KENDRIYA VIDYALAYA BONDAMUNDAAUTUMN BREAK ASSIGNMENTS

2018-19BUSINESS STUDIES:

DATE OF SUBMISSION: 23/10/2018

(A) Complete set of Answers from the following Sample Paper Sets (Five); chapter wise.

SAMPLE QUESTION PAPER - 1CLASS-XII

SUBJECT: BUSINESS STUDIESTime: 03Hrs. Max. Marks: 80General Instructions:(i) Answers to questions carrying 1 mark may be from one word to one sentence.(ii) Answer to questions carrying 3 marks may be from 50 to 75 words.(iii) Answer to questions carrying 4-5 marks may be about 150 words(iv) Answer to questions carrying 6 marks may be about 200 words.(v) Attempt all parts of a question together.

1. ‘Accounto’ is a reputed chartered accountant company, which renders services to big MNCs.. the chartered accountants of the company are required to travel to Delhi and NCR. They use company’s cars. Delhi Govt. introduced the scheme of ‘odd and even’ car in January,2016. The company decided to convert its petrol cars into CNG cars. Identify the dimension of business environment. 1

2. In Alpha Ltd. the employees are happy and satisfied. There is no chaos and the effect of management is noticeable”. Which characteristic of management is highlighted by this statement? 1

3. Name the type of investment decision which relates to short term and affects day to day operations of company? 1

4. The employees of Young India Ltd. have to strictly follow the plans designed by the top level. It restricts their initiative. Discuss the limitation of planning indicated in the given statement.

5. Name the concept which increases the return on equity shares with a change in the capital structure of a company. 1

6. What is Marketing Mix? 1

7. What is meant by Decentralisation of authority ? 18. Name the concept which is concerned with designing job in such a manner that it

includes greater variety of work content and requires higher level of knowledge and skill.1 1

9. What is meant by capital structure? Explain how the ‘cost of equity’ and ‘risk consideration’ affect the choice of capital structure. 3

10.Reserve Bank of India (RBI) has set deadline for replacing all magnetic stripe based ATM cards into EMV cards by December31,2018. EMV stands for Europay, Mastercard and Visa from which the standards for a chipenabled card emerged. The EMV card provides a higher level of security as compared to magnetic stripe cards which can be easily cloned. This switching to secure system may push up the costs of the banking sector. Identify and explain the dimensions of business environment.

311.Controlling is considered to be blind without planning and planning is meaningless

without controlling. Explain . 312.Difference between unity of command and unity of direction? 313.North East Ltd. needs to raise funds of Rs.75,00,000. Its expected earning before interest

and tax (EBIT) are Rs.7,50,000. The company wishes to use more of debt content as compared to equity to raise earning per share (EPS). The debt is available at an interestof 12%. As a financial manager, advise whether the company should prefer more of debt or more of equity to have higher EPS. 3

14.Ranjan , a sales representative of Okaya Ltd. has changed four jobs in the last one year. He is a hardworking person but is not able to finalise deals with the customers due to his inadequate vocabulary and omission of needed words. Sometimes he uses wrong words because of ehich the intended meaning is not conveyed. All this creates a misunderstanding between him and his clients.(i) Identify the communication barrier discussed above.(ii) State the category of this communication barrier.(iii) Explain any two other communication barrier of the same category. 4

15.What is meant by financial planning? State any three points of importance. 4 16.India has the highest motoring accident rates in the world. One of the many reasons

attributed to the fact is that the carmakers have to compromise on some safety features to keep the low cost for price conscious buyers. To increase road safety, the govt. considered a numbers of alternatives. It was decided that all the automakers would have to provide airbags, antilock braking and speed warning system in the cars from October,2018. The transport Ministry will set up authority to certify cars on the basis of safety and fuel

efficiency. The cars will be given star rating on the scale from 0 to 5 based on safety features.(a) Identify the function of management discussed in the above case. (b) Identify three features of this function from the above para, quoting only few words.4

17.Anu took a mediclaim policy of Rs 92000 from an insurance company for 1 year. She was suffering from cancer. She submitted three bills of total amount of RS 112515 after six months but she came to know that her claim was partly repudiated by the company because of change in terms and conditions of the insurance contract. Under the new terms and conditions, the company paid only RS 45495 to Anu. She claimed balance amount of RS 46505 ( amount insured less amount received ) but the company insisted that her total claim have been paid as per new terms and conditions.i. Identify and explain the consumer rights which have been infringed by the insurance

company?ii. Identify any two values ignored by the insurance company ? 4

18. (a) What is the main objective of Time Study?

