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® Diversity and Inclusion: Building Relationships Now and Into the Future Council of Public Relations Firms Chicago and New York – June 2011

® Diversity and Inclusion: Building Relationships Now and Into the Future Council of Public Relations Firms Chicago and New York – June 2011

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®

Diversity and Inclusion: Building Relationships Now and Into the Future

Council of Public Relations FirmsChicago and New York – June 2011

®

2©2011 The FutureWork Institute, Inc®. All Rights Reserved.

Every way in which any mixture of employees has bothsimilarities and differences

Creating an environment where everyone is valued and can contribute to her / his fullest potential for the success of the business

The “Who” and the “What”The “Who” and the “What” The “Why” and the “How”The “Why” and the “How”

Diversity and Inclusion: Definitions and Distinctions

®

3©2011 The FutureWork Institute, Inc®. All Rights Reserved.

Diversity and Inclusion Management Framework

Source: Based on the Work of Daniel Goleman

Flex Your Management / Personal Style

Manage Assumptions, Biases and Triggers

Know and Understand Others

Know and Understand Yourself

OTHERS

AW

AR

EN

ES

SA

CT

ION

S

SELF

Empathy, Awareness of Team EngagementEmpathy, Awareness of Team Engagement

Behavioral Adaptability, FlexibilityBehavioral Adaptability, Flexibility

Emotional, Cultural Self-Awareness

Emotional, Cultural Self-Awareness

Emotional, Behavioral Self-Control

Emotional, Behavioral Self-Control

®

4©2011 The FutureWork Institute, Inc®. All Rights Reserved.

Cultural Introductions

Heritage/Ancestry Where You Grew Up

Racial / Ethnic / ReligiousCultural Group Messages

Gender Messages

Unconscious Bias

®

5©2011 The FutureWork Institute, Inc®. All Rights Reserved.

We Approach Diversity and Inclusion As

a Change-Management Process

BU

SIN

ES

S E

NV

IRO

NM

EN

T

What

How

When

Actions

Drivers

Stages

What Do WeNeed to Do?

How Will WeDo It?

When Will We Do It?

®

6©2011 The FutureWork Institute, Inc®. All Rights Reserved.

The “What” of Change

“Why do we need to change?”

“What are our business rationale /

objectives for doing diversity and inclusion

work?”

“Do we have an inclusive culture

where each person feels he / she can

succeed?”

“What are our priorities and

who will do what?”

“How can we integrate our

diversity efforts with our people and

business processes?”

Assess organization and culture

Build the diversity change strategy

Align, integrate and implement

Our Approach Highlights The “Actions” That Determine

What Has To Change...

Set the diversity change strategy

Link diversity to business strategy

®

7©2011 The FutureWork Institute, Inc®. All Rights Reserved.

. . .The “Drivers” Which Can Make the Diversity and Inclusion Change Process

Take Root. . .

The four diversity and inclusion change drivers:

The “How” of Change

Leadership

Communication and Engagement

Education and Development

Measurement and Accountability

®

8©2011 The FutureWork Institute, Inc®. All Rights Reserved.

. . .And the “Staging” Which Sequences the Steps

in the Diversity and Inclusion Change Process

Break withthe past

Build theenergy

Performancelift-off

Embed newculture

Push thelimits

Set the direction

Create the desire and will to change

Communicate and build confidence

Secure wide-spread shift in behavior

Underpin with change in structure and people processes

Strive for continuous performance improvement

Unfreeze Mobilize Realize Reinforce

Sustain

The “When” of Change