& #noiOnDemand ONLINE TO OFFLINE INTEGRATION Deepa Kunapuli, CFPB & #noiOnDemand INTRODUCTIONS NOI On Demand Norms You & #noiOnDemand FOLLOWING THE LAW ELECTIONS.NEWORGANIZING.COM & #noiOnDemand FOLLOWING THE LAW & #noiOnDemand Presenter: & #noiOnDemand Deepa Kunapuli Upworthy & #noiOnDemand OBJECTIVE To show how online and offline strategies work together to engage, motivate and drive people to action. & #noiOnDemand AGENDA Making the Ask Ladder of Engagement The Steps on the Ladder Online vs Offline Why Data is Important Online Engagement Tools Questions & #noiOnDemand & & GOALS Is it timely and relevant to your supporters? Is it a core part of your larger campaign narrative? Will reaching your goal *actually* create change? & #noiOnDemand RELATIONSHIP BASED ASK & #noiOnDemand CONNECTION & #noiOnDemand CONTEXT & #noiOnDemand COMMITMENT & #noiOnDemand CATAPULT & #noiOnDemand LADDER OF ENGAGEMENT & #noiOnDemand LEVEL ONE & #noiOnDemand LEVEL TWO & #noiOnDemand LEVEL THREE & #noiOnDemand LEVEL FOUR & #noiOnDemand LEVEL FIVE & #noiOnDemand ONLINE V. OFFLINE What we do best offline Interest people in our work Narrow our universe of potential volunteers Give people the tools they need to execute Communicate last minute information to a lot of people What we do best online Test peoples leadership skills Build a relationship that keeps people coming back Train people to use the tools they have Evaluate and learn from the situation They are stronger with each other. & #noiOnDemand DATA! & #noiOnDemand TRACK PROGRESS Monitor metrics for:Social media Website Visits Event sign-ups Tell a friend submissions Social network activity Blog articles / trackbacks & #noiOnDemand DO YOUR FOLLOW-UP 1. Collect info online. 2. Make the next ask. 3. Think ahead! & #noiOnDemand ENGAGEMENT TOOLS Sign up forms Social MediaVoter Contact Tools Leaderboards Google Hangouts & #noiOnDemand AND IT ALL COMES FULL CIRCLE STEP 1: ONLINE A.Post it. B.Promote it. C.Engage people. D.Provide resources. STEP 2: OFFLINE (at the event) A.Provide resources. B.Collect names,addresses, personal stories. C.Take pictures/video. D.Give the next ask. E.Have a great time!! STEP 3: ONLINE A.Collect info. B.Provide recaps of the event. C.Provide progress updates on your theory of change. D.Give the next ask and promote it (repeat the steps). & #noiOnDemand Questions? & #noiOnDemandOX & #noiOnDemand & #noiOnDemand Interdependent Leadership (aka the Snowflake Model) Interdependent Leadership https://act.neworganizing.com/donate/NOD_Donate_ / HOW CAN I SUPPORT?