(b) Harish a worker in Justdial Ltd. through his personal experience was able to identify a time-saving technique of production. He approached the management with his suggestions but it was not appreciated by his superiors. Identify and explain the principle of management being overlooked. 4

19 Nandini Pati runs a factory wherein she manufactures shoes. The business has been doing well and she intends to expand by diversifying into leather bags as well as western formal wear thereby making her company a complete provide of corporate wear. This will enable her to market her business unit as a one-stop shop for working women. What type of organizational structure would you recommend for her expanded organization and why?

420. Social-connect Private Ltd. is a mobile manufacturing company. The manager of the

company observed that the market is dynamic and a lot of changes were taking place in the mobile market and hence, the risk of the product becoming obsolete is high. The designs of the phones are governed by requirements and preferences of the customers. He started incorporating new and advanced features taking cue from the consumers and with the help of his workers.

(a) Identify the characteristic of management highlighted in this case.(b) Give any two benefits of making these changes in the business.

(c) State any two values which the manager of Social-Connect Private Limited wants to communicate to the society. 5

21. Advertising is a wasteful expenditure. With which aspect of advertising is this statement related? State any four points of this aspect. 5

22. What are capital budgeting decisions? Explain briefly the factors affecting capital budgeting decisions. 5

23. What is fixed capital? Explain the following as factors affecting the requirements of fixed capital: 1. Nature of business 2. Choice of technique 3. Scale of operations 4. Diversification 5. Level of collaboration

624. State and explain the function of stock exchange ? 625. A company X Ltd. is setting up a new plant in India for manufacturing auto

components.India is a highly competitive and cost effective production base in this sector. Many reputed car manufactures source their auto components from here.X Ltd. is planning to capture about 40% of the market share in India and also export to the tune of at least 5 million dollar in about two years of its planned operations. To achieve this targets it requiresa highly trained and motivated workforce. You have been retained by the company to advise it in this matter. While giving answers keep in mind the sector in which the company is operating.(i) Outline the process of staffing the company should follow.(ii) Which sources of recruitment the company should rely upon?(iii) Which method of training and development should the company initiate? Explain

and give reasons. 6

SAMPLE QUESTION PAPER - 2

CLASS-XIISUBJECT: BUSINESS STUDIES

Time: 03Hrs. Max. Marks: 80General Instructions:(i) Answers to questions carrying 1 mark may be from one word to one sentence.(ii) Answer to questions carrying 3 marks may be from 50 to 75 words.(iii) Answer to questions carrying 4-5 marks may be about 150 words(iv) Answer to questions carrying 6 marks may be about 200 words.(v) Attempt all parts of a question together.

1. Why is it said that "Selection is a negative step in the process of staffing?'' [1M]

2. A salesman submitted his sales particulars to the marketing manager directly without informing to his immediate boss who is a sales officer. Name the principles of management violated in this context? 1 3. Which theory of motivation emphasizes that people move to the next higher level needs when they are lower level needs are reasonably satisfied ? [1M] 4. Raj Ltd. is engaged in manufacturing steel sheets. The objective of the company is to manufacture 200 sheets a day. To achieve this, the efforts of all departments are coordinated and interlinked and authority-responsibility relationship is established among various job positions. There is clarity on how is to report to whom. Which function of management is displayed in the above paragraph and explain? [1M]

5. Explain how cost of debt affects the choice of capital structure of a company? [1M]

6.Name the marketing management philosophy which is based on the assumption that if an organization is able to produce a superior product, it will sell on its own? [1M]

