Provide customers with one-on-one beauty advice. Sell and
promote Mary Kay products.
Slide 5
People skills Ability to empathize Personal enthusiasm Problem
solving Product knowledge
Slide 6
There is no specific education requirements to be a Independent
Beauty consultant. There are training videos that a consultant can
utilize to improve their product knowledge and skills. There are
also informal training offered from other Independent Beauty
Consultants.
Slide 7
There is no typical day as a Independent Beauty Consultant for
Mary Kay. Setup or confirm appointments for the week. 1. For
facials 2. Shop and go 3. Open houses Plans for any other special
events for the week 1. Sales or promotions 2. Helping other
consultants
Slide 8
People Person Flexible schedule Work as much or as little as
you want Pay is on commission basis
Slide 9
Product Shopping product Price Value-based pricing Placement
Indirect marketing channel Vertical marketing system Franchise
Selective distribution strategy Promotion Mix Advertising 5%
Personal Selling 80% Sales Promotions 5%
Slide 10
Promotion Mix cont. Public Relations 5% Direct Marketing 5%
Push strategy People Differentiated market coverage