VEIL ADVANCED TECHNOLOGY &

INTELLECTUAL PROPERTY COMPANY

VEIL

WHAT DOES VEIL DO?

1 - SOLVES TOUGH MARKETING PROBLEMS

Solves marketing problems tied to engaging today’s “connected consumers” that most agencies and brands aren’t equipped to tackle on their own

2 - MAKES MEDIA ASSETS WORK HARDER & SMARTER Enhances existing marketing, promotional, sponsorship and mobile

solutions/assets via application of advanced technologies

3 - FUNCTIONS AS AN R&D LAB FOR MEDIA, CONTENT AND PROMOTIONAL INNOVATION

Serves as a one-stop shop for branded interactive content, mobile/product development and promotional experimentation via a unique combination of

technology, resources and expertise

VEIL

Our business is about engaging consumers in very unique ways through the use of advanced technologies to enhance a brand’s marketing, sponsorship, content and promotional solutions. Most agencies and brands don’t have the resources to sort through the explosive growth in emerging technologies let alone invest the considerable resources necessary to create and test their own. This is where VEIL fits in. In the post-interruptive era of marketing communications, we believe in the supreme importance of creating “opt-in” environments in both the physical and digital world that consumers choose to participate in. This means we view technology as a means to create “magical moments” between brands and consumers that are welcomed, not avoided. Moments worthy of sharing. We work with forward thinking marketing executives who are looking to innovate in meaningful yet simple ways and need a true partner to deliver the resources necessary to innovate. We don’t “innovate” for the sake of “innovation”, we innovate to help our clients exceed the status quo of industry expectations by creating solutions grounded in a keen understanding of business strategy and scalability. Think of VEIL as an R&D like extension to a brand’s innovation efforts by bringing a highly differentiated group of assets and expertise to the table. Think of VEIL as a lab staffed with next level engineering horsepower working to crack the code of your marketing and business challenges. Think of VEIL as your Innovation Partner.

CONSUMER ENGAGEMENT

VEIL

Led by a visionary CEO and a senior management team with a broad understanding of marketing communications, sponsorship, content, promotions and technology, VEIL brings together unique assets and expertise to propel innovative client initiatives forward. VEIL’s lab can help client’s incubate scalable innovation in a cost effective and efficient way.

InTOUCHTV FOX-KRBK –

Local TV Station

VEIL SDK & 2nd Screen

Infrastructure - US & Canada

R&D LAB FOR MEDIA, CONTENT AND PROMOTIONAL INNOVATION

World Events Production – Producers of

Voltron

Hardware & Software Engineers

Prototype Development of Interactive Devices,

Systems or Apps

Ability to Make Content Interactive Through Mobile

Apps as it Airs on Traditional TV in US or Canada

Programming Development and Production

VEIL’s Second Screen App - Experimenting With

Integrated 2nd Screen & POS Promotions

Intellectual Property Portfolio

TV Station Functioning as a Lab Environment to Test

Interactive Content Concepts

Robust IP Portfolio of Patents Tied to Consumer Engagement Via Apps and

Devices Tied to Live TV

Technology Infrastructure Content

2nd Screen Distribution Proprietary

55 Challenge/Opportunity: VEIL client AB-INBEV was seeking ways to react to competitive threats to Budweiser and other portfolio brands that will protect and grow on-premise tap handle real estate, drive measurable incremental sales and deliver strong branding. AB-INBEV brand managers were seeking a “magical” way to engage consumers through an in-bar promotional concept tied to its significant investment in sports marketing. The limiting factor being the devices couldn’t be dependent on an Internet connection because that would limit the scalability of the technology solution.

Solution: VEIL built an interactive in-bar promotional system to be triggered in conjunction with televised sporting events as they unfold in real-time via a radio based technology. Pilot testing the initiative in Boston around Red Sox baseball, VEIL built an interactive system that included a tap handle, scrolling LED sign and an HD quality pico projector that would “light up” the moment that the Red Sox scored a run during any home or away game. Effectively creating a highly engaging mechanism to distribute original Budweiser content tied to consumer passion with a call-to-action tied to marketing and financial metrics. With an eye towards a sports-agnostic and national roll out, AB had VEIL build and install 38 interactive systems across 26+ Boston bars to bring a little “magic” to the in-bar, Boston Red Sox viewing experience.

CLIENT EXAMPLE – INTERACTIVE SYSTEM FOR AB-INBEV

http://www.nesn.com/2012/07/budweiser-draught-rally-tap.html

55 VEIL enabled innovation aka “magic”. On Tuesday June 19th, the Boston Red Sox played the Miami Marlins at Fenway which marked the Boston debut of the interactive systems. In the bottom of the 1st inning, down 2-0 to Ozzie Guillen’s Miami Marlins, up to the plate stepped David “Big Poppi” Ortiz. With a man on base, Big Poppi smashed a 2-run home run which activated the Budweiser systems. As you can see from the user generated video below that captures the events as they unfolded at legendary Red Sox bar Jillian’s, the system delivered real-time magic.

http://www.youtube.com/watch?v=XaUV1_fLIMI&feature=youtu.be

CLIENT EXAMPLE – INTERACTIVE SYSTEM FOR AB-INBEV

“50% of all adult cell phone owners are ‘connected viewers,’ employing their phones to supplement their TV viewing, or

what Pew calls ‘engagement, diversion or interaction.’ That ‘connected viewer’ figure jumps to 81% for users 18-24, but is strong across the board, with 72% of adults 25-34 connected

viewers and 60% of those 35-44.”

