\ May 25 th 2011 Elmbrook Auditorium Brookfield, WI
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November 16, 2010 over 650 high income women met dozens of area
businesses who offer products and services designed to make their
busy lives easier OUR SPONSORS
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Sources: ABC, FAS-FAX2H, Comscore, Omniture Reporting 2009,
Community Server: 1/2010 Who Reach 435,000 Milwaukee Women Weekly
300,000 attendees/year Taste of Home 2010 was powered by
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Sources: ABC, FAS-FAX2H, Comscore, Omniture Reporting 2009,
Community Server: 1/2010 2,100,000 monthly unique visitors 300,000+
attendees/year 16 million total audience the worlds largest cooking
magazine 300,000 attendees/year With the power of Americas #1 food
and entertainment brand
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You get Americas leading cooking school program Direct
interaction with your consumers on a local level within a
compelling, unique event Nationally 350 schools per year, 300,000+
consumers (average attendance of 8001,000) Attendees 97% women / 3
% men 49.3 years / median age 18 54: 69% $73,100 HHI Source: SRi
Taste of Home Cooking School Sponsorship Assessment, Fall 2009
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The Taste of Home Cooking School attendees The Cooking School
audience is highly engaged and vested in the schools Source: SRi
Taste of Home Cooking School Sponsorship Assessment Fall 2009 94%
of attendees spoke to others about the event They are heavily
engaged in the shows and view them as a social experience 93%
attended with someone else They share their excitement 97% are
likely to strongly recommend the Cooking Schools to friends and
family Attendees return year after year 88% plan to return to the
show next year
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A live celebration of cooking that motivates consumers! Our
Host: Guy Klinzing
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A winning recipe Sponsors Generated revenue and excitement
Leveraged a high-impact Marketing opportunity Directly connect with
their very best customers WOMEN!
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VENDOR BOOTHS
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Ticket Sponsor Receive: Logo on 1000 tickets Logo link on Taste
of Home Page on 991wmyx.com 10x10 expo booth Early Bird Ticket Sale
at your Location including a two hour remote broadcast Name mention
in a minimum of 50 announcements promoting ticket sales 25 30
second commercials 6am 7pm 25 30 second commercial 5am 1am 50 30
second commercials The Mix Internet Radio 300X250 Display Ad on
991wmyx.com 10,000 impressions Logo and link in Tribal Direct E
Mail sent to 88,000 Inclusion in Social Media Marketing Opportunity
to include one item in gift bag Total Investment - $9,100 Plus
minimum $50 value stage giveaway With Stations Designed with your
specific customer in mind High Income Women
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Presenting Sponsor Receive: Logo on 1000 tickets Banners (you
provide) on stage during cooking school Minimum of 3 name mentions
during show Double 10x10 expo booth Name mentions in a minimum of
100 announcements promoting the Cooking Show Logo link on Taste of
Home Page on 991wmyx.com 100 30 second commercials 6am 7pm 100 30
second commercial 5am 1am 200 30 second commercials The Mix
Internet Radio 300X250 Display Ad on 991wmyx.com 40,000 impressions
Logo and link in two Tribal Direct E Mail sent to 88,000 Inclusion
in Social Media Marketing Total Investment - $25,400 Plus one $50
minimum stage prize Each vendor has the opportunity to include an
item in the gift bag must be delivered to Entercom prior to May
1st.
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Gift Bag Sponsor Receive: Logo link on Taste of Home Page on
991wmyx.com 10 x 10 Expo Booth 50 30 second commercials 6am 7pm 50
30 second commercial 5am 1am 100 30 second commercials The Mix
Internet Radio 300X250 Display Ad on 991wmyx.com 20,000 impressions
Name and link in Tribal Direct E Mail sent to 88,000 Inclusion in
Social Media Marketing Investment $9,100 Plus 2000co-branded bags
Plus one $50 minimum stage prize Opportunity to include an item in
the gift bag - delivered to Entercom prior to May1st. With Stations
Designed with your specific customer in mind High Income Women
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Appliance Sponsor Receive: Logo link on Taste of Home Page on
991wmyx.com 10 x 10 Expo Booth 50 30 second commercials 6am 7pm 50
30 second commercial 5am 1am 100 30 second commercials The Mix
Internet Radio 300X250 Display Ad on 991wmyx.com 10,000 impressions
Name and link in Tribal Direct E Mail sent to 88,000 Inclusion in
Social Media Marketing Total Investment $11,600 Plus you provide
appliances for Taste of Home Cooking School use and OPTIONAL
giveaway during event. If you do giveaway you receive a minimum of
50 name mentions in promos ($10,000 value) Plus one $50 minimum
stage prize. Vendor may include an item in the gift bag that must
be delivered to Entercom prior to May 1st.
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Kitchen Cabinetry Sponsor Receive: Logo link on Taste of Home
Page on 991wmyx.com 10 x 10 Expo Booth 50 30 second commercials 6am
7pm 50 30 second commercial 5am 1am 100 30 second commercials The
Mix Internet Radio 300X250 Display Ad on 991wmyx.com 20,000
impressions Name and link in Tribal Direct E Mail sent to 88,000
Inclusion in Social Media Marketing Total Investment $11,600 Plus
cabinetry to spec for stage show Plus you provide Kitchen Cabinetry
for Taste of Home Cooking School use and OPTIONAL giveaway during
event. If you do giveaway you receive a minimum of 50 name mentions
in promos ($10,000 Value) Plus one $50 minimum stage prize.
Opportunity to include an item in the gift bag. Must be delivered
to Entercom prior to May 1st.
