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research______ in Turkmenistan ______ www.tmhcompany.org +993(12) 45-05-67 presents

О mnibus __ _____ research______ in Turkmenistan ______

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О mnibus __ _____ research______ in Turkmenistan ______. www.tmhcompany.org +993 ( 12) 45-05-67. TMH Company. presents. We go-go-go Short definition of the Omnibus research W hat do you have to do with it ? The purpose, advantages of research - PowerPoint PPT Presentation

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Page 1: О mnibus __ _____ research______ in Turkmenistan ______

Оmnibus_______

research______ in Turkmenistan______

www.tmhcompany.org+993(12) 45-05-67

presents

Page 2: О mnibus __ _____ research______ in Turkmenistan ______

Content:___________________________

1. We go-go-goShort definition of the Omnibus research

2. What do you have to do with it?The purpose, advantages of research

3. And there we’ll answer, and here will not keep silentResearch parameters

4. Let's sum upWhat participants will receive on an exit

5. The solution is quite simpleCost of questions

6. Hurrah! Gifts!!!BONUS from TMH Company

7. You will not be late, isn’t you?Term of application

www.tmhcompany.org+993(12) 45-05-67

Page 3: О mnibus __ _____ research______ in Turkmenistan ______

We go-go-go…___________________________

Advantages an omnibus research:Speed of reception of results. Low cost for the Participant in comparison with the order of individual research. Monitoring of changes in behavior of consumers, at participation in several waves. Research is carried out by the independent research company.

OMNIBUS (Latin Omnibus - «for all»)

Kind of quantitative research which becomes simultaneously for several customers. The questionnaire, besides the standard socially-demographic block, joins independent blocks of questions of any subjects, the interesting absolutely different companies.

www.tmhcompany.org+993(12) 45-05-67

SHORT DEFINITION OF THE OMNIBUS RESEARCH:

Page 4: О mnibus __ _____ research______ in Turkmenistan ______

Purpose of an Omnibus research - interrogation of the population of Turkmenistan for revealing of consumer preferences.

Our company gives the chances to Participants of Omnibus-research to receive answers to concrete questions operatively.

What do you have to do with it?__________

Spectrum of possible decisions: Estimation of consumer behavior (the factors defining a place of purchase; the factors influencing decision-making on purchase, frequency of purchases, volume of purchases, a choice of production depending on a consumption situation, style of consumption). Definition of a position of the company in the market (popularity, loyalty, purchase intentions) and positions of your competitors.Definition of consumer cost of the goods/service and elasticity of demand.

www.tmhcompany.org+993(12) 45-05-67

Spectrum of possible decisions: The analysis of inquiries and preferences of end users concerning production (the manufacturer, the trade mark, a kind, quality indicators, appointment, packing, a place of acquisition, etc.), degree and the reasons of adherence of groups of consumers to various manufacturers of production, marks, production kinds etc.Definition and the analysis of popularity of trade marks and manufacturers among end users.Estimation of degree of satisfaction use of the goods of various brands.

THE PURPOSE, ADVANTAGES OF RESEARCH:

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Methodology

Sample

Quantity

Geography

Stages and terms

Carrying out places

Carrying out step

And there we’ll answer, and here will not keep silent____________________

www.tmhcompany.org+993(12) 45-05-67

Methodology: F2F (personal interview)Sample: the representativeQuantity: 1000 respondentsGeography: Turkmenistan (capital + key cities) Stages and terms: Mobilization - 5 working daysField works - 12 working daysCreation of reports - 3 working daysSending of materials to the client - 1 working dayCarrying out places: house economy Step of carrying out: quarterly

RESEARCH PARAMETERS:

Page 6: О mnibus __ _____ research______ in Turkmenistan ______

Area City

Capital Ashgabat

Ahal Tedjen

MaryMaryBayiramali

LebapTurkmanabadSeyidi

DashoguzDashoguzKunyaurgench

Balkan Balkanabad

And there we’ll answer, and here will not keep silent______________

www.tmhcompany.org+993(12) 45-05-67

Geography: Turkmenistan (capital + key cities)

RESEARCH PARAMETERS :

Stages Terms

Mobilization 5 working days

Field works 12 working days

Reporting 3 working days

Sending project materials

1 working day

Stages and terms: Mobilization - questionnaire formation, translation, circulation, briefing etc.

Field works - interrogations, control of the FW, processing, the coding, data input

Reporting - the technical report, tabulationSending materials to the client

Page 7: О mnibus __ _____ research______ in Turkmenistan ______

The technical report of the project

Database according the Order in electronic format

Excel/SPSS

Bonus!!! TABULATION

Let's sum up________________________

WHAT PARTICIPANTS WILL RECEIVE ON AN EXIT:

www.tmhcompany.org+993(12) 45-05-67

We are responsible for reliability of a total!

For this purpose we doTHE SIX-STEP CONTROL:

The pilot (the control of a correctness of the developed questionnaire) - 10 % The visual control on logic of filling - 100 %The control support - 10 %The control by repeated contact to the respondent (telephone + visits in house holds) - 10 %The data input control (repeated input) – 20 %The control of the entered data on base - 100 %

Page 8: О mnibus __ _____ research______ in Turkmenistan ______

Terms of payment:50% an advance payment50% after receiving of all project materials by the CustomerPayment in currency (TMM, USD, EUR) at the rate at the moment of payment

OpenQuestions

Closed Questions

The solution is quite simple___________

www.tmhcompany.org+993(12) 45-05-67

COST OF QUESTIONS:

Closed question*

Yes/No/Don’t know – 110,00 USD

The multiple – 170,00 USD

*The question contains the limited set of possible answers

Opened question*

200,00 USD

*Question with any variant of the answer

Page 9: О mnibus __ _____ research______ in Turkmenistan ______

Hurrah! Gifts!!!______________________

www.tmhcompany.org+993(12) 45-05-67

BONUS FROM TMH COMPANY:

To each participant of this Omnibus research – the GIFT

+ BONUS

+ BONUS

+BONUS

+ BONUS

TABULATION

answers of respondents - demographic data ratio

Page 10: О mnibus __ _____ research______ in Turkmenistan ______

You will not be late, isn’t you?___________

www.tmhcompany.org+993(12) 45-05-67

TERM OF APPLICATION:

Demands acceptance on participation in the Omnibus research - Turkmenistan On TMH Company sitewww.tmhcompany.org Contact person: Olesya Bolbochanu (+993 12) 45 05 67 [email protected] [email protected]

Charging performance of research works for TMH Company you’ll receive exact and a trustworthy information about volumes, structure of Turkmenistan market, consumers and their preferences, perception of a brand and a product, efficiency of advertising activity, competitors, possibilities of perspective development, product improvement, and also large-scale opportunities in testing as advertising materials, and production.