more.

With activities and events across the first two weeks of December, the program is a vibrant platform for business engagement, networking and developing trade opportunities. Key events include: Business of Design Week Conference DesignInspire Exhibition Brand Asia Global Design Network Symposium deTour (community program) IP Asia Design for Asia Awards Program.

The official BoDW conference program, from 6 to 8 December 2018, brings the most outstanding designers, business people and thought-leaders to share their experience about the application of design. Past speakers have come from some of the most iconic brands and design firms, including: AirB&B, BMW, Braun, Camper, JPD Barcelona, IDEO and Lovegrove UK, to name a few.

BoDW engages a business audience from design and non-design firms, start-ups, multi-national corporations, entrepreneurs, innovators, policy makers, industry and professional associations, academia and design educators. It is run in parallel with the DesignInspire Expo, a major three-day public exhibition of design inspiration.

More than 130,000 people attended BoDW in 2017, including delegates from around 30 countries.

Now it’s Melbourne’s turn in the spotlight and you are part of that story.

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MELBOURNE: BUSINESS OF DESIGN WEEK 2018 OFFICIAL PARTNEREach year, BoDW selects a partner city or country that is recognised globally for the quality and breadth of its design sector. Over the past 15 years, design-leading countries in Europe, including Italy, Denmark, France, Sweden and Finland have been featured as event partners as have the cities of Barcelona and Chicago.

This is the first time that a partner has been selected by the Hong Kong Design Centre from south of the equator.

As partner city in Hong Kong, Melbourne will be in the international spotlight in the BoDW conference program, as the key exhibitor at DesignInspire, at official BoDW events and in activities of our own making around the city.

The Victorian presence at BoDW will be led by the most senior Victorian Government representatives, in collaboration with leaders of design industry associations. It will include more than fifty small and large businesses, and at least six Victorian educational institutions.

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MELBOURNE PAVILIONAT THE DESIGNINSPIRE EXHIBITIONLocated in the Hong Kong Convention and Exhibition Centre and delivered by the Hong Kong Trade Development Council, DesignInspire is an international exhibition about design, creativity and brands. The exhibition is open to the public across three days (6–8 December 2018) and features installations from a mix of government, business, industry associations and educators.

Melbourne PavilionMelbourne delivers the centrepiece exhibition for DesignInspire on a footprint of at least 400 square metres.

The Melbourne Pavilion will carry the theme “Think Collaborate Create”, reflecting Melbourne’s approach to design.

The proposal for the Melbourne Pavilion is to present, through an integrated design and theme, five different zones:

1. A curated exhibitionProfessionally curated by the National Gallery of Victoria (NGV), this zone will feature selected design work that presents Victoria’s design capability and achievement. It will incorporate a mix of design disciplines, including audio-visual and interactive components. The area will show some of Victoria’s most recognisable design-led business successes. Case studies in this area will have a design-led growth story that connects design impact and capability to Victoria.

2. A business showcaseVictorian businesses will have the opportunity to promote their own products and capabilities. Whether design companies, or companies that have been built on design, the business showcase is a way to reach a large international, design-aware audience.

3. An education showcaseThis part of the exhibit will allow Victorian tertiary institutes to present design research, case studies and collaborative projects.

4. Networking spaceA central “home base” within the pavilion becomes a focal point for networking. The Victorian Government will host at least one official event here.

5. Meeting facilitiesThe exhibition will also have limited space for more private meetings, allowing delegates to arrange business and engage in business matching programs.

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PARTICIPATE IN THE BUSINESS SHOWCASEAT THE DESIGNINSPIRE EXHIBITIONCreative Victoria is offering a limited 20 spaces x 4.5m2 to Victorian design companies interested in participating in the Business Showcase.

You are eligible to participate if you: are a Victorian-registered business with a strong design story have a commercial track record have export-ready products and/or services; or currently have products and/or

services that have found markets and customers in countries around the world.

Business Showcase participants will be favourably considered (but not guaranteed) for a Trade Mission travel grant. Refer to the Creative Victoria website for details (creative.vic.gov.au/design/travel-assistance-grants).

Development of the PavilionA professional exhibition designer has been appointed, who will work with the NGV on the form and construction of the Melbourne Pavilion. It will be a themed and integrated space that connects exhibition space with networking and other areas.

Selected business will be allocated 4.5 m2 each. It is envisaged that the spaces, whilst adjacent to other displays, will share the overall pavilion design.

Standardised display modules will be designed, providing a range of options for displaying products or services. Display module options will include: display walls (various sizes) LCD screens (to suit 42”/106cm) – no audio display pedestals (various sizes).

You will be provided with the selection of the above for arrangement, with the final layout of each stand to be finalised in consultation with Creative Victoria and the exhibition designers.

Co-ordination of the fit-out will be managed on your behalf by Creative Victoria’s appointed exhibition contractor and will be installed in accordance with exhibition construction timelines and overarching timeframes specified by the Hong Kong Trade and Development Council. It will need to be ready for the DesignInspire opening on 6 December 2018.

You will be allocated a suitable time prior to opening to complete the installation of your display material, once construction is complete.

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CostThe following package cost covers the full three days at the DesignInspire Expo:

Business Showcase

Total space

allocated

Number of spaces

available

Individual space size

Cost per sqm

Cost per space

90m2 20 4.5m2 $400 per m2

$1,800

What’s included: 3-day exhibition opportunity Selection of display components: 3 x display modules and power Basic build, installation and de-installation by Creative Victoria’s appointed

contractors The space will carry branding relating to the Melbourne Partner presence, but

additional participant branding materials can be used as part of your display (subject to approval)

Company profile in the Victorian Government trade mission publication. Invitations to official Victorian Government and Hong Kong government

events Company profile in Hong Kong Trade Development Council communications

materials, including exhibitor book, brochures and website Public liability insurance.

No fit-out customisation can be provided over and above the basic package offer. Note that, while stock orders can be taken at the stand, it will not be possible to conduct actual sales (retail). The Hong Kong Trade Development Council provides alternative spaces for retailing during the exhibition (http://www.hktdc.com/ncs/designinspire2018/en/s/Book-a-Space.html).

Individual exhibitors will be responsible for managing freight of any items intended for display to and from Hong Kong as well as applicable costs.

Having an exhibit helped reinforce [our] position as a design business with a focus on Asia, demonstrating our credibility, leadership and willingness to take risks. We expect to grow revenue of AUD $100–250,000 over the next 12–24 months.2017 BoDW Victorian Trade Mission delegate

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How to apply and application timeline Email your request to participate in the DesignInspire Melbourne Pavilion

Business Showcase to bodw@ecodev.vic.gov.au

Applications are due by 20 July 2018

All applications will be considered by Creative Victoria

You will receive a notification of the outcome of your application by Monday 6 August.

What to include in your application email Applicant Details

Main contact details including business name, phone number, email and ABN

Showcase DetailsA description of what you intend to display in the space and how it will be displayed (up to 300 words).

Support Material (if applicable)Any support materials including web links, images, video(It is important that the material submitted directly relates to your application).

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