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NEURAL CORRELATES OF TASTE AND PLEASANTNESS EVALUATION OF DAIRY PRODUCTS Bariselli Andrea, Co-founder & Neuroscientist Researcher, Thimus Srl, [email protected] Ubiali Mario, Co-Founder & Creator of Opportunities, Thimus Srl, [email protected] Bersanini Carol, Psychologist, Thimus Srl, [email protected] Buongiorno Federica, Psychologist, Thimus Srl, [email protected] Introduction Dairy products are an important source of bioactive compounds useful for satisfying nutritional and physiological needs (Park, 2006, 2009). The production chain and resulting organoleptic properties are proven to be a predominant factor in the quality of milk and therefore of the final dairy products (Boyazoglu et al., 2001; Tregear et al., 2007; Schievano et al.,2017; Di Monaco et al., 2005). Such different characteristics might produce variations in taste and pleasantness evaluation stages. Research objectives The goal of the present study is to investigate neural correlates of the taste and pleasantness evaluation of two different dairy products. These products would specifically be: one mountain cheese, “Tombea”, known as italian traditional agri-food product (TAP), that is produced by the means of a traditional procedure and follows natural cycle of nature, and another italian mountain's cheese of quality, but produced by a typically industrial system. The aim is to study the electroencephalography (EEG) sensory response to dairy products through interpretation of brain waves and power spectrums. An EEG is a recording of uctuating electrical waveforms at the scalp of human brain. The EEG is a good temporal measure of responses in the central nervous system and it provides information about the physiological state of the brain both in health and disease. Methods Citations Expected results EEG outputs, if properly analyzed, could serve as the basis of a systematic classification of sensory response to tastings of quality mountain cheese produced by traditional and industrial means. Park, Y. W. (2006) Goat milk - Chemistry and Nutrition. In: Handbook of Milk of Non-Bovine Mammals. Y. W. Park and G. F. W. Haenlein, (ed) Blackwell Publishers. Ames, Iowa and Oxford, England. pp. 34-58 Park, Y. W. (2009) Overview of bioactive components in milk and dairy products. In: Bioactive Components in Milk and Dairy Products. Park, Y. W. (ed) Wiley-Blackwell Publishers, Ames, Iowa and Oxford, England. pp. 3-14. Boyazoglu J, Morand-Fehr P. (2001). Mediterranean dairy sheep and goat products and their quality. A critical review. Small Rumin Res. 40(1):1-11. Tregear, A., Arfini, F., Belletti, G., & Marescotti, A. (2007). Regional foods and rural development: the role of product qualification. Journal of Rural Studies, 23, 12e22. Schievano E, Pasini G, Cozzi G, Mammi S. (2008). Identification of the production chain of Asiago d'Allevo cheese by nuclear magnetic resonance spectroscopy and principal component analysis. J Agric Food Chem. 27;56(16):7208-14. Di Monaco, R., Di Marzo, S., Cavella, S., Masi, P. (2005). Valorization of traditional foods: the case of Provolone del Monaco cheese. Brit. Food J. 107:98-110.. ORGANOLEPTIC PROPERTIES PRODUCTION CHAIN QUALITY OF FINAL PRODUCTS About us Thimus is the first Italian Company entirely dedicated to customer neuroscience and biometry: a scientific approach to factors influencing a product, brand or experience impact on its intended target. Non-rapid eye movement sleep (dreamless sleep) Drowsiness, day dreaming, creative, imaginative thinking and short-term memory process Cognitive performance, mental coordination, calmness, alertness, integration and learning Alertness, engaged in problem solving, decision making and focused mental activity Working memory matching, expanded consciousness, spiritual emergence and during hypnotic states Industrial system Traditional system

É PRODUCTS º FINAL º QUALITY OF Introduction ø ã Me hods · Di Monaco, R. , Di Marzo, S . , Cavella, S . , Masi, P . (2005). V alorizat ion of t radit ional f oods: t he case

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Page 1: É PRODUCTS º FINAL º QUALITY OF Introduction ø ã Me hods · Di Monaco, R. , Di Marzo, S . , Cavella, S . , Masi, P . (2005). V alorizat ion of t radit ional f oods: t he case