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Grocery Sponsor Receive: Logo link on Taste of Home Page on
991wmyx.com 10 x 10 Expo Booth 50 30 second commercials 6am 7pm 50
30 second commercial 5am 1am 100 30 second commercials The Mix
Internet Radio 300X250 Display Ad on 991wmyx.com 10,000 impressions
Name and link in Tribal Direct E Mail sent to 88,000 Inclusion in
Social Media Marketing Total Investment $11,600 Plus provide $300
in grocery for show see specs Plus 5 10 bags of groceries for
giveaway during the show Opportunity to include an item in the gift
bag -must be delivered to Entercom prior to May 1 st.
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Photography Sponsor Receive: Logo link on Taste of Home Page on
991wmyx.com before the event and after the event on the photo page!
25 30 second commercials 6am 7pm 25 30 second commercial 5am 1am 50
30 second commercials The Mix Internet Radio 300X250 Display Ad on
991wmyx.com 10,000 impressions Name and link in Tribal Direct E
Mail sent to 88,000 Inclusion in Social Media Marketing Total
Investment $6,850 Plus you provide photography for Taste of Home
Cooking Show Event. Plus one $50 minimum stage prize Opportunity to
include an item in the gift bag - must be delivered to Entercom
prior to May 1st. With Stations Designed with your specific
customer in mind High Income Women
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Restaurant Row Receive: Logo link on Taste of Home Page on
991wmyx.com 10x10 Expo Booth to sample your food 25 30 second
commercials 6am 7pm 25 30 second commercial 5am 1am 50 30 second
commercials The Mix Internet Radio 300X250 Display Ad on
991wmyx.com 10,000 impressions Name and link in Tribal Direct E
Mail sent to 88,000 Inclusion in Social Media Marketing Total
Investment $6,850 Plus one $50 minimum stage prize Opportunity to
include an item in the gift bag - must be delivered to Entercom
prior to May 1st. With Stations Designed with your specific
customer in mind High Income Women
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VIP Guest Sponsor your business will be the host of the VIP
area Receive: Logo link on Taste of Home Page on 991wmyx.com 10x10
Expo Booth banner on VIP Area (provided by sponsor) 50 30 second
commercials 6am 7pm 50 30 second commercial 5am 1am 100 30 second
commercials The Mix Internet Radio 300X250 Display Ad on
991wmyx.com 20,000 impressions Name and link in Tribal Direct E
Mail sent to 88,000 Inclusion in Social Media Marketing Ten VIP
Tickets to the event Total Investment $11,600 Plus one $50 minimum
stage prize Opportunity to include an item in the gift bag - must
be delivered to Entercom prior to May 1st. With Stations Designed
with your specific customer in mind High Income Women
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Booth Sponsor Receive: Logo link on Taste of Home Page on
991wmyx.com 10x10 Expo Booth Total Investment $500 Plus one $50
minimum stage prize Opportunity to include an item in the gift bag
must be delivered to Entercom prior to May 1st. With Stations
Designed with your specific customer in mind High Income Women
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Booth Plus Receive: Logo link on Taste of Home Page on
991wmyx.com 10x10 Expo Booth 50 30 second commercials The Mix
Internet Radio 300X250 Display Ad on 991wmyx.com 10,000 impressions
Name and link in Tribal Direct E Mail sent to 88,000 Total
Investment $1,200 Plus one $50 minimum stage prize Opportunity to
include an item in the gift bag must be delivered to Entercom prior
to May 1st. With Stations Designed with your specific customer in
mind High Income Women
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Gift Bag Stuffer Receive: Logo link on Taste of Home Page on
991wmyx.com 50 30 second commercials The Mix Internet Radio 300X250
Display Ad on 991wmyx.com 10,000 impressions Name and link in
Tribal Direct E Mail sent to 88,000 Total Investment $150
Opportunity to include an item in the gift bag must be delivered to
Entercom prior to May 1st. With Stations Designed with your
specific customer in mind High Income Women
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Gift bags for attendees The Taste of Home Gift Bags are the hit
of the show! Be the business who provides the bag that holds all
the goodies and you will be a show favorite! Bag sponsor supplies
bag for 1000+ attendees and co-brands with radio station logos.
This is a great opportunity to sample your product, distribute
coupons and touch your very best customers in a personal way.
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Door prizes Taste of Home Cooking School Attendees won FABULOUS
PRIZES
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Creative marketing opportunities Possibilities are endless for
creative ways to involve non-traditional sponsors to further
increase revenue Some ideas that have worked previously include:
hair and makeover stations by local salon wedding cake exhibit and
sampling from local vendor R/V or car dealerships represented in
parking lot culinary specialist rides in on Harley Davidson
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Your return on the investment Brand Awareness The #1 Cooking
Magazine in the world meets Entercom Milwaukees Wall of Women 99.1
WMYX and KISS FM Reach more than 50% of the women in Milwaukee
EVERY WEEK! Your business gets an implied endorsement from both of
these media powerhouses by being a part of this exciting event.
Planning Resources Customized kick-off meeting for show planning
Resource Web Site with timelines, checklists, ideas, samples, etc.
Source: TOH_ROI.PDF Separate attachment Promotion and Reach
Everyone will know about this event! 99.1 WMYX and 103.7 KISS FM
Hundreds of promotional announcements and interviews E-newsletters
with 60,000 1,700,000 subscribers to www.tasteofhome.com Facebook
and Twitter integration with 120,000+ likes Promotional e-mail sent
to magazine subscribers and past Cooking School Attendees, totaling
1.1 million individuals in March 2010
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Elmbrook Church The Venue Secure venue Seating up to 3000
Professional Booth Space The Perfect Partnership With Women Of
Faith at Elmbrook Church
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Thank You XXXXXXXXXX Entercom Milwaukee Sponsorship Package
ChosenBusiness Name ________________________________________
______________________ Signature