References

King, B. (2012). Ticket challenge: Getting the price right. Sports Business Journal. Retrieved fromhttp://www.sportsbusinessdaily.com/Journal/Issues/2012/03/19/In-Depth/Ticket-pricing.aspx

Parris, D. L., Drayer, J., & Shapiro, S. L. (2012). Developing a pricing strategy for the Los Angeles Dodgers. Sport Marketing Quarterly, 21(4), 256+. Retrieved from http://go.galegroup.com.libproxy.temple.edu/ps/i.do?id=GALE%7CA323259186&v=2.1&u=temple_main&it=r&p=AONE&sw=w

Rische, P. (2012). Dynamic Pricing: the future of ticket pricing in sports. Forbes. Retrieved fromhttp://www.forbes.com/sites/prishe/2012/01/06/dynamic-pricing-the-future-of-ticket-pricing-in-sports/2/