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© VGROUP CASE STUDY
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Investance GroupManagement Consulting
A new brand vision forglobal success
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© VGROUP CASE STUDY
Investance GroupManagement Consulting
Investance is a global management consulting success
story, averaging 45% annual growth as it approached
its tenth anniversary. Ever-progressive, the firm saw
the need to raise awareness of its financial services
expertise via a new brand communications strategy.
The new logo, visual identity and website we created
were at the heart of this.
With over 70 clients in ten countries and 300
employees in France, North America, The
Netherlands, Hong Kong, Singapore, India and the UK,
Investance now has an exciting brand platform driving
its phenomenal growth.
BRAND POSITIONING
LOGO & VISUAL IDENTITY
BRAND GUIDELINES
WEBSITE DESIGN & DEVELOPMENT
DIGITAL PRESENTATIONS
LITERATURE
DIGITAL TEMPLATES
ILLUSTRATION & ART DIRECTION
EXHIBITION STANDS
BRAND LAUNCH PRESENTATION
PROMOTIONAL ITEMS
© VGROUP: CASE STUDY
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© VGROUP: CASE STUDY
Investance GroupPrevious logo
Before
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© VGROUP: CASE STUDY
Investance GroupNew logotype and symbol
After
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© VGROUP: CASE STUDY
Investance GroupBrand guidelines
Click hereto see full guidelines >>
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© VGROUP: CASE STUDY
Investance GroupVisual identity
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© VGROUP: CASE STUDY
Investance GroupBrand guidelines
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© VGROUP: CASE STUDY
Investance GroupBrand guidelines
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Investance GroupEmployee launch booklet
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Investance GroupPrinted collateral
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© VGROUP: CASE STUDY
Investance GroupWebsite design and development
Visit website >
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© VGROUP CASE STUDY
InvestanceClient testimonial
"Just to say many, many thanks to all the VGROUP team for
a fantastic job on our branding and website. It is a huge
leap forward for the company and I know we can build on
this for the future. We look forward to working with you on
this project going forward as well.”
And six months later…
“Thank you to team VGROUP for a great job on the
website. The feedback has been great, particularly from
Franck and Cedric our founders. Please pass on my thanks
to the development team for the smooth transition and
fast fixing of the bugs.”
Simon DruryGlobal Head of MarketingInvestance Group
© VGROUP: CASE STUDY