© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 1

Business at theBusiness at theSpeed of Light:Speed of Light:

Information Information Technology and E-Technology and E-

CommerceCommerce

© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 2

From Data to Information From Data to Information to Insightto Insight

• Competitive advantage

–Data (facts and statistics)

– Information (useful knowledge)

– Insight (understanding)

© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 3

Data versus InformationData versus Information

• Data

–Raw statistics

–Answer no question

–Solve no problem

• Information

–Specific data

–Graphic form

© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 4

Using Information Using Information SystemsSystems

• Data– Databases– Data warehousing– Data mining

• Information– Solve problems– Answer questions–Make decisions

© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 5

Chief Information OfficerChief Information Officer

• Understand information needs

• Create systems and procedures

• Deliver quality information

–Relevant

–Accurate

–Timely

–Cost effective

© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 6

Business InformationBusiness Information

• Research and development

• Planning and control

• Marketing and sales

• Communication and collaboration

© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 7

Business and the Business and the InternetInternet

• Accelerate commerce

• Control costs

• Erase borders

• Boost communication

• Promote collaboration

• Simplify research

© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 8

Accelerating CommerceAccelerating Commerce

• Business-to-consumer • Business-to-business• Consumer-to-consumer• Mobile commerce

© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 9

Cutting CostsCutting Costs

• Searching for best prices

• Managing inventories

• Telecommuting

• Recruiting and training

• Reducing travel expenses

• Distributing information

© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 10

Erasing BordersErasing Borders

• Email

• Instant messaging

• Virtual meetings

• telecommuting

© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 11

Enhancing Communication Enhancing Communication and Collaborationand Collaboration

• Email and instant messaging

• Mail server lists and newsgroups

• Intranets and extranets

• Virtual workspaces

• Blogs and wikis

• Internet telephone service

© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 12

Simplifying ResearchSimplifying Research

• Search engines

–Web directories

–Research databases

–Metacrawlers

© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 13

Types of Online Types of Online SearchingSearching

• Keyword search

• Boolean search

• Natural language search

• Forms-based search

© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 14

Effective SearchingEffective Searching

• Read instructions

• Observe details

• Review options

• Vary search terms

• Adjust the scope

© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 15

Using Really Simple Using Really Simple Syndication (RSS)Syndication (RSS)

• Save time• Monitor competitors• Reach customers– NewsGator– NewzCrawler– Bloglines– FeedDemon– Pluck

© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 16

Business Business Information SystemsInformation Systems

• Operations information

• Management support

© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 17

Operations Information Operations Information SystemsSystems

• Transaction processing (TPS)

• Process and production control

• Office automation (OAS)

• Customer relationship management

© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 18

Management Support Management Support SystemsSystems

• Management information systems (MIS)

• Decision support systems (DSS)

• Executive information systems (EIS)

© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 19

Business System Business System TechnologyTechnology

• Hardware

• Software

• Networks

© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 20

Computing HardwareComputing Hardware

• Equipment– Input – Processing– Output

• Computers– Clients– Servers–Mainframes

© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 21

Computing SoftwareComputing Software

• Operating systems– MS-Windows– Unix– Linux– Apple Macintosh

• Application software– Word processing– Spreadsheets– Database management– Desktop publishing

© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 22

Networking ComputersNetworking Computers

• Local area network (LAN)

• Wide area network (WAN)

• Municipal area network (MAN)

• The Internet

© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 23

Current Networking Current Networking IssuesIssues

• Bandwidth

• Wireless connections

• Digital convergence

© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 24

Types of Wireless Types of Wireless ConnectionsConnections

• Wireless fidelity (Wi-Fi)

• WiMAX

• Global positioning system (GPS)

• Bluetooth

• Short messaging service (SMS)

• Third generation (3G)

• Radio Frequency Identification (RFID)

© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 25

Technology Technology Issues for ManagersIssues for Managers

• Privacy and security

• Property rights

• Information overload

• Productivity monitoring

• Total cost of ownership

• Training employees

• The human touch

© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 26

Ensuring Privacy and Ensuring Privacy and SecuritySecurity

• Malicious software

• Security breaches

• Data security

© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 27

Protecting Property Protecting Property RightsRights

• Digital rights managements (DRM)

• Digital products

• Intellectual property

© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 28

Promoting ProductivityPromoting Productivity

• Information overload– Control SPAM– Categorize information– Visualize data

• Misuse of technology–Monitor access–Minimize lawsuits– Protect systems

© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 29

More Technology IssuesMore Technology Issues

• Total ownership cost

• Training employees

• The human touch