-- Google Confidential – John Lewis (JL) Needham Strategic Partner Development Manager Google, Inc February 15, 2005 What Is Google Doing in My Library?:

-- Google Confidential –

John Lewis (JL) NeedhamStrategic Partner Development ManagerGoogle, Inc

February 15, 2005

What Is Google Doing in My Library?: An Overview of New Google Content Initiatives

2-- Google Confidential –

Agenda

• Google: Company and Products

• Google Print Overview

– Program for Publishers

– Program for Libraries

• Google Scholar Overview

• Q&A


Starting at Stanford

1995: Google: A research project at Stanford University


Google’s Mission

To organize the world’s information and make it universally accessible and useful


(8 billion items indexed)


Indexing Online Formats

Google News Search4,500+ sources

Google.comWorld’s largest search index: 8B+ web pages

Google Image SearchWorld’s largest, with 0.8B+ images

Froogle: Product Search20M+ products from 150,000 merchants

Google ScholarThousands of subscription-based scholarly and professional journals


Google Advertising and Technology Services

AdSense for ContentMonetize content pages

Google Search ApplianceEnterprise search solution for intranets and websites

AdSense for SearchMonetizing search results pages


Google AdSense for Search

Search term

Google AdWordsadvertising

Search results


Google AdSense for Content

GoogleAdSense for Content contextual advertising

Content page


Recent Content Product Launches

#1Content: Books from publishers of all sizes, from all industry segments

Launch: October 4, 2004

Content: Scholarly papers and articles

Launch: November 17, 2004

Content: Books from library collections

Launch: December 14, 2004

#2

#3




Google Print Interface

Contextualadvertising

Publisher branding

Links to “Buy this Book”

Limited browsing

Search terms highlightedSearch within book


Google Print Intrabook Search

Search Within Book

• Users can search across full-text

• All references displayed

Link


Benefits of Google Print

Google Benefits

• Provide our users a better search experience

• Full-text, authoritative book content improves Google’s index

• Increase pages for AdSense for Content advertising

Publisher Benefits

• Increase visibility of books on Google

• Drive book sales

• Attract qualified traffic to website

• Earn a new revenue stream via contextual ads

• No direct cost


Selected Participating Publishers

Professional/STM Trade

Scholarly Reference

Princeton

University Press

Sample of the English-language publishers participating in Google Print


Library Partnerships


Google’s Partnership with Libraries

Announcement:

Google is working with a handful of prominent research libraries to assist in their ongoing efforts to scan and digitize their collections and provide improved access to their users.

Key aspects of the initiative:

– Focus on enabling access to out-of-print and other hard-to-find materials

– Books will be available through Google search services and through the library’s OPAC

– Partnership terms and project plans vary by library

– Display is dependent on copyright status of the book (or publisher participation in Google Print)

– For books from libraries, there will be two new user interfaces

• Public domain book view

• In-copyright book view


Public Domain Books

• Books no longer in-copyright

Public Domain Display

• Results displayed in Google Print

• Full text of book is indexed

• No browsing restrictions

• Additional link to “Find this book in a library”

Find in a Library:WorldCat/OCLC


Enabling Discovery of Books (and Ebooks)

• Open WorldCat Program

• ?

• Google Print

• ?




• ?

• Google Print

• ?


Enabling Discovery: Open WorldCat

• Open WorldCat Program:

– It’s working: more than 3 million inbound links in September 2004

– Expanded to all 56 million record in November 2004


In-Copyright Books

• In-print and out-of-print

In-Copyright Display*

• Full text of book is indexed

• Users can view up to three snippets from the book

• Links to “Buy this book” and “Find this book in a library”

* No library book were harmed during

the making of this digital copy.


Google Print Summary

• Purpose: Improve discovery of and access to books

• Possible result: Restore the role of the book and prominence in the information commons

• 1,000s of publishers participating; 1,000s of books being added weekly

• Google Print is still in beta; Many features and enhancements are yet to be tested and incorporated

How can I get Google to come and scan my library?

