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О mnibus __ _____ research______ in Turkmenistan ______. www.tmhcompany.org +993 ( 12) 45-05-67. TMH Company. presents. We go-go-go Short definition of the Omnibus research W hat do you have to do with it ? The purpose, advantages of research - PowerPoint PPT Presentation
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Оmnibus_______
research______ in Turkmenistan______
www.tmhcompany.org+993(12) 45-05-67
presents
Content:___________________________
1. We go-go-goShort definition of the Omnibus research
2. What do you have to do with it?The purpose, advantages of research
3. And there we’ll answer, and here will not keep silentResearch parameters
4. Let's sum upWhat participants will receive on an exit
5. The solution is quite simpleCost of questions
6. Hurrah! Gifts!!!BONUS from TMH Company
7. You will not be late, isn’t you?Term of application
www.tmhcompany.org+993(12) 45-05-67
We go-go-go…___________________________
Advantages an omnibus research:Speed of reception of results. Low cost for the Participant in comparison with the order of individual research. Monitoring of changes in behavior of consumers, at participation in several waves. Research is carried out by the independent research company.
OMNIBUS (Latin Omnibus - «for all»)
Kind of quantitative research which becomes simultaneously for several customers. The questionnaire, besides the standard socially-demographic block, joins independent blocks of questions of any subjects, the interesting absolutely different companies.
www.tmhcompany.org+993(12) 45-05-67
SHORT DEFINITION OF THE OMNIBUS RESEARCH:
Purpose of an Omnibus research - interrogation of the population of Turkmenistan for revealing of consumer preferences.
Our company gives the chances to Participants of Omnibus-research to receive answers to concrete questions operatively.
What do you have to do with it?__________
Spectrum of possible decisions: Estimation of consumer behavior (the factors defining a place of purchase; the factors influencing decision-making on purchase, frequency of purchases, volume of purchases, a choice of production depending on a consumption situation, style of consumption). Definition of a position of the company in the market (popularity, loyalty, purchase intentions) and positions of your competitors.Definition of consumer cost of the goods/service and elasticity of demand.
www.tmhcompany.org+993(12) 45-05-67
Spectrum of possible decisions: The analysis of inquiries and preferences of end users concerning production (the manufacturer, the trade mark, a kind, quality indicators, appointment, packing, a place of acquisition, etc.), degree and the reasons of adherence of groups of consumers to various manufacturers of production, marks, production kinds etc.Definition and the analysis of popularity of trade marks and manufacturers among end users.Estimation of degree of satisfaction use of the goods of various brands.
THE PURPOSE, ADVANTAGES OF RESEARCH:
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Methodology
Sample
Quantity
Geography
Stages and terms
Carrying out places
Carrying out step
And there we’ll answer, and here will not keep silent____________________
www.tmhcompany.org+993(12) 45-05-67
Methodology: F2F (personal interview)Sample: the representativeQuantity: 1000 respondentsGeography: Turkmenistan (capital + key cities) Stages and terms: Mobilization - 5 working daysField works - 12 working daysCreation of reports - 3 working daysSending of materials to the client - 1 working dayCarrying out places: house economy Step of carrying out: quarterly
RESEARCH PARAMETERS:
Area City
Capital Ashgabat
Ahal Tedjen
MaryMaryBayiramali
LebapTurkmanabadSeyidi
DashoguzDashoguzKunyaurgench
Balkan Balkanabad
And there we’ll answer, and here will not keep silent______________
www.tmhcompany.org+993(12) 45-05-67
Geography: Turkmenistan (capital + key cities)
RESEARCH PARAMETERS :
Stages Terms
Mobilization 5 working days
Field works 12 working days
Reporting 3 working days
Sending project materials
1 working day
Stages and terms: Mobilization - questionnaire formation, translation, circulation, briefing etc.
Field works - interrogations, control of the FW, processing, the coding, data input
Reporting - the technical report, tabulationSending materials to the client
The technical report of the project
Database according the Order in electronic format
Excel/SPSS
Bonus!!! TABULATION
Let's sum up________________________
WHAT PARTICIPANTS WILL RECEIVE ON AN EXIT:
www.tmhcompany.org+993(12) 45-05-67
We are responsible for reliability of a total!
For this purpose we doTHE SIX-STEP CONTROL:
The pilot (the control of a correctness of the developed questionnaire) - 10 % The visual control on logic of filling - 100 %The control support - 10 %The control by repeated contact to the respondent (telephone + visits in house holds) - 10 %The data input control (repeated input) – 20 %The control of the entered data on base - 100 %
Terms of payment:50% an advance payment50% after receiving of all project materials by the CustomerPayment in currency (TMM, USD, EUR) at the rate at the moment of payment
OpenQuestions
Closed Questions
The solution is quite simple___________
www.tmhcompany.org+993(12) 45-05-67
COST OF QUESTIONS:
Closed question*
Yes/No/Don’t know – 110,00 USD
The multiple – 170,00 USD
*The question contains the limited set of possible answers
Opened question*
200,00 USD
*Question with any variant of the answer
Hurrah! Gifts!!!______________________
www.tmhcompany.org+993(12) 45-05-67
BONUS FROM TMH COMPANY:
To each participant of this Omnibus research – the GIFT
+ BONUS
+ BONUS
+BONUS
+ BONUS
TABULATION
answers of respondents - demographic data ratio
You will not be late, isn’t you?___________
www.tmhcompany.org+993(12) 45-05-67
TERM OF APPLICATION:
Demands acceptance on participation in the Omnibus research - Turkmenistan On TMH Company sitewww.tmhcompany.org Contact person: Olesya Bolbochanu (+993 12) 45 05 67 [email protected] [email protected]
Charging performance of research works for TMH Company you’ll receive exact and a trustworthy information about volumes, structure of Turkmenistan market, consumers and their preferences, perception of a brand and a product, efficiency of advertising activity, competitors, possibilities of perspective development, product improvement, and also large-scale opportunities in testing as advertising materials, and production.