A GUIDE TO RUNNING A WORKPLACE CAMPAIGN

WAYS TO WIN!United Way fights for the health, education, financial stability and essentialneeds of everyone. We have one life. To live better, we must Live United.

Celebration of Impact LuncheonDay of CaringLeadership Society EventsCampaign Kickoff LuncheonSchool Kickoff Breakfasts

for Your CompanyOPPORTUNITIES

STEPS

1

2

3

4

5

6

RECRUIT A TEAM

TOP LEVEL ENGAGEMENT

CREATE A PLAN & SET GOALS

EDUCATE AND ASK

MAKE IT FUN

SAY THANK YOU & REPORT RESULTS

EASY

tocampaignsuccess

United Way of NorthwestLouisiana operates severalprograms that may be beneficialto your employees. Make UnitedWay a part of your workplaceyear-round.

Workplace Campaign Events

Employee Education & Services

Volunteerism

Targeted Audience Engagement

Event Sponsorship

Kickoff Event/RallyFundraising Special EventsIncentivesCompany MatchThank You Event

Bank On Financial LiteracyWorkshopsFree Tax Preparation ProgramsFamilyWize Prescription Sign UpInformational BrochuresImagination Library Sign Up

Day of CaringHygiene Supply Drive and KitsInstall a Born Learning TrailFill the Bus/Back to SchoolFood Drive365 Days of Action Events

Top-Level ExecutivesContract and Part-timeLeadership Society MembersNew Employees

QUICK FACT:

BRIGHT IDEA:

Did you know UnitedWay operates 11internal programs?

Anchor your ask.Encourage a dollaramount per person toreach your goal.

Caddo Schools admin and staff build raisedgardens to serve children in food deserts.

6

Celebrate! Display Thank You posters, recognize outstandingefforts, and report results. Make sure everyone feelsappreciated for their generosity.

Your campaign brings excitement into the workplace whilehelping others. Encourage department competitions, plan avolunteer opportunity, special event or contest to educate andraise additional dollars towards your goal.

Share the United Way story with all employees and connectthem with our work to show how their support can ensure abetter future for the community. Use United Way posters,emails, and more. Host employee meetings, grouppresentations, testimonials and events.

Review past results with your United Way representative,determine opportunities for growth, and set multiple goals.Develop a leadership giving plan and highlight the benefits andimpact of these gifts. Create ways to recognize these donors.

The support and endorsement of your CEO is critical. Askleadership to speak at meetings, create incentives andconsider a company match to encourage giving.

Engage a team from all areas of your organization to helpwith the campaign. Plan in advance and set a timeline,gather new ideas, and divide tasks.

WHY SUPPORT

MAKE YOUR CAMPAIGN FUN!

1 6 10

7

8

9

2

3

4

5

2 31 4 5United Way of Northwest Louisiana

Your gift hasimpact. Everyprogramfunded byUnited Waymust bemeasurableand reportresults.

United Way turnsyour dollar into$9.35. We leverageyour dollar tomaximize resourcesthrough grants,volunteers,discountedservices, andcreating a935%ROI.

Your donationstays local. Ourimpact effortsinclude all tenparishes acrossnorthwestLouisianatherefore thedollars raised ina parish, stay ina parish.

United, weaccomplish farmore. UnitedWay brings thebrightest minds,best practices,and highestperformingnonprofitstogether totackle complexissues.

Volunteersmake animpact.Volunteersmake thefundingdecisions,govern thestaff, and drivethe work.

BRIGHT IDEA:

QUICK FACT:

QUICK FACT:

QUICK FACT:

QUICK FACT:

BRIGHT IDEA:

BRIGHT IDEA:

BRIGHT IDEA:

Follow us on social media andshare our content on yourbusiness profile to show thecompany supports our mission.@UnitedWayNWLA

Funds raised in a parish areinvested in that parish.

United Way of NorthwestLouisiana serves 10Parishes.

United Way helped morethan 103,000 people lastyear.

Sell LIVE UNITED shirts co-branded with your companylogo & color.

Schedule an agency tour tolearn more about theprograms that impact ourcommunity.

$0.99 of every dollar donatedstays in NWLA.

Tracking your progress showsco-workers just how close youare to your goal.

UWNWLA CEO Bruce Willson getsa pie in the face during the 2018Campaign Kickoff as a thank you

to UWNWLA staff for reaching theirinternal fundraising goal.

Centerpoint and United Wayshow spirit and hand out door

prizes to campaignpresentation attendees.

