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© MTW Research 2018
1
Floorcoverings Market ~ Focus on Domestic Applications ~
Research & Analysis
UK 2018
UK Floorcoverings Market Size & Trends 2012-2022; Focus on Domestic Market; SWOT & PEST Analysis, Dom & Non-Domestic Floorcoverings Product Mix 2012-
2022; Domestic Channel Mix 2012-2022; Manufacturer Profiles & Financials, Retailers Profiles & Key Financials; Market Forecasts & Trends to 2022
4th Edition
May 2018
© MTW Research 2018
2
Research & Analysis Report Contents
1. INTRODUCTION TO RESEARCH & ANALYSIS REPORTS 5 1.1 Key Features & Benefits of this Research & Analysis Report 5
2. UK FLOORCOVERINGS MARKET 6
2.1 EXECUTIVE SUMMARY & MARKET OVERVIEW 6
2.2 DOMESTIC & NON DOMESTIC FLOORCOVERINGS MARKET SIZE 2012-2022 9
2.2.1 Domestic & Non-Dom Floorcoverings Market Size 2012-2022 – Current Prices 9
2.2.2 Floorcoverings Market Size 2012-2022 – Constant Prices 11
2.2.3 Floorcoverings Market – Share by Product 2012-2022 13
2.2.4 Floorcoverings Market – Share by Domestic & Non-Domestic 2012-2022 16
2.3 DOMESTIC FLOORCOVERINGS MARKET SIZE & TRENDS 2012-2022 19
2.3.1 Domestic Floorcoverings Market Size 2012-2022 – Current Prices 19
2.3.2 Domestic Floorcoverings Market Size 2012-2022 – Constant Prices 21
2.3.3 Future Prospects 23
2.4 KEY MARKET TRENDS IN THE FLOORCOVERINGS MARKET 28
2.4.1 PEST Analysis – Illustration of Key Market Forces 28
2.4.2 Political & Legal Influences & Trends 29
2.4.3 Economic Influences & Trends
Impact of Brexit – Short Term Brexit Impact, Long Term Brexit Impact, Economic Impact 30
2.4.4 UK Housebuilding Market – New Build Dwellings 2012-2022 36
2.4.5 Social Housing Market - New Build Starts by Volume 2018-2022 39
2.4.6 UK Self Build Market 2012-2022 by Volume 41
2.5 SWOT ANALYSIS – Strengths, Weaknesses, Opportunities, Threats 43
2.6 Floorcoverings Sales Shares for England, Wales, Scotland & N. Ireland 2018 45
2.6.1 Value Share by England, Wales, Scotland & Northern Ireland 2018 45
2.6.2 Floorcoverings Sales by English Region 2018 45
2.7 Key Specification Criteria & Design Trends & Fashions in Floorcoverings 47
3. DOMESTIC FLOORCOVERINGS TRENDS & SHARES 50
3.1 Share by Key Floorcovering Type – 2018, 2012 & 2022 50
3.2 Domestic Carpets Market 2012-2022 53
3.2.1 Domestic Carpets Market Sales 2012-2022 53
3.2.2 Market Trends & Influences on Domestic Carpets Market in 2018 54
3.2.3 Childrens’ Carpets Market Size & Number of Childrens Bedrooms in 2018 56
3.2.4 Type of Carpets Specified in UK Homes in 2018 57
3.3 Laminate & Wood Floorcoverings Market 2012 – 2022 60
3.3.1 Laminate Floorcoverings Market Product Trends 61
3.3.2 Wood Floorcoverings Market Product Trends 63
3.4 Ceramic Floor Tiles Market 2012-2022 66
3.5 Stone, Vinyl, Lino & Other Floorcoverings Market 2012-2022 70
4. FLOORCOVERINGS MANUFACTURER PROFILES 74
4.1 Floorcoverings Manufacturers Profiles & KPIs 74-134
50+ Manufacturers' 1 Page Profiles, 3 Year Financials, Company Overview & ‘At a Glance’
5. DISTRIBUTION CHANNELS SHARE & TRENDS 134
5.1 Share by Key Distribution Channel 2018, 2012 & 2022 134
5.2 Floorcovering Retailers Market – Industry Structure 138
5.2.1 Market Mix by Growth/Decline Over Last 12 Months 138
5.2.2 Industry Share by Credit Rating in 2018 138
5.2.3 Industry Mix by Age of Companies in 2018 139
5.2.4 Industry Share by Number of Employees in 2018 141
5.2.5 Industry Mix by Turnover Band in 2018 141
5.2.6 Industry Mix by Geographical Region in 2018 142
5.3 Key Market Trends in the Floorcoverings Retail Industry 2012-2022 144
5.3.1 Floorcoverings Retailers Market Profitability 2012-2022 144
© MTW Research 2018
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5.3.2 Floorcoverings Retailers Industry Assets 2012-2022 144
5.3.3 Floorcoverings Retail Industry Debt 2012-2022 146
5.3.4 Floorcoverings Retail Market Net Worth 2012-2022 147
5.3.5 Sales per Employee in Floorcoverings Retail Market 2012-2022 149
5.4 Floorcoverings Retailers Industry Ranking & Turnover Estimates 151
5.4.1 Floorcoverings Key Retailers Listing 151
5.4.2 60+ Floorcoverings Retailers Ranking By Turnover 153
5.4.3 Floorcoverings Retailer Turnover Estimates 2017 154
5.4.4 Floorcoverings Retailers Ranking by Profitability 155
5.4.5 Floorcoverings Retailers Ranking by Assets 156
5.4.6 Floorcoverings Retailers Ranking by Debt 157
5.4.7 Floorcoverings Retailers Ranking by Net Worth 158
5.5 Floorcoverings Retailers Profiles, KPIs & ‘At a Glance’ 159-226
60+ Floorcovering Retailers 1 Page Profile, 3 Year Financials & ‘At a Glance’ 159-226
© MTW Research 2018
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Market Report Tables & Charts
