: G10 Sensor – Market Launch PresentationJim Gilbert

DIV01

July 2014

: SICK AG : Confidential

G10 SensorAgenda

: Overview- Brief Introduction- The Technology

: Features and Benefits

: Key Applications- Product Positioning - Target Industry- Customer Challenges- SSP Integration

: Competitive Comparison

: Selection Guide

: Marketing Material

: Contact Information

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G10AC/DC long range BGS

: Name (Date) 3

• Quick mounting with Q-Lock system

• Super bright light spot, focused at 800mm

• Flexible installation with AC/DC input power

G10 SensorQuick mounting bracket

Bright LED light spotHighly visible status LEDs

Quick - Bright - Flexible

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Sensing ranges (infrared light)•GTB10 1,200 mm / white (90%); 550 mm / black (6%)

•GTE10 2,000 mm / 90%

•GSE10 40 m (max. range) / 35 m (operating range)

Sensing ranges (infrared light)•GTB10 1,200 mm / white (90%); 550 mm / black (6%)

•GTE10 2,000 mm / 90%

•GSE10 40 m (max. range) / 35 m (operating range)

G10 OverviewThe Technology

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Ø 4.2, with metal inserts Ø 4.2, with metal inserts

G10: DC power supply G10: AC/DC power supply with relay output

Sensing ranges (PinPoint red light)•GTB10 950 mm / white (90%); 525 mm / black (6%)

•GTE10 1,300 mm / 90%

•GL10 15 m (max. range) / 13 m (operating range) on PL80A

•GL10 Logistics / G 12 m (max. range) / 9.5 m (operating range) on PL80A

•GSE10 40 m (max. range) / 35 m (operating range)

Sensing ranges (PinPoint red light)•GTB10 950 mm / white (90%); 525 mm / black (6%)

•GTE10 1,300 mm / 90%

•GL10 15 m (max. range) / 13 m (operating range) on PL80A

•GL10 Logistics / G 12 m (max. range) / 9.5 m (operating range) on PL80A

•GSE10 40 m (max. range) / 35 m (operating range)

Power supply•10 … 30 VDC

•24 … 240 VAC/VDC

Output specification•PNP or NPN, light- / dark-switching via L-/D-selector

•Relay output, SPDT (AC/DC variants)

Adjustments•All devices with or without sensing range / sensitivity adjustment

Electrical connection•M12, 4-pin

•Cable 3-wire / 5-wire, 2m

Temperature range / Robustness•-30 °C … +60 °C

•Enclosure rating: IP 67

•Mounting holes with metal inserts

Accessories•Mounting bracket (DC &UC) &P250 reflector included

Certifications•CE

•cUL

•CCC, UL325, EN61000-6-3 (for UC devices)

Power supply•10 … 30 VDC

•24 … 240 VAC/VDC

Output specification•PNP or NPN, light- / dark-switching via L-/D-selector

•Relay output, SPDT (AC/DC variants)

Adjustments•All devices with or without sensing range / sensitivity adjustment

Electrical connection•M12, 4-pin

•Cable 3-wire / 5-wire, 2m

Temperature range / Robustness•-30 °C … +60 °C

•Enclosure rating: IP 67

•Mounting holes with metal inserts

Accessories•Mounting bracket (DC &UC) &P250 reflector included

Certifications•CE

•cUL

•CCC, UL325, EN61000-6-3 (for UC devices)

: SICK AG : Confidential

G10Features and Benefits/Competitive Advantages

G10 Feature Benefit

AC/DC units available AC/DC voltage input provides easy upgrade of legacy installationsReducing maintenance costs while improving process efficiency

Innovative Q-Lock System 10 second sensor mountingSaves installation and commissioning time

950mm sensing range with visible red LED

Bright light spot assists alignment/setupLong sensing range eliminates reflector reducing installation costs

Simple potentiometer adjustments and bright 360o indicating LEDs

Easy adjustment and diagnostics saves installation time and improves trouble shooting

Outdoor protection hood Strong performance even in dusty / dirty applications or outdoor use

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G10 saves time and money with quick installation,

