Tourism and Marketing

L/O: The understand how the tourism industry promotes natural and cultural activities

Starter: You have just won a ticket to any place in the world that you have not been to before. Where is that place and why do you want to go?

EXT: How do you know this place will be good?

How do countries market tourism?

Examples: https://www.youtube.com/watch?v=

qHIDGESGh5c

https://www.youtube.com/watch?v=lP0f2rO4UH8

Look at how they differ in the way they advertise.

What sort of things do each show?

Marketing Campaign

You will each be allocated a country

Your job is to create a 30 second iMovie using google images and information to promote tourism in this country

Things to include

You need to include where your country is in the world, and how you can get there.

A short profile of this country Population Main cities Language Any other special qualities

What are their natural attractions? What are their cultural (man made or to do with

people) attractions? Create a slogan for this country

For example “100% Pure New Zealand”