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TYPES OF INTERNET MARKETING
FOLLOWING ARE THE TYPES OF INTERNET MARKETING
Search Engine Optimization (SEO)Blog marketingE-mail marketingAffiliate marketingViral marketingDigital Assets Optimization Search engine marketing
1. Search Engine Optimization (SEO)
What a marketer should do for SEO?
1. He should revise the structure of website, webpage or blog.2. He should correct the errors.3. He should develop his own content4. He should manage online campaign
2. Blog marketing
Blog marketing is the term used to describe marketing via web blogs.
•To raise the visibility of our company,•To increase the sale growth and profit•To make a contribution to our industry, and•To give the public a look at what goes on within a real live publishing company about the feature of their up coming products.
EXAMPLE
3. E-mail marketing• It's the easy, effective, and affordable way to keep your customer coming back!• It should be professional to attract• About new product• Promoting their products by wishing special events• While giving feedback they put information about their product too• Save paper and postage
4. Affiliate marketing• Offer Rewards and Bonuses• Member to member• paying commission for referred business• Pay per click program.• place banner or text links on their site• Examples• www.SunshineRewards.com • www.Clixsense.com
Example
5. Viral Marketing
•Through social networks Like facebook, yahoo, twitter•Words of mouth• Classic Example is Hotmail.com
6.Digital Assets Optimization
• News, Audio, Videos and images• 50% greater chance of ranking on page one of Google• Example news channels, YouTube, audio songs websites like www.songs.pk, www.jamali4u.com etc• These videos provide links to the websites
7. Search engine Marketing• Attract the visitors to increase the quality and quantity of your product; it increases the profitability of your website• Improving your web design, architecture and web page content.• Publish your website in YouTube by video and use social networks to promote it.• Get in the news such as Google News. • Install good tracking software to know about your performance• Other Example: • Google AdWords, Yahoo! Search Marketing and Microsoft adCente
Search Engine Marketing