Figure 1: Domestic & Non-Domestic Floorcoverings Market 2012– 2022 By Value £m ................................................9 Figure 2: Floorcoverings Market – UK 2012 – 2022 Constant Prices £M.....................................................................12 Figure 3: Floorcoverings Market Share by Key Product Sector 2018...........................................................................13 Figure 4: Floorcoverings Market Share by Key Product Sector 2012...........................................................................14 Figure 5: Floorcoverings Market Share by Key Product Sector 2022...........................................................................15 Figure 6: Share by Domestic & Non-Domestic Applications 2018................................................................................16 Figure 7: Floorcoverings Share by Domestic & Non-Domestic Applications 2012 .......................................................17 Figure 8: Share by Domestic & Non-Domestic Applications 2022................................................................................18 Figure 9: Domestic Floorcoverings Market – UK 2012 – 2022 By Value £m................................................................19 Figure 10: Domestic Floorcoverings Market – UK 2012 – 2022 Constant Prices £M...................................................22 Chart 11: Floorcoverings Market Growth Share by Ansoff Strategy 2018-2022...........................................................26 Figure 12: PEST Analysis for UK Floorcoverings Market in 2018 ................................................................................28 Figure 13: UK Economic Annual Performance– GDP 2008-2018 ................................................................................31 Figure 14: UK Economic Annual Performance– Inflation (CPI) 2012-2022..................................................................33 Figure 15: UK Economic Annual Performance– Interest Rates (Bank of England) 2008-2018 ...................................34 Figure 16: UK Unemployment Numbers 2008-2018.....................................................................................................35 Figure 17: Total New Build Home Starts UK: 2012-2022 .............................................................................................36 Figure 18: UK New Home Build Activity Split by LA, HA & Private 2018......................................................................37 Figure 19: UK Private Sector New Build Home Starts 2012-2022................................................................................38 Figure 20: UK Housing Associations New Build Housing Starts 2012 - 2022 ..............................................................39 Figure 21: Local Authority New Build Housing Starts UK 2012 - 2022.........................................................................40 Figure 22: Self Build Market Housing Starts UK 2012 - 2022.......................................................................................41 Figure 23: Key Strengths & Weaknesses in the Floorcoverings Market 2018-2022 ....................................................43 Figure 24: Key Opportunities & Threats in the Floorcoverings Market 2018-2022.......................................................44 Figure 25: Domestic Floorcoverings Sales by UK Country 2018..................................................................................45 Figure 26: Floorcoverings Sales by English Region 2018 ............................................................................................46 Figure 27: Floorcoverings Market – Value by English Region 2018 .............................................................................46 Figure 28: Share by Product in Domestic Floorcoverings Market 2018........................................................................50 Figure 29: Domestic Floorcoverings Product Mix by Value 2012 .................................................................................51 Figure 30: Forecast Share by Product in Floorcoverings Market 2022.........................................................................52 Figure 31: Domestic Carpets Market by Value 2012-2022 £M .....................................................................................53 Figure 32: Children’s Bedroom & Playroom Carpet Market by Value 2012-2022 £M ..................................................56 Figure 33: Laminate & Wood Floorcoverings Market by Value 2012-2022 £M ............................................................60 Figure 34: Ceramic Floor Tiles Market by Value 2012-2022 £M ..................................................................................66 Figure 35: Stone, Lino, Vinyl & Other Floorcoverings Market by Value 2012-2022 £M ...............................................70 Figures 36-102: 50+ Floorcoverings Manufacturers 3 Year Financials ‘At A Glance’ Charts............................... 