TRANSMITTING COLOR TO THE BRAIN

CONES

THREE TYPES OF CONES EACH TYPE IS SENSITIVE TO A DIFFERENT

WAVELENGTH OF COLOR RED GREEN BLUE MIXING EQUAL AMMOUNTS OF RED,

GREEN, AND BLUE CREATES THE COLOR WHITE

VARYING AMOUNTS OF EACH COLOR ALLOWS YOU TO CREATE ALL OTHER COLORS

DIFFERENT PRIMARY SETS

COLORS

THE NUMBER OF COLORS THAT THE EYE CAN SEE IS UNKNOWN, CURRENT RESEARCH SUGGEST THAT IT IS IN THE 10’S OF MILLIONS!

LIKE A DIGITAL CAMERA, RODS AND CONES GENERATE ELECTRICAL IMPULSES WHEN EXPOSED TO LIGHT

BRIGHTNESS AND COLOR! BOTH OF WHICH ARE HEADED TO THE

BRAIN; VIA THE OPTIC NERVE

COLORS/BRIGHTNESS

BLACK AND WHITE IMAGES ARE MORE COMPELLING THAN COLOR IMAGES

THEY CONTAIN MORE INFORMATION USED BY THE HUMAN VISUAL SYSTEM

ONCE BIRGHTNESS AND COLOR GET TO THE BRAIN, THEY GET PROCESSED IN MANY DIFFERENT WAYS

LIGHT BULB DIFFERENCE

IF YOU REPLACE ANY OLD FASHIONED LIGHT BULBS WITH NEW COMPACT FLUORESCENT LIGHT BULBS, YOU MIGHT HAVE NOTICED A DIFFERENT COLOR*

THE BRAIN DOES IT AGAIN

THE BRAIN IS ABLE TO CORRECT COLOR, BECAUSE IT UNDERSTANDS THAT A PIECE OF PAPER IS SUPPOSED TO BE WHITE

YOUR EYES ARE VERY SENSITIVE TO LIGHT, BUT A FULL 80 PERCENT IS GENERATED BY YOUR BRAIN!

BRAIN CON’T

BASED ON YOUR EXPERIENCE, MEMORY, AND EXPECTATIONS YOUR BRAIN IMPOSES A MODEL OF THE WORLD ONTO THE VISUAL SIGNALS THAT IT RECIEVES FROM YOUR EYES

AT THE SIMPLEST LEVEL, THIS MODEL ALLOWS YOUR BRAIN TO CORRECT COLOR, BUT IT CAN ALSO DRAMATICALLY CHANGE YOUR PERCEPTION OF OBJECTS IN THE WORLD

BEST EXAMPLE

CUBE

YOUR BRAIN RECOGNIZES SOME LINES, THAT INDICATES THAT IT IS A CUBE

EXCEPT FOR THE FACT THAT IT IS NOT A CUBE, JUST LINES ON A PAGE

YOUR BRAIN HAS BEEN TRICKED YOUR BRAIN IS WRONG.