7. “A farmer purchased a tractor worth RS 10 lacs for agricultural purposes. The tractor had some manufacturing defects. He reported the defects to the seller but no action was taken”. Mention the redressal agency in which he can file a complain? 1M

8. What is trading on Equity? 1M9. Raman, a leader of VLA group allows his subordinates to take active part in decision making and he also listens to the grievances and suggestions of subordinates. Identify the style of leadership highlighted in the case and state some of its advantages. (3M)10. A company has its registered office in Delhi, manufacturing unit at Gurgaon and marketing and sales Department at Faridabad. The Company manufactures the consumer products. Which type of

Organizational structure should it adopt to achieve its target? Also give any two reasons for your answer. 3M

11. Explain when and why the need is felt for having a framework within which managerial and operating tasks are performed to accomplish desired goals. Name the framework also. 3M

12. The basic objective of financial management is to maximize shareholder’s wealth. Explain and show how this is done? 3M

13. Explain three types of indirect channels of distribution?. 3M14. Management is a profession like Accounting, Medicine and Law as it also has a well defined body of knowledge. Yet management does not qualify to be a full fledged profession. Why? (4M)

15. Rahul Gupta started a telecommunication company ‘Raghav Ltd.’ to manufacture economical mobile phones for the Indian rural market with 15 employees. The company did very well in its initial years. As the product was good and marketed well, the demand of its products went up. To increase production the company decided to recruit additional employees.

Samar Gupta, who was earlier taking all decisions for the company, had to selectively disperse the authority. He believed that subordinates were competent, capable and resourceful and can assume responsibility for effective implementation of their decisions. This paid off and the company was not only able to increase its production but also expanded its product range.

(a) Identify the concept used by Samar Gupta through which he was able to steer his company to greater heights.(b) Also explain the three points of importance of this concept. (4M)

16.If you want to buy shares from secondary market, which type of institution is involved in the process? Explain any four functions of this institution? (4 M)17. A ltd, an information technology company treats its employees as the most valuable asset of the company. It offers them stock option and provides them opportunities for career advancement. i. Explain the incentives involved in the above practice of the company.ii. mention the values which the company wants to communicate to its employees. 4M18.“James ltd has decided to raise funds through issue of 50000 shares of RS 10 each to meet funds requirement for growth”. Identify the decision involved and state any three factors which affects such a decision? (4M).19.Explain the following rights of consumer:i. Right to be informed ii. Right to safety (4M)

20. 'KendriyaVidyalaya' believes in holistic development of students and encourages team building through a mix of curricular, co-curricular and sports. A committee of ten prefects was constituted to plan different aspects of the function. They all decided to use recycled paper for decoration. There was a spirit of unity and harmony and all members supported each other. With mutual trust and belongingness the programme was systematically planned and executed. Kartik, one of the prefects realised that unknowingly the group had applied one of the principles of management while planning and executing the programme. He was so inspired by the success of the function that he asked his father to apply the same principle in his business. His father replied that he was already using this principle.

(a) Identify the principle of management applied for the success of the programme.

(b) State any three features of management highlighted in the above para.

(c) Identify any two values which the Vidyalaya communicated to the society. (5 M)

21. Smita had been working as an assistant manager with ‘Johnson Enterprises’ for the last ten years. She was very popular amongst her colleagues because of her commitment and dedication towards the work. When the manager senior to her retired all her colleagues thought that now Smita would be promoted. But to everyone’s surprise the vacant post was filled by an outsider, Mrs. Rita. Smita felt demoralized and her performance started declining. She would abstain herself often and could not meet her targets. Mrs. Rita was a good leader, who would not only instruct her subordinates but would also guide and inspire them, she noticed Smita’s behavior and felt and her performance could be improved. She started involving Smita in decision making-issues related to the organization and made her a part of high level joint-management committee. Smita was now punctual in office and her performance started improvingA. Identify the function of management being performed by Rita.B. Name the element of the above function of management which helped Rita to improve Smita’s behavior.C. State any three features of the element identified in (B) above? (5 M)

22. Over a period of time various concepts have emerged in marketing which prescribes ‘where marketing efforts should be put’ differently. Identify these concepts and explain these? (5M)