74-133 Figure 103: Share by Distribution Channel for Domestic Floorcoverings Market 2018 ..............................................134 Figure 104: Share by Distribution Channel for Floorcoverings Market 2012 ..............................................................135 Figure 105: Share by Distribution Channel for Floorcoverings Market 2022 ..............................................................137 Figure 106: Market Share by Floorcoverings Retailer Sales Growth / Decline 2018..................................................138 Figure 107: Market Share by Credit Rating in the Floorcoverings Retail Industry 2018.............................................139 Figure 108: Market Share by Company Age in the Floorcovering Retail Market 2018...............................................140 Figure 109: Mix by Number of Employees in the Floorcovering Retail Market 2018..................................................141 Figure 110: Share by Turnover Band in the Floorcovering Retail Market 2018..........................................................142 Figure 111: Mix by Location Type in the Floorcoverings Retail Market 2018 .............................................................143 Figure 112: Floorcoverings Retailers Market Profitability 2012 – 2022 £M ................................................................144 Figure 113: Floorcoverings Industry Assets 2012 – 2022 £M.....................................................................................145 Figure 114: Average Floorcoverings Retailers Assets 2012 – 2022 £M.....................................................................145 Figure 115: Floorcoverings Retail Market Debt – UK 2012 – 2022 £M ......................................................................146 Figure 116: Floorcovering Retail Market Average Debt 2012 – 2022 £M...................................................................147 Figure 117: Floorcoverings Retail Market Net Worth – UK 2012 – 2022 £M..............................................................148 Figure 118: Floorcoverings Retailers Average Net Worth – UK 2012 – 2022 £M ......................................................149 Figure 119: Floocoverings Retailer Sales Per Employee 2012 – 2022 £M ................................................................150 Figure 120: Floorcoverings Retailers Company Listing ..............................................................................................151 Figure 121: Floorcoverings Retailers Ranked By Turnover 2017 ...............................................................................153 Figure 122: Floorcoverings Retailer Sales Estimates 2017 £M ..................................................................................154 Figure 123: Floorcoverings Retailers Ranked By Profit 2017 .....................................................................................155 Figure 124: Floorcoverings Retailers Ranked By Assets 2017...................................................................................156 Figure 125: Floorcoverings Retailers Ranked By Debt 2017......................................................................................157 Figure 126: Floorcoverings Retailers Ranked By Net Worth 2017 .............................................................................158 Figures 127-194: 60+ Floorcoverings Retailers 3 Year Financials ..................................................................... 159-226
© MTW Research 2018
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Published in 2018 by
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1. Introduction to Research & Analysis Reports
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The report identifies the key distribution channels that drive demand for this market and provide a
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This report identifies the key players in the market and ranks them by a number of criteria, including
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© MTW Research 2018
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2. UK FLOORCOVERINGS MARKET
2.1 EXECUTIVE SUMMARY & MARKET OVERVIEW
The UK Floorcoverings Market comprises of a range of products suitable for use
within domestic and non-domestic environments. Specifically, this report reviews the UK floorcoverings market between 2012 and 2018 with forecasts to
2022 for:-
•Carpets – Share for Tufted, Woven, Needlepoint, Knotted etc.
•Laminate / Engineered & Hardwood
•Ceramic Floor Tiles
•Others – Natural, Stone, Vinyl, Lino, Cork, Rubber etc.
