Ø Inspiring CommunitiesØ Investing in PeopleØ Promoting and Protecting Businesses

Investment Prospectus

TwinWest.com

Purpose of the Prosper Together CampaignTo provide TwinWest Chamber of Commerce with necessary resources to address:

Ø Talent Development, Attraction & RetentionØ Public Policy & AdvocacyØ Business Retention & Expansion & Community AdvancementØ Support of Small Businesses & our Entrepreneurial Eco-system

Funding GoalØ $700,000 annually for five-yearsØ Funding cycle runs from July 2018/2019 – June 2022/2023

Why It’s NeededØ The MSP region is projected to be short over 60,000 workers by 2020Ø A less friendly business climate is taking shape in some of our municipalitiesØ Enhanced support of existing business, of all sizes, will lead to greater economic prosperity

Why TwinWest?Ø TwinWest Chamber has been one of the leading regional Chambers in Minnesota for

influencing public policy and collaborating on pro-business advocacyØ TwinWest is a founding partner of the Grow Minnesota! Program with 15 years of

experience in business retention and expansionØ The Chamber has built a collaborative group of local school districts and private/charter

schools to address talent developmentØ TwinWest has decades of experience supporting businesses at every level

FAQs

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As a leading regional business organization, TwinWest Chamber of Commerce is expected to play a proactive role in creating a business climate that allows for businesses to grow and prosper. We are expected to address the major challenges facing not only our businesses, but also our communities. Throughout 2017, the leadership at TwinWest conducted numerous meetings with key stakeholders – business, government, community, non-profit and organizational leaders. Our key findings are that we have a strong region, one that is attractive to many. There is a strong desire to have a more robust entrepreneurial and small business sector. Yet we still face major challenges. These challenges include the lack of a pro-business climate, the inability to attract, retain and develop talent, and regional fragmentation.

In June 2017, we had a leadership retreat of 51 community and business leaders to set the foundation for the future of TwinWest. Our future is exciting, and it will be grounded in four major strategic initiatives, as well as a new mission for the organization and for the region.

We need you to engage with us, support us, invest with us and grow with us.

A NOTE FROM OUR LEADERS…

GREG PALMER, CHAIRCitizens Independent Bank

NATHAN BRANDENBURG, CHAIR-ELECTFafinski, Mark & Johnson, P.A.

SHANNON FULL, PRESIDENTTwinWest Chamber

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Mission Statement

“TwinWest exists to champion growth and prosperity through catalytic leadership and dynamic partnerships.”

Ø Inspiring CommunitiesØ Investing in PeopleØ Promoting and Protecting Business

“The new mission statement reflects the overall shared mission to assist in the growth and prosperity of our businesses, communities and overall region. It is very external-stakeholder focused versus internal-chamber focused. The leadership believes strongly in cultivating partnerships, leveraging current assets, and being good stewards of investments – financial and human capital.”

---- Greg Palmer, TwinWest Board of Directors Chair3

TwinWest has the Expertise.…

Deb McMillan, Vice President of Public Policy• 18 years of Chamber leadership; 5 years leading TwinWest

public policy efforts• Mid America Chamber Executives (MACE) Board Member and

Member of MACE Advisory Alliance Steering Committee• Member of Minnesota Government Relations Council• Institute of Organizational Management Graduate

Shannon Full, President• 18 years Leading Chambers and EDOs throughout the country• Board member of two national industry boards - Association of

Chamber of Commerce Executives and US Chamber Committee 100• Institute of Organizational Management Graduate• Member of ACCE’s Major Cities Group, which includes Chamber

CEO’s from 40 other similar metros

Andrea Ferstan, Vice President of Talent & Workforce• 25+ years leading cross-sector initiatives• Provided short-term staffing support to newly formed Greater Metro

Workforce Board• Member of MN’s National Governor’s Association team on Work-

Based Learning• Convening five school districts and two private/charter schools to

accomplish shared goals 4

MARKET CHALLENGES…

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WE HAVE A TALENT AVAILABILITY PROBLEM…While job growth is expected to continue on an upward trend, a 2017 Sector Analysis of the greater MSP region forecasts that our community will be short 62,000 workers by 2020.

