Popular Mechanics (Russian Edition) has been published in Russia since 2002 by Sanoma Independent Media under the license of Hearst Communications, Inc.Circulation: 191 300 copies

POPULAR MECHANICS IS ABOUT THE WAY THEWORLD WORKS. WE ENGAGE OUR READERS BYBREAKTHROUGHS ON THE LATEST ADVANCES INSCIENCE AND TECHNOLOGY IN RUSSIA AND ALLOVER THE WORLD, CUTTING EDGE INNOVATIONSIN THE FIELDS OF SPACE, AVIATION, WEAPONS,COMPUTERS AND CARS – IN SHORT, WITH ALLTHE ATTAINMENTS OF HUMAN MINDS, WHICHWILL SOON CHANGE OUR DAILY LIVES.

«ПОПУЛЯРНАЯ МЕХАНИКА» – ЖУРНАЛ О ТОМ, КАК УСТРОЕН МИР

OVERALL COVERAGE PROJECT

1 045 200 COVERAGE OF THE PRINT VERSION

3 500 000 WEB USERS

2 450 000 SOCIAL MEDIA

130 000 CRM

TNS Russia. Survey: NRS-Russia (16+), May– October 2017

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TECHNOLOGIESOur daily life doesn’t change on its own; it is drivenforward by new technologies that are everywhere around us – at home, at work, in car, at cafes and cinemas. However, we do not always notice them. This magazine is to point them out.

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SCIENCEThis column gives an overview of thelatest breakthroughs in modern science.Stories are clear and easy to nderstand,so that even the most sophisticated information is intelligible for all readers.

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WEAPONSAlmost every man is in love with weapons. This magazineoffers all sorts of informationranging from guidelines on makinga powerful medieval arch to thecircuit of electromagnetic bomb.

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CARS AND DRIVEThe Popular Mechanics’ editors arenot interested in the number of glovecompartments and glass-holders orin the size of the trunk and materialsused to cover the seats. They try tounderstand the essence of the car: whyit is made this way and not another andhow different it is from the others.

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ADRENALINEThe readers of this column keep up-to-dateboth with the latest models of the motorboats, bicycles, motorcycles, paraplanes,mountain and water skies and with the waythey are made. They know what modernmaterials and technologies are used to create them in order to make sport experiencemore exciting.

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LIFE STYLEIn this section leading scientistsand sportsmen, inventors andastronauts, designers and the bestengineers tell us the stories oftheir success that changes oureveryday life for the better.

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BIG BREAKDOWNThe best way to understand how somedevice works is to take it apart to the lastscrew. This category is a revision of “Most of disassembly.”

MEN`S TITLES AUDIENCEPOPULAR MECHANICS VS MEN`S TITLES

TNS Russia. Survey: NRS-Russia (16+), May– October 2017

MOSCOW

RUSSIA

Maxim

Popular Mechanics

Men`s Health

Playboy

GQ

Esquire

Maxim

Popular Mechanics

Men`s Health

Playboy

GQ

Esquire

264 890

255 320

237 200

183 400

155 750

134 060

1 496 880

1 045 200

1 014 880

588 670

536 160

400 390

MEN`S AUDIENCEPOPULAR MECHANICS VS MEN`S TITLES

MOSCOW

RUSSIA

Popular Mechanics

Maxim

Men`s Health

Playboy

GQ

Esquire

Popular Mechanics

Maxim

Men`s Health

Playboy

GQ

Esquire

190 140

189 000

188 880

145 390

86 440

76 520

981 040

862 930

810 580

468 460

332 590

227 550

TNS Russia. Survey: NRS-Russia (16+), May– October 2017

AUDIENCE STRUCTURE

B 45%

C, C+ 55%

Men 84%

Students 84%

Womens 16%

INCOM SOCIAL STATUS

SEX SEX/AGE

Employees 84%

Men (25-34) 84%Men (16-19) 84%

Popular Mechanics

Maxim

Men’s Health

Playboy

Esquire

GQ

Popular Mechanics

National Geographic

Geo

Discovery

Around the World

Men (16–19) Men (20–24) Men (25–34) Men (35–44) Men (45+) Womans

AUDIENCE STRUCTURE

MEN’S TITLES

GENERAL INTEREST & TRAVEL TITLES

8 12 27 17 20 16

5 14 40 16 8 18

3 17 18 7 8 48

9 20 20 12 4 35

3 9 38 16 8 26

5 13 36 13 17 17

8.8 13.5 19.8 17.6 22.0 18.2

7.1 15.9 12.5 13.2 6.5 40.3

1.3 5.7 11.8 13.4 11.0 56.8

13.5 14.7 17.3 8.7 13.9 32.0

3.4 7.2 10.0 9.4 21.9 48.1

Specialists 84%

Headleaders 84%

Men (35-44) 84%

Men (45+) 84%

Men (20-24) 84%TNS Russia. Survey: NRS-Russia (16+), May– October 2017

AUDIENCE LOYALTY(%)

MEN`S TITLES

GENERAL INTEREST & TRAVEL TITLES

Popular Mechanics

Men’s Health

Esquire

GQ

Maxim

Playboy

Popular Mechanics

National Geographic

Geo

Вокруг света

17.8

14.6

13.9

12.8

12.0

12.0

23.4

19.4

15.8

13.8

UNDUPLICATED AUDIENCE (%)

