Tourism Attractions Planning and Development( TM 451.)

(Course Introduction)

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Overall Aim of Course :

On successful completion of this subject students should be able to:

1. Sets the context by defining attractions, 2. looking at their role in tourism, 3. examining the attraction product and

market, and 4. outlining the business environment of

attractions

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Knowledge and Understanding :

On successful completion of this module the students will be able to:

Identify the principal types of visitor attraction, catering for both tourists and day visitors also the key attributes of each of these attractions;

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Intellectual Skills

. critically estimate the elements of the role that can be played by education in visitor attraction management and development;

. Estimate the techniques adopted to specifically manage and develop heritage attractions with specific emphasis on Egypt and Middle East countries

 .

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Intellectual Skills

. Explain how to employ consumer needs and demands in order to make development plans for various site attractions

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Professional Skills

On successful completion of this module the students will be able to:

c1. Exhibit the principal types of visitor attraction, catering for both tourists and day visitors also the key attributes of each of these attractions

c2. Incorporate the implications for the management of these attractions and their key attributes;

c3. develop appreciation of the relationship between the environment, its management and the demand for visits to attractions

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Course Outline

1. . The visitor attraction product. 2. • The economics of visitor attraction

management.3. • The planning and development of visitor

attractions. 4. • Management processes and planning. 5. • Economy, efficiency and effectiveness.6. • Presentation and interpretation.7. • The management of heritage attractions. 8. • The management of large-scale attractions.9. • The role of education in visitor attraction

management

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Course Materials Textbook:

Swarbrooke, J (2002), The Development and Management of Visitor Attractions, Oxford: Butterworth-Heinemann.

Handouts uploaded on the website Schedule & Material:

PUA Website (www.pua.edu.eg)

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Research Paper

Each student will complete a 10-15 page, typed in font 12 Times New Roman, double-spaced research paper that examines in detail a topic directly

related to the ecotourism.

Each student must select a topic for his research paper and submit to the

lecturer for approval.

Each paper should be properly researched using secondary data sources (library, electronic etc.,) and be complete with

proper citations and references.

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Oral Presentations

Each student will be expected to discuss his research paper (e.g., topic, methodology, results, and conclusions) in a 15 minute PowerPoint presentation to the class.

(see course outline for dates)www.pua.edu.eg

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Teaching Format

lecturing on the class, Q&A, group discussion, presentations, case study, course report, Extra credit opportunities is entirely optional.

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Examination

multiple choice, true-false, sentence completion, listing, short essay questions. Quizzes will be unannounced

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Course Grading

Two mid-semester evaluation20

Class activities & Presentation20

Attendance 10Final written exam 50Total 100

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Grading Polices

Missed exams: No student will be excused from taking an exam. No Make up exam unless there is prior permission from the lecturer or a written medical excuse. students are responsible for making up the test before the next class.

Late assignments: Assignments handed in after they are due will receive a maximum of half-credit.

Spelling, punctuation, and grammar (SPG): At least 10% of your grade will be based on (SPG).

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Make-up Work

When absence from class is necessary, students are responsible for all content that is covered, for announcements made in their absence, for making up all assignments. These assignments must be submitted within one week after return.

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Attendance

Absence (excused or unexcused) should not exceed 25% of classes.

Students exceeding 25% absence in a given course are denied from completing the course and receive a (DN) grade (0.00%) on their official transcripts.

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Ground Rules

No Cell Phone Allowed

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Ground Rules

No Late Entrance

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Always check!!!

1. PUA Website

(www.pua.edu.eg)

2. Notice Board