23.State various difference between Henry Fayol’s and Taylor’s principles of management? 6M24. Explain Maslow’s Need Hierarchy Theory of Motivation in Management. 6M25. Evergreen ltd is in the business of manufacturing readymade garments. Its capital is Rs 60 lacs divided into 600000 equity shares. During the previous year its earning per share was Rs

1.5. In order to expand its business, it issued 40000, 12 % debentures of Rs 100 each. During the current period its profit was Rs 1000000. It paid tax @ 30%.i. state whether the shareholders gain or lost after issue of debentures by showing your calculation fully.ii.state any three factors that donotfavour the issue of debentures. (6M)

SAMPLE QUESTION PAPER - 3CLASS-XII

SUBJECT: BUSINESS STUDIES

Time: 03Hrs. Max. Marks: 80General Instructions:(i) Answers to questions carrying 1 mark may be from one word to one sentence.(ii) Answer to questions carrying 3 marks may be from 50 to 75 words.(iii) Answer to questions carrying 4-5 marks may be about 150 words

(iv) Answer to questions carrying 6 marks may be about 200 words.(iv) Attempt all parts of a question together.

1. What is’ being effective’ means?12. Define globalization. 13.A shift in demand from Nokia smart phones to Samsung smart phones is an

opportunity for Samsung and threat for Nokia. Identify the feature of business environment. 1

4. Give one example of ‘cause and effect’ relationship. 15.‘It allows correlation and coordination among human, physical and financial

resources to achieve organizational goals.’ Identify the concept. 16.‘Providing for social security and welfare of employees’ is one of the specialized

activities performed by Human Resource Management. Mention any two other specialized activities of Human Resource Management. 1

7. ‘To see whether plans are being implemented and activities are being performed according to schedule’ is a step of planning process? Identify the step. 1

8. Establishing a Consumer Service Cell’ is the example of which consumer right.1

9.A company wants to modify its existing product in the market due to decreasing sales. You can imagine any product about which you are familiar. What step should each level of management take to give effect to this decision? 3

10. Radha is working in a company on a permanent basis. As per the job agreement she had to work for 8 hours a day and was free to work overtime. Radha worked overtime, due to which she fell ill and had to take leave for her work. She realized that she was fulfilling only some of her needs while some other needs still remained to be fulfilled. Explain two other needs of Radha followed by the above needs, which steel remained to be satisfied. 3

11. ‘Stock Exchange not only contributes to the economic growth, but performs many other functions.’ Explain any three such functions. 3

12.Rama Crackers Ltd, a fire-cracker manufacturing company launched some new products on the eve of Diwali in the market, which attracted many buyers. To meet the increased demand the company employed people from nearby villages where there is a lot of unemployment. Identify any two values which the company wanted to communicate to the society. 3

13.A shopkeeper sold you some spices, claiming that those were pure. Later a laboratory test showed that those were adulterated. What precautions should you have taken before buying and what remedies are available to you for the wrong act.

314.‘It is necessary that goods and services must be made available to the customer at the right place, in right quantity and at the right time’. a. Name and explain the concern element of marketing mix b.Explain the components of this element. 4

15. The directors of a newly established company having paid up equity share capital of Rs. 2.5 crores, desire to get its shares traded at an All India Level Stock Exchange. As finance manager of the company, suggest the name of the Stock Exchange for the purpose. Give any three reasons in support of your answer.

416. There are two managers of a company Rahul and Rohit. Rahul is saying that

‘Planning is looking ahead whereas controlling is looking back’. On the other hand Rohit says ‘Planning is looking back where as controlling is looking ahead’. Who is correct and why? 4

17. State any four advantages of external sources of recruitment. 418. Explain any four qualities of a good brand name. 419. State any four features of Planning. 420. Mr.Ram is a sales manager in a multi product company. The main product of the

company are Cars, Washing Powder, Readymade Garments and Noodles. The sales manager has four alternative for sales promotion, e.g. selling the product at 40% discount, selling at 0% interest through instalments, giving packets of sauce with the product and distributing samples. He is not able to understand as to what alternate should be offer to which product.

