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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 1
THE D.R.E.A.M SYSTEMThe Ultimate Lead Generation System
© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 1
WEEK ONE:
READY > AIM > FIRE
THE D.R.E.A.M SYSTEM
© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 1
Welcome!
© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 1
© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 1
What’s in store
© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 1
Week 1: Ready > Aim > Fire
Week 2: Out and About
Week 3: Meet and Greet
Week 4: Build Your Audience
Week 5: Advanced Attraction Tactics
Week 6: Create Your Funnel
THE D.R.E.A.M SYSTEMThe Ultimate Lead Generation System
© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 1
Week 1: Ready > Aim > Fire
Week 2: Out and About
Week 3: Meet and Greet
Week 4: Build Your Audience
Week 5: Advanced Attraction Tactics
Week 6: Create Your Funnel
THE D.R.E.A.M SYSTEMThe Ultimate Lead Generation System
© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 1
Ready > Aim > Fire
• Shortlist
• Favourite
• Win
© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 1
Ready > Aim > Fire
1.Quantity
2.Quality
3.Fees
© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 1
Your numbersMonthly Vals Conversio
nInstruction
sAve sale
price Fee % Fee £ Revenue
Sample 4 50% 2 £250,000 1% £2,500 £5,000
Andy 24 75% 18 £175,000 1.9% £3,325 £59,850
Paul 40 50% 20 £180,000 1.2% £2160 £43,200
Ben 8 50% 4 £1.2m 2% £24k £96,000
Jamie
Steve
Maurice 20 50% 10 £200,000 1.25% £2500 £25,000
Claire
Mark
Mani
Annabelle 6 50% 3 £180,000 1.25% £2250 £6,750
Peter
© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 1
My funnel
© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 1
Your funnel?
© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 1
What are you trying to achieve?
© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 1
KNOW LIKE TRUST TRY BUY
Aware
Engage Phone Val
Instruct
© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 1
Subscribe
Message
Phone
Valuation
Instruction
Sale
100
10
4
3
2
1
© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 1
Lead Generation Plan
Landing page
PPC
Blog
Social media
Print ads
Canvas
Direct mail Networking
PR
Events
Local out-of-doors
Sponsor
Website
TV and Radio
EMAIL LIST
© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 1
Your ideal client?
© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 1
HOMEWORK
• Profile your IDEAL client – write yourself a pain
• DRAW your funnel
• Focus on the PHONE CALL
• Think how you could use a PHONE CONSULTATION
• Research a LEAD CAPTURE form on your website
• Start planning your EMAIL SERIES.
© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 1
WEEK 2: OUT AND ABOUT
SEE YOU NEXT WEEK!
Facebook pageCheck-ins – wins and challengesShare, support and ask