MEN’S TITLES

GENERAL INTEREST & TRAVEL TITLES

Popular Mechanics

Maxim

Men’s Health

Playboy

Esquire

GQ

Popular Mechanics

Around the World

Geo

National Geographic

74

53

41

52

58

41

53.7

70.3

46.2

49.1

26

47

59

48

42

59

46.3

29.7

53.9

50.9

TNS Russia. Survey: NRS-Russia (16+), May– October 2017

Space

Material

Samplesfor test

Inserts to the printinf office

On-sale

CLOSING DATES 2018january

13 Nov, 17

21 Nov, 17

20 Nov, 17

5 Dec, 17

19 Dec, 17

february

11 Dec, 17

19 Dec, 17

18 Dec, 17

9 Jan

23 Jan

march

15 Jan

23 Jan

22 Jan

6 Feb

20 Feb

april

12 Feb

20 Feb

19 Feb

6 Mar

20 Mar

may

12 Mar

20 Mar

19 Mar

3 Apr

17 Apr

june

9 Apr

17 Apr

16 Apr

8 May

22 May

july

14 May

22 May

21 May

5 Jun

19 Jun

august

13 Jun

19 Jun

18 Jun

3 Jul

17 Jul

september

16 Jul

24 Jul

23 Jul

7 Aug

21 Aug

october

13 Aug

21 Aug,

20 Aug

4 Sep

18 Sep

november

17 Sep

25 Sep

24 Sep

9 Oct

23 Oct

december

15 Oct

23 Oct

22 Oct

6 Nov

20 Nov

january’18

12 Nov

20 Nov

19 Nov

4 Dec

18 Dec, 18

DISTRIBUTIONMoscow 35,6%St.- Petersburg 16,4%Novosibirsk 8,8%Ekaterinburg 3,2%Chelyabinsk 2,7%Voronezh 2,4%Vladivostok 1,7%Kazan 1,7%Samara 1,3%Saratov 0,9%Perm 1,3%Khabarovsk 1,4%Kaliningrad 1,0%Tumen 0,9%Nizhny Novgorod 0,9%Cheboksary 1,1%Rostov-na-Dony 1,3%Pyatigorsk 1,3%Ufa 0,7%Penza 0,8%Volgograd 1,4%Barnaul 0,7%Irkutsk 0,8%Pribaltika 1,8%Republic Khazahstan 1,1%Republic Belarus 2,7%

Subscribe 6,1%

MOSCOW35,6%

ST.-PETERSBURG16,4%

REGIONS48%

“POPULAR MECHANICS” - THE BEST-SELLING PRINT

MEDIA IN 2015

CIRCULATION 191 300

ADVERTISING RATES 2018

TYPE RATES, ROUBLE

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Special position near editor’s letter 640 000

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Payment Terms and Conditions VAT not included

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Discount for Advertising Agencies: 10%Extra Charge for Special Position: 15%Advertorial Production: 10% of the general advertising rate

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SPECIAL PROJECTS

Insert with perforations and hidden images

Insert-trading paper

Insert with perforations

Insert with hidden images

Advertorial

Techleaders

3D-project

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SPECIAL ISSUES

Sound is recorded in our pages in the form of special images - sonograms, you will easily recognize them by black framing strips on the top and bottom “sound graph”. To play sonograms you need to install on your mobile device free app “Popular Mechanics. Sound “, available inPlay Маркет and App store.

Printed objects are animated with the help of a special plastic film insert-ed in the maga-zine.

Phono Paper

Motion

3D technologyallows to getstereo image ofthe magazinepage using specialeyeglasses.

A special flash-light is attached to every issue. It reveals invisible images and a secret meaning of the illustrations.

Stereo Technologyissue

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12-24

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45+

85% MEN

29% CEO

55% HIGH INCOME

46% KEY PERSONNEL

AGE GROUP OF VISITORS SITE POPMECH.RU POPMECH.RU

POPMECH.RU

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USERS

12 500 000

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45%

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MOSCOW

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Announcement in social networks article saved in the archive FB, VK, OK, Instagram 320 000 rub From 125 000 contacts

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Newsletter 130 000150 000 rub + 10 000 rubproduction

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SOCIAL NETWORK

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21 000

Coverage subscribers

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POPULAR MECHANCS ADVERTISING CAMPAIGNS IN MEDIAPRIORITY LAYING OUT AT POS IN MOSCOW AND OTHER BIG CITIES OF RUSSIAPROMO EVENTS AT RUSSIAN MAIN TECHNICAL UNIVERSITIESEXHIBITIONS, FESTIVALS, CONFERENCESCOMPETITIONS FOR READERS IN THE MAGAZINE AND ON A SITE

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/PRINT/

Advertising directorSvetlana Kadykovas.kadykova@imedia.ru

Senior advertising managerEugeniya Zubinae.zyubina@imedia.ru

Advertising managerElena Tomilinae.tomilina@imedia.ru

/DIGITAL/Director of SalesInternet projectsKonstantin Kuznetsovk.kuznetsov@imedia.ru

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MARKETING DEPARTMENT

Marketing and PR directorMaria Belmesovam.belmesova@imedia.ru

Manager of internet projectsTatyana Famt.fam@imedia.ru

PUBLISHER

Margaryta Tyrinam.tyrina@imedia.ru

Moscow, RussiaBolshoy Savvinsky Pereulok, 12/6

+7 (495) 232-17-82, 232-32-00Fax: +7 (495) 232-17-82, 232-17-61

www.popmech.ru