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Country Department
Bringing buyers to your door
The Country Department
Our approach, advice and guidance come from extensive experience, gained over many years. We also pride ourselves on giving the highest standard of service. his is part of what makes Knight Frank different and ensures our clients want to use us again.
The Country Department is responsible for selling prime country property throughout the whole of the UK. Based at our global headquarters on Baker Street in London, the team is 32 strong and is the largest Country Department of all the national agents.
Local knowledge, global reach
As the residential market becomes increasingly global, international exposure is paramount. The team works very closely with our network of local offices and with 244 offices across 43 countries, we have a truly global reach and receive interest from a wide range of buyers.
In 2012, Knight Frank sold property to 65 different nationalities of buyers. The fact that we build relationships with each of our clients and applicants means that, whether they come from Chiswick or China, we will always source you the best possible match from our ever-growing pool of potential purchasers. Last year 37.4% of sales sold without any advertising.
Wide-ranging expertise
Knight Frank doesn’t just sell property - our experts advise on all aspects of the sector, from planning and development to restoration and estate management. Many who buy or sell their property through us come back for advice on anything from purchasing a property abroad, to how they might be affected by a proposed development, or how to secure the best mortgage. Furthermore, our Residential Research department produces reports and publications that offer valuable insight into market trends and dominate the national and international press.
Powerful PR and marketing
Our in-house PR team has strong relationships with journalists in the key media, achieving daily coverage in national and regional press. Supported by our global network, they ensure our clients’ properties are regularly featured.
Knight Frank place millions of pounds’ worth of advertising in global titles. We will identify the most relevant publication and create the perfect advertisement at the best possible rates, making your campaign as effective as possible. We pride ourselves on ensuring your property is presented in the best light, from stunning photography and beautifully produced brochures, to a presence on our global website, iPhone and iPad apps.
Why Knight Frank?
Knight Frank is a trusted brand, established more than 100 years ago and renowned for delivering consistent professional advice as well as unrivalled knowledge and experience in property. With more than 6,300 professionals globally, we handle residential, commercial and agricultural property around the world.
324yearsOur team has a
total ofof property experience
42%Last year of prime
country house sales were to
international Buyers
Rupert Sweeting country”
“ourunique
Wednesday morning meeting
heLPS US move
AROUnD TheBuyers
Rupert Sweeting Head of Country Department [email protected] T 020 7861 1078
James Crawford Head of National Team [email protected] T 020 7861 1065
Camilla Hicks [email protected] T 020 7861 1441
Edward Welton [email protected] T 020 7861 1114
Suzanna Floyd [email protected] T 020 7861 1090
Ran Morgan Head of Scotland Residential
[email protected] 0131 222 9600
National, Estates, Farms and Equestrian
Clive Hopkins Head of Farms and Estates [email protected] T 020 7861 1064
Tom Raynham [email protected] T 020 7861 1578
George Bramley [email protected] T 020 7861 1069
Zoe Browning [email protected] T 020 7861 1653
Will Matthews [email protected] T 020 7861 1440
Kate Prentice [email protected] T 01285 659 771
Missy [email protected] 0131 222 9600
James Prewett [email protected] T 01285 659 771
Charlie [email protected] 020 7861 1524
James Cleland Head of South East Team [email protected] T 020 7861 1552
Claire [email protected] 020 7861 1230
Jessica [email protected] 020 7861 5115
Edward Shaw [email protected] T 020 7861 1378
Nick Wheeler [email protected] T 020 7861 1505
Freddie Wright [email protected] T 020 7861 1100
South East
Edward Cunningham Head of South West Team [email protected] T 020 7861 1080
James McKillop [email protected] T 020 7861 1528
Clare Guy [email protected] T 020 7861 1549
Alasdair Pritchard [email protected] T 020 7861 1098
South West, Ireland and Waterfront
Peter Edwards Head of Central Team [email protected] T 020 7861 1707
James Davies [email protected] T 020 7861 5026
George Dennis [email protected] T 020 7861 1093
Christopher Dewe [email protected] T 020 7861 1779
Rosanna Sewell [email protected] T 020 7861 5025
Hugo Watts [email protected] T 020 7861 1173
Central, Wales, East Anglia and Channel Islands
the team
Knight Frank Country Department55 Baker Street London W1U 8An T +44 (0)20 7629 8171 F +44 (0)20 7861 5266
KnightFrank.co.uk/Residential/Country-Houses
Nicola Barclay [email protected] T 020 7861 1527
2272 Country Dept Pitch Pack_Update2.indd 1-4 11/01/2013 12:02
Country Department
Bringing buyers to your door
The Country Department
Our approach, advice and guidance come from extensive experience, gained over many years. We also pride ourselves on giving the highest standard of service. his is part of what makes Knight Frank different and ensures our clients want to use us again.
The Country Department is responsible for selling prime country property throughout the whole of the UK. Based at our global headquarters on Baker Street in London, the team is 32 strong and is the largest Country Department of all the national agents.
Local knowledge, global reach
As the residential market becomes increasingly global, international exposure is paramount. The team works very closely with our network of local offices and with 244 offices across 43 countries, we have a truly global reach and receive interest from a wide range of buyers.
