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Single-family housing construction and renovation continued at an active pace
The fireplace market grew 3-5% in Finland
Tulikivi’s fireplace sales in Finland grew 12%
Growth came from Kivia Oy The Group preserved its market
position Tulikivi market share -1%, Kivia
market share +1% Focusing on Tulikivi: Mittakivi brand
dropped at the beginning of 2005 New manufacturers and importers
appear; the market is becoming “Europeanized”
Aggressive new players (e.g. Vuoluerkkeri) with good reputations in the fireplace market
Fireplace Business, Finland
The focus of the German fireplace market has shifted to cheaper products
Distribution channels changing Hardware store channel gains in
importance Many fireplace stores are in financial
difficulty Sales fell 15% Importance of German fireplace market
in fireplace exports fell to 30%, and to 17% of all exports
Tulikivi needs to revamp its distribution channel strategy
Two-step import model has come to the end of the road
Goal to significantly increase reseller network
Fireplace Business, Germany
Fireplace exports grew 10% (not counting Germany)
Increases: Russia 36%, France 23%, Belgium 22%, Switzerland 18%, Norway 18%, USA & Canada 7%, Estonia +5%, Italy +2%,
Decreases: Germany -15%, Sweden -10%, Austria -6% Russia is a new focus area New law in France subsidizes funds for
heat-retaining fireplace purchases by 35% of the purchase price (list of qualifying products in preparation)
Belgian importer has worked with its eye on the long term
New growth in Switzerland after a decline Last year’s boom in Sweden and Norway
(fueled by high electricity prices) has not continued
Fireplace Business, other countries
Focus of investment on exports Tulikivi organization is in good shape
(market trailblazer, delivery process, products)
Operations are in the start-up stage and a reseller network is actively being built
Focus on St. Petersburg and Moscow, resellers in other big cities
Target groups: Building firms and building supply
businesses Makers of traditional log houses Wealthy private homebuilders and
their architects Market research has been done in
Moscow, St. Petersburg and Karelia Tulikivi name recognition in its business
area is in the 40-50% range, among contractors and designers 10-20%
Fireplace Business, Russia
Soapstone is a highly sought-after material for heater lining in central Europe and Scandinavia
Tulikivi market share is over 50% Growth is approximately 15% This area is a significant part of
Tulikivi’s business Profitability is equivalent to the
average for the fireplace business Tulikivi has strengths in quality,
delivery record, and handling difficult tooling jobs as well as in service
Customers are the top manufacturers in Europe, for example Nibe and Hark
Fireplace Business, lining stone
Net sales EUR 3.0 million, result clearly in the black
Approximately 25 staff Tulikivi becoming an owner
has helped the reputation of the company and its products
Manufactures products under the Kivia brand and new products such as Salla for the Tulikivi brand
Successful test quarrying at Juurikkaniemi
Fireplace Business, Kivia Oy
Net sales EUR 6.3 million (8.3), on target with goal
Income EUR -0.1 million (-0.9); last six months slightly positive
Unprofitable functions pruned from contract work
Fixed costs -40% Interior decoration stone business as a share
of net sales is approximately 50% (30%, 2003)
Result of the interior decoration stone business is in the black
Total market for interior decoration stones is approximately EUR 15 million and is growing >15 per cent annually.
Tough price competition in deliveries to construction sites. The arrival of Chinese stone in Finland has intensified the struggle for contracts.
Architectural Stone Business
Research & development expenditures EUR 1.5 million (1.3)
New product generation, “On Stone’s Terms” project
Assessment of the use of small blocks, decision on an investment in a small stone sawing line at the beginning of 2005
Changing over to the use of stone from a new quarry
Change in finishing procedures in October Choice of stones by test viewing, further
development Coaching for the Tulikivi Way of Working Launching and certification of quality systems for
customized product factory and lining stones
Development projects
Investments EUR 3.9 million (2.9) Test quarrying in Kuhmo Preparations for quarrying in Koskela Test drilling Quarrying equipment Contouring Finishing
Investments
Foundation of Tulikivi business Company controls an approximately 65-year
supply in Juuka Suomussalmi Kuhmo Paltamo
Long-term investment of about EUR 500 000 per year in prospecting Drilling 3000-5000 running metres Test quarrying Stone testing
Soapstone reserves