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| PRIMELINE.COM |»FRESH IDEAS FOR SUMMER 11


HostPaula Shulman, VP of Sales

THANKS FOR JOINING US TODAY!

ModeratorDavid Fiderer, Director of Marketing


» Discuss trends, hot markets, new items and selling ideas» Introduce new items before they are released the industry» Interactive Format – send questions and comments during webinar

Webinars take place during the last week of each month

MONTHLY WEBINAR SERIES


» Trends & Selling Ideas for Drinkware

» Summer Sales Opportunities

FRESH IDEAS FOR SUMMER SALES

TODAY’S AGENDA

Source: ASI’s 2012 Global Advertising Specialties Impressions Study

MOST POPULAR PRODUCTS BY CATEGORY


» Drinkware is the 7th most popular product category surveyed among business people surveyed

» Drinkware is retained an average of 7.1 months by recipients

» Drinkware creates a favorable impression for the advertiser

DRINKWARE BY THE NUMBERS



DRINKWARE BY THE NUMBERS» 14% of U.S. consumers own branded drinkware

» CONTEST QUESTION: Which is the #1 U.S. city for logoed drinkware? Winners will receive a self-promo credit. Send your answer to the moderator before the end of the webinar

» DEMOGRAPHICS: More women (15%) own drinkware than men (12%)

» DEMOGRAPHICS: Generation X (35-44) owns the most logoed drinkware



DRINKWARE TRENDSPL-4075

Makes fruit-flavored water

THIRSTINATOR SIPPER WITH INFUSER NEW! PL-4075

AS LOW AS $4.75 (C)

» Selling Ideas - Ideal for wellness programs, hospitals, health insurance companies, produce

companies and supermarkets

INFUSERS ARE HOT


DRINKWARE TRENDS

RETRO STURDY SIPPER NEW! PL-4063

AS LOW AS $4.55 (C)

VERSATILE DRINKWARE THAT CAN GO FROM HOME TO AUTO TO DESK

STEEL STURDY SIPPER NEW! PL-4064

AS LOW AS $5.95 (C)

» Selling Idea - Promotions with a versatility or mobility theme


DRINKWARE TRENDS

SURE GRIP TUMBLER NEW! PL-4074

AS LOW AS $5.50 (C)

VERSATILE DRINKWARE FOR HOME, AUTO & OFFICE

COOL GEARTM MASON COFFEE TUMBLER NEW! PL-4067

AS LOW AS $6.98 (C)


SOCIALLY-RESPONSIBLE COMPANIES PROMOTING ALTERNATIVES TO BOTTLED WATER

DRINKWARE TRENDS

GUZZY FILTER WATER BOTTLE PL-4371

AS LOW AS $11.98 (C) For use only with potable water


VIBRATEC+ DRINKWARE 4-COLOR PROCESS

DRINKWARE TRENDS

JETSTREAM STAINLESS BOTTLE NEW! PL-4065

AS LOW AS $5.49 (C)

STREAMLINE STAINLESS BOTTLE NEW! PL-3681

SPECIAL $5.69 (C)


USA MADE

DRINKWARE TRENDS

SUPER VALUE SIPPER NEW! PL-4420

AS LOW AS $1.49 (C)BIG SQUEEZE SPORTS BOTTLE PL-0562

AS LOW AS $1.62 (C)

» Selling Idea - Companies manufacturing in the U.S., government, unions


» Gift Shops

» Department Stores

» Sports Arenas

» Golf Pro Shops

RETAIL OUTLETSDRINKWARE OPPORTUNITIES


DRINKWARE

PL-4353 Sturdy Sipper

Challenge: A beach bar in a resort area was looking to

create awareness with both locals and vacationers for its new beach waiter service.

Solution: The bar purchased the Sturdy Sipper (PL-4353) and set up kiosks above its inside and outside bars that displayed the sipper in all colors. Patrons could purchase a souvenir sipper or get it for free with the purchase of any of the bar’s specialty cocktails. This offer was conveyed on menus, cocktail napkins and with signage at the kiosks.

Result: After an initial purchase of 500 units, the promotion took off resulting in additional orders averaging 1500 per month for the months June through August. The promotion was especially popular with beach goers who were largely responsible for a 60% increase in revenues for

specialty drinks.

SUCCESS STORY


Save Big and Design Your Bottle to Spec

OVERSEAS DIRECT DRINKWARE

3,000 piece minimum – 90 day production time


COMMITTED TO PRODUCT SAFETY

» All drinkware is BPA free

» All products are compliant with CPSIA

» Extensive testing protocol for all products

» Full-time in-house state of the art testing lab

» Third-party testing by CPSC-approved laboratories

» A founding member and accredited by QCA


Please Submit Your Questions Now

Comments or Questions?