In 2012, Knight Frank sold property to 65 different nationalities of buyers. The fact that we build relationships with each of our clients and applicants means that, whether they come from Chiswick or China, we will always source you the best possible match from our ever-growing pool of potential purchasers. Last year 37.4% of sales sold without any advertising.
Wide-ranging expertise
Knight Frank doesn’t just sell property - our experts advise on all aspects of the sector, from planning and development to restoration and estate management. Many who buy or sell their property through us come back for advice on anything from purchasing a property abroad, to how they might be affected by a proposed development, or how to secure the best mortgage. Furthermore, our Residential Research department produces reports and publications that offer valuable insight into market trends and dominate the national and international press.
Powerful PR and marketing
Our in-house PR team has strong relationships with journalists in the key media, achieving daily coverage in national and regional press. Supported by our global network, they ensure our clients’ properties are regularly featured.
Knight Frank place millions of pounds’ worth of advertising in global titles. We will identify the most relevant publication and create the perfect advertisement at the best possible rates, making your campaign as effective as possible. We pride ourselves on ensuring your property is presented in the best light, from stunning photography and beautifully produced brochures, to a presence on our global website, iPhone and iPad apps.
Why Knight Frank?
Knight Frank is a trusted brand, established more than 100 years ago and renowned for delivering consistent professional advice as well as unrivalled knowledge and experience in property. With more than 6,300 professionals globally, we handle residential, commercial and agricultural property around the world.
324yearsOur team has a
total ofof property experience
42%Last year of prime
country house sales were to
international Buyers
Rupert Sweeting country”
“ourunique
Wednesday morning meeting
heLPS US move
AROUnD TheBuyers
Rupert Sweeting Head of Country Department [email protected] T 020 7861 1078
James Crawford Head of National Team [email protected] T 020 7861 1065
Camilla Hicks [email protected] T 020 7861 1441
Edward Welton [email protected] T 020 7861 1114
Suzanna Floyd [email protected] T 020 7861 1090
Ran Morgan Head of Scotland Residential
[email protected] 0131 222 9600
National, Estates, Farms and Equestrian
Clive Hopkins Head of Farms and Estates [email protected] T 020 7861 1064
Tom Raynham [email protected] T 020 7861 1578
George Bramley [email protected] T 020 7861 1069
Zoe Browning [email protected] T 020 7861 1653
Will Matthews [email protected] T 020 7861 1440
Kate Prentice [email protected] T 01285 659 771
Missy [email protected] 0131 222 9600
James Prewett [email protected] T 01285 659 771
Charlie [email protected] 020 7861 1524
James Cleland Head of South East Team [email protected] T 020 7861 1552
Claire [email protected] 020 7861 1230
Jessica [email protected] 020 7861 5115
Edward Shaw [email protected] T 020 7861 1378
Nick Wheeler [email protected] T 020 7861 1505
Freddie Wright [email protected] T 020 7861 1100
South East
Edward Cunningham Head of South West Team [email protected] T 020 7861 1080
James McKillop [email protected] T 020 7861 1528
Clare Guy [email protected] T 020 7861 1549
Alasdair Pritchard [email protected] T 020 7861 1098
South West, Ireland and Waterfront
Peter Edwards Head of Central Team [email protected] T 020 7861 1707
James Davies [email protected] T 020 7861 5026
George Dennis [email protected] T 020 7861 1093
Christopher Dewe [email protected] T 020 7861 1779
Rosanna Sewell [email protected] T 020 7861 5025
Hugo Watts [email protected] T 020 7861 1173
Central, Wales, East Anglia and Channel Islands
the team
Knight Frank Country Department55 Baker Street London W1U 8An T +44 (0)20 7629 8171 F +44 (0)20 7861 5266
KnightFrank.co.uk/Residential/Country-Houses
Nicola Barclay [email protected] T 020 7861 1527
2272 Country Dept Pitch Pack_Update2.indd 1-4 11/01/2013 12:02
Country Department
Bringing buyers to your door
The Country Department
Our approach, advice and guidance come from extensive experience, gained over many years. We also pride ourselves on giving the highest standard of service. his is part of what makes Knight Frank different and ensures our clients want to use us again.
The Country Department is responsible for selling prime country property throughout the whole of the UK. Based at our global headquarters on Baker Street in London, the team is 32 strong and is the largest Country Department of all the national agents.
Local knowledge, global reach
As the residential market becomes increasingly global, international exposure is paramount. The team works very closely with our network of local offices and with 244 offices across 43 countries, we have a truly global reach and receive interest from a wide range of buyers.
In 2012, Knight Frank sold property to 65 different nationalities of buyers. The fact that we build relationships with each of our clients and applicants means that, whether they come from Chiswick or China, we will always source you the best possible match from our ever-growing pool of potential purchasers. Last year 37.4% of sales sold without any advertising.
Wide-ranging expertise
Knight Frank doesn’t just sell property - our experts advise on all aspects of the sector, from planning and development to restoration and estate management. Many who buy or sell their property through us come back for advice on anything from purchasing a property abroad, to how they might be affected by a proposed development, or how to secure the best mortgage. Furthermore, our Residential Research department produces reports and publications that offer valuable insight into market trends and dominate the national and international press.
Powerful PR and marketing
Our in-house PR team has strong relationships with journalists in the key media, achieving daily coverage in national and regional press. Supported by our global network, they ensure our clients’ properties are regularly featured.
