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© CSR Asia 2010
ISO 26000Richard Welford
CSR Asia
www.csr-asia.com
ISO26000: Now we know what CSR is not
It is not about:
1. Giving away money
2. Planting a few trees
3. PR photo opportunities
4. Feeling good and being a “caring company”
Seven principles of Social responsibility
Accountability
Transparency
Ethical behaviour
Respect forstakeholder
interests
Respect for the rule of law
Respect for international norms
of behaviour
Respect for human rights
Recognizing socialresponsibility
Seven core subjects Organizational
governance
Human rights
Labour practices
The environment
Fair operating practices
Consumer issues
Community Involvement & development
Related actions and expectations (issues)
Relationship of the organization’s
characteristics to social responsibility
Understanding the social responsibility of
the organization
Voluntary initiatives on social responsibility
Communication on social responsibility
Reviewing and improving the organisation’s actions and practices related to social
responsibility
Enhancing credibility regarding social
responsibility
Stakeholder identificationand engagement
Practices for integrating social
responsibility throughout the
organization
Integrating social responsibility into the organization
Principles: Accountability
• Accountability for its impacts on society and the environment
• The organization should accept and encourage scrutiny
• Accountability imposes an obligation to be answerable to stakeholders
• An organization should account for:
– the results of its decisions and activities, including significant consequences, even if they were unintended or unforeseen; and
– the significant impacts of its decisions and actions on society and the environment
Principles: Transparency
• An organisation should be transparent in its decisions and activities that impact on society and the environment
• Clear, accurate and complete disclosure of policies, decision-making and activities
• The organization should be transparent with respect to:
– the purpose, nature and location of its activities– the manner in which decisions are made,
implemented and reviewed– the impacts of its activities on society and the
environment
Principles: Ethical behaviour
• An organization should behave ethically at all times based on principles of honesty, equity and integrity
• The organization should promote ethical conduct by:
– developing governance structures that promote ethical conduct
– identifying, adopting and applying its own standards of ethical behaviour
– encouraging and promoting good standards of ethical behaviour
– establishing oversight mechanisms
– establishing mechanisms for reporting of violations
Principles: Respect for stakeholder interests
• An organization should respect, consider and respond to the interests of its stakeholders
• The organization should:– Identify its stakeholders– Respond to the needs of its stakeholders– Recognize the legal rights and legitimate
interests of stakeholders– Consider the views of stakeholders that may
be affected by a decision even if they have no formal role in the governance of the organization
Principles: Respect for the rule of law
• An organization should accept that respect for the rule of law is mandatory
• The organization should:– comply with legal and regulatory
requirements– ensure that is relationships and activities
fall within the intended and relevant legal framework
– remain informed of legal obligations– periodically review compliance
Principles: Respect for international norms of behaviour
• In countries where national law or its implementation does not provide for minimum environmental or social safeguards, an organization should strive to respect international norms of behaviour
• In situations of conflict with international norms of behaviour, and where not following these norms would have significant consequences, an organization should, as feasible and appropriate, review the nature of its activities and relationships within that jurisdiction
Principles: Respect for human rights
• An organization should respect human rights and recognize their importance and their universality
Recognizing core subjects
Materiality:
Identification of relevant issues
Assess significance of impacts
Consider impacts on stakeholders
Consider ‘sphere of influence’
Not included
Communicate focus:Including performance indicators
and measurement
Impact clarified incommunications
Policy clarified in communications
Relevance/importance to business
Impo
rtan
ce t
o st
akeh
olde
rMateriality Matrix
Crucial
Little importance
Crucial
Consider your ‘sphere of influence’
Supply chains
Communityinteraction
Public policy & advocacy
Communication on social responsibility
Characteristics of information relating to social responsibility
Understandable
Responsive
Accurate
Balanced
Timely
Available
Demonstrate accountability and transparency
Disclosure of information relating to corporate responsibility
Demonstrating how the organization meets it commitments
Raising awareness inside and outside the organization
Providing information about the impacts of the organization’s operations
Helping to engage and create dialogue with stakeholders
Facilitating benchmarking among peer organizations
Enhancing the organization’s reputation
The role of communications in social responsibility
Questions for the future
• What is the implication of ISO26000 for CSR?• ISO26000 represents the next CSR “revolution”• How can ISO26000 guide CSR programmes?• Emphasis on transparency, accountability and
disclosure.• What is the best way to communicate our social
responsibility efforts?