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OUR BUSINESS CLIMATE IS UNDER THREAT…

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Small Business & Entrepreneur Support

Provide valuable support and programming to entrepreneurs

and small businesses

Business Retention and Expansion & Community

Advancement

Collaborate with area businesses and governments to identify

opportunities for growth, develop solutions to enrich the

environment for existing business, and foster greater quality of life

Engage businesses, educational entities, foundations,

governments, and the community to develop, attract, and retain a quality and diverse workforce for

current and future economic growth

Talent Development, Retention, & Attraction

Public Policy& Advocacy

Actively support pro-business legislation and oppose anti-business legislation on the local, state and federal level. Engage and represent businesses in the legislative process and communicate legislative activity to members and partners.

Support policy that enhances our community’s assets to improve its attractiveness, livability and health.

TWINWEST STRATEGIC FRAMEWORK

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TALENT & WORKFORCE

• Launch Youth Leadership Program with 75 participants• Launch Career Based Learning Platform in partnership with five school districts and two private/charter schools• Undertake needs assessment for future development of an Adult Leadership Program

• Launch Talent Symposium to bring together business leaders, educators, government and funders, to advance a shared understanding of talent challenges and accelerate opportunities for strengthening our community’s competitive advantage

• Award a total of 40 scholarships to local high school graduates and adults pursuing skills based education• Educate on business case, develop and advance a Diversity, Equity and Inclusion internal-facing agenda for TwinWest Chamber,

and assess TwinWest strategies• Launch Teachers in the Workforce Program for up to 25 educators

ENTREPRENEUR & SMALL BUSINESS SUPPORT

• Develop a virtual resource network comprised of local experts and thought leaders that business owners will be able to access• Launch at least one entrepreneurship event in the western suburbs to enhance the entrepreneurial ecosystem• Launch Six Trusted Advisors Group Roundtables

PUBLIC POLICY & ADVOCACY

• Develop a legislative agenda annually and communicate outcomes (ongoing)• Monitoring of local, state and federal government activity (ongoing)• Increase member involvement in grassroots advocacy efforts• Seek to host both Congressional District 3 and Governor’s debates

BUSINESS RETENTION AND EXPANSION & COMMUNITY ADVANCEMENT

• Complete 50 Business Retention and Expansion calls with local business and industry, with appropriate follow up• Convene municipal leadership from throughout the TwinWest Chamber footprint (10 cities)

YEAR ONE GOALS

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TALENT & WORKFORCE• Provide 2,500 career-based learning opportunities for students and support professional development for up to 30 educators through

the Online Platform• Build and launch Diversity, Equity and Inclusion efforts• 75 students enrolled annually in Youth Leadership Program• Build and launch Professional Leadership Program• Industry based professional development for up to 50 educators annually

ENTREPRENEUR & SMALL BUSINESS SUPPORT• Launch Small Business Success Series• Conduct assessment of current entrepreneurial ecosystem to identify gaps and determine the ideal role for TwinWest.• Launch Six Trusted Advisors Group Roundtables

PUBLIC POLICY & ADVOCACY

• Invest in a grass roots data base and increase outreach• Publish updates on County and municipal government actions and policy• Be the voice of business at all levels of government• Cultivate business-savvy elected officials & educate candidates on business issues.

BUSINESS RETENTION AND EXPANSION & COMMUNITY ADVANCEMENT• Complete 750 Business Retention and Expansion calls with local business and industry and conduct appropriate follow up• Launch Economic Outlook annual event (2019)• Publish annual Business Climate Report

FIVE-YEAR GOALS

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Click to add textMembership,