c.Make combination of alternatives of sales promotion. d.Name the method of sales promotion with different combination. 5

21. Mega Ltd was manufacturing water heaters. In the first year of its operations, the revenue earned by the company was just sufficient to meet its costs. To increase the revenue, the company analysed the reasons of less revenues. After analysis the company decided

i.to reduce the labour cost by shifting the manufacturing unit to a backward area where labour was available at a very low rate.

ii. to start manufacturing solar water –heaters and reduce the production of electric water-heaters slowly.

a. Identify and explain the objectives of management discussed above. b. State any two values which the company wanted to communicate to the

society. 522.Differentiate between ‘ Capital Market ‘ and Money Market ‘ on the basis of the following:

e. meaning f.liquidity g.safety h.expected returns i.duration 5

23.A Company X is facing a lot of problems these days. It manufactures durable goods like washing machines, microwave ovens, refrigerators and air conditioners. The company’s margins are under pressure and the profits and market share are declining. The production department blames marketing for not meeting sales targets and marketing blames production department for producing goods, which are not of good quality meeting customers’ expectations. The finance department blames both production and marketing department for declining return on investment and bad marketing. j.What quality of management do you think the company is lacking? k.Explain briefly. What step should the company management take to bring the

company back to track? 624.A Company is setting up a new plant in India for manufacturing auto components. India is a highly competitive and cost effective production base in this sector. Many reputed Car manufactures source their auto components from here. This company is planning to capture about 40% of the market share in India and also export to the tune of at least $ 5 million in about 2 years of its planned operations. To achieve this targets it requires a highly trained, techno-friendly and motivate work force. You have been retained by the company to advice it in this matter. While giving answers keep in mind sector the company is operating. l.Which source of recruitment the company should rely upon?m.Explain the reasons behind selecting above source of recruitment. 6

25.“Though advertising is one of the most frequently used media of promotion of goods and services, yet it attracts lot of objections”. Explain any four such objections.

6

SAMPLE QUESTION PAPER - 4CLASS-XII

SUBJECT: BUSINESS STUDIES

Time: 03Hrs. Max. Marks: 80General Instructions:(i) Answers to questions carrying 1 mark may be from one word to one sentence.(ii) Answer to questions carrying 3 marks may be from 50 to 75 words.(iii) Answer to questions carrying 4-5 marks may be about 150 words(iv) Answer to questions carrying 6 marks may be about 200 words.(v) Attempt all parts of a question together.

1. Define the principle of science,not rule of thumb as enunciated by Taylor. 1

2. During the past five years, A Ltd. earned huge profits. But it did not increase the wages of its employees. Hence, workers of A Ltd. went on a strike as they were not satisfied with their wages. They demanded more wages so as to cope up with increasing cost of living. This hampered the organizations objective of maximum production. The management decided to give a share of profit to workers. This served as an incentive to produce more obviously, workers went back to normal production levels willingly. Which principle of Taylor was considered by the management?1

3. “Coordination is the essence of management.” What does this statement indicate?1

4. Define capital structure. 15. X Ltd. does not have any debt in its capital structure but Y ltd has debt @ 20% in its

capital structure. EPS of both the companies is 25%. Which company will enjoy the benefit of trading on equity? 1

6. State any main focus of “production concept”. 17. Name any two parties who can file a complaint under the consumer protection 1986 on

behalf of the consumer. 18. What represents personal barriers of communication 19. In an organization all the employees take things easy and are free to approach anyone

for minor queries and problems. This has resulted in everyone talking to each other and inefficiency in the office. It has also resulted in loss of secrecy and all confidential information being leaked out. What type of communication is followed here? State two drawback of this type of communication. 3

10.MrJhakar is working as a personnel manager in a company of Delhi. Although he is not well educated he is and experienced person. Before this, he was worked on this post in two large companies. His intension is always in promoting an efficient employee to higher post and in demoting inefficient one to a lower vacant post. (1+2)a. State on what source of recruitment is Mr. Jhakar concentrating?b. What are the benefits of which company is depriving by using this source?