HOT MARKET–AUTOMOTIVE» An improving economy has unleashed a pent-up demand

for new cars

» Average age of cars on road is 11 years old - highest since WWII

» As older cars break down, people will look to buy new

» Car sales are up 13% over 2012


NEW! AUTO ORGANIZER SATCHEL LT-3093

AS LOW AS $5.25 (C)

COMMUTER USB CAR CHARGER WITH 4CP LABEL PL-4433

AS LOW AS $8.95 (C)

NEW! GUMBITE® CLIPPI CABLE ORGANIZER PL-4471

AS LOW AS $1.59 (C)

HOT MARKET–AUTOMOTIVE

» Local Dealerships

» Auto Parts Makers

» Car Servicing Companies

Test Drive Incentive

Retention/Thank You Gift

Sales Leave Behind

SALES OPPORTUNITIES


HOT MARKET–AMUSEMENT PARKS

» 400+ amusement parks in the U.S.

» 300 million visitors annually

» 28% of Americans visited a park last year

» Generated $11.5 billion in revenue



NEW! WATERPROOF BAG PL-4365

AS LOW AS $1.98 (C)

» Retail Items

» Staff Items

Retail Item

SALES OPPORTUNITIES

NEW! WATERTITE BEACH BOX PL-4004

AS LOW AS $1.59 (C)

Retail Item

NEW! TWO POCKET STRING-A-SLING BACKPACK LT-3092

AS LOW AS $2.98 (C)Retail Item

PL-4365



PL-4071

NEW! ACCORDION WATER BOTTLE PL-4071

AS LOW AS $2.69 (C)

Retail or Staff Item

INSTRUCTIONS DOWNLOAD ACTABLE: Search for the free Actable App in the App store on your iPad®, iPhone® or Android device.

LAUNCH ACTABLE: Click the Actable icon and it will automatically open on your device's camera.

VIEW 3-D ANIMATION: Frame this page in the screen and watch the experience load. Tap the screen to focus, if needed.

3-D ANIMATIONS can be viewed with a Smartphone or iPad® on pages 127 and 323 of the Prime Line® catalog


COMPANY OUTINGS – EVENT GIVEAWAYS

SUMMER SALES OPPORTUNITY

NEW! MICROFIBER FOLDABLE CAP PL-4288

AS LOW AS $3.49 (C)

COLLAPSIBLE FLYER PL-4003

AS LOW AS $1.49 (C)

NEW! FROSTED NEON BOTTLE PL-4072

AS LOW AS $5.49 (C)


BEACH OUTINGS & PROMOTIONS


TIC-TAC-TOWEL KIT LT-3603

AS LOW AS $14.95 (C)

CLASSIC BEACH BALL PL-4000

AS LOW AS $1.19 (C)

SAN TROPEZ BEACH MAT LT-3423

AS LOW AS $6.98 (C)


COMPANY OUTINGS

CROSSTOWN LUNCH BAG BT-5741


NEW! 12-CAN HONEYCOMB COOLER

LT-3063


EMPLOYEE GIFTS


WEEKEND EXPLORER GRILL AND COOLER LT-3369

SPECIAL $22.98 (C) Min. 12

NEW!


» We introduce new items every month all year long

» Visit primeline.com

on the first of every month

» Enjoy our Prime Fresh™ cookies at major trade shows

PRIME FRESH IDEAS INITIATIVE


NEW!DIALOGUE STRESS RELIEVER PL-3934

AS LOW AS $1.69 (C)

NEW ITEMS FOR MAY

NEW!CLOUD PHONE STAND STRESS RELIEVER PL-3930

AS LOW AS $2.95 (C)

NEW!THUMBS UP STRESS RELIEVER PL-3933

AS LOW AS $1.98 (C)

NEW!iPHONE® STRESS RELIEVER PL-3935

AS LOW AS $1.98 (C)

TECH-THEMED STRESS RELIEVERS


CONTEST ANSWER

PHILADELPHIA21% OF CONSUMERS IN PHILADELPHIA OWN PROMOTIONAL DRINKWARE


THANKS FOR ATTENDINGWe Hope to See You Again Next Month

For a copy of this presentation, please e-mail [email protected]

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| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 1 1. | PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 2 Host Paula Shulman, VP of Sales THANKS FOR JOINING US TODAY!