This report also provides market size 2012-2022 for each product sector in:-
•Domestic Applications and
•Non-Domestic Applications
2012-2022 share by distribution channel in domestic applications is given for:-
•Floorcoverings Retailers – Independent & Multiples
•Installers & Housebuilders
•DIY, Hardware & Home Retailers
•Builders Merchants
•High Street Retailers, Catalogue & Dept Stores
•Mail Order, Internet Retailers
The above definitions exclude rugs, mats, underlay and associated products such as grippers etc. Whilst market size for the non-domestic market is
provided and segmented by key product sector, analysis of key market trends, SWOT, PEST, distribution shares and future prospects primarily relate to
domestic applications. Labour costs associated with installation are also excluded, with market sizes relating to material costs only, excluding any
additional sales taxes (e.g. VAT). Market sizes throughout the report are provided at manufacturers selling prices (MSP).
The methodology for this report is comprehensively wide ranging and encompasses both qualitative input and quantitative sales statistics. Sources
for this report include primary financial data & secondary comment & input from manufacturers, retailers, distributors, UK Government, HM Customs, credit
checking companies, Companies House, numerous trade journals & publications
& our own experience of researching this market for more than a decade. This report is unique in its combination of both quantitative sales data combined with
qualitative research comment & analysis and provides the reader with a high level of confidence in its findings.
© MTW Research 2018
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The total UK floorcoverings market is currently valued at £xx billion at manufacturers selling prices in 2018, with indications now suggesting that the majority of sectors in
the market have xxxxxxxxxx x xxxxxxx xxxxxxx xxxxxxx, following the xxxx xxxxxxx experienced in xxxx xxxx. The consensus of opinion is that the 2018
xxxxxxxx is likely to be xxxxxxxxx and relatively xxxxxxxx with the domestic floorcoverings market likely to xxxxxxxxxx x xxxxxxx xxxxxxx xxxxxxx in 2018 as
housebuilding xxxx xxxxxxx xxx continue to xxxxx xxxxx and domestic RMI activity xxxxxx xxxxx.
Due to the high xxxxx xxxxx xxxxx and Brexit xxxxx xxxxx xxxxx xxxxx at present,
value xxxxx xxxxx in the market in the medium term is expected to reach levels of
around x% in current price terms by 2017. Longer-term prospects for the market remain xxxxx xxxxx with the overall market set to xxxxx to £x.x billion by year-end
December 2022, reflecting overall xxxxx of x% over the 4 year period.
In real terms, our estimates are that xxxxx xxxxx xxxxx xxxxx of market value of around £x billion over the last xxxxx years when considering xxxxx sales growth
xxxxx the xxxxx had not xxxxx and inflation xxxxx xxxxx control. Assuming a xxxxx xxxxx of x% per annum from xxxxx onwards, the market xxxxx xxxxx worth an
estimated £xx billion in ‘real terms’, xxxxx xxxxx xxxxx xxxxx current value of £x billion.
At present,
© MTW Research 2018
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2.2 DOMESTIC & NON DOMESTIC FLOORCOVERINGS MARKET SIZE 2012-20226
2.2.1 Domestic & Non-Dom Floorcoverings Market Size 2012-2022 – Current Prices
The total UK floorcoverings market, comprising both domestic and non-domestic applications is estimated to be worth just over £xx billion in 2018 as illustrated
in the following chart:-
Figure 1: Domestic & Non-Domestic Floorcoverings Market 2012– 2022 By Value £m
Chart Censored in Sample
Source: MTW Research / Trade Estimates
As illustrated the total UK floorcoverings market is currently valued at £xx billion at manufacturers selling prices in 2018, with indications now suggesting
that the majority of sectors in the market xxxx xxx x x x x xxxx xxx xxxx following xxxx xxx x x x x xxxx xxx xxxx experienced in recent years.