$350,000

Prosper Together, $700,000

Public/Private Partnerships,

$278,000

Chamber Programming,

$350,000

Target TwinWest Chamber Annual Budget$1,678,000

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Annual Funding Allocations

CornerstonesCurrent

Chamber Allocations

Prosper Together

Base Funding Goal

Desired Public-Private

Partnership Funding

Totals ProsperTogether Stretch

of additional $150,000

Talent & Workforce $125,000 $325,000 $88,000 $538,000 $75,000

Public Policy & Advocacy $200,000 $175,000 $25,000 $400,000 $50,000

Bus. Retention & Expansion & Community Advancement

$75,000 $150,000 $140,000 $365,000 $0

Entrepreneurship & Small Business Support

$300,000 $50,000 $25,000 $375,000 $25,000

Target $700,000 $700,000 $278,000 $1,678,000

Prosper Together Campaign is a 5-Year Funding Cycle 2018/2019 – 2022/2023 13

Click to add text

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Entrepreneur & Small Business Support

• Create a Center for Small Business Excellence specifically dedicated to the advancement and growth of entrepreneurs and small business

• Enhance the entrepreneurial ecosystem through needs assessment, collaboration, increased investment and programming

• Identify and grow funding for entrepreneurs and small businesses through angel funds, venture capital and investment exposure events

• Accelerate the investment in the Chamber’s small business program of work through programming, resources, and relationships

• Launch Trusted Advisors Groups (Roundtables) that are accessible and feasible for small business owners (8 – 12 business leaders each)

• Curate resources and increase programming relevant to small business barriers, challenges and growth

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Public Policy & Advocacy• Increased advocacy at regional, municipal, and county levels of government

o Monitoring of local city council and county agendas o Compiling and publicizing voting records of local elected officialso Increased communication to local elected officials on issues impacting

business and regional competitiveness and best practiceso Development of a local policy agenda o Grass roots development o Rapid response team development

• Political Activitieso Develop and conduct a candidate recruitment and cultivation programo Consideration of issue advocacy program o Consideration of expansion of endorsements at the local level

• Research o Development of a research partner or assistant to better inform the work

• Improved Communication o Development of a well-defined and executed communication program

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Business Retention and Expansion& Community Advancement

• As a Grow Minnesota! partner, enhance and increase the Business Retention and Expansion program in coordination and collaboration with municipalities and regional leaders

• Utilize data and trends to report on the regional economy and the state of local business throughout the year to municipality, community and business leaders

• Create new partnerships with municipalities, education leaders and business leaders to drive forward the regional economy

• Invest in amenities for a competitive advantage regarding quality of place –public and recreational space, pedestrian and public transit connectivity, welcoming and inclusive communities, etc.

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Talent & WorkforceTALENT PIPELINE (Youth)

• Enhance regional efforts to attract, develop and retain youth for careers in high demand industries and occupations

• Scale career-based learning opportunities for youth

• Develop and run a youth leadership program to ensure equitable access to youth development opportunities

• Facilitate industry-based teacher development opportunities

REGIONAL COORDINATION AND TALENT DEVELOPMENT (Current Workforce)

• Facilitate regional solutions and collective action to meet talent needs

• Generate strategic partnerships and public-private investments that benefit business, communities and people

• Drive key strategies to attract, develop and retain a thriving workforce

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DIVERSITY AND INCLUSION

• TwinWest will educate, lead and influence businesses and communities on creating diverse and inclusive workforce cultures to enhance their competitive advantage

• Work with businesses to foster inclusive workplace cultures by helping them assess their strengths, opportunities, and challenges, and then build and activate plans to achieve measurable improvement

• Initiate a Concierge Program that companies can utilize to provide executive level recruits a personalized experience based on their unique professional and personal community familiarization needs

• Regional Employee Resource Group (ERG) for employees of color, millennials, and/or others

Talent & Workforce

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REGIONAL PARTNERSHIP & ALIGNMENTTwinWest Chamber has a long history of working closely with other chambers of commerce, economic development organizations, and community organizations in Minnesota to accomplish shared regional goals. The Prosper Together initiative will elevate these partnerships to new heights.