Knight Frank place millions of pounds’ worth of advertising in global titles. We will identify the most relevant publication and create the perfect advertisement at the best possible rates, making your campaign as effective as possible. We pride ourselves on ensuring your property is presented in the best light, from stunning photography and beautifully produced brochures, to a presence on our global website, iPhone and iPad apps.
Why Knight Frank?
Knight Frank is a trusted brand, established more than 100 years ago and renowned for delivering consistent professional advice as well as unrivalled knowledge and experience in property. With more than 6,300 professionals globally, we handle residential, commercial and agricultural property around the world.
324yearsOur team has a
total ofof property experience
42%Last year of prime
country house sales were to
international Buyers
Rupert Sweeting country”
“ourunique
Wednesday morning meeting
heLPS US move
AROUnD TheBuyers
Rupert Sweeting Head of Country Department [email protected] T 020 7861 1078
James Crawford Head of National Team [email protected] T 020 7861 1065
Camilla Hicks [email protected] T 020 7861 1441
Edward Welton [email protected] T 020 7861 1114
Suzanna Floyd [email protected] T 020 7861 1090
Ran Morgan Head of Scotland Residential
[email protected] 0131 222 9600
National, Estates, Farms and Equestrian
Clive Hopkins Head of Farms and Estates [email protected] T 020 7861 1064
Tom Raynham [email protected] T 020 7861 1578
George Bramley [email protected] T 020 7861 1069
Zoe Browning [email protected] T 020 7861 1653
Will Matthews [email protected] T 020 7861 1440
Kate Prentice [email protected] T 01285 659 771
Missy [email protected] 0131 222 9600
James Prewett [email protected] T 01285 659 771
Charlie [email protected] 020 7861 1524
James Cleland Head of South East Team [email protected] T 020 7861 1552
Claire [email protected] 020 7861 1230
Jessica [email protected] 020 7861 5115
Edward Shaw [email protected] T 020 7861 1378
Nick Wheeler [email protected] T 020 7861 1505
Freddie Wright [email protected] T 020 7861 1100
South East
Edward Cunningham Head of South West Team [email protected] T 020 7861 1080
James McKillop [email protected] T 020 7861 1528
Clare Guy [email protected] T 020 7861 1549
Alasdair Pritchard [email protected] T 020 7861 1098
South West, Ireland and Waterfront
Peter Edwards Head of Central Team [email protected] T 020 7861 1707
James Davies [email protected] T 020 7861 5026
George Dennis [email protected] T 020 7861 1093
Christopher Dewe [email protected] T 020 7861 1779
Rosanna Sewell [email protected] T 020 7861 5025
Hugo Watts [email protected] T 020 7861 1173
Central, Wales, East Anglia and Channel Islands
the team
Knight Frank Country Department55 Baker Street London W1U 8An T +44 (0)20 7629 8171 F +44 (0)20 7861 5266
KnightFrank.co.uk/Residential/Country-Houses
Nicola Barclay [email protected] T 020 7861 1527
2272 Country Dept Pitch Pack_Update2.indd 1-4 11/01/2013 12:02
We produced the
highest ever sale price
for a plot on St George’s hill
in 2012
Global Property Search - the award-winning website
By listing properties on Knight Frank’s award-winning Global Property Search website, you are showcasing your property to potential buyers around the world.
In 2012 the website was visited by people from 221 different countries. With around 600,000 visitors a month, someone clicks on the site every five seconds. These statistics become even more powerful when you consider that over 80% of potential buyers start their search online.
Now available in 8 languages – taking your property global
The Global Property Search website is now multilingual, allowing users to search in Russian, Chinese, French, Italian, Spanish, German, Portuguese and English.
As well as improving accessibility for users, this enables us to attract even more international buyers from around the world.
KnightFrank.com/GlobalSearch
iPhone/iPad app
Knight Frank’s pioneering iPhone and iPad app enables people to use Global Property Search wherever they are. Since the app’s launch in February 2010 more than 105,000 people have downloaded it, and just under a thousand people use it each day. At the time of printing, 2,900,000 property viewings have taken place on the app.
KnightFrank.com/iPhone
Online research library
Our Residential Research team produces a wide range of reports and publications, from market activity snapshots on office patches, to UK-wide housing market forecasts. You can keep abreast of trends that might affect your property by signing up to receive alerts on topics of your choosing.
KnightFrank.com/Research
Global Briefing blog
Our news and research blog is a great way for you to find the latest news, views and analysis on the world of prime property and associated subjects, from planning and residential development to tax reform and international wealth trends.
KnightFrank.com/GlobalBriefing
You can also follow us on Twitter @KnightFrank to find out when we publish a new report or publication on a subject that might affect you.
Who will buy your house?
buyer profiles
using the latest technology to bring clients and buyers togetherOur communication tools are constantly evolving to take advantage of technological advances. This helps us keep clients informed and bring them together with buyers in the most effective and convenient ways possible.
Be it via our Global Property Search website, iPhone or iPad app, we can make your property visible to an ever-increasing number of potential buyers. Our ability to keep you up to speed with the latest market insight has never been better due to our new online research library, Global Briefing blog and Twitter account.