In 2017 sales across most sectors of the UK floorcoverings market are indicated
to have experienced a xxxx of around x% as the
© MTW Research 2018
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2.2.2 Floorcoverings Market Size 2012-2022 – Constant Prices
The following chart illustrates the performance of the market value with consumer price index inflation stripped out since 2012, with forecasts to 2022:-
Figure 2: Floorcoverings Market – UK 2012 – 2022 Constant Prices £M
Chart Censored in Sample
Source: MTW Research / Trade Estimates
As illustrated, based on constant 2012 prices, the floorcoverings market has been
© MTW Research 2018
11
2.2.3 Floorcoverings Market – Share by Product 2012-2022
For the purposes of this report, the UK Floorcoverings market is comprised of the following key product sectors:-
•Carpets
•Laminate / Engineered & Hardwood
•Ceramic Floor Tiles
•Others – Natural, Stone, Vinyl, Lino, Cork, Rubber, Composite etc
The following chart illustrates our estimates of the share by value taken for each of the key product sectors within the overall domestic & non-domestic UK
floorcoverings market in 2018:-
Figure 3: Floorcoverings Market Share by Key Product Sector 2018
Pie Chart Censored in Sample
Source: MTW Research / Trade Estimates
Carpets
The laminate and engineered hardwood floorcoverings market is
Accounting for around x% of the market in 2018, ceramic tile floorcoverings
have
The ‘others’ sector mainly comprises of natural stone floorcoverings such as slate, granite etc, cork and vinyl, with sales of these products estimated to
© MTW Research 2018
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2.2.4 Floorcoverings Market – Share by Domestic & Non-Domestic 2012-2022
The following chart illustrates our estimates of the mix of domestic and non-domestic applications within the floorcoverings market in 2018:-
Figure 6: Share by Domestic & Non-Domestic Applications 2018
Pie Chart Censored in Sample
Source: MTW Research / Trade Estimates
As the chart illustrates, in 2018 domestic applications currently account for
around
© MTW Research 2018
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2.3 DOMESTIC FLOORCOVERINGS MARKET SIZE & TRENDS 2012-2022
2.3.1 Domestic Floorcoverings Market Size 2012-2022 – Current Prices
The domestic UK floorcoverings market is estimated to be worth just over £1.15 billion in 2018 as illustrated in the following chart:-
Figure 9: Domestic Floorcoverings Market – UK 2012 – 2022 By Value £m
Pie Chart Censored in Sample
Source: MTW Research / Trade Estimates
The domestic floorcoverings market experienced
© MTW Research 2018
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2.4 KEY MARKET TRENDS IN THE FLOORCOVERINGS MARKET
2.4.1 PEST Analysis – Illustration of Key Market Forces
There are a large number of macro market issues and trends which directly or indirectly influence the UK floorcoverings market. These issues typically relate to
political, legal, economic, environmental, social and technological factors. The following diagram provides a brief overview of some of these key issues which are
currently impacting the market at present and those which may stimulate or dampen market growth in the future:-
Figure 12: PEST Analysis for UK Floorcoverings Market in 2018
Source: MTW Research Strategic Review 2018
Whilst the above diagram is by no means exhaustive, it provides an illustration
of some of the key issues impacting the market at present and in the future.
UK FLOORCOVERINGS
MARKET
POLITICAL
• Gxxxxx xxx xxxxxxx xxxxx xxxxxxxxx xxx
• x Gxxxxx xxx xxxxxxx xxxxx xxxxxxxxx xxx
• Gxxxxx xxx xxxxxxx xxxxx xxxxxxxxx xxx
• Gxxxxx xxx xxxxxxx xxxxx xxxxxxxxx xxx
• Gxxxxx xxx xxxxxxx xxxxx xxxxxxxxx xxx
•
LEGAL
• xxxxx xxx xxxxxxx xxxxx xxxxxxxxx xxx
• xxxxx xxx xxxxxxx xxxxx xxxxxxxxx xxx
• xxxxx xxx xxxxxxx xxxxx xxxxxxxxx xxx
• Gxxxxx xxx xxxxxxx xxxxx xxxxxxxxx xxx
•
ECONOMIC
• Xxxx xx xx xxxxxxx xxxxxx xxxxxx
• Xxxx xx xx xxxxxxx xxxxxx xxxxxx
• Xxxx xx xx xxxxxxx xxxxxx xxxxxx
• Xxxx xx xx xxxxxxx xxxxxx xxxxxx
• Xxxx xx xx xxxxxxx xxxxxx xxxxxx
•
ENVIRONMENT
• Xxxx xx xx xxxxxxx xxxxxx xxxxxx
• Xxxx xx xx xxxxxxx xxxxxx xxxxxx
• Xxxx xx xx xxxxxxx xxxxxx xxxxxx
• Xxxx xx xx xxxxxxx xxxxxx xxxxxx
• Xxxx xx xx xxxxxxx xxxxxx xxxxxx
• Xxxx xx xx xxxxxxx xxxxxx xxxxxx
SOCIAL
• xxxxx xxx xxxxxxx xxxxx xxxxxxxxx xxx xxxxx xxx xxxxxxx xxxxx xxxxxxxxx xxx
• xxxxx xxx xxxxxxx xxxxx xxxxxxxxx xxx
• xxxxx xxx xxxxxxx xxxxx xxxxxxxxx xxx
• xxxxx xxx xxxxxxx xxxxx xxxxxxxxx xxx
• xxxxx xxx xxxxxxx xxxxx xxxxxxxxx xxx
• xxxxx xxx xxxxxxx xxxxx xxxxxxxxx xxx
• xxxxx xxx xxxxxxx xxxxx xxxxxxxxx xxx
TECHNOLOGICAL
• Xxxx xx xx xxxxxxx xxxxxx xxxxxx
• Xxxx xx xx xxxxxxx xxxxxx xxxxxx
• Xxxx xx xx xxxxxxx xxxxxx xxxxxx
• Xxxx xx xx xxxxxxx xxxxxx xxxxxx
• Xxxx xx xx xxxxxxx xxxxxx xxxxxx
• Xxxx xx xx xxxxxxx xxxxxx xxxxxx
• Xxxx xx xx xxxxxxx xxxxxx xxxxxx
© MTW Research 2018
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2.5 SWOT ANALYSIS – Strengths, Weaknesses, Opportunities, Threats
Following a strategic review of the floorcoverings market, the following table identifies some of the key strengths & weaknesses evident in the market at
present:-
Figure 17: Key Strengths & Weaknesses in the Floorcoverings Market 2018-2022
STRENGTHS WEAKNESSES
• Inherent Xxxx xx xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx xxxxx xxxxx
• UK manufacturers Xxxx xx xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx xxxxx xxxxx
• Floorcovering manufacturers have Xxxx xx xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx xxxxx xxxxx
• Relatively wide Xxxx xx xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx xxxxx xxxxx
