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© VGROUP CASE STUDY Investance Group Management Consulting A new brand vision for global success

© VGROUP CASE STUDY — Investance Group Management Consulting A new brand vision for global success

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Page 1: © VGROUP CASE STUDY — Investance Group Management Consulting A new brand vision for global success

© VGROUP CASE STUDY

Investance GroupManagement Consulting

A new brand vision forglobal success

Page 2: © VGROUP CASE STUDY — Investance Group Management Consulting A new brand vision for global success

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© VGROUP CASE STUDY

Investance GroupManagement Consulting

Investance is a global management consulting success

story, averaging 45% annual growth as it approached

its tenth anniversary. Ever-progressive, the firm saw

the need to raise awareness of its financial services

expertise via a new brand communications strategy.

The new logo, visual identity and website we created

were at the heart of this.

 

With over 70 clients in ten countries and 300

employees in France, North America, The

Netherlands, Hong Kong, Singapore, India and the UK,

Investance now has an exciting brand platform driving

its phenomenal growth.

BRAND POSITIONING

LOGO & VISUAL IDENTITY

BRAND GUIDELINES

WEBSITE DESIGN & DEVELOPMENT

DIGITAL PRESENTATIONS

LITERATURE

DIGITAL TEMPLATES

ILLUSTRATION & ART DIRECTION

EXHIBITION STANDS

BRAND LAUNCH PRESENTATION

PROMOTIONAL ITEMS

© VGROUP: CASE STUDY

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© VGROUP: CASE STUDY

Investance GroupPrevious logo

Before

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© VGROUP: CASE STUDY

Investance GroupNew logotype and symbol

After

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© VGROUP: CASE STUDY

Investance GroupBrand guidelines

Click hereto see full guidelines >>

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© VGROUP: CASE STUDY

Investance GroupVisual identity

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© VGROUP: CASE STUDY

Investance GroupBrand guidelines

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© VGROUP: CASE STUDY

Investance GroupBrand guidelines

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Investance GroupEmployee launch booklet

9© VGROUP: CASE STUDY

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Investance GroupPrinted collateral

10© VGROUP: CASE STUDY

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© VGROUP: CASE STUDY

Investance GroupWebsite design and development

Visit website >

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© VGROUP CASE STUDY

InvestanceClient testimonial

"Just to say many, many thanks to all the VGROUP team for

a fantastic job on our branding and website. It is a huge

leap forward for the company and I know we can build on

this for the future. We look forward to working with you on

this project going forward as well.”

And six months later…

“Thank you to team VGROUP for a great job on the

website. The feedback has been great, particularly from

Franck and Cedric our founders. Please pass on my thanks

to the development team for the smooth transition and

fast fixing of the bugs.”

Simon DruryGlobal Head of MarketingInvestance Group

© VGROUP: CASE STUDY

Page 13: © VGROUP CASE STUDY — Investance Group Management Consulting A new brand vision for global success