Shreve Memorial employeesbuild literacy kits for local childrento team-build and add fun duringtheir annual giving campaign day.

International Paper – MansfieldMill employees host a Gate

Greet at lunch to raise awarenessand encourage giving during theUnited Way campaign season.

BEST PRACTICES

LEADERSHIP GIVINGSOCIETIES

PERSONAL ASKS.People are moved to give becauseone person shows their passionand commitment for the cause.Make sure to ask EVERYONE. FOOD.Food is always a great motivatorto getting people to attendmeetings and hear about UnitedWay and our community. YEAR-ROUND ENGAGEMENT.Keep United Way on everyone’sminds year-round. Jean days canbe offered year-round for specificprograms. Participate in Day ofCaring. Schedule a food drive withyour United Way representative. PERSONALIZED PLEDGE FORMSCustomize the forms withemployees’ names, informationand last year’s gift amounts. INCENTIVES.Prizes! Giveaways! Freebees!Incentives encourage donors toreturn pledge forms quickly, andparticipation generally increases.Offer incentives for increasingpledges by 25% or for leadershipgivers.

LEAD BY EXAMPLE.Let employees know that youand others are stepping up. Askan employee to share why theygive to United Way, or what theyLIVE UNITED against. POSTERS.Posters help keep a high level ofawareness. Place posters nearvending machines encouragingemployees to skip one treat aweek and put the money towardtheir donation. INVOLVE UNITED WAY STAFF.Your United Way representativecan help develop a campaignplan, coordinate presentations,ask for contributions andcomplete paperwork. CUSTOMIZED PROMOTION.What do your employees careabout? What messages andactivities would really motivateyour co-workers to give? Co-branded and customizablematerials are available. Ask yourUnited Way Representative.

$7/week provides 12 children withImagination Library books for oneyear. $20/week provides free tax prep for168 low-income individuals. $35/week provides food, shelter, andservices to a child in crisis for oneyear. $50/week provides seven childrenwith an eye exam and eye glasses.

Recruit potential candidates to leadershipsocieties to help increase annual giving.

$10,000+annually $5,000-$9,999 annually $1,000-$4,999 annually

TELL HOW THEIR GIFT MAKESAN IMPACT.

WHY SUPPORT

MAKE YOUR CAMPAIGN FUN!

1 6 10

7

8

9

2

3

4

5

2 31 4 5United Way of Northwest Louisiana

Your gift hasimpact. Everyprogramfunded byUnited Waymust bemeasurableand reportresults.

United Way turnsyour dollar into$9.35. We leverageyour dollar tomaximize resourcesthrough grants,volunteers,discountedservices, andcreating a935%ROI.

Your donationstays local. Ourimpact effortsinclude all tenparishes acrossnorthwestLouisianatherefore thedollars raised ina parish, stay ina parish.

United, weaccomplish farmore. UnitedWay brings thebrightest minds,best practices,and highestperformingnonprofitstogether totackle complexissues.

Volunteersmake animpact.Volunteersmake thefundingdecisions,govern thestaff, and drivethe work.

BRIGHT IDEA:

QUICK FACT:

QUICK FACT:

QUICK FACT:

QUICK FACT:

BRIGHT IDEA:

BRIGHT IDEA:

BRIGHT IDEA:

Follow us on social media andshare our content on yourbusiness profile to show thecompany supports our mission.@UnitedWayNWLA

Funds raised in a parish areinvested in that parish.

United Way of NorthwestLouisiana serves 10Parishes.

United Way helped morethan 103,000 people lastyear.

Sell LIVE UNITED shirts co-branded with your companylogo & color.

Schedule an agency tour tolearn more about theprograms that impact ourcommunity.

$0.99 of every dollar donatedstays in NWLA.

Tracking your progress showsco-workers just how close youare to your goal.

UWNWLA CEO Bruce Willson getsa pie in the face during the 2018Campaign Kickoff as a thank you

to UWNWLA staff for reaching theirinternal fundraising goal.

Centerpoint and United Wayshow spirit and hand out door

prizes to campaignpresentation attendees.

Shreve Memorial employeesbuild literacy kits for local childrento team-build and add fun duringtheir annual giving campaign day.

International Paper – MansfieldMill employees host a Gate

Greet at lunch to raise awarenessand encourage giving during theUnited Way campaign season.

