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Mobile Publishing

AEDE ZaragozaNovember 24, 2005

Ali FenwickMarketing & Communications Manager, Netsize Netherlands

© Netsize 2004 - All rights reserved -

About Netsize

Europe’s #1 Europe’s #1 Mobile Services Mobile Services EnablerEnabler• Messaging: SMS, MMS• Mobile multimedia:

WAP, i-mode• Handset applets: Java,

Symbian• Mobile data: GSM CSD,

GPRS, UMTS, Wi-Fi

MarketsMarkets• Mobile Entertainment• Mobile Marketing &

Branding• Mobile Business Solutions

SolutionsSolutions• Infrastructure & Billing• Applications & Content• Service Management

Key FiguresKey Figures• 18 offices, 200

employees• Revenues: € 75m

(2004), € 100m (2005 target)

• ~800 active customers• Fastest growing mobile

technology company in Europe

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Mobile Value Chain

CRM

ContentOwner

ContentPublisher

• Connection• Billing• Services• Applications• Consulting

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Mobile Publishing

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Global Mobile Penetration Rate

Source: Netsize Guide 2005

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The Market Reality

GSM GPRS WiFi, UMTS

“Rich” web, audio/video

“Simple” web (WAP, i-mode), MMS, chat

Voice, data (SMS), text-only e-mail

2005

Mobileusers

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The New Swiss Army Knife

The mobile phone is a:• Phone• Compass• Navigation system• Beeper• Fashion accessory• Gaming console• TV set• Web browser• Camera• Music player• E-mail client• Scanner• Wallet• Remote control• … and much more to come

PersonalAlways on, always availableEveryday item

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Issues facing the publishing world

“Hard to reach a younger audience”

“Newspaper subscriptions are decreasing”

“Hardly any interaction with our readers”

“Online publishing generates hardly any revenue!”

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Going Mobile

“Going Mobile” is all about adding value• Information• Location• Time• Relevance• Interaction• Permission

… to increase consumer’s willingness to pay

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Mobile Solutions for printed media

SMS / MMS / Video alerts & related news services

Publish news on your mobile internet site using different business models to bill for your content (pay per use, subscription, free)

Interactive services around print campaigns

Allow reader news submission and editorial comments

Build profiles of your audience for marketing or advertising campaigns

Mobile games, ringtones, quizzes, voting and surveys

Confidential. © Netsize 2004, all rights reserved.

The Mobile Internet Opportunity

MEDIA(TV, radio, web)

PRODUCERS(Music, publishing)

A NEW BROADCAST CHANNEL

ADVERTISERS(Services, industries)

A NEW CRM / COMM CHANNEL

A NEW DISTRIBUTION CHANNEL

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Mobile Internet

PDAs and Smartphones

Standard mobile phones• WAP 1.2 / 2.0• Symbian• Simpel display• Lots of Premium services

• HTML• Windows• IE look & feel• Mainly free sites• don’t sustain wap push functionality

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El Pais goes mobile

Symbian based phone: 90%> of the market

Windows based PDA/MDA:Internet Explorer look and feel

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— Text START MAXIMMAG to 87121 gets you Maxim Mobile Monthly for only 75p per week, re-billed every 2 weeks at £1.50 with unlimited access to the mobile mag, with pay-by-download for wallpapers and tones. To cancel, text STOP MAXIMMAG to 87121.

OR

— Text GO MAXIM to 87121 gets you a link to Maxim Mobile Pay-as-You-Go pay-by-download for wallpapers and tones, only £1.50 each! CHECK IT OUT!

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Telegraaf SMS News Alerts / on portal news sites

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OCASIÃO classfieds paper

OCASIÃO is a classified advertising newspaper, with person to person ad's. It is published on Thursdays and it's sold at news stand all over Portugal.

A Premium SMS service enabling end-users to send in the text of their advertisement.

The end-users send their classified ad's via SMS to OCASIÃO (Short code 4747), and after that each text is published in both Online and Offline editions.

Solution

Situation

Ocasião wanted an automated solution that would help them increase the amount of advertisments in their online and offline media. And at the same time increase the business efficiency.

Confidential. © Netsize 2004, all rights reserved.

Citizen Journalism

London Bombing Pictures Mark New Role for Camera Phones

“The images that defined the media coverage of the July 7 London terrorist bombings, which claimed more than 50 lives, came not from professional news crews but from everyday

people”

“The BBC said it received around 30 video clips from members of the public and more than 300 e-mails containing an average of three images each on the day of the attacks. TV news channels, meanwhile, aired cell phone

video footage within half an hour of the explosions” James Owen for national geographic news - July 11, 2005

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Up-sell / Cross-sell

SMS CONCERTto 2010 and receive FT concert guide. €0,25 prm, max 2 messages.

SMS CONCERTto 2010 and receive FT concert guide. €0,25 prm, max 2 messages.

Shakira, Friday 14/11 20.00u, Ahoy – Rotterdam

Shakira logo on your mobile?: sms LOGO SHAKIRA to 4010. €1,10 prm.

Shakira, vrijdag 14/05 20.00u Ahoy’ R’dam

Shakira logo

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SMS Advertising SolutionSMS-to-Me works with partners that announce SMS-to-Me DM solution via their mediaEnd users subscribe (MOP with sex, date of birth, area code) to receive free SMS offers (opt-in, limited number of SMS)Other companies can use Dbase to send offers as well

SMS-to-Me Business Case

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Conclusion• Distribute your content (news, entertainment, sports, weather, stock index) to your readers anytime anywhere

• Earn extra revenue by selling value added content (logo’s, ringtones, quizzes, chat, voting, polls)

• Collect important data on your audience (when, how, what, etc)

• Distribute personalised content and reach a younger audience

• Use various business models to charge for your content

• Mobile Publishing is the future for all printed media

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For More Information

For more information, contact:• Netsize office in your country• E-mail: afenwick@netsize.com• Phone: +31 10 2663300

Download the Netsize Guide• Web: www.netsize.com

2002 2003 2004 2005

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