Reduced maintenance, and less downtime

Long range covers most conveyor widths

: SICK AG : Confidential 6

Pri

ce

Performance

G10 Key ApplicationsProduct Positioning

500mm +

Proximity Sensing

G10

W2000

The G10 fills a gap for cost effective long sensing range

W27 – 2m sensing range

R-Sensor – between roller mounting, time delay

W2000 – AC/DC, time delay

WT18 – Long range, pushbutton teach, slender design

V180 – Long range, cylindrical design, metal or plastic

G10 – AC/DC, Long sensing range, PinPoint 2.0 lightspot

GR18 - cylindrical design, metal or plastic

R

V180

GR18

W250

W27

WT18

: SICK AG : Confidential

: Seek out and:

» Enter new markets and business fields, e.g., for AC devices » Target price sensitive customers who require good performance, and where

the G10 specifications are a good fit» Defend existing business against price-driven attacks by competitors» Replace existing low margin W-sensor business» Replace existing profitable W-sensor business ONLY when the customer is

actively asking for alternatives

: Avoid:

» Selling a G-product before offering a W-line sensor » Cannibalizing existing profitable W-sensor business → high risk that the

customer could invite competitors for new quotes

G10 Key ApplicationsProduct Positioning

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CONFIDENTIAL

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G10 Key ApplicationsTarget Industries

Logistics / Storage & Conveyor

► Price

► Performance / functional reserve

► Suppression of interfering signals

► Easy and fast installation

► GTB / GL / Q-Lock

Machine builders (e.g. automotive, packaging, wood processing, paper+print)

► Price

► Performance / function reserve

► Easy and fast installation

► GTB / GL

Automated Car Park Systems

► Price

► UC / relay output

► Scanning ranges

► GL / GSE

Distributors

► Price

► Portfolio variance

► UC

► Price

► UC / relay output

► Function reserve

► GL / GSE

Escalators / Elevators

Doors & Gates

► Price

► UC / relay output

► Scanning ranges

► Robustness

► GTB / GL / GSE

: SICK AG : Confidential

G10 Key ApplicationsSSP Integration

Suggested Product-Feature-Benefit statements to use when visiting customers:- The G10 Sensor offers 950 mm proximity sensing, which means you don’t need to mount a

reflector [Need = Finance]- The G10 has an innovative mounting system which allows assemblers to mount the G10 in as

little as 10 seconds – saving installation time [Need = Security]- The G10 provides both DC and AC versions, providing flexibility for many applications [Need =

Convenience]- The G10 has a highly visible light spot with a focal point at 800 mm, reducing commissioning time

[Need = Finance]

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G10 Competitive Comparison

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SICK Rockwell Banner Omron

G10 44B/42B QM42 E3JM/E3JK

Energetic 2000mm -/2000mm 6000mm 700/2500mm

BGS 1200mm 300mm/- 400mm -

Reflex 12m - 3m 4/9m*

Thru-Beam 35m 10m 10/40m

AC/DC AC/DC DC DC AC/DC

Temp -30-60C 0-70C -20-55C -25-55C

*Without polarization filter

G10 performance and features fit right between competitive offerings

: SICK AG : Confidential

G10 Selection Guide

Photoelectric Catalog 8015327

Diffuse, Reflex and Through-beam – AC/DC designated by XXXX-RDC models available with cable or M12 connectionUS Stock includes the integral bracket

: SICK AG : Confidential

G10 Marketing MaterialDemo and Product promotion strategy

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Product InformationG10 VideosBrochure – Part # 8016287

G10 Demonstration sample•1064686 GTB10-R3811 & BEF-G10UC01•50% off, use Marketing funds•AC/DC includes 2 m cableQ-Lock Bracket sample•2071260 BEF-KHSQ12R01•50% off, use Marketing funds•Quick install saves labor on large installs

: SICK AG : Confidential

G10 Contact Information

• Please visit www.sickusa.com for more information about the G10 family. For specific inquiries, please call 1-800-325-7425 and contact the following departments:

• Inside Sales - for price, availability and general technical questions.

is@sick.com 800-325-7425 dial 1, 1

• Customer Service - for order status

cs@sick.com 800-325-7425 dial 1, 2

• Industrial Sensors Application Engineering - technical issues

sensorhelp@sick.com 800-325-7425 dial 2,1

• Product Management/Product Marketing – Jim Gilbert for all other issues

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:Thank you for your attention.