11.Mr. Rajesh, working in ABC Ltd. centralizes the power with himself and takes all decision without even consulting his subordinates. He commands and expects strict compliance from his subordinates. In case of non compliance he used to punish his subordinates and incase of accomplishment of task he suitably reward them. Identify the leadership style on the basis of which Mr. Rajesh leads them. state any two merits of this style of leadership 3

12.Mr. Sundara works in the finance department of Anic Ltd. a well known paint company listed at Bombay stock exchange. During one of the meeting he came to know that company has got a big tender which will earn huge profits for the company. He gave

information to his friend who is a registered broker. Mr. Sundara and his friend purchased a large number of shares of Anic Ltd. in order to earn huge profit in future. Identify the mal practice. State the value Mr. Sundara ignored. 3

13.A company while exporting its product to India purposefully did not mention the manufacturer’s address and direction for use.(1+2)a. State the right of consumer the company has violated b. Identify two values the company has ignored.

14.Alok runs a factory manufacturing readymade clothes. The business has been doing well and he intends to expand the business by diversifying into handicrafts and shoe hereby keeping the company growing. Now, for the proper organization, he adopts an organizational structure in which various divisions are created on the basis of products. Each division or department looks after production, finance, purchase, sales etc. of one product line.a. Identify the management function highlighted above (1+3)b. Discuss three steps of the above management functions

15.Employees of XYZ Ltd are leaving their jobs due to poor management practices. It results in increasing costs and reducing the talent, present in a business. In the light of the above statement discuss the importance of management. 4

16.Explain ‘objective’ and ‘policy’ as types of plan using suitable examples. 417.Identify dimension of business environment related to following situations:

a. It is common now to see CD-ROM’s, computerized information kiosks, and Internet/ World Wide Web multimedia pages highlighting the virtues of products.

b. Demand to reserve jobs for minorities and womenc. Advertisements, including packets of cigarettes carry the statutory warning ‘Cigarette

smoking is injurious to health’d. The health-and-fitness trend has harmed business in other industries like dairy

processing, tobacco and liquor 418.Naresh is engaged in transport business and transports fruits and vegetables to different

states. Stating the reason in support of your answer, identify the working capital requirements of Naresh. Naresh also wants to expand and diversify his transport business. Explain any two factors that will affect his fixed capital requirement. 4

19.Gagan, Punam, Dev and Neha are friends. They are operating different businesses. Each one has His/her own concept regarding operating their business. Gagan believes in producing products at a large scale, thereby decreasing the average cost of the products and selling it at reasonable price.

Punam focuses on providing best quality products because he believes that a customer always wishes to buy a good quality product. The price of the product is secondary.

Dev is of the belief that the customers can be persuaded and manipulated to buy the product.

Neha feels that her firm has a responsibility towards the society as well. So she provides customer satisfaction along with using techniques which are environment friendly.

Quoting the lines from the above paragraph, identify and explain the marketing concepts followed by each. 4

20.The top management of Sunmarg Ltd. is engaged in organizational planning. It does not involve middle and supervisory level of management. These two levels of management are neither allowed to deviate from the plan nor are they permitted to act on their own. They keep thinking along the same lines as others so that nothing new or innovative gets added to the process. a. Which limitation of planning is reflected in the above case?b. State any other four limitation of planning. 5

21.Mr. Babulal, a production manager of Amber Ltd. is not able to communicate and provide guidance to the workers of a factory due to overload of the work. So he deicide to appoint a person who will be able to spend more time with the workers.a. Identify which element of directing helps the production manager to reduce the

workloadb. Discuss the function of this element of directing. 5

22.Kanu is appointed as a factory manager in pen manufacturing company.He was a target of producing one lac pens per month. He knew that essence of management is to achieve desired results but he does not know how to ensure that the work goes on according to plans.Guide him by explaining the process that he is able to achieve desired results. 5

