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SOCIAL MEDIA 101for Sector Partners
& OtherWorkforce
Development
Professionals
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Bronwyn Mauldin
WorkforceDevelopments.com
bmauldin.com
facebook.com/bronwynmauldin
@workforcedev
15+ years in workforce development
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• Social media
• Social networking
• Web 2.0
• Interactive media
• New media
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What is
social
media?
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• A set of computer programs and software
applications
• A new concept underpinning the
development of internet technologies
• A social phenomenon
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Tip 1
Start with
Facebook and Twitter
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What’s so special about
social media?
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Comments
and
interactivity
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<table width=100% align="center" cellpadding="10">
<tr>
<td>
<span class="bdyhd">MDRC Receives Gates Foundation Grant for Antipoverty Projects</span><br>
<img src="images/site/publications_white_line.gif" width="459" height="5">
<br>
<p align="left">In December, MDRC was awarded a $979,000 grant from the Bill & Melinda Gates Foundation to support work in two projects focused on addressing poverty. <br />
<br />
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<table width=100% align="center" cellpadding="10">
<tr>
<td>
<span class="bdyhd">MDRC Receives Gates Foundation Grant for Antipoverty Projects</span><br>
<img src="images/site/publications_white_line.gif" width="459" height="5">
<br>
<p align="left">In December, MDRC was awarded a $979,000 grant from the Bill & Melinda Gates Foundation to support work in two projects focused on addressing poverty. <br />
<br />No IT knowledge required
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As easy to update
as writing an email
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No
computer
servers
to manage
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Upload or connect to
multimedia content
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Cheap
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(Wordle.net)
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Tip 2
Google yourself.
Often.
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www.google.com/alerts
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Is anybody in
workforce development
really using this stuff?
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#wkdev
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Tip 3
Say it in pictures
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• http://www.youtube.com/user/LAHCWDP
• http://www.youtube.com/user/WOWOnlineWOW
• http://www.youtube.com/user/SkillsCoalition
• http://www.youtube.com/user/projectquest1sa
• http://vimeo.com/msworkforceu
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• Wider Opportunities for Women
• DC Central Kitchen
• Instituto del Progreso Latino
• Vermont Works for Women
• Wisconsin Workforce Development
Association
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What are your goals?
Communication
Organizing
Advocacy
??
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Tip 4
Link everything
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http://dol.gov/open
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Webinar
(Facebook)
(Website)
NNSP webinar outreach
Fliers
Create webinar
Send e-mail
Track tweets
Webinar follow-up
Content
(Facebook)
Website
(SlideShare)
(YouTube)
Next Webinar
Send e-mail
Tweet links
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Tip 5
Don’t leave
old technology behind
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Do my clients really
use social media?
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• What are your goals?
– Communication
– Organizing
– Advocacy
• Which online tools can help you achieve
those goals?
• Take it for a test drive
• If it works, integrate it into your plan
• Tell your supporters, clients, customers
and friends
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