- Homes.com151102283.homesconnect.com/AccountData/151102283/Listing... · 2017-11-15 · n Coldwell Banker n Keller Williams n Berkshire Hathaway Home Services n Century 21 n Sotheby’s

Listing Marketing Plan

MY PLEDGE TO YOU…

“I will give you the same level of care and attention to the sale of your home that I would use in selling my own home.

My goal is to make life-long clients who turn to me first and who recommend me to others – not just a quick sale”

Preparing Your Home.

I will provide specific guidance on what you should do prior to placing your home on the market if needed. The

goal is to get your home a premium price.

Pre-Listing Preparation.

Properly price your property 3 Things happen when your

property goes on the market…

1. Priced too high… we have low to no showings. We missed the mark, price wise,

and we are in need of a significant repositioning.

2. Priced above market… we have showings, but no offers. We need a minor price

positioning.

3. Priced right… The property receives lots of activity, and offers will follow shortly.

Marketing Your Property.

Yard Sign

Professional Photographer to photograph your home.

Enter the property into the MLS (Multiple Listing Service) with 25 professional photographs.

Online Presence and Listing Syndication: 90% of all real estate purchases start with an online search. The

internet is constantly growing and there is no better advertising medium. Imagine reaching millions of people

interested in your property. 24 hours a day, 7 days a week. By using over 30 websites, combined with visual

tours and our social networking, we can give you the exposures that your property deserves. Realtor.com,

Zillow.com, Trulia.com, SandKey.com, LeadingRE.com…. just to name a few.

Top Social Networks: Popular social networking tools like Facebook, Google+, Twitter, You Tube and LinkedIn

will allow us to communicate with our network instantly and in ways never before.

Customized Full Color Postcards: We will design a “Just Listed” postcard with professional digital pictures,

enhancing the features of your property. It will be mailed to hundreds of surrounding property owners, as well as

our own database of Buyer prospects.

Customized Full Color Flyers: We will create a high quality brochure of your property. After viewing sometimes

dozens of properties in a day, it’s important that your property stand out in the buyer’s mind.

Open Houses: Brokers Open for agent preview as well as Public Open Houses for public preview.

“THE NAME YOU KNOW, THE PEOPLE YOU TRUST”

790 S. Gulfview Blvd., Clearwater Beach, FL 33767 727-443-0032 1261 Gulf Blvd., Suite 119, Clearwater, FL 33767 727-595-1010

www.SandKey.com

www.SandKey.com

790 S. Gulfview Blvd, Clearwater Beach, FL 33767 (727) 443-0032 1261 Gulf Blvd, Suite 119, Clearwater, FL 33767 (727) 595-1010

____________________________________________________________________________________________

~ THE NAME YOU KNOW, THE PEOPLE YOU TRUST ~ Clearwater Beach Office | 790 South Gulfview Boulevard | Clearwater Beach, FL 33767

Sand Key Office | (Shoppes of Sand Key) | 1261 Gulf Boulevard, Suite 119 | Clearwater, FL 33767

Staging Guide Checklist… Ready, set, stage!

• Make sure home is always clean… flooring, bathrooms, carpets, dust bunnies, etc. • Clean those windows and make them sparkle. • Repair cracks and holes in the walls (if any) • Remove any oversized furniture and be sure there is always a clear path to walk • Organize room closets and store out-of-season clothes. • Remove small appliances off counters if too many, • Remove family photos, personal collections and medications out of site. • Secure valuable items, including cash and jewelry.

Pay Attention to Kitchens and Bathrooms

• Mop and wax/polish the floors. • Clear the countertops the most you can. • Replace outdated hardware. • Clean appliances and fixtures. • Clean and organize the pantry, cabinets and drawers. • Replace old caulking around sinks and bathtubs. • Remove stains from sinks, toilets and bathtubs. • Keep all toilet seat lids closed. • Hang fresh towels. • Set dining room table for presentation

Appeal to the Senses

• Burn scented candles. • Lights and blinds/curtains open for showings

(your Realtor can do that prior to showings) • Refrain from smoking in the home.