• Most companies xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Experienced and xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• UK market now xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Ability to reduce xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• UK manufacturers able xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Highly skilled UK xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Focus on product xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Well defined market xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Well established, xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• High management xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Efficient xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Sophisticated use xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Most companies operate xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Indigenous xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Low xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Low xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Workforce in xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx.
• Lack of xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Substantial xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Minimal xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx Lower levels xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Majority of xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• High consumer xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• High fragmentation xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
Source: MTW Research Strategic Review 2018
© MTW Research 2018
16
Key opportunities and threats evident in the market at present include:-
Figure 18: Key Opportunites & Threats in the Floorcoverings Market 2018-2022
OPPORTUNITIES THREATS
• Rising xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Rise in xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Rising fuel xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Growth i xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Focus on current xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Recovery xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Product xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Growing demand for xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Changes in xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• ‘Trading-up’ xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Housemoving l xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• ‘Pent- xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Distributors & retailers introducing xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Use of home for xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Interior xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Rising xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Differentiation through xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Use of environmental xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Use of xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx more effective
communications & e-commerce.
• Rising xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Availability of xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx.
• Continued rise of the xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Growing xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Double xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Increasing xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Austerity xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Use of xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Growth in xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Minimal or no xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Decline in xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• High risk of xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• High exposure xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Ongoing threat of xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Growing xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Ongoing xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx.
• Threat of xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Rising share xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Growth in xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
• Decline in xx xxxxxxx xxxxxx xxxxxx xx xxxxxxxxx xxxxxxx xxxx xxxxxxxxxx xxxxxx
Source: MTW Research Strategic Review 2018
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3. DOMESTIC FLOORCOVERINGS TRENDS & SHARES
3.1 Share by Key Floorcovering Type – 2018, 2012 & 2022
The share accounted for by each of the key sectors within the UK domestic
floorcoverings market in 2018 is illustrated in the following chart:-
Figure 22: Share by Product in Domestic Floorcoverings Market 2018
Pie Chart Censored in Sample
Source: MTW Research / Trade Estimates
As the above chart illustrates, the UK domestic floorcoverings market comprises
of a range of product sectors with a variety of applications. The most popular domestic floorcovering continues to be XXXXX with this sector currently
estimated to account for around 60% of the market, reflecting an estimated value of just over £xxx million at manufacturers selling prices in 2018.
The xxxxx market has grown share in recent years and is currently estimated to
account for just over 27% of the total domestic floorcoverings market. Product development and a widening range of xxxxx, xxxx and xxxxxx xxxxx have
helped to sustain this sector, with sales of around £xxx million forecast for 2018.