We are committed to:• Actively pursuing and building

collaborative partnerships that align with the vision for the Metro region

• Leading on the initiatives where we can make the most impact, but supporting other organizations that may be in a better position to be in the lead role

• Being good stewards of your investment dollars

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EXAMPLES OF COLLABORATION AND PARTNERS

Community Advancement Municipal PartnersCity of Brooklyn Park City of Brooklyn Center

City of Crystal City of Golden Valley

City of Hopkins City of Medicine Lake

City of Minnetonka City of New Hope

City of Plymouth City of St. Louis Park

City of Maple Grove

Partners in EducationWayzata Public School District

St. Louis Park Public School District

Minnetonka Public School District

Robbinsdale Public School District

Hopkins Public School District

Lions Gate Academy

Benilde-St. Margaret

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Tracking Progress…

In addition to tracking progress on desired outcomes, a robust set of both community and activity metrics will be tracked and reported on regularly including:

Talent Development• Percent of 18 – 24 year olds enrolled in a post-secondary institution or apprenticeship program• Percent of people who complete a degree, credential, or apprenticeship program• Number of businesses, schools and students participating in TW talent development strategies• Percent of adults (age 25+) with an associate’s degree or higher• Number of students graduate with the necessary work-readiness skills to assume roles in our workforce• Number of career learning opportunities for students and teachers

Public Policy & Advocacy• Set and report on legislative agenda• Number of issues Chamber engaged on• Number of meetings with elected officials• Number of events bringing businesses together with elected officials• Number of participants in candidate recruitment programs

Business Retention and Expansion & Community Advancement• Amount of new capital investment• Number of businesses expanded• Number of businesses retained• Number of jobs new and retained

Entrepreneurship & Small Business• Number of new business starts• Percent increase in area business start ups• Number of meetings with entrepreneurs and small business• Percent growth by small business

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Investor Communications and Engagement

President’s Trusted Advisors Group$25,000+ Annual Investors

Timely email updates that link to greater detail on website

Metrics report twice per year

Recognition of Prosper Together investors at major Chamber events

Exclusive investors specific events

Annual opportunities for small group and one-on-one updates

with TwinWest Senior Staff

Cornerstone ”Strategy Teams” so investors may

be actively engaged

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TWINWEST CHAMBER BOARD OF DIRECTORS

Greg Palmer, Chair, Citizens Independent BankNathan Brandenburg, Chair-Elect, Fafinski, Mark & Johnson, P.A.Jason Besler, Treasurer, Schechter Dokken KanterPatty Sagert, Past Chair, Rasmussen CollegeRick Abrahamson, CenterPoint EnergyKurt Erickson, Littler Mendelson, P.C.J. Marie Fieger, Nemer FiegerBryan Frandrup, Venture BankCharlie Jacobson, Liberty Diversified InternationalMaerenn Jepsen, General MillsRob Lundquist, CenturyLinkKathy Packard, MRA, ”Your Employers Association”Alison Pence, Allina HealthMatt Schadow, Ameristar AgencyBob Schlichte, Mille Lacs Corporate VenturesNathan Shubert, Lurie, LLPMark Spanton, CenterPoint EnergyJohn Sturgess, ADOGO Pet HotelsWendy Weigel, AAA MinneapolisShannon Full, President, TwinWest Chamber 24

TWINWEST FOUNDATION BOARD OF DIRECTORS

Mark Spanton, Chair, CenterPoint EnergyJulie Stewart, Treasurer, Alerus – MinnetonkaErik Aamoth, Minnesota Department of Employment & Economic DevelopmentNathan Brandenburg, Fafinski, Mark & Johnson, P.A.Mike Christenson, Hennepin CountyChris Duffy, Goff PublicMichelle Gates, Smith Schafer & Associates, Ltd.Terri Hoffman, Citizens Independent BankJason LaMontagne, SVN Northco Real Estate ServicesBryan Lindsley, Minneapolis St. Paul Regional Workforce InnovationBarbara McDonald, North Hennepin Community CollegeRhonda Mhiripiri-Reed, Hopkins Public SchoolsAllie Rikke, Liberty Diversified InternationalLuis Salado-Herrera, Brooklyn Bridge Alliance for YouthKeri Stelle, Target CorporationAmy Walstien, Minnesota Precision ManufacturingShannon Full, President, TwinWest ChamberAndrea Ferstan, VP of Talent & Workforce, TwinWest Chamber

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