23.Rohani was a student of Business Studies of class XII. Her father was a farmer who grew different varieties of rice and was well versed about various aspects of rice cultivation. He was also selected by the government for a pilot project on rice cultivation. As a project work in Business Studies she decided to study the feasibility of marketing good quality rice at a reasonable price. Her father suggested her to use internet to gather customers’ views and opinions. She found that there was a huge demand for packaged organic rice. She knew that there was no pre-determined specifications in case of rice because of which it would be difficult to achieve uniformity in the output. To differentiate the product from its competitors, she gave it the name of ‘Malabari Organic Rice’ and classified it into three different varieties namely – Popular, classic and

Supreme, based on the quality. She felt these names would help her in product differentiation.Explain the functions of marketing in the light of above case. 6

24.The directors of a company want to modernize its plant and machinery by making a public issue of shares. They wish to approach a consultant for the new public issue of share. Advise the directors whether to approach the stock exchange or a consultant for new public issue of share and why? Also advise about the different methods which the company may adopt for the new public issue of shares. 6

25.Identify the principles of management violated in the following cases and explain them a. Mohan a manager speaks to people at all levels including his as well as other

departments.b. Suman a manager expects his subordinates to work for personal satisfaction and

contentment without any monetary rewardc. Harin a manager expects that his subordinates produces instant results without giving

him sufficient time to settle in the new environmentd. Mohit a manager is not strict with his employees regarding timing and targets of

work.6

SAMPLE QUESTION PAPER - 5CLASS-XII

SUBJECT: BUSINESS STUDIES

Time: 03Hrs. Max. Marks: 80General Instructions:(i) Answers to questions carrying 1 mark may be from one word to one sentence.(ii) Answer to questions carrying 3 marks may be from 50 to 75 words.(iii) Answer to questions carrying 4-5 marks may be about 150 words(iv) Answer to questions carrying 6 marks may be about 200 words.(vi) Attempt all parts of a question together.01. Amit went to purchase a mobile phone from Samsung show room . He was interested in

a particular model white colour but salesman was forcing him to buy another model of black colour. Amit was feeling very uneasy with this type of behavior of the salesman and reported to the owner of the showroom. Which type of consumers’ right was violated by the salesman here? 1

02. Why a trading concern does requires less investment in fixed assets as comparison to a manufacturing organization. 1

03. Suman IT Ltd. conducted a meeting in which decision regarding retaining a part of profit for reinvestment and expansion and how much to pay out as dividends was taken. For this various factors have been considered.Identify the types of financial decision , the above company is going to take. 1

04. Tata India Ltd is manufacturing Office Stationeries . Availability and affordability of the product is considered to be the key of the success of a firm. Thus the company is making good efforts to make their product inexpensive and widely available.Mention the marketing management philosophy being followed by the company. 1

05. Identify the nature of management when it is practiced as personal application of existing knowledge to achieve desired results.

06 .Mahesh runs a shoe manufacturing factory . he wants to expand her business . For expansion he contemplates to enter into the manufacturing of leather bags and western formal wear apart from the running business of shoes. By doing this his company will be able to provide many products to working women under one roof. Which organization structure will you suggest him?

07. Name the type of plans in which the move of competitors is considered.

08. Co-ordination is required at which level of management?

09. What is meant by ‘informal organization ‘ ? State and explain any two advantages of this form of organization.

10. Mr.Salim , a manager , is of the habit of harassing his subordinates unnecessarily. Suman , having a good experience and knowledge , joined the office as a newly appointed employee. She was workaholic and very enthusiastic. Mr.Salim in order to make her realize that he is the boss always tried to find out minute faults of her work and issued her many memorandums. As a result day by day the enthusiasm level of Suman went down and she felt that it was no use giving her best to the organization. She also developed a wrong attitude towards Mr. Salim. She now paid very less attention to the suggestions and comments of Mr. Salim . And as a result the organizational target could not be achieved.a) State the type of barrier to effective communication existing here.b) Explain any two reasons for such barrier.

11. State any three points which highlights the functions SEBI.

12. Manager of Global Ltd. fulfils all its objectives and the organization is able to work effectively and efficiently. It is using environmental friendly methods of production and disposing off its waste by recycling it. It also provides employment opportunities to disadvantaged section of the society

(a) Identify the objectives of management of Global Ltd. Which it wants to fulfill by doing all the above activities.(b) State any two other objectives that the Global Ltd. should fulfill.