The Global Property Search website is now available in 8 languages
international buyer
Name: Sergey
Profile: high-net-worth individual looking to invest in property in a country with a politically stable reputation.
Property needs: An impressive house that is close to London and easy to maintain.
Lifestyle: Sergey and his business contacts helicopter in for a mini-break of meetings and lavish parties, then leave knowing the house is secure with staff living on site.
Nice to have: A newly built house with electric gates and the latest technology. A stately pile with exceptional parkland can also tempt the international buyer.
Business buyers
Names: Mark and Annabel
Profile: Couple whose children are now grown up and have always fancied running a wedding business.
Property needs: Somewhere picturesque that can accommodate a lot of people. Road noise is not an issue as they want to promote easy access.
Nice to have: A manor house with outbuildings and extensive parking so that they can enjoy their home and ‘shut up shop’ once the festivities are over.
expanding family
Name: edward and Kitty
Profile: With three growing children, they are looking to start a new life in the country.
Property needs: Within two hours of the schools and a weekly commute of London, where edward will keep a pied-à-terre.
Lifestyle: This will be the ‘forever home’ so they need potential for an office and secondary accommodation for when the children bring friends home. Land is also high on the wish list.
Nice to have: A tennis court, swimming pool and stabling.
Farm and estate buyer
Name: Will and Lucy
Profile: They love the countryside and he studied at agricultural college. They have ideas for maximising the potential of the land and would like a restoration project to bring a property back to life.
Property needs: The house needs to be comfortable, and the land rich and fruitful. numerous estate cottages give accommodation to the employees and also offer potential for holiday lets.
Lifestyle: Both Will and Lucy grew up in the country. They enjoy working outside and seeing the landscape change as the seasons go by.
second-home buyers
Names: Charles and Marianne
Profile: Couple with a family who have wonderful childhood memories of holidays on the coast.
Property needs: Somewhere within walking distance of the beach and the marina so the children can be out all day and wander back in at low tide.
Lifestyle: The property should only be 2-3 hours from their London base so Charles can leave the City at lunchtime and be sitting under the veranda for an evening drink. On Sunday evening, Marianne should be able to lock up and leave the property until the next sunny weekend.
Property developer
Name: Paul
Profile: has been on Knight Frank’s books for years and is never one to miss out on a potentially profitable opportunity.
Property needs: A development plot or dilapidated farm is ideal.
Lifestyle: He always has finance in place and has contacts on every county council. he’s a vendor as well as an applicant and has built up a good reputation for excellent, hi-tech finishes.
downsizers
Names: John and Mary
Profile: have enjoyed their 40 years on the farm. They’ve raised their children, seen their eldest take over the business and now it’s time for their well-earned retirement.
Property needs: They love the area and want to stay close to their grandchildren and friends but would like somewhere with minimal work needing to be done and low running costs.
Nice to have: A renovated old rectory or dower house.
land investor
Name: Giles
Profile: A family trustee on the lookout for sensible ways to invest his client’s capital.
Property needs: Arable land and woodland is one such example with the inheritance tax benefits.
Lifestyle: In his professional capacity as a chartered surveyor, he advises private clients on their investments. Investors are now looking to place their money in more tangible assets that won’t disappear overnight.
International buyer found for this
coneycroft
1 month on the market,
92 enquiries, sold in excess of the guide
We marketed more land in the uK last year than any other agent
The sale of tregonce cliff
properties sold outside London for
64in 2012
16%
£4.5m
10% above the guide price after we advised a competitive price to attract bidders
achieved
Wavesthe only £3m+ property
to be sold on
We successfully sold
sandbanks in 2 years
sales highlights across the uK
more than our competitors’ valuations
was sold by Knight Frank for
home in the Forest of Dean
over £4m
stobhall
We sold 372 acres at an average price of £10.2k per acre
2272 Country Dept Pitch Pack_Update2.indd 8 11/01/2013 12:03
We produced the
highest ever sale price
for a plot on St George’s hill
in 2012
Global Property Search - the award-winning website
By listing properties on Knight Frank’s award-winning Global Property Search website, you are showcasing your property to potential buyers around the world.
In 2012 the website was visited by people from 221 different countries. With around 600,000 visitors a month, someone clicks on the site every five seconds. These statistics become even more powerful when you consider that over 80% of potential buyers start their search online.
Now available in 8 languages – taking your property global
The Global Property Search website is now multilingual, allowing users to search in Russian, Chinese, French, Italian, Spanish, German, Portuguese and English.
As well as improving accessibility for users, this enables us to attract even more international buyers from around the world.
KnightFrank.com/GlobalSearch
iPhone/iPad app
Knight Frank’s pioneering iPhone and iPad app enables people to use Global Property Search wherever they are. Since the app’s launch in February 2010 more than 105,000 people have downloaded it, and just under a thousand people use it each day. At the time of printing, 2,900,000 property viewings have taken place on the app.
KnightFrank.com/iPhone
Online research library
Our Residential Research team produces a wide range of reports and publications, from market activity snapshots on office patches, to UK-wide housing market forecasts. You can keep abreast of trends that might affect your property by signing up to receive alerts on topics of your choosing.
KnightFrank.com/Research
Global Briefing blog
Our news and research blog is a great way for you to find the latest news, views and analysis on the world of prime property and associated subjects, from planning and residential development to tax reform and international wealth trends.