- Pew Research Center’s Internet and American Life Project 07.17.12

THE “2ND SCREEN”

VEIL

VEIL 2nd SCREEN – INFRASTRUCTURE & MOBILE APP SDK

VEIL’s proprietary technology is licensed by WPP’s Kantar Media to power their Broadcast Verification Services business. Kantar’s BVS enables its Fortune 500 clients to actualize TV media buys across 210+ DMAs in the US and into Canada. This technology provides brands with the ability to automate the verification of when and where their TV spots ran. BVS is powered by VEIL’s proprietary audio watermarking technology that encodes commercial spots so that they are then recognized by VEIL decoding software installed on computers monitoring broadcast and cable TV in each DMA. VEIL and Kantar have made an investment to evolve this infrastructure so that it now interfaces with a proprietary VEIL Software Development Kit (SDK) to create a highly dependable 2nd screen system. This system can then be used by VEIL clients to engage consumers through a mobile app while they’re watching televised content. Different from a microphone based approach, the VEIL system isn’t affected by noise that can prevent other microphone based second screen apps from consistently recognizing content. Powered by automation, VEIL’s system is different from internet alternatives that require resources invested in human channel monitoring. The infrastructure is portable and can be set-up outside of North America.

210+ DMAs

VEIL

VEIL 2nd SCREEN - INTOUCHTV

Enhancing the viewing experience as opposed to distracting consumers. VEIL’s SDK, along with its 2nd screen infrastructure, provides its clients with a highly dependable way to engage consumers by linking a mobile app on their 2nd screen device to televised content. VEIL expanded its investment in the 2nd screen by building a consumer facing app around its SDK – InTOUCHTV – and launched a 2-week interactive trivia contest with its sister company, FOX-KRBK, of Springfield, MO, during Q1. The contest included branded interactive content airing spontaneously during the hours of 5-7pm and 7-11pm where consumers could “play along” via the InTOUCHTV app. Participating consumers were driven to point of sale by earning points that could be redeemed for rewards from FOX-KRBK advertising partners at retail. As you can see from the video link below, the FOX-KRBK viewing market responded quite well to VEIL enabled interactive programming. The successful launch attracted advertiser attention which has resulted in a 6-month sponsorship commitment by a Springfield, MO community bank – Great Southern – to power interactive weekly InTOUCHTV trivia once per month, over the next 6 months. http://www.veilinteractive.com/vsst/

“By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay

or Amazon, and more than 70% of Global 2000 organizations will have at least one gamified application…”

“Once long-standing marketing techniques are now failing. They’re failing because people today are experiencing more reward and more engagement from experiences than ever

before.”

– Mashable 7.28.11

CONTENT GAMIFICATION

Making existing assets work harder and smarter. VEIL has initiated conversations with professional sports properties to create an interactive fan loyalty platform for teams by enhancing their mobile application through VEIL’s SDK. As local media properties, sports teams are ideally positioned to benefit from VEIL’s SDK due to their rabid fan bases, abundance of original content and portfolio of sponsorship relationships. A VEIL enabled second strategy and the resulting gamification of relevant content will drive incremental sponsorship/media revenue, deliver opt-in consumer data while enhancing fan engagement and “shareable moments”. Helping sports properties better leverage their existing sponsorship assets while activating fans towards the business interests of both the properties and their sponsor partners through their mobile application is an opportunity VEIL is uniquely positioned to help them achieve.

APPLICATIONS OF VEIL 2ND SCREEN – SPORTS MEDIA PROPERTIES

VEIL

OTHER THOUGHT STARTERS - EXPERIENTIAL, PROMOTIONAL & TRADESHOW APPLICATIONS OF VEIL TECHNOLOGIES

Interactive content has a “magical” way of engaging people. Experiential , Promotional and Tradeshow marketing revolve around engaging consumers in a more personal or customized environment. By making content interactive, VEIL is positioned to offer its clients a new and innovative tool to enhance their existing efforts in a significant way. The power of interactive content combines the superior ability of content to engage, entertain and inform with the “magic” of a synchronized event that will provide a highly unique and differentiated consumer experience. VEIL ‘s technology can help its clients achieve their ultimate goal – enhanced consumer engagement – and in doing so, improve the ROI of these types of marketing efforts. Whether its activating around a sponsorship investment, improving the performance of an annual tradeshow commitment or bringing interactive content into a retail/screen network environment to drive promotional value, VEIL helps clients leverage branded interactive content to achieve measurable results.

VEIL is able to connect consumers with content in ways no other company can and is the ideal innovation partner for today’s forward thinking and international agencies. We look forward to hearing from you and learning how we might be able to innovate together.

m

Alec Coughlin VEIL Director of Business Development 50 Maryland Plaza, STE 300 St. Louis, MO 63108 O: 314.345.1079 C: 917.312.9598 F: 314.345.1093 E: alec@koplar T: @alec_coughlin

John Teichmann VEIL Business Development C: 772.538.7483 O: 314.345.1000 F: 314.345.1093 E: john@koplar