Show Off Your Home's Best Features

• Remove rugs to show off floors if good condition. • Pull back drapes to showcase nice views. • Stage the front porch or deck with furniture and potted plants.

Maximize Curb Appeal – Single Family Homes ONLY

• Paint/Touch up peeling paint on the home's exterior, including trim, doors and shutters.

• Check front door, doorbell, address number and welcome mat.

• Mow, water and fertilize the lawn. • Trim shrubs and trees and rake the leaves. • Plant colorful flowers and shrubs. • Store any toys or equipment lying on the yard. • Clean up pet droppings.

SELL FASTERBeyond the obvious elements such as location and size, here are nine factors that can a�ect how quickly your home sells.

Reasons Why Some Homes

1

2

3

4

7

89

56

CURB APPEAL.Realtors® named curb appeal the No. 1 factor a�ecting the amount of time a home is on the market. – Zillow study

MOVE-IN CONDITION.Homes that can be marketed as move-in condition sell 12 percent faster. – The Wall Street Journal

LOCAL SCHOOL RATINGS. Homes linked to good schools sell faster and at a premium. In one study, one in �ve buyers said they’d pay 6% to 10% above their budget for the right school. – Realtor.com survey

QUALITY PHOTOS.Homes that were marketed with professional photos sold faster in one study, and for $3,400 to $11,200 more than homes presented through amateur photos. – Red�n study

STAGING.Staged homes spend 73% less time on the market than non-staged homes. – The Real Estate Staging Association

PROPER PRICING.Homes priced around or slightly below market value are almost 50 percent more likely to sell within 60 days than those priced 12 percent of more above market value. – Zillow study

THE RIGHT AGENT.An experienced agent, who knows the market and has a network of potential buyers can help sell a home 32 percent more quickly than an inexperienced agent. – Study by Dr. Bennie D. Waller, Longwood University

VIRTUAL TOURS.Adding a virtual tour to marketing decreases sales time by 20% and increases price by 2%. – Paul Carrillo, George Washington University study

DESIGN FEATURES. According to one study, homes marketed with the following features sell anywhere from 38 to 63 days faster: farmhouse sink, subway tile, quartz, barn door, shaker cabinets, pendant light, exposed brick, frameless shower, stainless steel, tankless water heater.– Zillow Digs study

727-443-0032

1.1 MILLION TRANSACTIONS

$368 BILLION IN HOME SALES

565 COMPANIES

4,100 OFFICES

130,000 SALES ASSOCIATES

65 COUNTRIES

INDUSTRY-LEADING

SALES.WORLD-CLASS

SERVICE.

I’M LOCAL I’M GLOBAL®

© 2017 Leading Real Estate Companies of the World.® All Rights Reserved.

C–Sales Volume. 05.17 Equal Housing Opportunity.

$62 BILLION MORE U.S. HOME SALES VOLUME IN 2016 THAN OUR CLOSEST COMPETITOR Volume shown in billions of dollars

Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2016 production.

Sources: REAL Trends National Network 2016 Totals Final Report, REALTOR® Magazine 2015

Franchise Report, and various website research.

As an affiliate of Leading Real Estate Companies of the World,® our brokerage is a local and global market leader working on your behalf. LeadingRE’s world-class marketing resources and connections allow us to provide you with a truly exceptional real estate experience.

350

300

250

200

150

100

50

0

Leading Real Estate C

ompanies of the W

orld | Sand Key Realty ®

$368

$260

$68

$225

$150

$127

$21$19 $17 $12 $9

$306

n Leading Real Estate Companies of the World®

n RE/MAXn Coldwell Bankern Keller Williams

n Berkshire Hathaway Home Servicesn Century 21n Sotheby’s International Realtyn ERAn Better Homes & Gardensn Realty Executivesn HomeSmartn Real Living

MEMBER LOGO GOES HERE

SAND KEY REALTYsandkey.com

Shoppes of Sand Key Office

1261 Gulf Blvd., Suite 119

Clearwater, FL 33767

727-595-1010

South Clearwater Beach Office

790 S. Gulfview Blvd.

Clearwater Beach, FL 33767

727-443-0032

WE’VE BEEN SELLING MORE HOMES THAN ANY OTHER COMPETITOR AMONG THE TOP 500 U.S. REAL ESTATE FIRMS FOR OVER 10 YEARS.