• We’re not expanding our relationships with libraries at this time, but we may in the future.

• However, to submit a particular collection for future consideration: [email protected]


Google Scholar Overview


Google Scholar Overview

- Search scholarly content formats:

- peer-reviewed articles/papers- theses/dissertations- books- preprints- abstracts- technical reports

- Nearly 50 million items indexed

- In partnership with publishers

- Citation-weighted ranking

- Links to multiple sources forpaper, default to publisher's version

- Referencing citations displayed

http://scholar.google.com


Google Scholar Results

• Standard Google Scholar search results include a link to all the documents that cite that particular paper

Top Level Link Other Sources

Citations



• Citation-only search results:

Citation-Only

If a paper is cited by another document, but we haven’t found the paper, we offer a citation-only result

Web Search

Search for article/paper or related information on Google.com



• Book search results:

Book Results

When a book is cited by a crawled paper or article, it is included

Find in a Library

Link to OCLC WorldCat records


Google Scholar Summary

• Purpose: Improve discovery of and access to scholarly information, in all its formats

• Now includes the majority of STM publishers’ journals; coverage of social sciences and humanities growing

• One top-5 STM publisher reports that 16% of referrals now derive from Google Scholar (upwards of 50% from Google properties)

• Google Scholar is still in beta; many features and enhancements are yet to be tested and incorporated

How do publishers of scholarly information get into Google Scholar?

• If the content is online, it may simply be a matter of allowing our crawlers to access it

• It is necessary that at least an abstract is shown to non-subscribers who come from Google.

• To submit content for consideration: [email protected]


On Google’s Content Initiatives

• Google's new effort only enhances the access librarians can give users, whether they are students or faculty, children or adults --”Access by Google”, Francine Fialkoff, Library Journal, 1/15/05

• “The Google project will enhance the usefulness of the books it encompasses, but it in no way will render them obsolete.'

--New York Times editorial, 12/21/04

• “It is better not to think of libraries as buildings, but as aggregations of data, information, and knowledge – some in physical form, some in digital form, some in both,”

--Michael Keller, Stanford University Libraries


Summary

• Google’s mission is to organize the world’s information and make it universally accessible and useful

• Google is working with publishers and libraries to help digitize their books and collections

• Google is making these books, journals, and other formats more discoverable and accessible, driving library usage and incremental sales

• For more information and screenshots, visit:

http://print.google.comhttp://scholar.google.com


Q&A

-FoxTrot, December 27, 2004


John Lewis (JL) NeedhamStrategic Partner Development Manager

Google, Inc.

[email protected]

Contact Information












Return Link


Privacy Policy

From the Google Print FAQ:

“Does Google keep track of the pages I'm viewing?

In order to enforce content viewing limits, we must keep track of page views by our users. However, we do not associate any of your searches, or the specific pages you view, with personally identifiable information about you, such as your name or address. As always, we strongly encourage you to read our Privacy Policy to be fully informed about how your confidentiality is protected.”

See http://www.google.com/privacy.html


Search Engines: Ubiquity

• Pew Internet & American Life Project and ComScore Networks August 2004 study findings:

– US Internet users turn to search engines for “convenience and effectiveness”

– 87% find what they’re seeking most of the time—“satisfaction, trust, self-confidence”

– 44% use search engines to discover “vital information that they absolutely need”

– 3.9 billion searches in June, average 33 searches, average 4.4 searches per visit

– 49% from work, 7% from university

– Second only to email as most popular online activity


The De Facto Point of Departure

• Search engines have:

– Awakened new curiosities, made a hobby of information discovery

– Achieved trust and loyalty, even affection

– Rendered many traditional reference tools idle or obsolete

– Become the de facto point of departure for research—by novice and professional researchers alike




• ?

• Google Print

• Books

• Indexing the Deep Web

• Search engines are indexing a growing share of scholarly and professional ejournals

• Triggering tremendous increase in discovery, use

Documents

-- Google Confidential – John Lewis (JL) Needham Strategic Partner Development Manager Google, Inc February 15, 2005 What Is Google Doing in My Library?: