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© Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27- 28 June 2005 Training and education of cultural guides and management of regional museums as an example of transnational cooperation in LEADER + LAG Auerbergland e.V. / Bayern LAG Ostallgäu / Bayern LAG Regionalentwicklung Ausserfern / Tirol

© Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

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Page 1: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

European Cooperation Fair Brussels, 27-28 June 2005

Training and education of cultural guides and management of regional museums as an example of transnational cooperation in LEADER +LAG Auerbergland e.V. / Bayern

LAG Ostallgäu / Bayern

LAG Regionalentwicklung Ausserfern / Tirol

Page 2: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

Content

1.Starting situation

2.Planned project performance

3.Project description

4.Summary

5.Added value of cooperation

Page 3: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

1. Starting situation

Page 4: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

Geographical starting situation

Page 5: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

Starting situation

To less participants for doing the project alone

Impossible financing without partners

LAGs in nearby regions

Conformity of targets in RDC

Page 6: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

Starting situation project executing organization

Ostallgäu: LAG Ostallgäu Regional-Manager is project manager

Außerfern: Museum Association Reutte Coordination by regional development activities

Auerbergland: LAG Auerbergland e.V. Regional manager and volunteers of the Culture-Section

Page 7: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

2. Planned project performance

Page 8: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

Total activities

Project development

Integration of supporting authorities

Feasibility study

Project description

Project management

Evaluation

Page 9: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

3. Project description

Page 10: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

Project description and target groups

Project targets and target groups

Planned project management

Expected results

Project performance

Role of the project partners

Timeframe

Cost plan

Page 11: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

Project targets

Appreciation of regional cultural aspects

Becoming aware of our common history

Development of cooperation across borders

Combining Culture and Tourism

Establish new, qualified offers

Enabling new incoming ressources

Creating sustainable structures

Page 12: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

Work breakdown structure

Project structure

I. Preparation

II. Execution

III. Communication

Curricula

Demand investigation

Lecturers

Seminar locations

Calculation

Documentation

Page 13: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

Project structure

I. Preparation

III. Communication

II. Execution

Organizational monitoring

Financial execution

Seminar evaluation

Seminar modules

Work breakdown structure

Page 14: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

Project structure

III. Communication

Ticketing

Pre-Information phase

Promotional support

II. Execution

Planning phase

I. Preparation

Work breakdown structure

Page 15: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

    Project-timeframe in months

Working packages

Detailled working packages

I/03

II/03

III/03

IV/03

V/03

VI/03

VII03

V-03

IX/03

X/03

XI/03

XII03

I/04

 

Preparing KF Demand investigation                           

  Developing curricula                           

  Ordering Lecturers                           

  Organizing seminar locations

                           

  calculation                           

  Timeframe coordinat.                           

Execution KF Seminar modules[1]                           

  Org. monitoring                           

  Financial execution                           

  Seminar evaluation                           

Communication KF planning                            

  Pre-Information                           

  PR-support                           

  Homepage                           

                              

Timeframe

Page 16: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

cultural guide custodian

Costs for lecturers 6.200,00 € 1.400,00 €

Material costs (handouts etc.) 500,00 € 300,00 €

Promotion, Advertising 6.000,00 € -------

Starting-/closing event 400,00 € 500,00 €

Flyer with contact-Addresses 1.500,00 € -------

Developing Internet-homepage 6.000,00 € -------

Telefone, porto etc. 1.200,00 € 500,00 €

Costs „Open Culture days„ 2003 + 2004 800,00 € -------

Excursion custodians ------- 500,00 €

Workshop Evaluation cultural guides 500,00 € -------

Open day Museums (marketing ...) ------- 3.700,00 €

Total costs 23.100,00 € 6.900,00 €

  Total costs are shared amoungst three partner-regions

Cost plan

Page 17: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

4. Role of the partners in the project

Page 18: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

Project leader

Financial administration

Organizing the timeframes

Collecting datas

Organization of PR-activities

Organizing and performing starting event

Organizing lecturers

Organizing modules in the LAG area

LAG Ostallgäu

Page 19: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

LAG Ausserfern / Tyrol

Developing project description

Organizing modules in the LAG area

Organizing lecturers

PR in Tyrol

Organizing and performing closing event

Page 20: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

LAG Auerbergland

Organizing modules in the LAG area

Organizing lecturers

Coordination of Internet-Homepage

Preparing Curricula for Custodians

Evaluation

Final report

Page 21: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

5. Evaluation

Page 22: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

Participants

56 particpants „cultural guide“

54 participants until closing the project

6 Participants all Modules

24 Participants „Custodians“

22 Participants until closing the project

Page 23: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

Results of the evaluation process

Do you work as cultural guide/custodian?

yes81%

no answer4%

no15%

Did you because of the training sessions develope or enhance your cultural services?

yes80%

no answer4%

no16%

Is cultural guide or custodian an alternative profession?

no65%

yes29%

no answer6%

Is it possible for you to use the knowledge you gained during the seminars?

yes90%

no answer6%

no4%

Did your volunteer work become more professionalised because of the seminars?

yes80%

no answer8%

no12%

Did because of your trainings the number of attendances as well as the number of participants at guided tours raise?

yes84%

no answer10%

no6%

Page 24: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

6. Summary

Page 25: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

Integration of monetary supporting authorities at early stages

Intensive personal engagement because of project-dynamics

Uncertainty in the planing phase because of not known number of participants

Financing, planing of locations and timeframes

Exactly defined working packages for all in- volved LAGs

Experiences

Page 26: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

Experiences

„Self-induced“ networking of participants

Participants develope themselve as „regional ambassadors“

Creating of confidence as well as developing mutual motivational processes

Political borders to not exist any longer in the mind of participants

Page 27: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

Experiences

Acquiring knowledge of cultural heritage of our own region as well as of those from our neighbouring region(s)

Attractiv because of low contribution towards expenses

Gaining new „professional“ chances

Lecturers identify themselve with participa- ting regions as well as with the project itself

Page 28: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

Experiences

Raising of new, linked attractions

Enhancing quality because of qualification

Sustainability because of common associa- tion

Creative cultural network brings further inno- vation

Page 29: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

More Information

About tourism-organizations

at the Internet

www.kulturfuehrung.info

Page 30: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

7. Added value of cooperation

Page 31: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

Added value of cooperation

A cooperation project brings added value and may

save its credibility, if it is oriented at local

requirements.

It has to include local actors and has to be promoted

and advertised in an intensive way.

„Innovation im ländlichen Raum“ Heft Nr. 11 Beobachtungsstelle LEADER vom März 2001

Page 32: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

Integration of local/regional requirements

Supporting active participation of local com- munities at transnational (= crossbordering) cooperation

Public Relation which informes about process performance and outcomes (results) of the cooperation project

Success conditions for added value of cooperations

Page 33: © Reinhard Walk Regionalmanager Juni 2005 LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005 European Cooperation Fair Brussels, 27-28

© Reinhard Walk Regionalmanager

Juni 2005

LEADER+ Observatory European Cooperation Fair Brussels, 27-28 June 2005

Thank you for your attention