With a share of around 9% of the overall market in 2018
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At A Glance - Key Financial Indicators
£0
£5,000,000
£10,000,000
£15,000,000
£20,000,000
£25,000,000
Year1 Year2 Year3
Fixed Assets Current Assets Net Worth
4. FLOORCOVERINGS MANUFACTURER PROFILES The following section identifies some of the key UK manufacturers & importers with a 1
page profile including key performance indicators. It should be noted that whilst we endeavour to include all the major players in the market, inclusion or otherwise in the
following section does not necessarily indicate a company’s relevance in the market.
4.1 Floorcoverings Manufacturers Profiles & KPIs
Sample Ltd - Company Overview & ‘At a Glance’
Sample Address1 Address2 Postcode Tel: sample
Sample Ltd is a private limited with share capital company, incorporated on October 7, 2003. The company’s main activities are recorded by Companies House as “A Group Engaged In Manufacture Tufted Carpets And Storage And Distributions Of Carpet And Smooth Flooring.”
In 2018, the company has an estimated 450-460 employees. To year end December 2017, Sample Ltd is estimated to have achieved a turnover of around £70 million. Pre-tax profit for the same period is estimated at around £1.0 million. The following table briefly provides a top line overview on Sample Ltd:-
Company Name Sample Ltd
Brief Description of Activities A Group Engaged In Manufacture Tufted Carpets And Storage And Distributions Of Carpet And Smooth Flooring.
Parent Company Sample LIMITED
Ultimate Holding Company Sample LIMITED
Estimated Number of Employees 450-460
Senior Decision Maker / Director Martin Sample
The following table illustrates the company’s key performance indicators for the last 3 years :-
Sample Ltd - 4 Year KPIs to Year End 31-Mar-17
Key Indicator £ Year End 31-Mar-15 (Year1)
Year End 31-Mar-16 (Year2)
Year End 31-Mar-17 (Year3)
Fixed Assets £2,399,655 £2,623,915 £2,843,999
Current Assets £17,836,651 £18,941,979 £19,959,292
Current Liabilities £15,805,624 £16,920,619 £17,283,739
Long Term Liabilities £307,827 £658,416 £771,015
Net Worth £3,760,977 £3,646,215 £4,429,127
Working Capital £2,031,027 £2,021,360 £2,675,553
Profit per Employee £2,144 £234 £3,282
Sales per Employee £130,784 £132,337 £140,332
© MTW Research 2018
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5. DISTRIBUTION CHANNELS SHARE & TRENDS
5.1 Share by Key Distribution Channel 2018, 2012 & 2022
The share accounted for by each of the key distribution channels within the UK
domestic floorcoverings market in 2018 is illustrated in the following chart:-
Figure 119: Share by Distribution Channel for Domestic Floorcoverings Market 2018
High Street /
Catalogue / Dept
Stores
x%
Mail Order /
Internet
x%
DIY, Hardware &
Home Retailers
x%
Building
Contractors &
Housebuilders
x%
Builders Merchants
x%
Floorcoverings
Retailers &
Installers
x%
Source: MTW Research / Trade Sources
It should be noted that due to an element of overlap between a number of channels, estimating the share by channel is particularly complex and the above
should therefore be regarded as guideline estimates only.
Given these complexities, however, our estimates are that the xxxxx xxxxxx continue to maintain the majority share by value of the floorcoverings market in
2018, with this sector comprising around xx% of total industry sales.
Despite a relatively large number of
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5.2 Floorcovering Retailers Market – Industry Structure
The following section reviews the UK floorcovering retailers market in 2018 in terms of industry structure and provides key performance indicators for the
largest channel of the UK floorcoverings market.
5.2.1 Market Mix by Growth/Decline Over Last 12 Months
The following chart illustrates the share accounted for by the number of
companies reporting either a rise, contraction or static sales during the last 12 months:-
Figure 122: Market Share by Floorcoverings Retailer Sales Growth / Decline 2017/12
Pie Chart Censored in Sample
Source: MTW Research / Company Accounts
For the preceding 12 months to May 2018, our estimates suggest that around x% of the market experienced growth which could be described as ‘rapid’, with
sales rising by more than 10% per year. Further, around x% of the floorcoverings retail market is estimated to have experienced some sales growth
over the last 12 months.