NEURAL CORRELATES OF TASTE AND PLEASANTNESS EVALUATION OF DAIRY PRODUCTS

Bariselli Andrea, Co-founder & Neuroscientist Researcher, Thimus Srl, [email protected]

Ubiali Mario, Co-Founder & Creator of Opportunities, Thimus Srl, [email protected]

Bersanini Carol, Psychologist, Thimus Srl, [email protected]

Buongiorno Federica, Psychologist, Thimus Srl, [email protected]

Introduction

Dairy products are an important source of bioactive compounds useful

for satisfying nutritional and physiological needs (Park, 2006, 2009). The

production chain and resulting organoleptic properties are proven to

be a predominant factor in the quality of milk and therefore of the final

dairy products (Boyazoglu et al., 2001; Tregear et al., 2007; Schievano et

al.,2017; Di Monaco et al., 2005). Such different characteristics might

produce variations in taste and pleasantness evaluation stages.

Research objectives

The goal of the present study is to investigate neural correlates of the

taste and pleasantness evaluation of two different dairy products.

These products would specifically be: one mountain cheese, “Tombea”,

known as italian traditional agri-food product (TAP), that is produced by the

means of a traditional procedure and follows natural cycle of nature, and

another italian mountain's cheese of quality, but produced by a typically

industrial system.

The aim is to study the electroencephalography (EEG) sensory response to

dairy products through interpretation of brain waves and power spectrums.

An EEG is a recording of uctuating electrical waveforms at the scalp of

human brain. The EEG is a good temporal measure of responses in the

central nervous system and it provides information about the physiological state

of the brain both in health and disease.

Methods

Gamma

Citations

Expected results

EEG outputs, if properly analyzed, could serve as the basis of a systematic

classification of sensory response to tastings of quality mountain cheese

produced by traditional and industrial means.

Park, Y. W. (2006) Goat milk - Chemistry and Nutrition. In: Handbook of Milk of Non-Bovine Mammals. Y. W. Park and G. F. W. Haenlein, (ed) Blackwell Publishers. Ames,

Iowa and Oxford, England. pp. 34-58

Park, Y. W. (2009) Overview of bioactive components in milk and dairy products. In: Bioactive Components in Milk and Dairy Products. Park, Y. W. (ed) Wiley-Blackwell

Publishers, Ames, Iowa and Oxford, England. pp. 3-14.

Boyazoglu J, Morand-Fehr P. (2001). Mediterranean dairy sheep and goat products and their quality. A critical review. Small Rumin Res. 40(1):1-11.

Tregear, A., Arfini, F., Belletti, G., & Marescotti, A. (2007). Regional foods and rural development: the role of product qualification. Journal of Rural Studies, 23, 12e22.

Schievano E, Pasini G, Cozzi G, Mammi S. (2008). Identification of the production chain of Asiago d'Allevo cheese by nuclear magnetic resonance spectroscopy and

principal component analysis. J Agric Food Chem. 27;56(16):7208-14.

Di Monaco, R., Di Marzo, S., Cavella, S., Masi, P. (2005). Valorization of traditional foods: the case of Provolone del Monaco cheese. Brit. Food J. 107:98-110..

+ =ORGANOLEPTIC

PROPERTIESPRODUCTION CHAIN

QUALITY OF FINAL

PRODUCTS

About us

Thimus is the first Italian Company entirely dedicated to customer

neuroscience and biometry: a scientific approach to factors influencing a

product, brand or experience impact on its intended target.

Non-rapid eye movement sleep (dreamless sleep)

Drowsiness, day dreaming, creative, imaginative thinking and short-term memory process

Cognitive performance, mental coordination, calmness, alertness, integration and learning

Alertness, engaged in problem solving, decision making and focused mental activity

Working memory matching, expanded consciousness, spiritual emergence and during hypnotic states

( a b o v e 25 H z )

Beta( 1 2-25 H z )

Alpha(8- 1 2 H z )

Theta(4-8 H z )

Gamma

( a b o v e 25 H z )

Beta( 1 2-25 H z )

Alpha(8- 1 2 H z )

Theta(4-8 H z )

Delta( 1-4  H z )

Gamma

Industrial system

Traditional system