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+The Problem:
Less new members than previous years
Lack of member retention
Increase in “competition” What makes Rotary different from other service clubs?
+Rotary Awareness Objectives
To strengthen the image of Rotary in District 5930 areas
To reduce misconceptions about Rotary
To gain public awareness of Rotary’s purpose/projects
To entice young professionals to join Rotary
To serve as a support to membership with outcomes
+Rotary Awareness Committee
5-member committee: Rotarians aged 21-35 Professional qualifications in PR/related field Members from each hub:
Victoria (Areas 1 & 2): VACANT Corpus Christi (Areas 3, 4, 5, 6, & 7): FILLED Brownsville (Area 8 & 9): VACANT McAllen (Area 10, 11, & 12): VACANT Laredo (Area 13): VACANT
Do you or someone you know have an interest in joining us?
+Rotary Awareness Committee
Procedures: Establish committee Create, pilot, & distribute survey Create district-wide campaign Work with college/university PR courses in District areas Judge student campaigns & select winner Implement student campaign ideas Evaluate both campaigns
+Rotary Awareness Timeline Draft
Current: Finalize Committee Membership
October 2013-January 2014 Draft, pilot, & distribute survey
January-February Analyze data, discuss implementation
February-March Apply for grant to implement
March-June Contact PR professors from areas
July 2014-May 2014 Implement campaign
August 2014-May 2015 Collect PR campaigns
June 2015 Evaluate campaign; judge class campaigns
July 2015-May 2015 Implement classroom PR campaign
June 2016 Evaluate PR campaign
+General PR Principles
Abuse
Rewards
Participation
Cheerleading
+Internal Strategies
Member Relations Participation Feedback
Research
Updated Materials
+External Strategies
Members as “Goodwill Ambassadors”
Investor Relations Reports of Donations
Community Relations Partner with community organizations
Media Relations
Updated Materials
+Your Ideas?
What are some ways that you might strengthen internal PR for your club? Participation Rewards Gathering feedback from current members Generating new members
What are some ideas that you have for external PR? Cheerleading Organizations to partner with? Local area projects to take on? Relevant stories for media? Social media news/campaigns?
+Updates to Rotary PR Guidelines
New logos/graphics
New Pantone color palette
New typography
For more information:https://www.rotary.org/myrotary/en/help-strengthen-rotary’s-image
+Examples
