Upload
chandler-nickson
View
214
Download
0
Tags:
Embed Size (px)
Citation preview
Sell your products.
Interact with a relevant audience of thousands.
Increase brand awareness; bring your brand alive!
Launch / showcase new products.
Multi-million OTS levels: pre, during and post show.
Develop and expand your database.
Increase visitor traffic to your website.
Undertake valuable market research.
Gain that all-important competitive edge.
Utilise the most effective marketing form: face-to-face!
Newspaper & Magazine Advertising◦ London Lite – 400,000 readers◦ Daily Mail – 2.2 million readers◦ The Independent – 700,000 readers◦ Waitrose Food Illustrated magazine – 1.67 million readers
Radio Advertising◦ Smooth FM – 91 Spots
Media Partners◦ Your Magazine – 500,000 readers◦ HR Director Magazine◦ Choice, Health & Wellbeing
E-shots/E-newsletters◦ Weekly to our database of 6,000 back pain sufferers,
10,000 health professionals & 50,000 HR contacts◦ Physio Bob e-shots to over 7,000 Physiotherapists
On-line◦ Back Show website – 10,000 visits per month◦ Web banners on exhibitor/supporter websites◦ Web banners on key associations/charity websites◦ Yours magazine online package◦ Site Engine Optimization campaign (Google Adwords)◦ Doctors.net.uk - 168,584 health professional members
Public Relations - Free ticket deals and two for one offers in
◦ Asda Candis Choice◦ Eventing Families City & Islington
College◦ Full House Nursing Times Good Housekeeping◦ Healthy Keele University Nursing
Standard◦ Royal Mail SAGA Pregnancy, baby & you◦ Sainsbury’s Unite the Union Oxford Brookes
University◦ BAA That’s Life University of Hertfordshire◦ GMB Union The Lady St. George’s University◦ Yours Health & Fitness University of Southampton
6500 Visitors◦ 5500 Consumers◦ 1000 Professionals
85 Exhibitors
2009 Sponsors included◦ Lead Sponsor - Nurofen ◦ CPD Sponsor – BMI Healthcare◦ HR Sponsor – HSE◦ Therapist Zone Sponsor - Balens
80% of adults experience back pain at some point in their lives
3.1m Britons suffer from chronic, daily Back Pain
5 million working days lost due to Back pain
NHS cost £481 million
Non NHS health costs £197 million
DSS cost £1.4 billion
Lost Production £3.8 billion
High value sponsorship opportunities: Enhance your presence through our high impact
sponsorship packages◦ Headline sponsor.◦ Feature area sponsor.◦ Website sponsor.
Cost-effective stand packages: Space Only or Shell Scheme
◦ Shell scheme available for £295+VAT per sqm.◦ Space only available for £245+VAT per sqm.
Showbag branding and inserts:◦ Available to non exhibitors for £495+VAT per insert.
Bruce Tolputt Back Show 2010 Sales Manager
◦01442 289927◦07747 664230◦[email protected]