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Turning urban WASTAGE into rural RESOURCE !!
The non issue !!
Organizing awareness cum collec4on camps
Sor4ng, repairing & packing Transporta4on to grassroots partners in 21 states
Village level mee4ngs & implementa4on
The Process
‘Cloth For Work’: Turning age-‐old charitable act into dignified giving!!
Digging a well: community comes together to address water problem
Not only a well BUT a tool for rights..
Local wisdom : local resources
Dignifying relief !!
30 O * 3.5 O bridge at
Village Seku, Bhatwari Block
Reviving & cleaning up village ponds.. The only source of water in many villages
No engineers at work The locals from many villages got together to built up 2 kms road in Odisha
The success ..
Crea4ng bamboo schools and libraries..
School to School: Turning under u:lised school material into mo:va:onal tool !!
A step to convert hundreds of Aanganwadis into colourful and child friendly places.
An Aanganwadi worker explains the impact -‐ “Pehley bachcha aata nahi tha, ab bachcha jata nahi ” means earlier the kids were not coming, now they don’t want
to leave !!
Not Just a Piece of cloth: Turning discarded cloth into ‘MY-‐Pad’ and opening up the taboo issue of menses..
Community Interac4ons
Share your voice on njpc.goonj.org
GOONJ’s Processing centers-‐Value addi4on to city’s discard
Old sewing machines into s4tching centers
Discarded frames can give vision
Discarded doors, windows, 4les to support construc4on..
Laptops/ computers can open computer centers..
Old furniture for schools
Old flex is recycled as tents and shade
This is how the old sofas are used..
Crea4ng Wedding Sets
Ul4mate waste turned into beau4ful products..
Rural Market Urban Market
Range of over 50 products out of torn jeans, audio/video tapes etc.
Torn jeans – now a school kit ..
Dignity kit for ‘Nirmal Bharat Yatra’
‘Jagriti Yatra’
at ‘XLRI’
The conference kits..
Audio/ video tapes into a range of products..
Sujni: a maDress/ quilt created out of waste giving livelihood to many in the remote villages..
Jun’ 12: GDN- Japanese award for Most Innovative Development Project
Feb’ 12: GOONJ.. won ‘Edelgive‘ award in health & well- being category.
Dec’11: SAFRG award for initiatives in raising resources.
Nov’10: Listed in ‘Forbes’ as one of the India’s most powerful rural entrepreneurs.
May’10: ‘Innovation for India’ award by Marico for developing innovative solution by using old cloth and other material.
Nov’ 12: ‘Social entrepreneur of the year award’ to Mr. Anshu Gupta, by the Schwab foundation, sister concern of World Economic Forum. Jul’ 12: GOONJ recognized as ‘Game Changing Innovation’ by NASA & US State Dept.
Some Recogni4ons !! Feb' 14: GOONJ gets listed in the prestigious listing by Fast Company as “ World's Top 10 Most Innovative Companies in India ”
Nov’09: ‘Cloth for Work’ wins international Lien i3 Challenge Award
Mar’ 09: CNN IBN’s ‘Real Heroes’ award to Mr. Anshu Gupta
Mar’ 08 : India NGO of the year’ award by Resource Alliance.
May’ 07: GOONJ’s sanitary pad inititaive ‘Not just a piece of cloth’ wins World Bank’s Global Development Market Place Award.
Jul’ 07: GOONJ’s first initiative “VASTRA-SAMMAN” recognized as one of ‘The Good Practices’ in Dubai International Awards.
2004: Prestigious Ashoka Fellowship to Anshu Gupta, for his innovative idea & its mass social impact.
Won Changemaker’s Innovation Awards for School to School (S2S) in 2004, for ‘RAHAT’ in 2006 & for ‘Not just a piece of cloth’ in 2009.
Mar’10: Jamnalal Bajaj CFBP Award for ‘Fair Practices’
Changing face ..
Focus on receiver’s DIGNITY rather than donor’s PRIDE
Clothes: not just a basic need..
goonj.org @goonj
GOONJ.., J-93, Sarita Vihar, New Delhi- 76, Tel.- 011- 41401216, 26972351
E- [email protected] W- www.goonj.org Also- www.njpc.goonj.org
Share your voice on njpc.goonj.org
JOIN US.. for
v Technology inputs v Documenta4on of knowledge, impact & innova4ons
v Policy level a`en4on to the issues and idea v Financial Resources while keeping our values intact without depending on typical investment or venture models v One 4me support to build infrastructure
v Effec4ve global replica4on of GOONJ model
a place in research, academics & policy to Create a parallel economy
Which is not CASH based but TRASH based..