KnightFrank.com/GlobalBriefing
You can also follow us on Twitter @KnightFrank to find out when we publish a new report or publication on a subject that might affect you.
Who will buy your house?
buyer profiles
using the latest technology to bring clients and buyers togetherOur communication tools are constantly evolving to take advantage of technological advances. This helps us keep clients informed and bring them together with buyers in the most effective and convenient ways possible.
Be it via our Global Property Search website, iPhone or iPad app, we can make your property visible to an ever-increasing number of potential buyers. Our ability to keep you up to speed with the latest market insight has never been better due to our new online research library, Global Briefing blog and Twitter account.
The Global Property Search website is now available in 8 languages
international buyer
Name: Sergey
Profile: high-net-worth individual looking to invest in property in a country with a politically stable reputation.
Property needs: An impressive house that is close to London and easy to maintain.
Lifestyle: Sergey and his business contacts helicopter in for a mini-break of meetings and lavish parties, then leave knowing the house is secure with staff living on site.
Nice to have: A newly built house with electric gates and the latest technology. A stately pile with exceptional parkland can also tempt the international buyer.
Business buyers
Names: Mark and Annabel
Profile: Couple whose children are now grown up and have always fancied running a wedding business.
Property needs: Somewhere picturesque that can accommodate a lot of people. Road noise is not an issue as they want to promote easy access.
Nice to have: A manor house with outbuildings and extensive parking so that they can enjoy their home and ‘shut up shop’ once the festivities are over.
expanding family
Name: edward and Kitty
Profile: With three growing children, they are looking to start a new life in the country.
Property needs: Within two hours of the schools and a weekly commute of London, where edward will keep a pied-à-terre.
Lifestyle: This will be the ‘forever home’ so they need potential for an office and secondary accommodation for when the children bring friends home. Land is also high on the wish list.
Nice to have: A tennis court, swimming pool and stabling.
Farm and estate buyer
Name: Will and Lucy
Profile: They love the countryside and he studied at agricultural college. They have ideas for maximising the potential of the land and would like a restoration project to bring a property back to life.
Property needs: The house needs to be comfortable, and the land rich and fruitful. numerous estate cottages give accommodation to the employees and also offer potential for holiday lets.
Lifestyle: Both Will and Lucy grew up in the country. They enjoy working outside and seeing the landscape change as the seasons go by.
second-home buyers
Names: Charles and Marianne
Profile: Couple with a family who have wonderful childhood memories of holidays on the coast.
Property needs: Somewhere within walking distance of the beach and the marina so the children can be out all day and wander back in at low tide.
Lifestyle: The property should only be 2-3 hours from their London base so Charles can leave the City at lunchtime and be sitting under the veranda for an evening drink. On Sunday evening, Marianne should be able to lock up and leave the property until the next sunny weekend.
Property developer
Name: Paul
Profile: has been on Knight Frank’s books for years and is never one to miss out on a potentially profitable opportunity.
Property needs: A development plot or dilapidated farm is ideal.
Lifestyle: He always has finance in place and has contacts on every county council. he’s a vendor as well as an applicant and has built up a good reputation for excellent, hi-tech finishes.
downsizers
Names: John and Mary
Profile: have enjoyed their 40 years on the farm. They’ve raised their children, seen their eldest take over the business and now it’s time for their well-earned retirement.
Property needs: They love the area and want to stay close to their grandchildren and friends but would like somewhere with minimal work needing to be done and low running costs.
Nice to have: A renovated old rectory or dower house.
land investor
Name: Giles
Profile: A family trustee on the lookout for sensible ways to invest his client’s capital.
Property needs: Arable land and woodland is one such example with the inheritance tax benefits.
Lifestyle: In his professional capacity as a chartered surveyor, he advises private clients on their investments. Investors are now looking to place their money in more tangible assets that won’t disappear overnight.
International buyer found for this
coneycroft
1 month on the market,
92 enquiries, sold in excess of the guide
We marketed more land in the uK last year than any other agent
The sale of tregonce cliff
properties sold outside London for
64in 2012
16%
£4.5m
10% above the guide price after we advised a competitive price to attract bidders
achieved
Wavesthe only £3m+ property
to be sold on
We successfully sold
sandbanks in 2 years
sales highlights across the uK
more than our competitors’ valuations
was sold by Knight Frank for
home in the Forest of Dean
over £4m
stobhall
We sold 372 acres at an average price of £10.2k per acre
2272 Country Dept Pitch Pack_Update2.indd 8 11/01/2013 12:03
We produced the
highest ever sale price
for a plot on St George’s hill
in 2012
Global Property Search - the award-winning website
By listing properties on Knight Frank’s award-winning Global Property Search website, you are showcasing your property to potential buyers around the world.
In 2012 the website was visited by people from 221 different countries. With around 600,000 visitors a month, someone clicks on the site every five seconds. These statistics become even more powerful when you consider that over 80% of potential buyers start their search online.
Now available in 8 languages – taking your property global
The Global Property Search website is now multilingual, allowing users to search in Russian, Chinese, French, Italian, Spanish, German, Portuguese and English.
As well as improving accessibility for users, this enables us to attract even more international buyers from around the world.
KnightFrank.com/GlobalSearch
iPhone/iPad app
Knight Frank’s pioneering iPhone and iPad app enables people to use Global Property Search wherever they are. Since the app’s launch in February 2010 more than 105,000 people have downloaded it, and just under a thousand people use it each day. At the time of printing, 2,900,000 property viewings have taken place on the app.
KnightFrank.com/iPhone
Online research library
Our Residential Research team produces a wide range of reports and publications, from market activity snapshots on office patches, to UK-wide housing market forecasts. You can keep abreast of trends that might affect your property by signing up to receive alerts on topics of your choosing.
KnightFrank.com/Research
Global Briefing blog
Our news and research blog is a great way for you to find the latest news, views and analysis on the world of prime property and associated subjects, from planning and residential development to tax reform and international wealth trends.
KnightFrank.com/GlobalBriefing
You can also follow us on Twitter @KnightFrank to find out when we publish a new report or publication on a subject that might affect you.
Who will buy your house?
buyer profiles
using the latest technology to bring clients and buyers togetherOur communication tools are constantly evolving to take advantage of technological advances. This helps us keep clients informed and bring them together with buyers in the most effective and convenient ways possible.
Be it via our Global Property Search website, iPhone or iPad app, we can make your property visible to an ever-increasing number of potential buyers. Our ability to keep you up to speed with the latest market insight has never been better due to our new online research library, Global Briefing blog and Twitter account.
The Global Property Search website is now available in 8 languages
international buyer
Name: Sergey
Profile: high-net-worth individual looking to invest in property in a country with a politically stable reputation.
Property needs: An impressive house that is close to London and easy to maintain.
Lifestyle: Sergey and his business contacts helicopter in for a mini-break of meetings and lavish parties, then leave knowing the house is secure with staff living on site.
Nice to have: A newly built house with electric gates and the latest technology. A stately pile with exceptional parkland can also tempt the international buyer.
Business buyers
Names: Mark and Annabel
Profile: Couple whose children are now grown up and have always fancied running a wedding business.
Property needs: Somewhere picturesque that can accommodate a lot of people. Road noise is not an issue as they want to promote easy access.
Nice to have: A manor house with outbuildings and extensive parking so that they can enjoy their home and ‘shut up shop’ once the festivities are over.
expanding family
Name: edward and Kitty
Profile: With three growing children, they are looking to start a new life in the country.
Property needs: Within two hours of the schools and a weekly commute of London, where edward will keep a pied-à-terre.
Lifestyle: This will be the ‘forever home’ so they need potential for an office and secondary accommodation for when the children bring friends home. Land is also high on the wish list.
Nice to have: A tennis court, swimming pool and stabling.
Farm and estate buyer
Name: Will and Lucy
Profile: They love the countryside and he studied at agricultural college. They have ideas for maximising the potential of the land and would like a restoration project to bring a property back to life.
Property needs: The house needs to be comfortable, and the land rich and fruitful. numerous estate cottages give accommodation to the employees and also offer potential for holiday lets.
Lifestyle: Both Will and Lucy grew up in the country. They enjoy working outside and seeing the landscape change as the seasons go by.
second-home buyers
Names: Charles and Marianne
Profile: Couple with a family who have wonderful childhood memories of holidays on the coast.
Property needs: Somewhere within walking distance of the beach and the marina so the children can be out all day and wander back in at low tide.
Lifestyle: The property should only be 2-3 hours from their London base so Charles can leave the City at lunchtime and be sitting under the veranda for an evening drink. On Sunday evening, Marianne should be able to lock up and leave the property until the next sunny weekend.
Property developer
Name: Paul
Profile: has been on Knight Frank’s books for years and is never one to miss out on a potentially profitable opportunity.
Property needs: A development plot or dilapidated farm is ideal.
Lifestyle: He always has finance in place and has contacts on every county council. he’s a vendor as well as an applicant and has built up a good reputation for excellent, hi-tech finishes.
downsizers
Names: John and Mary
Profile: have enjoyed their 40 years on the farm. They’ve raised their children, seen their eldest take over the business and now it’s time for their well-earned retirement.
Property needs: They love the area and want to stay close to their grandchildren and friends but would like somewhere with minimal work needing to be done and low running costs.
Nice to have: A renovated old rectory or dower house.
land investor
Name: Giles
Profile: A family trustee on the lookout for sensible ways to invest his client’s capital.
Property needs: Arable land and woodland is one such example with the inheritance tax benefits.
Lifestyle: In his professional capacity as a chartered surveyor, he advises private clients on their investments. Investors are now looking to place their money in more tangible assets that won’t disappear overnight.
International buyer found for this
coneycroft
1 month on the market,
92 enquiries, sold in excess of the guide
We marketed more land in the uK last year than any other agent
The sale of tregonce cliff
properties sold outside London for
64in 2012
16%
£4.5m
10% above the guide price after we advised a competitive price to attract bidders
achieved
Wavesthe only £3m+ property
to be sold on
We successfully sold
sandbanks in 2 years
sales highlights across the uK
more than our competitors’ valuations
was sold by Knight Frank for
home in the Forest of Dean
over £4m
stobhall
We sold 372 acres at an average price of £10.2k per acre
2272 Country Dept Pitch Pack_Update2.indd 8 11/01/2013 12:03
We produced the
highest ever sale price
for a plot on St George’s hill
in 2012
Global Property Search - the award-winning website
By listing properties on Knight Frank’s award-winning Global Property Search website, you are showcasing your property to potential buyers around the world.
In 2012 the website was visited by people from 221 different countries. With around 600,000 visitors a month, someone clicks on the site every five seconds. These statistics become even more powerful when you consider that over 80% of potential buyers start their search online.
Now available in 8 languages – taking your property global
The Global Property Search website is now multilingual, allowing users to search in Russian, Chinese, French, Italian, Spanish, German, Portuguese and English.
As well as improving accessibility for users, this enables us to attract even more international buyers from around the world.
KnightFrank.com/GlobalSearch
iPhone/iPad app
Knight Frank’s pioneering iPhone and iPad app enables people to use Global Property Search wherever they are. Since the app’s launch in February 2010 more than 105,000 people have downloaded it, and just under a thousand people use it each day. At the time of printing, 2,900,000 property viewings have taken place on the app.
KnightFrank.com/iPhone
Online research library
Our Residential Research team produces a wide range of reports and publications, from market activity snapshots on office patches, to UK-wide housing market forecasts. You can keep abreast of trends that might affect your property by signing up to receive alerts on topics of your choosing.
KnightFrank.com/Research
Global Briefing blog
Our news and research blog is a great way for you to find the latest news, views and analysis on the world of prime property and associated subjects, from planning and residential development to tax reform and international wealth trends.
KnightFrank.com/GlobalBriefing
You can also follow us on Twitter @KnightFrank to find out when we publish a new report or publication on a subject that might affect you.
Who will buy your house?
buyer profiles
using the latest technology to bring clients and buyers togetherOur communication tools are constantly evolving to take advantage of technological advances. This helps us keep clients informed and bring them together with buyers in the most effective and convenient ways possible.
Be it via our Global Property Search website, iPhone or iPad app, we can make your property visible to an ever-increasing number of potential buyers. Our ability to keep you up to speed with the latest market insight has never been better due to our new online research library, Global Briefing blog and Twitter account.
The Global Property Search website is now available in 8 languages
international buyer
Name: Sergey
Profile: high-net-worth individual looking to invest in property in a country with a politically stable reputation.
Property needs: An impressive house that is close to London and easy to maintain.
Lifestyle: Sergey and his business contacts helicopter in for a mini-break of meetings and lavish parties, then leave knowing the house is secure with staff living on site.
Nice to have: A newly built house with electric gates and the latest technology. A stately pile with exceptional parkland can also tempt the international buyer.
Business buyers
Names: Mark and Annabel
Profile: Couple whose children are now grown up and have always fancied running a wedding business.
Property needs: Somewhere picturesque that can accommodate a lot of people. Road noise is not an issue as they want to promote easy access.
Nice to have: A manor house with outbuildings and extensive parking so that they can enjoy their home and ‘shut up shop’ once the festivities are over.
expanding family
Name: edward and Kitty
Profile: With three growing children, they are looking to start a new life in the country.
Property needs: Within two hours of the schools and a weekly commute of London, where edward will keep a pied-à-terre.
Lifestyle: This will be the ‘forever home’ so they need potential for an office and secondary accommodation for when the children bring friends home. Land is also high on the wish list.
Nice to have: A tennis court, swimming pool and stabling.
Farm and estate buyer
Name: Will and Lucy
Profile: They love the countryside and he studied at agricultural college. They have ideas for maximising the potential of the land and would like a restoration project to bring a property back to life.
Property needs: The house needs to be comfortable, and the land rich and fruitful. numerous estate cottages give accommodation to the employees and also offer potential for holiday lets.
Lifestyle: Both Will and Lucy grew up in the country. They enjoy working outside and seeing the landscape change as the seasons go by.
second-home buyers
Names: Charles and Marianne
Profile: Couple with a family who have wonderful childhood memories of holidays on the coast.
Property needs: Somewhere within walking distance of the beach and the marina so the children can be out all day and wander back in at low tide.
Lifestyle: The property should only be 2-3 hours from their London base so Charles can leave the City at lunchtime and be sitting under the veranda for an evening drink. On Sunday evening, Marianne should be able to lock up and leave the property until the next sunny weekend.
Property developer
Name: Paul
Profile: has been on Knight Frank’s books for years and is never one to miss out on a potentially profitable opportunity.
Property needs: A development plot or dilapidated farm is ideal.
Lifestyle: He always has finance in place and has contacts on every county council. he’s a vendor as well as an applicant and has built up a good reputation for excellent, hi-tech finishes.
downsizers
Names: John and Mary
Profile: have enjoyed their 40 years on the farm. They’ve raised their children, seen their eldest take over the business and now it’s time for their well-earned retirement.
Property needs: They love the area and want to stay close to their grandchildren and friends but would like somewhere with minimal work needing to be done and low running costs.
Nice to have: A renovated old rectory or dower house.
land investor
Name: Giles
Profile: A family trustee on the lookout for sensible ways to invest his client’s capital.
Property needs: Arable land and woodland is one such example with the inheritance tax benefits.
Lifestyle: In his professional capacity as a chartered surveyor, he advises private clients on their investments. Investors are now looking to place their money in more tangible assets that won’t disappear overnight.