We bring you the power of our worldwide invitation-only network, Leading Real Estate Companies of the World.® As a global organization, we connect tens of thousands of buyers and sellers every year. Our network dominates in home sales units among the top 500 U.S. real estate firms and overall was responsible for over 1.1 million sales units in 2016.

LEADING THE INDUSTRY’S

LEADERS




565 COMPANIES

4,100 OFFICES


65 COUNTRIES


C–Top 500. 05.17 Equal Housing Opportunity

20.7% KELLER WILLIAMS645,515 UNITS

25.7% LEADING REAL ESTATE COMPANIES OF THE WORLD® 797,981 UNITS

9.4% RE/MAX291,307 UNITS

9.4%UNAFFILIATED FIRMS293,437 UNITS

15.9% COLDWELL BANKER495,504 UNITS

n Leading Real Estate Companies of the World®

n Keller Williamsn Coldwell Bankern Unaffiliated Firmsn RE/MAXn Berkshire Hathaway

Home Servicesn Century 21n Sotheby’s International Realtyn ERAn Better Homes & Gardens n Realty Executivesn HomeSmartn Othern Exit Realtyn Real LivingSource: REAL Trends Top 500 for 2016 production, sales units.






727-595-1010




727-443-0032

FROM COAST TO COAST AND

EVERYWHERE IN BETWEEN,

WE’VE GOT IT COVERED.


C–Coast to Coast. 05.17 Equal Housing Opportunity

As an affiliate of Leading Real Estate Companies of the World,® we have a

real estate professional ready to help you find your ideal home throughout

our continent and to points around the globe. Whether it’s a country house, a

property in a resort location, or an in-town apartment, we can help you find

the perfect property when you work with the best names in real estate —

Leading Real Estate Companies of the World.®

Real estate is still a local business — Our network is comprised of the very

best locally and regionally branded real estate professionals in the United

States. With a local focus and a national/global view, our associates will

ensure the best personal attention with the finest access to quality real

estate connections.

MARKET LEADERS IN OVER

WORLD CAPITALS25





565 COMPANIES

4,100 OFFICES


65 COUNTRIES





727-595-1010




727-443-0032

GLOBAL REACH, HUMAN TOUCH.


C–Global Reach. 05.17 Equal Housing Opportunity

Being part of the global economy goes far beyond technology; it requires

the human touch. We are proud to belong to the global network whose

name says it all — Leading Real Estate Companies of the World.® Only the

best of the best are part of this collection. Wherever you go, the Leading

Real Estate Companies of the World® logo is a symbol of the finest local real

estate professionals.

ARGENTINA

ARUBA

AUSTRALIA

AUSTRIA

BAHAMAS

BARBADOS

BELGIUM

BELIZE

BULGARIA

BRITISH VIRGIN ISLANDS

CANADA

CAYMAN ISLANDS

CHINA

COLOMBIA

COSTA RICA

CZECH REPUBLIC

DENMARK

DOMINICAN REPUBLIC

ENGLAND

ENGLAND, GREAT BRITAIN

FRANCE

FRENCH WEST INDIES

GERMANY

GREECE

GUAM

ICELAND

IRELAND

ISRAEL

ITALY

JAMAICA

LEBANON

LUXEMBOURG

MALAYSIA

MAURITIUS

MEXICO

MONACO

NETHERLANDS

NEW ZEALAND

PANAMA

PORTUGAL

PUERTO RICO

QATAR

ROMANIA

RUSSIA

SAINT BARTHELEMY

SAINT MARTIN

SCOTLAND, GREAT BRITAIN

SINGAPORE

SINT MAARTEN

SOUTH AFRICA

SOUTH KOREA

SPAIN

SWEDEN

SWITZERLAND

THAILAND

TRINIDAD & TOBAGO

TURKEY

TURKS & CAICOS ISLANDS

UNITED ARAB EMIRATES

URUGUAY

VIRGIN ISLANDS, U.S.