However,
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5.3 Key Market Trends in the Floorcoverings Retail Industry 2012-2022
The following section reviews some of the key trends in terms of financial performance of the UK Floorcoverings Retail market since 2012, and forecasts
to 2022.
5.3.1 Floorcoverings Retailers Market Profitability 2012-2022
The following table illustrates the performance of the floorcoverings retailers in
terms of profitability between 2012 and 2018 and provides forecasts to 2022:-
Figure 128: Floorcoverings Retailers Market Profitability 2012 – 2022 £M
Chart Censored in Sample
Source: MTW Research / Trade Estimates
Profitability levels in the floorcoverings retailers market peaked
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5.4 Floorcoverings Retailers Industry Ranking & Turnover Estimates
5.4.1 Floorcoverings Retailers Listing
The list below illustrates floorcovering retailers active in the market at present:-
Figure 136: Floorcoverings Retailers Company Listing
Source: MTW Research / Trade Sources
The following section ranks the companies identified previously by various key
financial indicators. It should be noted that each company will have varying degrees of activity within this sector and will include an element of variation in
terms of product and service portfolio.
Where possible, we have used the financial information reported by each company. However, for small and medium sized companies reporting
obligations are less strict and these companies are not obliged to disclose turnover, profit before tax and other information such as number of employees
etc. Where this data does not exist, MTW have provided an estimate based on previous performance, industry averages, other financial indicators and
background knowledge of the industry.
Whilst we endeavour to attain high levels of accuracy, it should be borne in
mind, therefore, that the rankings and other information provided within this report may contain an element of estimation.
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5.4.2 Floorcoverings Retailers Ranking By Turnover
The table illustrates our estimates of the turnover rank for each company:-
Figure 137: Floorcoverings Retailers Ranked By Turnover 2017
1. C
Source: MTW Research / Company Accounts
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5.4.3 Floorcoverings Retailer Turnover Estimates 2017
The following table illustrates the estimated turnover for each company for 2017:-
Figure 138: Floorcoverings Retailer Sales Estimates 2017 £M
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At A Glance - Key Financial Indicators
-£50,000,000
£0
£50,000,000
£100,000,000
£150,000,000
£200,000,000
£250,000,000
£300,000,000
Year1 Year2 Year3
Fixed Assets Current Assets Net Worth
5.5 Floorcoverings Retailers Profiles, KPIs & ‘At a Glance’
The following section illustrates the key financial indicators for the key players active in the UK floorcoverings retail industry, along with an ‘at a glance’ chart, illustrating the recent performance of each company. Turnover and profit estimates are also provided for each
company alongside a brief description of activities, estimate of number of employees and contact details.
Sample Plc - Company Overview & ‘At a Glance’
Sample Address Sample Sample Postcode Tel: Sample
Sample is a public limited with share capital company, incorporated on 12 September 1988. The company’s main activities are recorded by Companies House as “A Group Engaged In The Selling Of Carpets And Floor Coverings, For Take Away Or Subsequent Fitting.” In 2018, the company has an estimated 3200-3300 employees. To year end December 2017, Sample is estimated to have achieved a turnover of around £490.0 million. Pre-tax profit for the same period is estimated at around £7.00 million. The following table briefly provides a top line overview on Sample Plc:-
Company Name Sample Plc
Brief Description of Activities A Group Engaged In The Selling Of Carpets And Floor Coverings, For Take Away Or Subsequent Fitting.
Parent Company Sample PLC
Ultimate Holding Company Sample PLC
Estimated Number of Employees 3200-3300
Senior Decision Maker / Director Martin, Sample
The following table illustrates the company’s key performance indicators for the last 3 years :-
Sample Plc - 4 Year KPIs to Year End 30-Apr-11
Key Indicator £ Year End 03-May-15 (Year1)
Year End 02-May-16 (Year2)
Year End 01-May-17 (Year3)
Fixed Assets £254,200,000 £265,800,000 £247,100,000
Current Assets £81,800,000 £95,000,000 £87,700,000
Current Liabilities £158,600,000 £134,500,000 £142,100,000
Long Term Liabilities £103,100,000 £159,100,000 £121,500,000
Net Worth £11,600,000 -£4,000,000 £4,000,000
Working Capital -£76,800,000 -£39,500,000 -£54,400,000
Profit per Employee £16,765 £4,896 £6,382
Sales per Employee £146,943 £141,542 £147,853
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