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Sell your products. Interact with a relevant audience of thousands. Increase brand awareness; bring your brand alive! Launch / showcase new products

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Page 1: Sell your products.  Interact with a relevant audience of thousands.  Increase brand awareness; bring your brand alive!  Launch / showcase new products
Page 2: Sell your products.  Interact with a relevant audience of thousands.  Increase brand awareness; bring your brand alive!  Launch / showcase new products

Sell your products.

Interact with a relevant audience of thousands.

Increase brand awareness; bring your brand alive!

Launch / showcase new products.

Multi-million OTS levels: pre, during and post show.

Page 3: Sell your products.  Interact with a relevant audience of thousands.  Increase brand awareness; bring your brand alive!  Launch / showcase new products

Develop and expand your database.

Increase visitor traffic to your website.

Undertake valuable market research.

Gain that all-important competitive edge.

Utilise the most effective marketing form: face-to-face!

Page 4: Sell your products.  Interact with a relevant audience of thousands.  Increase brand awareness; bring your brand alive!  Launch / showcase new products

Newspaper & Magazine Advertising◦ London Lite – 400,000 readers◦ Daily Mail – 2.2 million readers◦ The Independent – 700,000 readers◦ Waitrose Food Illustrated magazine – 1.67 million readers

Radio Advertising◦ Smooth FM – 91 Spots

Media Partners◦ Your Magazine – 500,000 readers◦ HR Director Magazine◦ Choice, Health & Wellbeing

Page 5: Sell your products.  Interact with a relevant audience of thousands.  Increase brand awareness; bring your brand alive!  Launch / showcase new products

E-shots/E-newsletters◦ Weekly to our database of 6,000 back pain sufferers,

10,000 health professionals & 50,000 HR contacts◦ Physio Bob e-shots to over 7,000 Physiotherapists

On-line◦ Back Show website – 10,000 visits per month◦ Web banners on exhibitor/supporter websites◦ Web banners on key associations/charity websites◦ Yours magazine online package◦ Site Engine Optimization campaign (Google Adwords)◦ Doctors.net.uk - 168,584 health professional members

Page 6: Sell your products.  Interact with a relevant audience of thousands.  Increase brand awareness; bring your brand alive!  Launch / showcase new products

Public Relations - Free ticket deals and two for one offers in

◦ Asda Candis Choice◦ Eventing Families City & Islington

College◦ Full House Nursing Times Good Housekeeping◦ Healthy Keele University Nursing

Standard◦ Royal Mail SAGA Pregnancy, baby & you◦ Sainsbury’s Unite the Union Oxford Brookes

University◦ BAA That’s Life University of Hertfordshire◦ GMB Union The Lady St. George’s University◦ Yours Health & Fitness University of Southampton

Page 7: Sell your products.  Interact with a relevant audience of thousands.  Increase brand awareness; bring your brand alive!  Launch / showcase new products

6500 Visitors◦ 5500 Consumers◦ 1000 Professionals

85 Exhibitors

2009 Sponsors included◦ Lead Sponsor - Nurofen ◦ CPD Sponsor – BMI Healthcare◦ HR Sponsor – HSE◦ Therapist Zone Sponsor - Balens

Page 8: Sell your products.  Interact with a relevant audience of thousands.  Increase brand awareness; bring your brand alive!  Launch / showcase new products

80% of adults experience back pain at some point in their lives

3.1m Britons suffer from chronic, daily Back Pain

5 million working days lost due to Back pain

NHS cost £481 million

Non NHS health costs £197 million

DSS cost £1.4 billion

Lost Production £3.8 billion

Page 9: Sell your products.  Interact with a relevant audience of thousands.  Increase brand awareness; bring your brand alive!  Launch / showcase new products

High value sponsorship opportunities: Enhance your presence through our high impact

sponsorship packages◦ Headline sponsor.◦ Feature area sponsor.◦ Website sponsor.

Cost-effective stand packages: Space Only or Shell Scheme

◦ Shell scheme available for £295+VAT per sqm.◦ Space only available for £245+VAT per sqm.

Showbag branding and inserts:◦ Available to non exhibitors for £495+VAT per insert.

Page 10: Sell your products.  Interact with a relevant audience of thousands.  Increase brand awareness; bring your brand alive!  Launch / showcase new products

Bruce Tolputt Back Show 2010 Sales Manager

◦01442 289927◦07747 664230◦[email protected]