DAMIAN RATAJCZAK

CEOProjects: QUPI, Wiesmann, Final

Diagnosis, No Second Chances

J. T . MADICUS

ChairmanProjects: QUPI, Final Diagnosis,

No Second Chances

BARRY KIRKHAM

Marketing DirectorProjects: QUPI,

Firefly New Media

Founded in Poland by an international group of

entrepreneurs, QUPI soon became a major presence

worldwide, with thousands of users across the United

States, Great Britain, Western Europe, and the Indian

Subcontinent.

With their question bank app and platform and

educational videos and books, QUPI set out to put the joy

back into medical education. Their mission is a world

where anyone with the motivation and drive could pass

medical school and become a doctor, regardless of their

ethnicity, wealth or geographical education.THERE IS

WERE QUPI

STEPPED IN

First came the website, QUPI.com, attractive, punchy, written with

the audience in mind. The website platform allows students to

take customizable quizzes focused on the medical specialty or

body discipline they wish to study, at their chosen difficulty level.

From pathology to microbiology, students can practice for their

exams in a fun format that feels much more like playing a beloved

video game than thumbing through a ponderous textbook.

Next came the mobile app, allowing students to take QUPI with

them whenever they go. This was followed by QUPI’s publishing

program: Is There a Doctor Aboard? An Urgent Call for Change in

Medical Education and Government Policy was authored by QUPI

spokesperson Future Doc House, and designed, printed and

packaged by SOWA.

The quest to democratize medical education required innovations

in content and technology. SOWA’s task was to package QUPI’s

depth of knowledge in a format that would appeal to medical

students around the world, from Massachusetts to Manchester,

Mumbai or Madrid.

SOWA WAS

WITH THEM

EVERY STEP

OF THE WAY

M A N A G E S T H E I R H I G H -

T R A F F I C B L O G

B U I L D Q U P I ' S W E B S I T E B U I L D T H E I R D E S K T O P

P L A T F O R M

F A C I L I T A T E D A P O P U L A R

S P E A K I N G T O U R A C R O S S

M E D I C A L U N I V E R S I T I E S I N

T H E U N I T E D S T A T E S

A c

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arke

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B U I L D T H E I R M O B I L E A P P

F O R A N D R O I D A N D I O S

M A N A G E S T H E I R E M A I L

M A R K E T I N G

P U B L I S H E D T H E I R B O O K : T H E R E A D O C T O R A B O A R D ? A N U R G E N T

C A L L F O R C H A N G E I N M E D I C A L E D U C A T I O N A N D G O V E R N M E N T

P O L I C Y

S U P P O R T E D T H E I R

M I S S I O N T O

R E V O L U T I O N I Z E M E D I C A L

E D U C A T I O N W O R L D W I D E

M A N A G E S T H E I R S O C I A L

M E D I A

F A C I L I T A T E D T H E

P R O D U C T I O N O F

M E R C H A N D I S E

C R E A T E D A P R O F E S S I O N A L

A N I M A T I O N W H I C H H A S

B E C O M E A M A J O R

M A R K E T I N G A S S E T

Wiesman is a woman’s Polish lingerie

manufacturer who have been in business for over

25 years. Sourcing the best materials from

Switzerland, Italy, France and Germany they

release two collections a year. Their products are

sold across Western Europe, as well as North

America and Australasia.

WIESMANN.PL

FINAL DIAGNOSIS NOVEL

The inspiration for the No Second Chances TV

series produced by SOWA Marketing, Final

Diagnosis is an intelligent and informative medical

drama novel by J. T. Madicus.

SOWA ran an aggressive crowd-funding campaign to

finance the initial print run, and has since been

responsible for vigorous promotion across all digital

channels, including social media, YouTube, website

and blog. A second edition with enhanced

specifications is currently in development, with

several follow-up books in conversation.

BOOK'S

PUBLICATION

No Second Chances is an intelligent medical drama produced

and marketed by SOWA Marketing, based on the novel Final

Diagnosis by J. T. Madicus.

MEDICAL

DRAMA

SOWA, alongside California based

agencies Jade Umbrella and EKC PR, has

been responsible for the logistics of

making this production happen and

getting the story out to the world.

This has included contracting leading actors -

including Pawel Sakowski of Game of Thrones

Fame - and working with set-designers,

cinematographers, sound editors, writers,

directors, and over 150 extras to make this

production happen. Several follow-up episodes

are already in development.