13. Determination of ‘price of the product’ is influenced by many factors. Explain any three factors that have an influence on Price decision.

14. Explain the term- Co-ordination and any three of its importance in management.

15. Write any four responsibilities of a consumer while purchasing/consuming Goods and Services.

16. It is one of the decisions of Financial Management that involves how much to be used to modernize the technology of production process, which has long term implications on revenue earning capacity of the business.(i) Identify that decision.(ii) Briefly state in any three factors affecting such decision.

18. Two big banner movies were scheduled to be released on the same date. On the last moment release of one of the movies had to be postponed due to opposition of a group of the people due to some unethical contents related to their religion was shown in that movie. The other movie was released on time and made huge profit as there was no competition and movie which was postponed suffered a loss (i) Which feature of management is highlighted here.Identify the dimension of Business Environment which delayed the release of the movie.

19. Suggest which element of Directing is suitable under the following situation and why? (i) Workers are always willing to take up any kind of work due to rise in demand. Firm

wants them to cooperate to meet pending orders. The supervisors find in it difficult to cope with this situation.

(ii) Workers of a factory are going to production manager for guidance and information. As a result he is overburdened with the work, advise him with which function of directing he can reduce his workload.

20. The production manager of A Ltd. Instructs a salesman to go slow in selling the products whereas the marketing manager insist in on fast selling to achieve the target.

(i) Which principle of management is being violated in this case.(ii) State any one of consequence of violating this principle.

21. .Distinguish between Formal and Informal Organization?

22. .Rahul is working in a Furniture company. He is being assured by the company for the job security and stable income. Due to all these facilities he is very sincere and loyal to his company and gives good performance. His family also wants that he should continue with the company for long time.(a) Identify the needs of Rahul that are satisfied by the company.(b) Explain other needs given by Maslow's Need Hierarchy Theory

23. To create a pool of prospective candidate for technical semi-skilled jobs ,the management of Reliance Ltd. gives an advertisement in newspaper for the vacant positions. For this purpose, job description and profile of the candidate is also given. Mr. Manoj , the personnel manager suggest that the advertisement may also be displayed on the office/factory gates.Suggest which step Mr.Manoj is taking in creating a pool of prospective candidates.Also describe any three benefits of the above step if it is sourced externally?

24. Explain the following principles of management:(a) Science, Not Rule of Thumb(b) Authority and ResponsibilitySubstantiate your answer with suitable examples for each of the principles.

26.Remo a management graduate from XIMB, Bhubaneswar got an offer to start a business in partnership with his maternal uncle, who has an industrial plot in Mancheswar. Remo’s wife Rita belongs to the traditional bakery business family of Goa. So she proposed to establish a firm of bakery product, starting with the variety of breads. Remo’s uncle took the responsibility of estimating the demand for bakery products in the twin city and its sub-urban areas, with the help of his business associates. The projected demand was encouraging. So the registered the firm having equal partnership with the name “Fresh Bakery House”. They also classified the breads on the basis of ‘ingredients’

and ‘test’ as “Creamy”, “Slimy” and “Fruity”. National and local newspapers having good circulation were chosen for advertisement with coupon to avail discount for seven purchases.

Explain the four functions of marketing with reference to the above paragraph.

1. Annapurna Rice Mills Pvt Ltd. Sambalpur, has made sufficient profits in the current financial year, the ROI being over and above the industry average. The rate of dividend has been consistently same for last four years .among the existing share holders majority is expecting an increase in the value of their investment (net worth).The company wishes to expand its production capacity and modernize its technology. But being a newly listed company doesn’t expect to raise an additional capital to the extent required from public issue. The company had issued 12% Debenture 5 years back which needs to be redeemed by the end of next financial year for which a reserve @25% to be created as per the new company’s act 2013.Above discussion indicates about various factors which help to decide, how much profit should be distributed among the shareholders. Identify any four such factors and explain their effect on the decision as mentioned above.

(B) Complete one Business Studies project (Out of the following two)(1) Principle of Management(2) Marketing Management

Wish you and your family a HAPPY DURGA PUJA!