Fast Track Indoor Athletics

Fast Track Nevin Heckman Mark Corella Daniel Silvinski James Kiser Josh Wood Andrew Leidig

Dr. Lugo, Business 120, Section 2

12/2/2013

Overview

We are an indoor facility that looks to keep you a stride ahead

Our services are affordable, close, warm in the winter and cool in the summer, and we provide a family friendly atmosphere.

The outcome of our company should be the creation of a successful indoor athletic business in the Shenandoah Valley, but there is always the worry of failure.

The Problem There are no public indoor facilities that

offer a track or the opportunity to work out indoors. There is no available year round facility

that anyone can use. This problem will not change without the

creation of Fast Track

We look to be the solution in a market ripe for the picking. JMU is picky about their clientele, limiting

their market to mostly just students while Liberty does the same thing.

There is a lack of quality indoor facilities in Virginia.

We plan on tackling this athletic epidemic and to provide the public with a year round facility.

The Solution

Fast Track Indoor Athletics is the solution the valley is looking for. We will be more open, with liberal hours of

operation and our clientele will not have to be only students, since the public is accepted.

Fast Track is a one stop shop for all your athletic needs. Our quality atmosphere coupled with our partnership with Gold’s Gym makes us unique in accessibility and cost.

Since we are the first indoor facility like this in the area, there will be imitators, but it costs too much for the average company to try and replicate.

Opportunity and Target Market

Our target market includes people who want to improve themselves physically. Weight loss and exercise is

becoming more popular, along with school field trips to recreation areas.

Technology

Our facilities include state of the art field turf, as well as a newly surfaced 6 lane 200m indoor track.

This is nothing usual or innovative, but our quality will help separate ourselves from the completion.

We do boast an environmentally friendly building, designed to let in more light and keep that heat inside for the winter, it will cut back on our emissions normally used from creating heat.

Competition Our competitors are not as strong as one

might think. Directly, only Jmu and Lynchburg could compete with us in the surrounding valley.

A larger obstacle will be the weather. Mild temperatures could create a foreseeable problem if people do not feel that they need to escape the outdoors.

Our competitive advantage lies with out non discriminatory nature of allowing people to purchase memberships. Unlike the colleges in the valley, we will offer our services to everyone, regardless of age, race, gender, or fitness level.

Marketing and Sales Fast Track plans to pitch our services

directly to the local schools, whether that be elementary, middle, or high school. By using promotional means in local schools and colleges, our business will become rapidly known.

Our pricing strategy is fairly simple. The longer the client commits, the less they have to pay proportionally.

All six of our founders will have a primary job in trying to reach all the groups in the surrounding communities, whether that be high school cross country or the local preschool. If the kids come, their parents will become aware of our services as well.

Management Team

Our group of six entrepreneurs have created a strong bond required to run this business efficiently. Each of us bring a different aspect to the table. Our diversity and different backgrounds in sports will create a welcoming a encompassing facility.

We are missing someone with expertise in managing a business of this magnitude. For though we have experience in smaller businesses, none of us have managed a facility this large. Yet, through experience we hope to change our weakness into a strength.

Financial Projections

Current Status We have already constructed our facilities, which has been

the hardest part of the process thus far. Our next goal is to make our presence known to the surrounding community and it’s schools.

From smaller past successes, our group of six has accrued some wealth allowing us to start the business by investing a million a piece. Much of that has had to be used on the start up costs of

building our facilities and getting the land next to Gold’s Gym

Our business is a six way partnership with equal shares divided evenly. Our profits or loses will be split the same way.

Financing Sought

Fast Track is looking for 2.5 million dollars. Our goal would be to use this money to finish any additional building costs that pop up. We will alsouse this money to spread the word about our business.

With this 2.5 million we will be able to give deals to schools since we won’t need as much money from them initially. This will help create our base and our first 100 year long members.

Summary Our fair prices, the market’s need

for our indoor business, and our accepting policies are our strongest points.

If worst comes to worst, our exit strategy would be to sell our facility to the city. Harrisonburg is in need of product such as our, and they would not pass up that opportunity.

If you are interested, please contact us directly following the presentation or email us at fasttrackindoors@gmail.com