WALES, GREAT BRITAIN

ZAMBIA





565 COMPANIES

4,100 OFFICES


65 COUNTRIES





727-595-1010




727-443-0032

LOCAL EXPERTISE,

GLOBAL CONNECTIONS,

POWERFUL MARKETING.


C–Local Expertise. 05.17 Equal Housing Opportunity


WE MARKET YOUR PROPERTY TO THE WORLD. When selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of Leading Real Estate Companies of the World,® we have the resources to market your property to the highest possible number of potential buyers. With 130,000 talented associates around the world, we expose your property to buyers on six continents ensuring more eyes on your property. In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home.

Leading Real Estate Companies of the World® is a pedigree denoting the very best companies who represent qualified clientele and wish to do business with similar firms. Each year our network is collectively responsible for over one million transactions on a global basis.

When your home is posted to our website locally, it is immediately promoted on the LeadingRE.com website. It is also immediately connected to the websites of over 565 of our affiliated real estate firms in the world.




565 COMPANIES

4,100 OFFICES


65 COUNTRIES





727-595-1010




727-443-0032

WORLD-CLASS SERVICE,

WORLD-CLASS INTRODUCTIONS.


C–World-Class Intro. 05.17 Equal Housing Opportunity


We can assist you anywhere in the world. As an affiliate of Leading Real

Estate Companies of the World,® we have access to the highest caliber of real

estate professionals in 65 countries and across six continents. When buying

or selling property outside of our local market, our world-class connections

can help with real estate needs throughout our continent and to points

around the globe.

Let us introduce you to a carefully selected sales associate that will provide

you with extraordinary service — anywhere your real estate needs take you.

Our global network is comprised of the very best real estate companies

and the most talented professionals in the world. These associates ensure

personal service with access to quality real estate connections. This level

of service and quality is the reason why a meaningful introduction is made

through our network every five minutes.

$368BILLION IN

SALES IN 2016

44%OF TOP 121 U.S. MARKETS

WHERE A LEADINGRE AFFILIATE RANKS

NUMBER 1

100CLIENT

INTRODUCTIONS MADE DAILY WORLDWIDE

1.1 MILLIONTRANSACTIONS

ANNUALLY

NUMBER 1MARKET SHARE

COMPANIES IN 53 OF THE TOP 121 U.S.

MARKETS

50%ANNUAL

INCREASES IN CROSS-BORDER TRANSACTIONS




565 COMPANIES

4,100 OFFICES


65 COUNTRIES





727-595-1010




727-443-0032



565 COMPANIES

4,100 OFFICES


65 COUNTRIES

As an affiliate of Leading Real Estate Companies of the World,® we are connected to the very best real estate brokers. Our worldwide network dominates in more markets across the U.S., with #1 market rankings in 40% of the top markets — significantly more than our closest national franchise competitor. Once again proving the power of connecting local brands with a pervasive national and global network.

PERCENTAGE OF TOP 125 U.S. MARKETS IN WHICH NETWORK AFFILIATES WERE #1 IN SALES VOLUME, TRANSACTION SIDES OR BOTH IN 2016

I HAVE CONNECTIONS

TO THE VERY BEST

REAL ESTATE BROKERS



C–Market Leaders. 08.17 Equal Housing Opportunity

0 5 10 15 20 25 30 35 40

Source: REAL Trends Market Leaders for 2016.

40% Leading Real Estate Companies of the World®

20% Coldwell Banker

13% Keller Williams

8% RE/MAX

6% Unaffiliated Firms

6% Berkshire Hathaway Home Services

2% ERA

1% Sotheby’s

1% Realty Executives






727-595-1010




727-443-0032

Documents

- Homes.com151102283.homesconnect.com/AccountData/151102283/Listing... · 2017-11-15 · n Coldwell Banker n Keller Williams n Berkshire Hathaway Home Services n Century 21 n Sotheby’s