International buyer found for this
coneycroft
1 month on the market,
92 enquiries, sold in excess of the guide
We marketed more land in the uK last year than any other agent
The sale of tregonce cliff
properties sold outside London for
64in 2012
16%
£4.5m
10% above the guide price after we advised a competitive price to attract bidders
achieved
Wavesthe only £3m+ property
to be sold on
We successfully sold
sandbanks in 2 years
sales highlights across the uK
more than our competitors’ valuations
was sold by Knight Frank for
home in the Forest of Dean
over £4m
stobhall
We sold 372 acres at an average price of £10.2k per acre
2272 Country Dept Pitch Pack_Update2.indd 8 11/01/2013 12:03
Country Department
Bringing buyers to your door
The Country Department
Our approach, advice and guidance come from extensive experience, gained over many years. We also pride ourselves on giving the highest standard of service. his is part of what makes Knight Frank different and ensures our clients want to use us again.
The Country Department is responsible for selling prime country property throughout the whole of the UK. Based at our global headquarters on Baker Street in London, the team is 32 strong and is the largest Country Department of all the national agents.
Local knowledge, global reach
As the residential market becomes increasingly global, international exposure is paramount. The team works very closely with our network of local offices and with 244 offices across 43 countries, we have a truly global reach and receive interest from a wide range of buyers.
In 2012, Knight Frank sold property to 65 different nationalities of buyers. The fact that we build relationships with each of our clients and applicants means that, whether they come from Chiswick or China, we will always source you the best possible match from our ever-growing pool of potential purchasers. Last year 37.4% of sales sold without any advertising.
Wide-ranging expertise
Knight Frank doesn’t just sell property - our experts advise on all aspects of the sector, from planning and development to restoration and estate management. Many who buy or sell their property through us come back for advice on anything from purchasing a property abroad, to how they might be affected by a proposed development, or how to secure the best mortgage. Furthermore, our Residential Research department produces reports and publications that offer valuable insight into market trends and dominate the national and international press.
Powerful PR and marketing
Our in-house PR team has strong relationships with journalists in the key media, achieving daily coverage in national and regional press. Supported by our global network, they ensure our clients’ properties are regularly featured.
Knight Frank place millions of pounds’ worth of advertising in global titles. We will identify the most relevant publication and create the perfect advertisement at the best possible rates, making your campaign as effective as possible. We pride ourselves on ensuring your property is presented in the best light, from stunning photography and beautifully produced brochures, to a presence on our global website, iPhone and iPad apps.
Why Knight Frank?
Knight Frank is a trusted brand, established more than 100 years ago and renowned for delivering consistent professional advice as well as unrivalled knowledge and experience in property. With more than 6,300 professionals globally, we handle residential, commercial and agricultural property around the world.
324yearsOur team has a
total ofof property experience
42%Last year of prime
country house sales were to
international Buyers
Rupert Sweeting country”
“ourunique
Wednesday morning meeting
heLPS US move
AROUnD TheBuyers
Rupert Sweeting Head of Country Department [email protected] T 020 7861 1078
James Crawford Head of National Team [email protected] T 020 7861 1065
Camilla Hicks [email protected] T 020 7861 1441
Edward Welton [email protected] T 020 7861 1114
Suzanna Floyd [email protected] T 020 7861 1090
Ran Morgan Head of Scotland Residential
[email protected] 0131 222 9600
National, Estates, Farms and Equestrian
Clive Hopkins Head of Farms and Estates [email protected] T 020 7861 1064
Tom Raynham [email protected] T 020 7861 1578
George Bramley [email protected] T 020 7861 1069
Zoe Browning [email protected] T 020 7861 1653
Will Matthews [email protected] T 020 7861 1440
Kate Prentice [email protected] T 01285 659 771
Missy [email protected] 0131 222 9600
James Prewett [email protected] T 01285 659 771
Charlie [email protected] 020 7861 1524
James Cleland Head of South East Team [email protected] T 020 7861 1552
Claire [email protected] 020 7861 1230
Jessica [email protected] 020 7861 5115
Edward Shaw [email protected] T 020 7861 1378
Nick Wheeler [email protected] T 020 7861 1505
Freddie Wright [email protected] T 020 7861 1100
South East
Edward Cunningham Head of South West Team [email protected] T 020 7861 1080
James McKillop [email protected] T 020 7861 1528
Clare Guy [email protected] T 020 7861 1549
Alasdair Pritchard [email protected] T 020 7861 1098
South West, Ireland and Waterfront
Peter Edwards Head of Central Team [email protected] T 020 7861 1707
James Davies [email protected] T 020 7861 5026
George Dennis [email protected] T 020 7861 1093
Christopher Dewe [email protected] T 020 7861 1779
Rosanna Sewell [email protected] T 020 7861 5025
Hugo Watts [email protected] T 020 7861 1173
Central, Wales, East Anglia and Channel Islands
the team
Knight Frank Country Department55 Baker Street London W1U 8An T +44 (0)20 7629 8171 F +44 (0)20 7861 5266
KnightFrank.co.uk/Residential/Country-Houses
Nicola Barclay [email protected] T 020 7861 1527
2272 Country Dept Pitch Pack_Update2.indd 1-4 11/01/2013 12:02
