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Innovative IntelligenceRe-imagine

SWEA Assembly, June 12, 2014

Claude LegrandManaging Partner

Ideaction

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A definition of insanity

Doing things the way you’ve always done

and expecting different results.

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Agenda

The problem with innovation

Innovative thinking

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Creating valuewith implemented ideasin everything you do and how you do it

Defining Innovating

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Defining innovating Type >

Levels of Change*

Business Model

Core Process

Enabling Process

Product ProductSystem

Service Channel CustomerExperience

1. Doing the right things

2. Doing things right

3. Improve doing the right things

4. Doing away with things

5. Doing things other people are doing

6. Doing new things (never done)

7. Doing what can’t be done

* From The 7 Levels of Change by Rolf Smith

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WHYinnovating?

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The nature of problems has changed

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SIMPLE

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COMPLICATED

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COMPLEX

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The nature of problems

Complicated

• Ambiguity and uncertainty

• Experience is useful but limited

• Expertise can help but is not sufficient

• Success with a similar problem doesn’t guarantee future success

• Difficult to separate parts from the whole

Complex

• High degree of certainty of context and outcome

• Experience is critical and often sufficient

• Requires expertise in specialized fields plus some coordination

• Solving a similar problem increases chances of success

• Problems can be broken down to solveAdapted from Brenda Zimmerman – Schulich School of Business, Toronto

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Growth in the knowledge economy

Plannedgrowth

Time

Growth

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Plannedgrowth

Actualgrowth

Time

Growth

Growth in the knowledge economy

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Plannedgrowth

Actualgrowth

Time

Complicated problems

Growth

Growth in the knowledge economy

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Plannedgrowth

Actualgrowth

Time

Growth

Complex problems

Complicated problems

Growth in the knowledge economy

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Plannedgrowth

Actualgrowth

Time

Growth

InnovativeThinking

Analytical thinking

Growth in the knowledge economy

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Leadership

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Teamwork

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Innovative

thinking

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Individuals and teamscombining existing and new knowledgeto solve the right problems or opportunities

Innovative thinking

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FOCUS ON THE ANSWER

ONE QUESTIONJUST DO ITELIMINATE AMBIGUITY

AUTOMATICLINEAR A OR B

Which thinking for the future?

Analytical Thinking

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Analytical thinking

We focus on the answer, not the question

There is only one question and one answer

We stop thinking as soon as we have the answer

Our automatic brain is more powerful than our intelligence

We always try to eliminate ambiguity

We use IQ tests to measure it

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“A good idea is dangerous, if it is the only one you have”.

Alain (French philosopher)

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FOCUS ON THE ANSWER

ONE QUESTIONJUST DO ITELIMINATE AMBIGUITY

AUTOMATICLINEAR A OR B

FOCUS ON THE QUESTIONCHALLENGE THE QUESTIONSTOP AND THINKACCEPT AMBIGUITYSTEP BY STEP THINKINGDIVERGE AND CONVERGEA AND B

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Which thinking for the future?

Analytical Thinking

Innovative Thinking+

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5 step innovative thinking

1- Framework2- Issue redefinition3- Idea generation4- Selection and implementation planning5- Measure and improve

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1- Framework

Clearly written question Boundaries Consensus on type of thinking Ownership of the problem Process planning

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How to .. ?

Short question Clearly stating the end goal Without plastic words

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Examples of Plastic Words

Soon

Improve

Objective

Often

Expensive

Change

Intelligence

Art/Culture

Service

Quality

Strategy

Communication

Creative

Better

Partner

Customer

Long term

Short term

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Boundaries

Must include

Must NOT include

The stakeholders as boundaries

Challenge the boundaries

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Type of Solutions Expected

Number of solutions or ideasOne Many

Desired outputImplementable solutions New ideas/directions

Type of solutions expectedIncremental Revolutionary

TimeShort Long

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Ownership

Who will make the final decision?

At what stage should they be involved?

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How to .. ? example

How to build* the economy of the future based on assets that made it successful in the past?

* For a community

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2- Issue Redefinition

Identify the root causes Break down the problem into homogenous

parts Break down the problem into a logical

sequence Understanding the issue at intellectual and

emotional levels

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3- Idea Generation

Prepare thoroughly Apply divergent and convergent

thinking Nurture and combine ideas

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5 Step innovative thinking process

1- Framework2- Issue redefinition3- Idea generation4- Selection and implementation planning5- Manage, measure and modify

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“The greatest obstacle to discovery

is not ignorance,

it is the illusion of knowledge” Daniel Boorstin

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THANK YOU

Claude LegrandManaging Partner

Ideaction