BEST PRACTICES

LEADERSHIP GIVINGSOCIETIES

PERSONAL ASKS.People are moved to give becauseone person shows their passionand commitment for the cause.Make sure to ask EVERYONE. FOOD.Food is always a great motivatorto getting people to attendmeetings and hear about UnitedWay and our community. YEAR-ROUND ENGAGEMENT.Keep United Way on everyone’sminds year-round. Jean days canbe offered year-round for specificprograms. Participate in Day ofCaring. Schedule a food drive withyour United Way representative. PERSONALIZED PLEDGE FORMSCustomize the forms withemployees’ names, informationand last year’s gift amounts. INCENTIVES.Prizes! Giveaways! Freebees!Incentives encourage donors toreturn pledge forms quickly, andparticipation generally increases.Offer incentives for increasingpledges by 25% or for leadershipgivers.

LEAD BY EXAMPLE.Let employees know that youand others are stepping up. Askan employee to share why theygive to United Way, or what theyLIVE UNITED against. POSTERS.Posters help keep a high level ofawareness. Place posters nearvending machines encouragingemployees to skip one treat aweek and put the money towardtheir donation. INVOLVE UNITED WAY STAFF.Your United Way representativecan help develop a campaignplan, coordinate presentations,ask for contributions andcomplete paperwork. CUSTOMIZED PROMOTION.What do your employees careabout? What messages andactivities would really motivateyour co-workers to give? Co-branded and customizablematerials are available. Ask yourUnited Way Representative.

$7/week provides 12 children withImagination Library books for oneyear. $20/week provides free tax prep for168 low-income individuals. $35/week provides food, shelter, andservices to a child in crisis for oneyear. $50/week provides seven childrenwith an eye exam and eye glasses.

Recruit potential candidates to leadershipsocieties to help increase annual giving.

$10,000+annually $5,000-$9,999 annually $1,000-$4,999 annually

TELL HOW THEIR GIFT MAKESAN IMPACT.

A GUIDE TO RUNNING A WORKPLACE CAMPAIGN

WAYS TO WIN!United Way fights for the health, education, financial stability and essentialneeds of everyone. We have one life. To live better, we must Live United.

Celebration of Impact LuncheonDay of CaringLeadership Society EventsCampaign Kickoff LuncheonSchool Kickoff Breakfasts

for Your CompanyOPPORTUNITIES

STEPS

1

2

3

4

5

6

RECRUIT A TEAM

TOP LEVEL ENGAGEMENT

CREATE A PLAN & SET GOALS

EDUCATE AND ASK

MAKE IT FUN

SAY THANK YOU & REPORT RESULTS

EASY

tocampaignsuccess

United Way of NorthwestLouisiana operates severalprograms that may be beneficialto your employees. Make UnitedWay a part of your workplaceyear-round.

Workplace Campaign Events

Employee Education & Services

Volunteerism

Targeted Audience Engagement

Event Sponsorship

Kickoff Event/RallyFundraising Special EventsIncentivesCompany MatchThank You Event

Bank On Financial LiteracyWorkshopsFree Tax Preparation ProgramsFamilyWize Prescription Sign UpInformational BrochuresImagination Library Sign Up

Day of CaringHygiene Supply Drive and KitsInstall a Born Learning TrailFill the Bus/Back to SchoolFood Drive365 Days of Action Events

Top-Level ExecutivesContract and Part-timeLeadership Society MembersNew Employees

QUICK FACT:

BRIGHT IDEA:

Did you know UnitedWay operates 11internal programs?

Anchor your ask.Encourage a dollaramount per person toreach your goal.

Caddo Schools admin and staff build raisedgardens to serve children in food deserts.

6

Celebrate! Display Thank You posters, recognize outstandingefforts, and report results. Make sure everyone feelsappreciated for their generosity.

Your campaign brings excitement into the workplace whilehelping others. Encourage department competitions, plan avolunteer opportunity, special event or contest to educate andraise additional dollars towards your goal.

Share the United Way story with all employees and connectthem with our work to show how their support can ensure abetter future for the community. Use United Way posters,emails, and more. Host employee meetings, grouppresentations, testimonials and events.

Review past results with your United Way representative,determine opportunities for growth, and set multiple goals.Develop a leadership giving plan and highlight the benefits andimpact of these gifts. Create ways to recognize these donors.

The support and endorsement of your CEO is critical. Askleadership to speak at meetings, create incentives andconsider a company match to encourage giving.

Engage a team from all areas of your organization to helpwith the campaign. Plan in advance and set a timeline,gather new ideas, and divide tasks.