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Marketing to Non-ProfitsMaking Lasting Impressions

Brought to you by The Shawn M. Donnelley Center for Non-Profit

Communications

Who We Are

At the Donnelley Center we help nonprofits achieve success through communication.

The Shawn M. Donnelley Center for Nonprofit Communications is a student-run agency, that gives mass communication students real world experience in public relations, design, advertising, event and strategic planning by work with nonprofit to create communication solutions.

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Getting the most out of your marketing

How to develop your market strategy

Branding, Message, and Impact

Branding

The Who And Why Of What You Do

Who are you?

Why does your organization exist?

Are you fulfilling your purpose as an organization?

Message

Focus on developing solid content with a powerful message then ask:

What are your distinct audience needs?

How does your audience/community perceive your message?

Consider the location of your advertising and create a simple checklist for all your materials to ensure that your branding is consistent

Impact

Simplicity hits home

Investigate strategies which most efficiently convey your message

Seek feedback

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Reaching Your Target Audience

The unique position of the legal community

The Legal Advertising Market

Brand Tarnishing

The race to the bottom in legal advertising

Ambulance chasing and mass tort ads

Community loss of trust

Adding Value

Bragging about good works

Lawyers as community leaders

Putting the spotlight on long term projects and historic victories

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Promoting Essentials

Purpose- the “why” of your event

People- who do you invite, what are your expectations for them? What do you expect them to do or achieve?

Post-mortum- the honest evaluation of your event

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Community Partners

Understanding The Role of Bar Associations (from a marketing

perspective)

Involving your membersPro- Bono projects

Training

Attorney education

Public •Pre-law school•Law School

Interest

•“new” lawyers

Work

•Members of the Legal Community

Community Tactics

Stretching your budget

Collaboration

“Free” advertising

Measuring Results Tracking your ‘brand’

Community awareness

Digital feedback

Reputation: more than just numbers

Questions?

We are available to answer more detailed questions via Facebook @DonnelleyComm or on our Twitter

feed @DonnallyCenter